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This presentation looks at the emerging movement to incorporate sustainability into fashion, underscores the challenges the movement is trying to address and the ways in which new startups can move the eco-fashion movement forward.
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+
Evaluating Sartorial Sustainability
Anupam Chakravarty
CCTP-817-01
ECO-FASHION
+A Growing Movement
(Hoya Saxa.)
+Opportunity Areas
Traditionally: Reducing harm to animals
Limiting waste produced in clothing manufacture
Reducing use of Chemicals: Pesticides & Dyes
Reusing & recycling materials
Promoting fair trade & safe working conditions
+The Life of a (Conventional) T-Shirt
10% of all pesticides are used in cotton production
Conventional cotton for a t-shirt needs 15 bathtubs of water to grow.
The agricultural space needed for 100 t-shirts is enough to grow 1540 lbs of potatoes
5% of all waste in US landfills is textiles.
+Organic Clothing
“Organic” usually means free of chemicals No pesticides, fertilizers, or GMOs
Less pollutants to the environment Toxic run-off in water
Health benefits of less allergens & carcinogens
Clothes last longer Stronger fibers More porous More fade resistant
+Eco-friendly Materials:Sustainable Cotton
Reduced water use
Nochemicals
Lesschemicals
Ban on GMOs
Conventional Cotton
“Better Cotton” X X
Organic Cotton X X X
Recycled Cotton X X X
Source:
+Future Eco-friendly Materials:Silk from Slime
Angry Hagfish yields Protein-Based Fiber
+Other Eco-Friendly Materials
Bamboo Modal
Tencel Hemp
Vegetable Dyes
+Energy Efficiency
Reduce consumption of raw materials Recycled materials = no agricultural land
Lower energy and water usage Sustainable cotton Ozone washing for jeans
Avoiding petroleum-based materials
Hand-made No by-products from mass manufacture
+Recycled, Upcycled, Reused & Repurposed
+Social Responsibility:Fair Trade & Labor Ethics
“Made in USA” signals adherence to standards. Fair Trade principles apply to imports:
Safe work-places Limiting chemical/toxin exposure
Local/community conscious Should contribute to local industry and
empowerment
Fair Wages
+Challenges & Room for Improvement
Organic fashion means organic clothing care Time-consuming and complex Encourages washing by hand Discourages detergents and dryer sheets Discourages machine washer/dryer use
Heat affects organic clothing Energy expenditure from washer/dryer
+Challenges & Room for Improvement
Inconsistency in sustainability standards Is the emphasis on pollutants? Energy?
Social ethics? Example: TOMS vs. SoleRebels Individual standards LEED for Fashion?
Lack of large-scale availability Initially more expensive; consumer inertia
+Sources
http://about.hm.com/content/dam/hm/about/documents/en/CSR/reports/Conscious%20Actions%20Sustainability%20Report%202012_en.pdf
http://organicfashionblog.com/organic-clothing-2/why-clothing-companies-should-invest-in-organic/
http://news.discovery.com/tech/biotechnology/hagfish-slime-super-clothes-121203.htm
http://www.ehow.com/about_5114223_benefits-organic-clothing.html
http://mashable.com/2013/03/13/nice-laundry/
http://www.heartsleevesblog.com/the-pros-cons-of-toms-shoes-and-another-option/
https://modavanti.com/sustainability
http://www.sewlove.co/
http://www.catalogs.com/info/clothing/organic-clothing-care.html
http://www.kickstarter.com/projects/258782061/nice-laundry-a-fresh-start-for-your-sock-drawer
http://wearpanda.com
http://dogoodbeknotty.tumblr.com
http://magnifeco.com/ethical-denim-brand-review-5-clean-jean-brands-for-spring/women/