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+ Evaluating Sartorial Sustainability Anupam Chakravarty CCTP-817-01 ECO- FASHION

Eco-Fashion: Evaluating Sartorial Sustainability

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This presentation looks at the emerging movement to incorporate sustainability into fashion, underscores the challenges the movement is trying to address and the ways in which new startups can move the eco-fashion movement forward.

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Page 1: Eco-Fashion: Evaluating Sartorial Sustainability

+

Evaluating Sartorial Sustainability

Anupam Chakravarty

CCTP-817-01

ECO-FASHION

Page 2: Eco-Fashion: Evaluating Sartorial Sustainability

+A Growing Movement

(Hoya Saxa.)

Page 3: Eco-Fashion: Evaluating Sartorial Sustainability

+Opportunity Areas

Traditionally: Reducing harm to animals

Limiting waste produced in clothing manufacture

Reducing use of Chemicals: Pesticides & Dyes

Reusing & recycling materials

Promoting fair trade & safe working conditions

Page 4: Eco-Fashion: Evaluating Sartorial Sustainability

+The Life of a (Conventional) T-Shirt

10% of all pesticides are used in cotton production

Conventional cotton for a t-shirt needs 15 bathtubs of water to grow.

The agricultural space needed for 100 t-shirts is enough to grow 1540 lbs of potatoes

5% of all waste in US landfills is textiles.

Page 5: Eco-Fashion: Evaluating Sartorial Sustainability

+Organic Clothing

“Organic” usually means free of chemicals No pesticides, fertilizers, or GMOs

Less pollutants to the environment Toxic run-off in water

Health benefits of less allergens & carcinogens

Clothes last longer Stronger fibers More porous More fade resistant

Page 6: Eco-Fashion: Evaluating Sartorial Sustainability

+Eco-friendly Materials:Sustainable Cotton

Reduced water use

Nochemicals

Lesschemicals

Ban on GMOs

Conventional Cotton

“Better Cotton” X X

Organic Cotton X X X

Recycled Cotton X X X

Source:

Page 7: Eco-Fashion: Evaluating Sartorial Sustainability

+Future Eco-friendly Materials:Silk from Slime

Angry Hagfish yields Protein-Based Fiber

Page 8: Eco-Fashion: Evaluating Sartorial Sustainability

+Other Eco-Friendly Materials

Bamboo Modal

Tencel Hemp

Vegetable Dyes

Page 9: Eco-Fashion: Evaluating Sartorial Sustainability

+Energy Efficiency

Reduce consumption of raw materials Recycled materials = no agricultural land

Lower energy and water usage Sustainable cotton Ozone washing for jeans

Avoiding petroleum-based materials

Hand-made No by-products from mass manufacture

Page 10: Eco-Fashion: Evaluating Sartorial Sustainability

+Recycled, Upcycled, Reused & Repurposed

Page 11: Eco-Fashion: Evaluating Sartorial Sustainability

+Social Responsibility:Fair Trade & Labor Ethics

“Made in USA” signals adherence to standards. Fair Trade principles apply to imports:

Safe work-places Limiting chemical/toxin exposure

Local/community conscious Should contribute to local industry and

empowerment

Fair Wages

Page 12: Eco-Fashion: Evaluating Sartorial Sustainability

+Challenges & Room for Improvement

Organic fashion means organic clothing care Time-consuming and complex Encourages washing by hand Discourages detergents and dryer sheets Discourages machine washer/dryer use

Heat affects organic clothing Energy expenditure from washer/dryer

Page 13: Eco-Fashion: Evaluating Sartorial Sustainability

+Challenges & Room for Improvement

Inconsistency in sustainability standards Is the emphasis on pollutants? Energy?

Social ethics? Example: TOMS vs. SoleRebels Individual standards LEED for Fashion?

Lack of large-scale availability Initially more expensive; consumer inertia

Page 14: Eco-Fashion: Evaluating Sartorial Sustainability

+Sources

http://about.hm.com/content/dam/hm/about/documents/en/CSR/reports/Conscious%20Actions%20Sustainability%20Report%202012_en.pdf

http://organicfashionblog.com/organic-clothing-2/why-clothing-companies-should-invest-in-organic/

http://news.discovery.com/tech/biotechnology/hagfish-slime-super-clothes-121203.htm

http://www.ehow.com/about_5114223_benefits-organic-clothing.html

http://mashable.com/2013/03/13/nice-laundry/

http://www.heartsleevesblog.com/the-pros-cons-of-toms-shoes-and-another-option/

https://modavanti.com/sustainability

http://www.sewlove.co/

http://www.catalogs.com/info/clothing/organic-clothing-care.html

http://www.kickstarter.com/projects/258782061/nice-laundry-a-fresh-start-for-your-sock-drawer

http://wearpanda.com

http://dogoodbeknotty.tumblr.com

http://magnifeco.com/ethical-denim-brand-review-5-clean-jean-brands-for-spring/women/