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Edgar Rice Burroughs is renowned for his many novelsof fantastic adventure. Unquestionably his best knowncreation is that of the jungle hero, Tarzan of the Apes,first published in 1912. In 1930, near his Tarzana Ranch,local residents renamed their town Tarzana, CA in honorof Burroughs and his famous storybook character.

Edgar Rice Burroughs, Inc. was founded in 1923 byauthor Edgar Rice Burroughs to manage the rights to theliterary works of Burroughs. The company has overseenevery adaptation of his literary works in publishing, film,television, theatrical stage productions, licensing &merchandising.

Edgar Rice Burroughs, Inc. manages and licenses thevast archive of Edgar Rice Burroughsʼ literary works,fictional characters and corresponding artwork that hasgrown for nearly a Century.

The company continues to be owned by Burroughsʼfamily and remains based in Tarzana, California.

Edgar Rice Burroughs, Inc.

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Aristocratic Pedigree-- Lord Greystoke raised

In the jungle by apes.

Saving/Rescuing

Romantic HeroEnvironmentally

Friendly – the World’s1st Environmentalist

Athletic/Strength

Good Always TriumphsOver Evil/ Social Injustice

Multi-Generational

A person of superior or Superhuman physical

strength, agility & prowess

SignatureJungle Cry/Yell

His & HerOpportunity

(Tarzan & Jane)

Swinging,Swimming,Acrobatic

Protector of Animals &Natural Jungle Habitat

Jungle & AnimalPrints on Trend

Bridges two worlds,civilized & uncivilized - a

blend of two culturesto create a unique hero

RuggedIndividualism

Animal, SavageMagnetism

Lord of theJungle

Tan & MuscularPhysique

Brand Attributes

Survival AgainstAll Odds

Leader

Organic &Natural

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For nearly a Century, Tarzan has entertained audiences with his powerful presence.He is instantly recognizable worldwide. Tarzan is cross-generational -- appealing toseniors, baby boomers and todayʼs youth. Tarzan has captured the fancy of everygeneration since his humble beginnings on the pages of a pulp novel.

For decades, young and old alike around the world have been infatuated with theJungle Lord who protects the jungle, its animals -- defending the weak andoppressed. Each generation identifies with its own iteration of Tarzan and the actorwho portrayed him, including but not limited to:

Johnny Weismuller Lex Barker Miles O’Keefe* Tony Goldwyn**James Pierce Gordon Scott Christopher Lambert Casper Van Dien* Buster Crabbe Jock Mahoney Mike Henry Travis Fimmel*Herman Brix* Denny Miller* Wolf Larson* Michael T. Weiss**Glenn Morris* Ron Ely Joe Lara

Every Generation has it’s Tarzan

* Image Not Shown **Animated

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• 50+ Major Motion Pictures• 6 Television Series• 2 Broadway Stage Productions• Thousands of Publications & Licensed products.

The Most Filmed Character in Motion Picture History

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Me Tarzan, You JaneJane Porter, an American from Baltimore, Maryland, isthe love interest and later the wife of Tarzan. They met inthe first Tarzan novel, Tarzan of the Apes. For Tarzan &Jane it was love at first sight.

Jane develops over the course of the series from aconventional damsel in distress who must be rescuedfrom various perils to a competent and capableadventuress in her own right, fully capable of defendingherself and surviving on her own in the jungles of Africa.

Tarzan & Jane offer countless promotionalopportunities for “his & her” licensing programs.

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Tarzan is the most filmed character in motion picture history. Afterseveral silent films starting in 1918, Johnny Weismuller defined the rolein a successful 1932 remake -- Tarzan, the Ape Man -- the first of hismany Tarzan films for MGM. From 1949-1960, nearly a dozen filmsfeatured Lex Barker & Gordon Scott as Tarzan.

The 1960ʼs featured several Tarzan films with Jock Mahoney as Tarzanat MGM and Mike Henry in the title role at Paramount. The 1966 TarzanNBC-TV series, starring Ron Ely was so popular that several Tarzanfeature films starring Ely were released from 1966 to 1970. The seminalstory was remade twice in the 1980ʼs, Tarzan, the Ape Man (1981) withMiles OʼKeefe, Bo Derek & Richard Harris and 1984ʼs Greystoke: TheLegend of Tarzan, Lord of the Apes with Christopher Lambert.

