EcoSmart Profile

5/21/2018 EcoSmart Profile

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The socially responsible consumer is on the rise in Asia, with

more and more people seeking to introduce LOHAS values

(Lifestyles Of Health And Sustainability) into their lives. As

the region continues to urbanise and develop at a rapid pace,

customers are demanding better from the brands they buy better products, better practices, better materials as they

seek to find balance between gains in their standard of living

and the strains this can place on the planet.


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introducing ecoSmart

It is a decade that, we believe, could usher in a new era wheresustainabilityissues are fully integrated into all elements of modern life, where businessand market forces are truly aligned with sustainability outcomes.

ecoSmart embrace this new era of sustainability by providing shoppingexperience that goes beyond the products. ecoSmart is a green retail

concept store that offers a wide range of natural, environmentallyresponsible, sustainable products in four categories:1. Green Building Material2. Green Technology3. Green Lifestyle4. Green & Healthy Food

ecoSmart also will actively shaping consumer and customer awareness,attitudes and needs. Our aim is to create sustainable business thatethically driven, and commercially focused.


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ecoSmart history

PT. Little tree was founded in October 2008 and originally plannedas a Green building Center and Eco Mall with Little Tree as themain brand.

In April 2012 we launched our Green Team concept introducingour One-Stop-Solution approach.

In April 2013 we launched our re-branding ecoSmart with the

tagline Solutions for Life and introducing our 100% plant basedcommercial cleaners and safety solvents under CleaningSolutions for Life and our d2w oxo-biodegradable plasticadditives under Plastic Solutions for Life.

ecoSmart offer green and healthy everyday solutions that improvepeoples lives; sustainable, eco-friendly products that reduce

harmful chemicals and environmental waste.


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management team

Stephen Palmer AdvisorStephen has a degree in industrial engineering and has been living inIndonesia for the last 25 years. He has brought the surf industry to

Indonesia in the late 70s is seen as one the early retail pioneers in

Indonesia. Stephen is an expert in marketing and branding but also

has an excellent understanding of technological solutions

Christian Fritz Managing PartnerFounding partner, founder of Bali International Consulting Group andBali Export Development Organization with 12 years of sustainable

development experience in Indonesia specialized in SME

development, sustainable production and sustainable tourism.

His strength is in business development and marketing

Arief Ayip Budiman Creative Advisor

Ayip established Matamera Communications in 1991, a creativeagency focusing on design, marketing communications, strategic

planning and branding. His biggest interest is synergizing sustainable

design feasible to implement and creating impact on various aspects

in life.


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a sustainable brand model


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ecoSmarts Vision is to become the ultimate business for Sustainable& Natural Ecological and Economical Development Solutions by

offering products and services.

ecoSmart offer green and healthy everyday solutions that improvepeoples lives, actively shaping consumer and customer awareness,

education, attitudes and needs.

VISION

MISSION


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mission statement

ensure that ecologically friendly

practices and life style will be an

ever increasing reality for

Indonesia and to contribute

sustainably to a triple bottom line


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brand projection

PURPOSE CREATE DELIVER

TO BE THE ULTIMATE

SOURCE FORGREEN & SUSTAINABLE

PRACTICE IN INDONESIA

VALUE

SUSTAINABILITYUNITY & INTEGRITY

SERVICE EXCELLENT

ATRIBUTE

BENCHMARKTRUSTED

SUSTAINABLE

INNOVATION

BUSINESS MODELS

PRODUCTS

SERVICES

PLATFORMS


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Our values are what we

hold steadfastly to as a

brand it forms our beliefsystem and the way we

think, interact & behave

SUSTAINABILITY

We dont treat environmental sustainability as

something separate from our base business.

We share, deliver and assist people to learn,

understand and value sustainability by doing

practical things in daily life and trust that lead

to opportunity in embracing the future better.

UNITY & INTEGRITY

We foster a strong culture of teamwork, we

share ideas, expertise and resources. We

belief of harmony in motion is constantly our

reason for being. Relationship we foster

passionately with our partners are built firmly

on trust, honesty and honour.

