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Editing Best Practices
Video Production 101.3
Joanne LittlefieldNovember 16, 2011
Who is the target audience?◦ Primary/secondary◦ Visual effects in editing can enhance this◦ Font size throughout (larger for ‘senior’ audience;
fun font for elementary school)◦ Does it reflect the brand?
Gather information for credits as you go
Before editing
Review storyboard/shot list
Make sure all video assets are in consistent ‘containing’ folder
If you move location of any of these, the program will ask you for the location when you open the file
Before editing
Review storyboard/shot list
Shot list
LS, MS, CU, MCU, XCU (more is better) Moving the audience into the scene Matching action Close ups of action (watch for continuity)
Dip to black/white ‘transition’ will aid in communicating change in scene
Fade up audio effective for ‘nat sound’ (natural sound)
Avoid product placement
As you edit:
Watch forbackgrounddistractions
As you edit:
Edit Review
◦ Check for consistency/flow◦ Have others review (post to YouTube: ‘unlisted’)
Cut Re-Edit Review again Check for typos