A new Tarzan film is in development at Warner Brothers, written byStuart Beattie (Pirates of the Caribbean) to be directed by StephenSommers (The Mummy, G.I. Joe).

1932 Tarzan, the Ape Man Johnny Weissmuller1933 Tarzan the Fearless Buster Crabbe1934 Tarzan and His Mate Johnny Weissmuller1936 Tarzan Escapes Johnny Weissmuller1938 Tarzan's Revenge Glenn Morris1938 Tarzan and the Green Goddess Herman Brix1935 The New Adventures of Tarzan Herman Brix1939 Tarzan Finds a Son! Johnny Weissmuller1941 Tarzan's Secret Treasure Johnny Weissmuller1942 Tarzan's New York Adventure Johnny Weissmuller1943 Tarzan Triumphs Johnny Weissmuller1944 Tarzan's Desert Mystery Johnny Weissmuller1945 Tarzan and the Amazons Johnny Weissmuller1946 Tarzan and the Leopard Woman Johnny Weissmuller1947 Tarzan and the Huntress Johnny Weissmuller1948 Tarzan and the Mermaids Johnny Weissmuller1949 Tarzan's Magic Fountain Lex Barker1950 Tarzan and the Slave Girl Lex Barker1951 Tarzan's Peril Lex Barker1952 Tarzan's Savage Fury Lex Barker1953 Tarzan and the She-Devil Lex Barker1955 Tarzan's Hidden Jungle Gordon Scott1957 Tarzan and the Lost Safari Gordon Scott1958 Tarzan s Fight for Life Gordon Scott1959 Tarzan's Greatest Adventure Gordon Scott1959 Tarzan, the Ape Man Denny Miller1960 Tarzan, the Magnificent Gordon Scott1962 Tarzan Goes to India Jock Mahoney1963 Tarzan's Three Challenges Jock Mahoney1966 Tarzan and the Valley of Gold Mike Henry1966 Tarzanʼs Jungle Rebellion Ron Ely1967 Tarzan and the Great River Mike Henry1967 Tarzan and the Peril of Charity Jones Ron Ely1968 Tarzan and the Jungle Boy Mike Henry1968 Tarzan and the Four OʼClock Army Ron Ely1970 Tarzan's Deadly Silence Ron Ely1981 Tarzan, the Ape Man Miles O'Keeffe1984 Greystoke: The Legend of Tarzan Christopher Lambert1998 Tarzan and the Lost City Casper Van Dien1999 Tarzan (Animated) Tony Goldwyn2002 Tarzan II (Animated) Harrison Chad2005 Tarzan & Jane (Animated) Michael T. Weiss

Motion Pictures

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Over five decades -- six Tarzan television series were produced -- two animated & four live-action.

Tarzan which aired on NBC from 1966-1968 featured Ron Ely as a well-educated Tarzan. Ely performed allhis own stunts. The series featured many of the familiar elements from the feature films, also produced bySy Weintraub. It was so successful that episodes were re-edited into four theatrical films.

An animated series produced by Filmation aired on CBS from 1976-1982 as Tarzan, Lord of the Jungle, TheBatman/Tarzan Adventure Hour, Tarzan & the Super Seven and The Tarzan/Lone Ranger/Zorro Adventure Hour.

Joe Lara starred in the TV movie Tarzan in Manhattan (1989), before returning to the role in the syndicatedTarzan: The Epic Adventures (1996). In between, from 1991-1994, Wolf Larson portrayed Tarzan in anenvironmentalist tone with Jane as a French ecologist in Tarzan.

The Disney produced animated series The Legend of Tarzan (2001-2003) was a spin-off from its animatedfilm and continues to air regularly on cable channel DisneyXD. In 2003, Tarzan returned to primetime televisionon The WB in a contemporary setting -- New York City -- with Jane as a police detective.

Television

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The Tony award nominated TARZAN: THEMUSICAL premiered on Broadway at New YorkCityʼs Richard Rodgers Theatre on May 10, 2006with an original score by the world renowned PhilCollins who won an Academy Award for his scoreof Disneyʼs Tarzan animated film.