SERVICE EXCELLENT

Focus and professional to live what we

promise, meeting our customers expectation

in service excellent.

brand value


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sustainable business plan


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business plan

Over the years PT. Little Tree has build up a strong consumer based marketing presence

online via our website www.littletreebali.com as well as on Facebook through our twopages http://www.facebook.com/littletreebali and http://www.facebook.com/d2windonesia

To further expand our market position and to reach our desired

markets we aim at :

1. Managing modern communications platform and information source with 72% of the

Indonesian population being influenced in their choice towards more environmental

friendly products and services.

2. Feature in Magazines & Newspapers, which influence 64% of the population.

3. Improve companys website and social media networks as the internet or websites

influence 67% of the population.

4. Sponsoring community development events, recycling and plastic waste related events.5. Exhibiting in major national sustainable and green products, lifestyle and plastic

packaging trade fairs.

6. Working closely with the national government in regards to policies on wastemanagement and recycling

7. Expand our presence to Jakarta and Surabaya to market our offer directly to the industry

8. Partner with a finance service provider

9. Purchase full BCI Asia building and construction data base


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market opportunity

Indonesias consumer marketis segmented into 18% LOHAS, 25%

Naturalites, 24% Drifters, 18% Conventionals and 15% Unconcerned.

Given the population of Indonesia of 240 million both the LOHAS and

Naturalites make up 43% of the population based on NMI Market

Research reports in 2010. Based on Little Trees historical averagesales of USD 20/customer, the estimated potential market size is at

USD 2 billion.

We would expect to reach 5% of our target market in Bali (est. popula-

tion 3.9 million) and 1.5% of our target market in Jakarta (est. Popula-tion 10 million) and Surabaya (est. Population 5.6 million) over the next

four years, generating sales of USD 3.7 million.


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LOHAS worldwide consumer segmentation


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competitive advantage

Within Indonesia there are various competitors, mostly very specialised,

so they either focus on organic and healthy foods and body care or they are

manufacturers of environmentally friendly products.

There are a few concepts similar to ours, which are mainly small eco

shops, where consumers can get organic and healthy foods, body care

products and some lifestyle products such as clothing and home decor.

Our competitive advantages are:

1. Close cooperation with manufacturers and suppliers on quality

assurance and price competitiveness

2. Wide range of products to provide for a One-Stop-Shopping experience

for consumers3. Constantly identifying and partnering with new manufacturers and

suppliers adding value and innovation to our offer


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Looking at the opportunities for our business to gain a bigger share in our market

segment, we need to address the consumer needs identified. First, we have to

ensure that all our consumer products offered have a relevant story in regards to

production processes as well as benefits both environmentally and health

relatedthat makes it easy for the consumer to make an educated choice compared

to conventional products.

One of our major jobs will be to ensure availabilityof our product portfolio through

mutual beneficial agreements with all our suppliers, carrying reasonable stock of

the best selling products and ensuring prompt delivery terms.

In addition we will also be looking into international and national certification of our

product portfolio and the company itself, as consumers in Indonesia are quite aware

and also quite influenced by certifications and seals. We will be working closely

with all our suppliers to ensure that certifications are achieved where applicable.

competitive advantage


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people products

place programs

Integrated

Business ServicesExpert Pool & Networks

Project Management

Green Concept Store

Office & Co-working SpaceFuntcion & Meeting Room

Coffee Shop

Community & Business Hub

Green Building Material

Green TechnologyGreen Lifestyle

Green & Healthy Food

Regular Programs

Community Programs

Events

asset management

business innovation scenarios


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sustainable packaging

Indonesias plastic packaging market is estimated at 2.35 million tons/year, whichbased on an inclusion rate for oxo-biodegradable additives of 1% provides for a

market sales potential of 23,500 tons or USD 305 million. We would expect to reach

0.5% of the total target market in Indonesia leading to potential sales of USD 1.5

million.

PT. Little Tree is the sole distributor of d2w oxo-biodegradable additives under

license of Symphony Ltd UK. We have been building up our market position over

the last years through a network of 17 certified plastic products & packaging

manufacturers and developing our own consumer label for oxo-biodegradable

plastic packaging.

