EA Games: Electronic Arts

Simulations of Modern Business

A brief RundownElectronic Arts was founded in 1982 by innovator who thought that the box could one day do more than just be used to watch. Now EA is a leader in interactive technology and employs more than 9,000 people worldwide.

With PC games, Console games, Mobile Apps, Social Networks Apps, and MMORPG’s EA has a spot in every aspect of the industry.

Facts & Details – • Has 29 offices located around the Globe• Reported $4.1 Billion in Net Revenue for 2012• 2007 Best Console Game: Mass Effect• 2005 RPG of the Year: Jade Empire• 2003 Game of the Year: Star Wars: KOTOR

Also a founding member of the Entertainment Software Ratings Board (ESRB) EA has continued a tradition of keeping parents aware of the content that is in each title under their name.

Corporate Big Wigs

John RiccitielloCEO

Peter MooreCOO

Rajat TanejaCTO

Frank GibeauPresident, EA Labels

Patrick SöderlundExec VP, EA Games

Andrew Wilson Exec VP, EA SPORTS

Gabrielle ToledanoExec VP and Chief Talent Officer

Joel Linzner Exec VP, Business and Legal Affairs

Codes of ConductElectronic Arts Inc. has a global set of values for the employees of their company in every location of the world. These codes of conduct are known as the “EA Actions”.

Be Bold Go big | Take the right risks | Back our bets | Lead

Think Consumers First Listen and respond | Deliver beyond their expectations | Build lifetime customers

Create Quality and Innovation Deliver products and services that surpass expectations | Be relentless about improving quality | Take creative risks

Act with Integrity Do the right thing | Trust others and support their decisions | Be transparent

Be Accountable Deliver on commitments | Always do what we say | Play our positions | Deliver and reward results

Learn and Grow Work hard, play hard | Develop yourself and others | Measure your improvement | Share knowledge generously

Geek Line Dance

The process each game goes through from initial idea to completed product for sale has several steps. It’s more complicated than this simple list makes it sound but EA has made a formula to follow for all of their productions. This has allowed that all their products are tested and given the proper amount of attention ever time.

Have an Idea• Add to Drawing Board.• Get approval for funding.Pre-Production Phase Begins• Define Characters• Define Levels of Play• Develop Phases of Creation• Develop Storyline• Create SchedulePrototyping Phase Begins• Animations Models Created• Mechanic Codes Developed• Special Effects Started• Milestones Established & ReachedDevelopment Phase Begins• Full Production initiated• Alpha, and Beta testing• Marketing Campaign design begins• Then Ship to the World.

North American Superhive

There are six locations in the United States including the EA headquarters in Redwood Shores California. Then there are three locations in Canada that collaborate with many of the other offices to complete many of the projects creating a full beehive of activity across the continent.

Handling different departments from a global customer service staff that takes place 24 hours a day, 7 days a week to all of the online interactive games for every platform device available today.

Each of the offices EA has in the US have their own personality as well as their own gym. The company however functions on a global scale without bumps communicating flawlessly between offices.

Fairy Tale VirginiaThe Fairfax Virginia office is the home of Mythic. The main object of Mythic studios is MMORPG’s and currently has a product line of over 15 titles. Based on their own proprietary technology the office strives to bring new ideas and innovations to every game they produce.

There are more than 200 employees at the Mythic office on MMORPG’s & having fun while doing it near Fairfax.

Some of the titles included in their resume are:• Aliens Online• Dark Age of Camelot• Silent Death: Online• Spellbinder: The Nexus Conflict• Warhammer Online: Age of Reckoning

Most of the titles made previously are no longer available.

Florida Sports Club

EA Tiburon is located just North of Orlando and is the sports capital of company. In every possible way Tiburon is about sports, the games they make, play, watch, and award.

The campus is sprawled across three buildings and includes nature paths, a free coffee bar on every floor of each building, a huge free DVD library, an arcade, a car wash, and a masseuse. They also hold their own in house sports league for virtual every sport and their own awards show known as “The Sharkies”.

Titles EA Tiburon has produced include:The Madden NFL SeriesNASCAR Thunder SeriesTiger Woods PGA Tour Series

Playa Land Cali

The Los Angeles campus is located just blocks from the beach and is state of the art. Home of the global headquarters for EA Interactive and it’s executive team the LA office is the source of all social network, online destination, casual gaming, and mobile apps.

