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Ecru Magazine Media Pack

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Page 1: Ecru Magazine Media Pack

Media Pack

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Mission Statement & Editorial Policy

“Ecru takes an unconventional approach to fashion, profiling the next generation of talent within the creative industry. Ecru reflects an un-bleached, raw viewpoint through it’s relationship with the industry and the reader. Aesthetics to tell their story is mirrored through the clean-cut feel to the publication.”

Ecru profiles up and coming talent within the fashion industry, ranging from designers to illustrators. Ecru’s hope is to showcase all aspects of fashion, from beginning to end, displaying process and narrative along the way. Therefore, focusing on the beauty of construction within garments, seen through illustrations, fabrics and craft. To get to the final product, Ecru delves in to fashion insiders philosophies to see their aesthetics, demonstrating the intimate

interaction which happens throughout the entire process. This is a new approach to fashion, reflected in Ecru’s title with it’s off-white theme. Garments are the main influence to Ecru, however the clothes are accompanied by models, photographers etc, therefore, we focus on the entire package of who’s next.We hope the dimension we are building in Ecru will bring our readers a fresh experience, inspiring them with a new way in consuming fashion.

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Magazine Format & Visual Identity

Full single page spread, portraitHeight x width

Full: 297mm x 210mmBleed: 303mm x 216mm

Full double page spread, portraitHeight x width

Full: 297mm x 420mmBleed: 303mm x 426mm

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As an intellectual fashion magazine, Ecru embraces minimal and clinical aesthetics. The large scale of white spaces resembles a gallery space. The content of Ecru speaks for itself, therefore needing no

exaggeration.

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89% Female

11% Male

Ecru features

menswear to attract the male audience but is primarily female driven.

Target Audience Age Range:

17-28 years of age.

Ecru targets students and graduates to inspire them to showcase their stories within Ecru. The audience we aim for is industry professionals in a creative environment.

Readership &Demographics

Ecru magazine starts with a

circulation of 10,000 copies throughout the UK, targeting the socially active reader, providing an

u n c o n v e n t i o n a l approach to fashion. Addressing the fashion knowledgable industry professionals, Ecru shows a strong interest in the next generation of

c r e a t i v e s . By profiling new talent, Ecru is aimed to gain the featured intellectuals the recongition they have worked for and deserve.We aim to attract an audience who can relate to the topic themselves focusing on the beuty of the

c o n s t r u c t i o n of clothing.

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The process of craft is the underlying factor for every issue of

Outline of Contents

Ecru; appreciating how garments are created.

Who’s next and what to expect from Graduate Fashion Week.

Freshest reports from the Autumn/Winter fashion week shows, highlighting emerging talent from the catwalk and newest ways of profiling.

Backstage details.

Up and coming fashion design graduates, showcased through illustrations and editorials.

Fashion design students shown through narrative and process within their working environments.

Editorials featuring up and coming

photographers.

Up and coming illustrators.

Incorporating new faces within the

modelling industry.