Designed & Directed by Bob Crowley, the five-timeTony Award winning scenic designer. David HenryHwang, Tony Award winner for M. Butterfly, wrotethe showʼs book with original music from PhilCollins. Produced by Disney TheatricalProductions.A huge success in Europe, traveling to theatresaround the world, including:

Holland 2007-2009Sweden 2008Germany 2008-2010USA Summer 2010

Theatrical Stage Production

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Edgar Rice Burroughs wrote a series of 27 Tarzan adventure novels over a 40 year period, beginningas serialized stories in the pages of pulp magazines. Tarzan is considered a classic of children'sliterature and has been called one of the best-known literary characters in the world.The artists chosen to illustrate these stories were our guides on these adventures, creating astoryboard of images. The original cover art paintings and interior illustrations are from many notableartists that have had a lasting influence.For nearly 50 years, The Random House Publishing Group and its imprints Ballantine Books and DelRey have continuously published the original 24 novels. According to Random House, it isconservative to say that with translations into 32 known languages, including Braille, the number ofBurroughsʼ books published worldwide runs into the hundreds of millions.

Edgar Rice Burroughs, Inc. seeks licensees in the educational market for Social Studies, Math,English as a Second Language and Elementary education as well as limited edition art prints.

Publishing - Hardcover & Paperback

Boris Vallejo Edward Mortelmans J. Allen St. John N.C. Wyeth Richard PowersCharles Ren Frank Frazetta John Coleman Burroughs Neal Adams Robert Abbett

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A legendary hero, the Tarzan comic strip made itsdebut the same day as the introduction of BuckRogers in the 25th Century. Both strips share thedistinction of being the first published adventurecomic strips, the first ongoing continuity strips and theonly strips to have lasting appeal for more than eightdecades. Over the years, many artists have drawnthe Daily and Sunday Tarzan comic strips.

Tarzan of the Apes was first adapted into a dailynewspaper comic strip in 1929, with illustrations byHal Foster. In 1930, United Feature Syndicate tookover the syndication of Tarzan, launching the first full-page Sunday comic in 1931, illustrated by RexMaxon. Classic Tarzan Daily and Sunday stripscontinue to be syndicated by United Features.

Nearly 23,500 original Tarzan daily comic strips werecontinuously published for over 50 years with 3,700full-page color Sunday Strips over a 70 year span.

The Tarzan comic strips remain popular in more than50 countries around the world.

Hal Foster 1929-1937Rex Maxon 1929-1947Burne Hogarth 1937-1950Rubén Moreira 1945-1947Dan Barry 1948John Lehti 1948-1949Paul Reinman 1949-1950Nick Cardy 1950Bob Lubbers 1950-1954John Celardo 1954-1967Russ Manning 1967-1978Gil Kane 1979-1981Mike Grell 1981-1983Gray Morrow 1983-2001Eric Battle 2001-2002

Publishing - Comic Strips

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Every generation since the Baby Boomer can identify withTarzan Comics. In total, over 400+ original Tarzan comicsas well as a spinoff -- Korak, Son of Tarzan -- have beenpublished in the United States from major publishers,including Dell, Gold Key, DC, Marvel, Malibu & Dark Horse.

Dell Comics published Edgar Rice Burroughsʼ Tarzan #1-131, seven Tarzan Jungle Annuals from 1948-1962. From1962-1972, Gold Key Comics released Tarzan #132-206and Korak, Son of Tarzan #1-45. DC Comics took over theseries in 1972, publishing Tarzan #207-258 & Korak #46-59,including work by Joe Kubert. In 1977, the series moved toMarvel Comics where numbering was restarted. Marvelissued Tarzan #1-28 (as well as three Annuals, mainly byJohn Buscema).

In 2010, Dark Horse continues its successful Tarzan comicbook publishing, reprinting ʻArchive Editionsʼ of classicTarzan comics from the Golden Age as well as joint projectswith other publishers featuring crossovers with characterssuch as Superman, Batman, Predator, etc.

Publishing - Comic Books

John Buscema Jesse MarshBurne Hogarth Mark SchultzJoe Kubert Doug WildeyRuss Manning Thomas Yeates

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Tarzan is a natural for ad campaigns tied to nature and theenvironment, protecting humans, animals, and the jungle.Tarzan is available to be packaged with your clients/productsfor advertising, promotions, re-branding / co-branding ofpackaged goods or other corporate initiatives.

An international icon can deliver instant awareness and apositive message:

“Tarzan, the Original Environmentalist”

“Made from recyclable, natural products”.

“Me Tarzan, You Jane -- His & Hers”

“Because itʼs a Jungle Out There!”