We have made contact with the management of major consumer brands such as

Mitra Adi Perkasa Group, Indofood Group, Danone, Unilever, Nestle, Heinz and afew others in order to add sustainable choices to their packaging value chain. We

are in close discussions with Indofood for trial samples and already supply small

quantities to Mitra Adi Perkasa Group.


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sustainable packaging

We are supplying finished oxo-biodegradable plastic products to small and

medium sized companies such as Bali Buddah, Quiksilver Indonesia, Wooden Ships,

Surfer Girl and BSO Surf Shop. Based on the experience gained and looking at the

competitors advantages PT. Little Tree aims to positions itself as a partner for B2B

packaging solutions for national and multi-national brands.

So far the main market for oxo-biodegradable and oxo-degradable plastics were

plastic shopping bags and this market initially was supplied for by EPI until the

national brand Oxium entered the market and supplied at a much cheaper price but

lacking international certifications.

With d2w we provide a high quality internationally recognized product equal to our

competitor EPI, but we are more directly involved in direct marketing.

Having been in contact with some of the large multi-national companies such as

Nestle, Unilever, Danone and Heinz we need to be more focused and follow up withdedicated account managers in close coordination with d2w head quarters. For

national super brands such as Indofood Group and Gajah Tunggal (Softex) we are

working with them on a trial schedule, but again we have to setup a dedicated team

to support this process.


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green building

Indonesias building and construction industry has a projected growth rate of over6.8% annually and looking at the Green Building market in Asia Pacific with a

projected annual growth rate of 30% in an estimated market size of USD 670 billion.

In the Energy Efficiency (EE) Market based on the market sizing, Indonesia has the

largest Industrial Investment Potential of USD 808 million followed by Malaysia

(US$529million) and Singapore (US$521million). This can be attributed to the large

industrial GDP output of the 3 countries. In addition, the presence of large, energy

intensive industries in these countries also boosts the energy efficiency investment

potential. We would expect to reach 0.5% of the total target market in Indonesia

leading to potential sales of USD 4 million.


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Based on our Green Team approach and having relevant in-house experience

through our partners with energy audits carried out under the joint pilot program by

DANIDA and the Ministry for Energy and Mineral Resources.

- Three walk through energy audits completed, Malioborogh Mall in Yogyakarta,

PT. Semen Padang in Padang and a government hospital in Surabaya

- Currently engaged in the detailed energy audits with two selected buildings

- Past project references for a university in Jakarta, a fish processing farm in

Lombok and various hotels in Bali.

Within a very short time since launching our Green Team approach in April 2012 we

have had a lot of positive feedback from property developers and real estate agents

as well as architects. We have so far issued 5 MEP (Mechanical-Electrical-Plumbing

Design) proposals, from which 3 contracts have been signed and we are still waiting

for final confirmation on the other 2 proposals.

Our Green Team partners have achieved the first sales from their display booths

and there are various projects in the pipeline for which their and PT. Little Trees

products and services are under consideration.

green building


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PT. Little Tree has been working on over 20 projects for flooring, decking and

refurbishment and has a good range of short to medium term projects in thepipeline as well as an excit ing range of long term large scale development project.

We have sounded the market in Jakarta with our network and architects have

indicated an interest in working with us on projects if we can establish a base there

to showcase our solutions and to work closely with them on current and future

projects.

Green Building standards have now been included in building and operational

license issuance by the government in Jakarta . Energy and water costs are

expected to double over the next years and solutions to reduce consumption will

be in high demand.

In addition ecoSmart Property Developments following our integrated solutionsapproach could be a successful expansion strategy in a booming real estate market

in Indonesia.

green building


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new innovation products

ecoSmart Plastic Solutions for LifeOxo-Biodegradable Plastic Additives for PP and PE

ecoSmart Cleaning Solutions for Life100% Natural ingredient cleaning products but effective

ecoSmart Concrete Solutions for Life25% Reduction of cement an no need for steel mesh


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Design & Consult:

Architectural Design MEP Design

Lighting Design

Interior Design

Energy Audit

Passive Energy Design

Renewable Energy Consulting

Sustainable Development

Waste Mgt. & Composting

Bioengineering & Land Mgt.