There are three development studios in EALA: Danger Close, Victory Games, & Visceral Games some of the title these studios have created are:• Call of Duty• Command and Conquer Series• Dante’s Inferno• The Lord of the Rings Series • Medal of Honor Series

The Redwood EARS

Located outside of San Francisco in Redwood Shores is the EA Corporate Headquarters. In addition to executives the campus also houses a development studio just like all other locations.

Also like all other location EARS has an impressive list of hit titles including:• Dead Space Series• The Sims SeriesLicense Titles like:• James Bond• The Simpsons

Simulating Lake Utah Opened in 2010 the State-of-the-Art campus located in downtown Salt Lake City is booming.Home to the company’s PC and family game division the SLC employees work on many of the most popular games EA makes, and social networking games for Facebook that are a huge new resource.

Home to the HASBRO division and The SIMS development team some of the titles coming out of EA SLC are:• The SIMS: Medieval• HASBRO Family Game Night• Monopoly Streets• RISK

Texas ShowdownThe Austin Texas office is home to Bioware and the Worldwide Customer Experience Organization.

Bioware is responsible for the these projects:• Baldur’s Gate Series• Dragon Age• Jade Empire• Mass Effect & Mass Effect 2• Neverwinter Nights Series• Star Wars: Knights of the Old Republic

The Worldwide Customer Experience Organization is the global hub for all game titles under the EA name and customer service. Providing 24 hour, 7 days a week help for every game player anywhere in the world. These include online MMORPG’s and console games.

Canadian Royal RebelsEdmonton and Montréal Canada are the Northern home of EA Bioware. The offices here have had a hand in helping develop all of the multplayer games that have been released under the EA Bioware name since 1995.

The three offices as Bioware have produced:• Baldur’s Gate• Dragon Age: Origins• Mass Effect• Star Wars: Knights of the Old Republic• Sonic Chronicles: The Dark Brotherhood

Movin’ and Shakin’ MountiesHome to the EA Nintendo team and EA Mobile the Montreal office has produced some of the most highly successful titles in the EA lines worldwide.

The EA Nintendo Group has made:• Boogie Superstars• Skate It• Spore• SSX Blur

EA Mobile has made games the iPhone and other mobile devices including:• SimCity Metropolis• SKATE• Tetris Pop

British Columbia Speed

The Burnaby office located outside Vancouver British Columbia is home to Black Box Games, the company’s state-of-the-are motion capture studio and over 1300 employees.

EA Canada is responsible for the largest global sports titles in the EA production lineup:• FIFA Soccer• Fight Night• NBA Live• NHL Live

Black Box Games is the proud creator of one of the most popular games of all times:• The Need for Speed

The European Kingdome

EA has 11 offices located throughout Europe. Including Criterion Games, Phenomic, Jamdat, Playfish, DICE Studios, and a second EA Mobile

Headquarters. The Romanian location is also home to the test facility which employs 150 testers that get to “try out” all the merchandise.

State of the Art facilities are at home in:• Cologne, Germany• Ingelheim, Germany• Galway, Ireland• Stockholm, Sweden• Madrid, Spain• Bucharest, Romania• Geneva, Switzerland• London, England

References

All Games - Electronic Arts. (n.d.). Retrieved May 24, 2012, from All Games - Electronic Arts: http://www.ea.com/games

BioWare. (n.d.). Retrieved May 29, 2012, from http://www.bioware.com/EA Jobs| Our Locations. (n.d.). Retrieved May 30, 2012, from EA Jobs: https://jobs.ea.com/locations/

EA: How We Do It:. (n.d.). Retrieved June 1, 2012, from https://jobs.ea.com/about/how/

Electronic Arts | About Us. (n.d.). Retrieved June 1, 2012, from Electronic Arts | About Us: http://aboutus.ea.com/home.action

Electronic Arts | About Us: Company Labels. (n.d.). Retrieved May 22, 2012, from Electronic Arts | About Us: http://aboutus.ea.com/companylabels.action

Mythic Entertainment. (n.d.). Retrieved May 22, 2012, from http://www.mythicentertainment.com/