EAST CITY DESIGN

INITIATIVEInformatics & Design - Faculty Training 25 August 2009

Stuart Warden

wardens@cput.ac.za

OVERVIEWBackground: Founding partners

ECDI vision

A case for the East City

The case for design

22@ Barcelona model

Economics

ECDI FOUNDING PARTNERS

• The Faculty of Informatics and Design, CPUT

• Cape Town Partnership - Creative Cape Town project

• Cape Town Fashion Council

• Cape Craft and Design Institute - CCDI

• Interactive Africa / Design Indaba

• The Loerie Awards

ECDI VISION

The East City Design Precinct will become the premier African environment for design innovation, creativity and entrepreneurshipwithin the next 10 years.

It will showcase design excellence, incubate emerging talent and enable new innovations to develop.

...ECDI VISION

The actual and virtual space created by the initiatives provide an environment for business, the academy, the non-profit sector and government to interact in ways that develop design in the city, province, nationally and Africa wide.

Its impact locally and nationally would lead to the improvement in the quality of life, improved economic growth, sustainable solutions and a more inclusive society.

A CASE FOR THE EAST CITY

• Availability of state buildings and land

• Safety, Security, Cleansing and Parking

• Good transport connections

• Presence of synergistic institutions

• Richly textured historical built environment

…A CASE FOR THE EAST CITY

5 BIG IDEAS• Reinstate the historical connection of the

City to the sea

• Bring the people of Cape Town back into the Central City to live

• Improve the public transport system

• Provide for future growth and investment

• Divide the Central City into 20 neighbourhoods – densification, mixed usage, street frontage, heritage and conservation.

EXISTING ORGANISATIONS

IN THE DESIGN HUB

THE CASE FOR DESIGN

Design = products, services, systems, environments and

communication

THE CASE FOR DESIGN

Design = products, services, systems, environments and communication

Design = strategic tool for user –centered innovation

THE CASE FOR DESIGN

Design = products, services, systems, environments and communication

Design = strategic tool for user –centered innovation

Design = a holistic and multidisciplinary

problem-solving approach

THE CASE FOR DESIGN

Design = products, services, systems, environments and communication

Design = strategic tool for user – centered innovation

Design = a holistic and multidisciplinary problem-solving approach

Design = Developing products, services and

systems more responsive to

environmental and social needs

=

70/30BARCELONA

MODEL

• Industry tasked to develop a derelict building:

they use 70% for their account

• City can use 30% (subsidised rent)

=

Different terminologies used e.g.

• Hubs

• Precincts

• Clusters

• Research parks

• Science parks

• Design parks

ECONOMICSCLUSTERS, PRECINCTS & PARKS

An enabling environment for education/ industry/ government interfaces i.e. Triple Helix

A recent shift in urban planning has led to a changing emphasis on the reintegration of science & research parks into the urban fabric. Examples:

22@Barcelona

The Philadelphia Science Centre

ECONOMICSCLUSTERS, PRECINCTS & PARKS

TRIPLE HELIXMODEL

GOVERNMENT

INDUSTRYUNIVERSITY

22@BARCELONA incubator hubs

ENERGY

MEDTECH

DESIGNMEDIA

ICT

ECONOMICS CLUSTERS, PRECINCTS & PARKS

ECONOMICSCLUSTERS, PRECINCTS & PARKS

4 critical characteristics of successful clusters:

• Proximity

• Linkages

• Interactions

and

• Critical mass (Porter)

22 @ BARCELONA

FUTURE

Faculty Action ?

Various funding vehicles for our projects:

•SANPAD

•URF

•Other ?