Smartphones have transformed consumer behavior. Mobile search, video, app usage, and social networking are prolific. Smartphone users are multi-tasking their media with 86% using their phone while doing other things such as watching TV (52%). Implication: Extending advertising strategies to include mobile and developing integrated cross-media campaigns can more effectively reach todays consumers. Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 95% of smartphone users look for local information on their phone and 90% take action a result, such as making a purchase or contacting the business. Implication: Ensuring that clickable phone numbers appear in local results and leveraging location based services on mobile make it easy for consumers to connect directly with businesses.
1.How Your Local Business CanATTRACT and KEEP CustomersThrough Mobile MarketingPresented by: Ed Burckhardt(800) 520-9498 www.ecommnow.com
2. Table Of Contents1Mobile Usage Facts & Trends2Popular Mobile Activities3Why Mobile Marketing?4Potential Mobile Profit Boosters 3. What is Mobile Marketing?Mobile Marketing is a set of practices that enables organizations to communicate and engage with theiraudience in an interactive and relevant manner through any mobile device or network. 4. Mobile Marketing Facts & TrendsEvery Business Should Know About More than 6 Billion Mobile Users Worldwide By 2014, Mobile Internet Usage is Expected toExceed Desktop Internet Usage More than 50% of all Local Searches areDone from a Mobile Device Over 350 MILLION People Access Facebookfrom Their Mobile Devices 5. Mobile Marketing Facts & TrendsEvery Business Should Know About A Majority of Adult Cell Owners Now GoOnline Using Their Mobile Devices Our Mobile Devices are the First Thing WeCheck in the Morning and the Last ThingWe Check Before Bed Most People Keep Their Mobile Deviceswithin Arms Reach 24/7 Smartphones are Now OUTSELLINGPersonal Computers 6. Mobile Marketing Facts & TrendsEvery Business Should Know About Adults Now Spend More Time with Mobile Devicesthan Print Media Such as Newspapers andMagazines Mobile Coupons Get 10 TIMES the Redemption Rateof Traditional Coupons 86% of cell phone owners are connected TVviewers meaning they use their phones in someform or fashion while watching TV 7. Popular Mobile Activities What Are People Doing on Their Mobile Devices? Social Networking Performing SearchesUsing Mobile AppsListening to MusicBrowsing Websites Watching VideosSending and Reading EmailsChecking News and Weather Sending and Reading Text Messages 8. What Does This Mean for Your Business?You Must : 1. Put your business in front of yourmobile target audience 2. Spend your marketing dollars wherethey can yield the best returns 3. Utilize the power of mobilemarketing to stay connected to yourlocal market 9. Mobile Technology isGREAT, But It Has Caused Problems forSome Local BusinessesMobile has changed the way consumers spend their moneyIt has also changed the way your business can trulyCONNECT with your local target market 10. Why Mobile Marketing?Its POWERFUL For Helping You Build Your Brand Gain the Edge on Your Competitors Connect with Local Consumers Generate New Leads & Repeat Loyal Customers 11. Traditional Advertising Methods Are No Longer as Effective as They Once WereTRADITIONAL METHODS MOBILE METHODS Yellow Page Books Mobile Websites Newspaper Ads Text Message Marketing TV Commercials Mobile Apps & More! 12. Could Mobile Marketing Be The Missing Piece of the Puzzle for YOUR Small Business?Mobile Marketing is NoLonger a TrendIts the NEW Way to DoBusiness! 13. Potential Mobile Profit Boosters Your Website Should be Viewable and Mobile Websites Easy to Navigate on Mobile Devices Send Valuable Offers and Info to Your Text MarketingCustomers on Their Mobile Devices Provide Instant Gratification and Access to QR CodesYour Mobile Audience Stay in Touch with Your Customers Mobile Apps Directly on Their Mobile Devices 14. Is This YOUR Mobile Audience? Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comesto viewing and navigatingwebsites 15. Mobile-Friendly Site vs. Traditional Site Web Designers Understand How toBuild Websites Made for COMPUTERSBut a MOBILE PHONE isNot a Computer 16. Why a Mobile Website? Improved Mobile User Experience Faster Website Loading Speed on Mobile Devices Location-Based for Geo-Targeting More Exposures to On-the-Go Consumers 17. What is Text Message Marketing? Permission-based communication with customers and potential customers via text messages sent to their mobile devices Communication includes helpful information, coupon offers, event notification, and more 18. Why Text Message Marketing? Builds a Powerful List of Targeted Buyers Permission-Based Customers Opt-in to Receive Your Text Messages Cost-Effective and Produces a High Rate of Return Very Little Technical Knowledge Required 19. What is a QR Code?A QR Code is a matrix barcode (ortwo-dimensional code), readable by QRscanners, mobile phones with a camera,and smartphonesOnce scanned, the mobile user will bedirected to your destination of choice suchas a coupon offer, an online video, etc 20. Why QR Codes? Quickly Becoming Popular in theMarketing World Allow Consumers to Access InformationAbout a Product or CompanyIMMEDIATELY Many Major Brands are Using Them toEngage with Customers Easily Read by Most Mobile Devices withthe Help of a QR Code Reader 21. What is a Mobile Application? Mobile applications (also called mobile apps) are applications developed for small handheld devices, such as smartphones... Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet 22. Why Mobile Apps? Your Customers Can Reach You Easilywith One Tap Produces Repeat, Loyal Customersthrough Engagement Effortlessly Send Out Coupons andSpecial Announcements with PushNotifications Builds Your Brand by Staying in Front ofYour Customers 23. ANYQUESTIONSContact Us:Toll Free (800) 520-9498 firstname.lastname@example.org 24. Thank You For Viewing Our Mobile Marketing Presentation!Ed Burckhardt For More Information About How You Can eCommNow - OCAutoServiceLower Advertising Costs and Boost Profits at(800) 520-9498the Same Time, Contact Me Today!www.ecommnow.com