“Release your Inner Tarzan”

“Born to Be Wild” / “Walk on the Wild Side” / “Wild at Heart”

“No Animal was harmed in the manufacturing of thisproduct”.

Advertising & Promotions:

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Mission• Become the reference brand synonymous

with the Nature, Animals, Camouflage andthe Environment.

• Associate Tarzan with adventure, fun andhigh perceived brand value.

• Build on the existing level of awarenessand deliver on values of environmentalresponsibility, strength and friendship.

• License only quality goods therebyelevating the status of the products by theirassociation with Tarzan.

• Develop key retailer strategic relationships

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Edgar Rice Burroughs, Inc.ʼs new licensing initiativesposition Tarzan as a lifestyle brand. Affordable luxury,drawing inspiration from Animals, the Jungle & Nature.

Go wild with the jungle and environmental themesinherent in the Tarzan legend which can be incorporatedinto vintage & contemporary designs.

Licenseeʼs have access to Tarzanʼs rich content and artlibrary that has grown consistently for nearly a Centuryoffering multiple style options across all age demos.

Licensees are supported by Tarzanʼs on-goingentertainment projects which include interactive games,publishing, stage productions, television and film. Wehelp to facilitate cross-promotions among licensees.

Lifestyle Initiative

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Build a classic lifestyle brand inspired by animalsnature & camouflage.

• A distinct pattern template of jungle, animal andnature themes can be established for designs thatare unique to Tarzan.

• The richness of these elements makes a bold anddramatic statement that are inspiration for newapparel, footwear and home furnishing licensee withinnumerable and exciting style options.

• Products that capture the essence of Tarzan & Jane.

• These patterns will be synonymous with the Tarzan& Jane lifestyle to be enjoyed by everyone.

Lifestyle Initiative

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• Content is King in New Media and the JungleLord, Tarzan offers a wealth of under utilizedmaterial.

• Cell phone apps, video clips, video podcasts,blogs and digital publishing downloads haveforever changed media & advertisingconsumption.

Growth Strategies - New Media & New Media Outlets

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Strengths & Opportunities

• Expand Licensing to Lifestyle Products• Utilize in Marketing Campaigns• Positively Associate with Animal, Nature & Camouflage

Patterns.• Maximize Use of New Media & Social Networking• Build Long-Term Classic Licensees

• The Most Filmed Character in Motion Picture History.• Unique & Memorable Evergreen Characters• A Loyal Core Audience of All Ages• Tarzan & Jane Has Never Been Marketed as “His & Hers”.• A Trusted Family Entertainment Brand for Nearly A Century.• Bold & Distinctive Animal & Nature Template• Brand Associated with Environmental Responsibility• Under-utilized Opportunity to Exploit in Lifestyle Product.• Vast Archive of Art

St

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th

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tu

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• SAVAGE / WILD / UNCIVILIZED

• LORD OF THE JUNGLE

• ME TARZAN, YOU JANE

• ULTIMATE SURVIVOR / SURVIVALIST

• WORLD CLASS SWIMMER

• CHEETAH, NKIMA, TANTOR, SABOR, KALA

• SPEAKS WITH ANIMALS

• OPPOSES ANIMALS IN CAPITIVITY

• THE WORLD’S FIRST ENVIRONMENTALIST

• DEFENDER OF THE WEAK & OPPRESSED

• DISCIPLINED, ALWAYS IN CONTROL

Tarzan – Character Defined:• ALL NATURAL

• JUNGLE

• ABANDONED AS A CHILD

• RAISED BY APES

• LORD GREYSTOKE

• FULL, LONG HAIR

• TAN & MUSCULAR

• PHYSICAL PERFECTION

• LOIN CLOTH & KNIFE

• MAGICAL / MYSTERIOUS

• ROMANTIC TALE

• ICONIC

• CLEVER

• NON-MATERIALISTIC

• HERO / LEADER

• FRIEND

• ENGLISH LORD

• UNCORRUPTABLE

• VINE SWINGING

• ATHLETIC & ACROBATIC

• FEARLESS / FEARED

• POWERFUL, YET HUMBLE

• STRONG/STRENGTH

• MULTI-LINGUAL

• HANDSOME

• TIMELESS

• IMMORTAL

• DISLIKES GUNS

®

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Uniqueness – The Signature ‘Doodad’

In the summer of 1927, while doodling in the sand on thebank of a stream with his son Jack, Edgar Rice Burroughsinvented a personal symbol which he referred to as ahieroglyph or ‘doodad’ which he frequently used to signpersonal letters and on the dust jackets/spines of his books.