Marketing Communications & Branding

Lifestyle Product Design

Environmental Assessment

Energy Solutions:

Solar/Wind/Hydro Power Hydrogen/LPG Generators

Biomass Gasication

Central cooling chillers

Central Heat pumps

Solar & LED lights

Decorative lighting

Insulation Systems

Hot water systems

Solar water pumps

Building Solutions:

100% recycled TetraPack Roong

90% recycled composite Decking

Reclaimed Ironwood ooring &

decking

Wall/Ceiling Coconut Tiles Recycled Coconut ooring &

decking

Bamboo ooring

Rubber wood ooring & decking

Recycled Teak ooring & decking

Water Solutions:

Waste Water Treatment Water Purication

Desalination

Solar Desalination

Rainwater Systems

Water saving taps & sanitary

Water storage

Ionizer Healthy Pool

Lime scale treatment

Water free urinals

Oxo-biodegradable Plastic Additives

Waterproong systems

Industrial cleaners, coatings & sealers

Organic Termite Control

Cladding walls and roof tiles

Cellular Lightweight Concrete Bamboo building structures

Yumen board for acoustic & insulation

Natural stones

green products & services listing


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green teamECOSMART BUSINESS NETWORKS

ecoSmart is working as an associated Green Team in

partnership with the leading businesses in our industry,

who have extensive experiences working in Indonesia

and the region and understand local conditions and

challenges.

ecoSmarts Green Team assists new developments and

existing operations to reduce their ecological footprint

and to improve their bottom line by reducing operational

costs and maintenance time.


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green team ECOSMART BUSINESS NETWORKSChristian Fritz Sustainable production and

tourism

Founding partner and founder of Bali Inter-

national Consulting Group and Bali Export

Development Organization with 12 years ofsustainable development experience in Indo-

nesia, specialized in SME development, sus-

tainable production and sustainable tourism.

His strength is in business development and

marketing.

Steve Piro Passive Energy Design & Energy

Audits

Founding partner of Synergy Carbon Energy

Efciency Firm. Steve is an energy efciency

specialist trained by The Pacic Energy Centerin San Francisco and Danish Energy Manage-

ment Company.

Marcus Bishop Building Maintence and Mate-

rial Science

Founding partner of Hydrotech Indonesia,

Marcus brings a 35 years experience in con-

struction systems aimed at providing Attractive

,fully insulated, waterproof and energy efcient

structures at low cost and with minimal main-tenance.

Paola Cannucciari Waste Management

Founding partner of Eco Bali Recycling, Paola

has over 18 years experience working in In-

donesia and for the last 7 years she has been

a recognized expert on waste managementissues.

Putra Oka Waste Water Treatment

Putras expertise is in the management and, in-

stallation and servicing of Waste Water Systems

avoiding the use of chemicals.

Charlie HearnArchitecture, MEP & Structural

Design

Director and lead architect of Inspiral architec-

ture and design studios. He and his team bringtogether a wealth of experience in the design

and construction of a range of building types

from 5 star hospitality, to high end residential,

to commercial and opulent leisure. Their work

has featured throughout South East Asia and

the UK with clientele ranging from individuals

to international

rms.

Reville Saw Ecological AssessmentsScientic Director of PT. Hydrotech Indonesia

and specialist in enhanced living landscapes

for Environmental services and Human sustain-

ability. Experience in Biosciences especially

Agroforestry, Microbiology, Aquaculture, Edible

and medicinal landscaping in Tropical Australia

and Indonesia.

Francois Pelletier Energy Efcient Hot Water

Systems & Lime scale Solutions

Technical Advisor of CV. Energi Alami, Francois

is a general engineer with more than 5 years

experience in implementing renewable energyand energy efciency solutions in the Indone-

sian tourism industry.

Allan Dijaya Decorative Lighting

Founder of Dua Lighting, Allan has a back-

ground in dynamics engineering and custom

designs decorative and energy efcient light-

ing systems for leading hotels and resorts

worldwide.

Richard Wu LED & Solar SystemsFounder of PT. Indonesia Technology & Energy

International. Masters Degree in Electrical En-

gineering as well as LEED Certied professional.

Specialist in Green/Alternative Energy and its

applications.