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Front Cover

EditorsLetter

ContributorsList

Blow PresentsEditorial

Blow PresentsEditorial

Blow PresentsEditorial

Blow PresentsEditorial

Blow PresentsEditorial

Blow PresentsEditorial

Backstage LFW

A/W 12Fam Irvoll

Backstage LFW

A/W 12Fam Irvoll

Blow Presents

Live

Blow Presents

Live

Stina Persson

Illustrations

Stina Persson

Illustrations

Stina Persson

Illustrations

Stina Persson

Illustrations

Designer Gemma Williams Editorial

Designer Gemma Williams Editorial

Designer Gemma Williams Editorial

Designer Gemma Williams Editorial

Claire HuishEditorial

Claire HuishEditorial

Claire HuishEditorial

Claire HuishEditorial

Claire HuishEditorial

Claire HuishEditorial

Claire HuishEditorial

Claire HuishEditorial

Designer Grace Butler Illustrations

Designer Grace Butler Illustrations

Designer Grace Butler Illustrations

Designer Grace Butler Illustrations

Designer Grace Butler

Editorial

Designer Grace Butler

Editorial

Issue 1 Flat Plan10

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Designer Grace Butler

Editorial

Designer Grace Butler

Editorial

Designer Grace Butler

Editorial

Designer Grace Butler

Editorial

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Lydia Garde Editorial

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Louise Bennetts

Illustrations

Lydia Garde Editorial

Lydia Garde Editorial

Lydia Garde Editorial

Lydia Garde Editorial

Lydia Garde Editorial

Lydia Garde Editorial

Lydia Garde Editorial

Veronica Kadi

Illustrations

Veronica Kadi

Illustrations

Daniela Stevens Editorial

Daniela Stevens Editorial

Daniela Stevens Editorial

Issue 1 Flat Plan

Daniela Stevens Editorial

Daniela Stevens Editorial

Daniela Stevens Editorial

Daniela Stevens Editorial

Daniela Stevens Editorial

IyrnaMikhailovich

Narrative

IyrnaMikhailovich

Narrative

Eve TokensNarrative

Eve TokensNarrative

AnyaEdwards Narrative

AnyaEdwards Narrative

BackCover

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Availability &Potential Stockists

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£10.00 per issue

Exclusive to the UK

Anually released in May

Graduate Fashion Week

Universities featured per issue

Available on ecrumagazine.co.uk

PR companies:BLOWBloody GrayElla DrorSnowTrace PublicityExposure

Bookstores:W H SmithClaire de RouenICA bookshop

MagmaSoho Original Bookshop

Boutiques, Galleries & Department Stores:BarbicanBeyond the ValleyBrownsDover Street MarketTate ModernWhitechapel Art Gallery

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Launch Tools

ecru magazinemagazine.co.uk

14th May 2012Ecru goes digital on Monday 14th May, 2012. The website entails the same aesthetics as the printed publication and will feature information on the

magazine as well as all features.

Ecru digital will also highlight continuous updates throughout the year to accompany the yearly

printed publication.

ecruLaunch Party

11th May 2012Ecru is hosting a launch party on Friday 11th May at the Vibe Bar, Brick Lane, London. Vibe

Bar provides the quirky atmosphere which Ecru are loking for within it’s launch. The square room with it’s mismatched furniature provides an urban

environment, reflecting the raw talent of the up and coming creatives seen in Ecru. The event celebrates

Ecru by showcasing the first issue designers, inviting industry professionals to see the next

generation. Workshops to be advertised for new talent post-launch.

pick up your free copy of issue 1 on release date at launch event

(Available to purchase in stores same day)

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Image 1: http://slowtextiles.blogspot.co.uk/2011_07_01_archive.html

Image 2: http://www.thephotographylink.com/archives/12126

Image 3: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html

Image 4: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html

Image 5: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html

Image 6: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html

Image 7: http://hannahshkandrij.blogspot.co.uk/2011/01/blog-post.html

Image 8: http://lfw.krisatomic.com/view/4a9ae334-79ec-11e1-8b94-fefd616b8533?image_keywords=backstage

Image 9: http://lfw.krisatomic.com/view/4a9ae334-79ec-11e1-8b94-fefd616b8533?image_keywords=backstage

Image 10: http://www.fashion156.com/daily-blog/the-fashion156-com-lfw-ss12-designer-track-series-week-2-kirsty-ward/.

Image 11: http://www.fashion156.com/daily-blog/the-fashion156-com-lfw-ss12-designer-track-series-week-2-kirsty-ward/.

Image 12: http://lfw.krisatomic.com/view/?image_keywords=collection:A+La+Disposition

Image 13: http://www.artsthread.com/viewer/proj-ect.aspx?pj=11405&p=3417

Image 14: Jess Curphy Photography.

Image 15: http://kingdomofstyle.typepad.co.uk/.a/6a00d8341c2f0953ef0147e2f09ed3970b-popup

Bibliography

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