• This unique symbol adds a personal touch unique to ERB.

• The signature ‘Doodad’ adds authenticity to your productswhether incorporated directly onto product (zipper pulls,buttons, watermark, hologram, embossed or etched) or aPOS signature (hang tags, all printed marketing material).

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Uniqueness -- A Distinct Competitive Advantage

• Multiple art styles offer licensees the flexibility to concurrent marketmultiple iterations of characters to separate demo groups..

• Each iteration has a unique style, attitude & personality.

• Strong identity and familiarity with positive associations and nameawareness make Tarzan a trusted brand.

• This reputation and positive attributes differentiate products basedon the Tarzan from competing brands.

• Customers are more likely to purchase Tarzan products.

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Centennial - 100th Anniversary in 2012

• 2012 marks the 100th Anniversary of Tarzan.

• Offers an additional tie-in reason for licensees also celebrating their longevity.

• Non-paid media coverage is more valuable to audiences than paid advertising.

• Anniversaries offer added value to prospective licensees who see anopportunity to capitalize on the free publicity associated with the historic event.

• Ability to secure licensees that otherwise would not be available.

• Greater synergy among licensees.

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Brand Plan - Tactics/Targeted Merchandise• Slot

Machine• Phone

Game• Stamps• Radio CD• Comic

Book• Comic

Reprints• Cell phone

“skins”• Computer

“skins”

APPAREL• Menʼs & Womenʼs• Footwear• Fabrics / Textiles• SPF Clothing & Gear• Camping/Outdoor Wear

ACCESSORIES• Jewelry & Watches• Knives• Eyeglasses• Headwear• Costumes

PERSONAL CARE• Cosmetics• Health & Beauty• Athletic/Exercise Equip.• Natural Products• Health Insurance• Sunscreen• Tanning Lotions• Lip Balm

Cur

rent

Mer

chan

dise

/ L

icen

ses

Pros

pect

ive

Lic

ense

sHOME FURNISHINGS

• Furniture• Home Décor• Housewares & Linens• Paint &Wall Coverings• Durable Outdoor Furniture

PAPER GOODS• Checks• Calendars & Stationery• Party Goods• Posters/Greeting Cards• School Supplies

OTHER• Automotive• Collectibles• Dolls / 2” & 12” Figures• Ringtones/Wallpaper• Pet Supplies• Sporting Goods• Playground/Jungle Gym• Hobby & Craft• Educational• Wilderness Survival Kits

CASINO / GAMING• Lottery Scratchers• On-Premise

THEMED EVENTS• Birthday Parties• Ice Show• Florists• Theme Party• Theme Park• Fundraiser Programs• Inflatible• Photo Opps• Casinos

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Contacts for North America:

Licensing Works, LLCLeslie Levineleslie@licensingworks.us805-983-7102

Scott Cherrinscott@licensingworks.us818-888-8084

Patrice Pagliapatrice@licensingworks.us847-304-9338

Tarzan® Owned by Edgar Rice Burroughs, Inc. and Used By Permission. © 2010 Edgar Rice Burroughs, Inc. All Rights Reserved.

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France: Paris ArabesquesNajoua Mounib & Jean-Michel BiardNajoua.m@paris-arabesques.com33 1 48 76 90 53

Germany: V.I.P. Entertainment & Merchandising AGMichael Loum.lou@vip-ag.com49 40 44 01 01

Italy: DIC 2 srlGianfranco MariGianfranco@dic2.com39 02 9011 1131

Japan: Magazine House, Ltd.Ron SternbergF-ron@magazine.co.jp81 3 3545 7040

Tarzan® Owned by Edgar Rice Burroughs, Inc. and Used By Permission. © 2010 Edgar Rice Burroughs, Inc. All Rights Reserved.

International Contacts:

The Netherlands: Wavery Productions B.V.Cyril SpeijerCyril@wavery-productions.com31 70 390 7797

Spain: Estudio GA s.c.p.Francisco GuitartFrancisco.guitart@studioga.es34 63 571 45 95

UK: Licensing ManagementInternational Ltd.Andrew MaconieAndrew@lmiuk.com44 14 25 403 430