Thierry Cayot Bamboo Construction

Co-founder of Asali Bali his expertise is in add-

ing value to Bamboo construction & Natural

Building Materials using the Bali Traditionalknowledge and his experience in Sustainable &

Eco-smart Solutions.


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green team ECOSMART BUSINESS NETWORKSGreg Hinchcliffe Rural Water Access

FCubed has appointed Greg to establish their

Indonesian operations bringing their world

rst technology to the Indonesian archipelago.

FCubed creates clean drinking water from anywater source using solar energy.

Gede Warsana Natural Stones

Director and Shop Manager for PT StileWorks.

Gede has had many years in retail and now

brings his entrepreneurial skills to the Stone &

Tile industry in Bali. He offers clients a selection

of design ideas across all budgets.

Putu AndiSustainable Building Materials

Representing Weathertex and having more

than 20 years experience in the woodworking

industry, Putu is an expert in his eld and works

with our clients on the most sustainable timber

options.

Richard Johnson Rainwater Harvesting and

Water Saving Solutions

Founder of RainWorks he has more than 20

years experience in Indonesia representing VTO

water saving xtures and rainwater harvestingsolutions.

Troy Lowrie Water Treatment & Purication

Founding partner of Starsh Bali, Troys exper-

tise is in Residential and Commercial water

treatment and water recycling technology.

Providing Drinking Water from any Source.

Yoka SaraArchitect

Architect Yoka Saras approach to architecture

is to immerse in the elements that combine to

give each site its particular feel. He believes in

understanding the soul and feelings that areengendered from the land. The aim is to

capture the clients personality within the form

and function whilst blending them with the

natural forces and energies of the site.

Rai Bangsawan Organic farming and

agriculture

After several years working in the Pacic

islands as an agriculture consultant,

conducting trainings and research with

farmers on how to prepare the best soil, pre

and post farming to achieve the best crops, he

then return to Bali to preserve and conserve

nature and developing organic farming.

Henrih HorthyProject Management and

Engineering

Henrih Horthy has a history of over 20 years in

all aspects of design, project management and

engineering. His experience ranges from

multi-million dollar commercial developmentsand industrial manufacturing facilities to

Environmental community based projects,

resorts and high-end residential design.

He is best suited to the development of

construction projects in Asian environments.

Ayip Budiman Marketing Communications

and Branding

He established Matamera Communications

in 1991, a creative agency focusing on design,

marketing communications, strategicplanning and branding based in Bali. His

biggest interest is synergizing sustainable

design and destination management feasible

to implement on various programs.

Marc Pop Energy Efcient Chillers & Heat Pumps

Marc is a climate change expert and has had

extensive work experience in Indonesia

developing CDM projects. He is representing

energy efcient chillers and heat pumps for the

industry.

Reg WorthingtonArchitectural Lighting

Founder of NUQU Lightscape, Reg has over 10

years experience in design of interior and light-

ing applications. He has been among the rst in

Bali to offer a high end quality LED range.


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green team ECOSMART BUSINESS NETWORKS


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community development

and social entrepreneurship

BEDO is a Non Profit BusinessSupport Organization forIndonesian SMEs based in

Bali. Our focus is on Knowledgesharing, Networking, Trainings,

Coaching, Design, Marketing,Exhibitions & Fairs, Productdevelopment and all relevant

issues for the Furniture,handicraft, home dcor, soft

furnishing, apparel and Jewelrysectors and for any business

related with export and companydevelopment.

Paradesa is brand initiative in food andagriculture product development based on

value chain. Paradesa also accomplishesethical product and consumerism, healthy andquality as brand value. Paradesa aims to

improve the social, environmental, andeconomic sustainability of healthy food based

on agriculture of Indonesia.

Paradesa aims to set up new level of agricul-ture products from the village by delivering thestrategy and knowledge, producing healthy and

high quality products with good design.


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contact information

Christian Fritz

PT. Little Tree

Sunset Road 112X

80361 Kuta Bali

Indonesia

Email: [email protected]

Web: www.ecosmarthub.com

Tel.: +62 361 752 133

Fax: +62 361 751 944

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EcoSmart Profile