EDT 321 COMPUTER LITERACY

WELCOME!ARIZONA STATE UNIVERSITY

EDUCATIONAL TECHNOLOGY

1

TODAY’S OBJECTIVESBy the end of the discussion, you will be able to:

• Analyze and define Social Media• Describe the uses and benefits of Social Media in

education and the workplace• List the types and characteristics of popular Social

Media categories

2

WHAT IS SOCIAL MEDIA?

3

DEFINITIONSocial media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.

Social media are various activities that integrate words, images, video audio with technology and user social interaction.

According to Wikipedia social media is the democratization of knowledge and information, transforming people from content consumers to content producers.

Social Media 4

WHAT IS AN EXAMPLE OF SOCIAL MEDIA?

Social Media 5

SOCIAL MEDIA CATEGORIES• Social Networking• Blogs / Micro Blogs• Wikis• Virtual Worlds• Video Sharing• RSS / Information Aggregators• Podcasting• Presentation Tools• Shared Workspaces / Collaboration Tools

Social Media

SOCIAL NETWORKINGA social network is a social structure composed of individuals or organizations who share common interests and activities.

Members are associated by one or more specific types of interdependency, such as friendship, kinship, common interests, careers, financial exchange, dislikes, relationships, beliefs, knowledge etc.

Social network user profiles typically include having profiles, friends / social links, blog posts, widgets and something unique to the social networking website.Social Media

SOCIAL NETWORKING SITES• Facebook

• MySpace

• Meetup

• Twitter

• Ning

• Friendster

• Bebo

• Tagged

• LinkedIn

• Jigsaw

• Spoke

• XING

• Ryze

• College.com

• Graduates.com

• iHipo

Social Media

BLOGS / MICRO BLOGSA contraction of the terms web blog.

A shared online journal where users reflect, share opinions, and engage in commentary on news and events.

Blogs are published frequently and are an increasingly popular source for online publications.

Micro blogs are much smaller than traditional blogs with typically 140 – 200 characters per post.

Micro blogs can send and receive brief text updates or micro-media such as photos or audio clips.Social Media

BLOGGING TOOLS• Blogger• WordPress• LiveJournal• Vox• Blogsome• Xanga• InsaneJournal• JournalFen

• FreeVlog• Bravenet• Edublogs• Blog• Blogr• Blogster• Bravenet• Multiply

Social Media

MICRO-BLOGGING TOOLS• Twitter• Friendfeed• Plurk• Tumblr• Identi.ca• Brightkite• Jaiku• Koornk

• Youare• Qaiku• Meemi• Mixin• Rememble• Adocu• Sweeter• Floort

Social Media

WIKISWikis are a content management system in the form of a collaborative website.

Many Wikis are collaborative communities.

Anyone with access to a Wiki can create and edit multiple web pages using a web browser.

Unlike a blog, multiple individuals are able to create and edit Wiki content.

Wikis allow users to record document histories and revert to an older version of a document if necessary.

Wikis assist users in simplifying and organizing site pages.Social Media

WIKI SITES• Wikispaces• Wikia• Wikidot• Wiki-site• Wikka• WikityWidget• Wikiblog• Wetpaint

• ZuluPad• Zwiki• TWiki• TidlyBackpack• @Wiki• cctext• DokuWiki• Wikipedia

Social Media

REALLY SIMPLE SYNDICATION (RSS)Family of web feed or news feed data formats providing users with frequently updated news and other web content.

Updated content includes blog entries, news headlines, audio, and video in a standardized format.

These web feeds benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one location.

Most new social media sites are using RSS Feeds to distribute their content.

Automatically detects when content on one site is updated and distributes it to another Web site.Social Media

RSS READERS• Snarfer• FeedDemon• Grabit• NewzCrawler• Google Reader• Omea Reader• Bloglines• Awasu

• RSS Bandit• ESPN Bottom

Line• Klipfolio• Sage• RSS Captor• RSSOwl• SharpReader

Social Media

PODCASTINGPodcasting is the ability to create or listen to audio or video content either live or downloaded for later use.

Composed of digital audio of video files that are released episodically and often downloaded through web syndication.

Podcasting is delivered via an RSS (really simple syndication) feed.

Podcast content is typically saved in a MP3 format and can be accessed using any computer that can play media files.

Podcasts allow individuals to have access to constantly updated information and entertainment content. Social Media

PODCASTING HOSTING SITES• iTunes• Podmatic• Digital Podcast• PodBean• BlogTalkRadio• Liberated Syndication• Hipcast• Go Daddy

• Ourmedia• divShare• Blip.TV• Podcast Pickle• MyPodcast.com• Podkive• CyberEars• Loudblog

Social Media

PRESENTATION SOFTWAREPresentation software tools sequence words and pictures to tell a story or help support a presentation.

There are multiple tools available on the internet that can be used to create and share presentations.

Presentation software can be divided into business presentation software and more general multimedia authoring tools.

Many presentation tools leverage the Web to increase their reach and impact allowing information to be conveyed to the broadest audience.

Open collaboration features help facilitate content completeness by enabling widespread participation.Social Media

OTHER PRESENTATION TOOLS• Scribd

• Keynote

• Prezi

• Slidshare

• Vuvox

• One True Media

• authorSTREAM

• BrinkPad

• Empressr

• Imageloop• PreZentit• SlideRocket• Spresent• Zoho Show• Presentation

Assistant• Freepath• Spicynodes

Social Media

COLLABORATION TOOLSCollaborative tools assist individuals in dispersed areas involved in a common task to achieve their goals.

Collaborative software tools allow multiple users to author, edit or share an online file or document using multiple computers.

Examples of these tools include knowledge management systems, online spreadsheets, project management systems, electronic calendars, extranet systems and word processing software.

Collaboration can occur in real time (synchronously) or asynchronously.Social Media

COLLABORATION TOOLS• Google Docs• Zoho Notebook• Whiteboard• Adobe Buzzword• Notepub• Etherpad• Sync.in• beWeeVee

• Skype• GoToMeeting• WebEx• Show Document• Synchro Edit• Group Tweet• Dimdim• Edmodo

Social Media

VIDEO SHARINGVideo has become increasingly pervasive in the personal, professional and educational lives of people.

Video content production has become mainstream; practically anyone can upload, create and distribute content to an audience of millions on the internet.

Video editing and distribution can easily be accomplished using affordable software tools.

Video hosting services allow individuals to easily upload their video content to an Internet website at no cost.

Universities are using services such as YouTube and iTunes U to host their video content.Social Media

VIDEO SHARING SITES• You Tube• Yahoo Video• Daily Motion• 4shared• Rediff• Multiply• Break• Vimeo

• Google Video• MySpace Video• Facebook Video• Tubetorial• That’s How• Ning• Photobucket• Flickr

Social Media

VIRTUAL WORLDSVirtual worlds are computer based simulated online community environments.

Members inhabit these worlds and interact with one another as well as create and manipulate virtual objects.

Multiple individuals can inhabit and affect the same shared or multi user environment simultaneously.

In these multi-user 3D environments, the user assumes a specific role, represented on screen by an avatar.

Virtual world shared activities take place in real time and are therefore synchronous.

Social Media

POPULAR VIRTUAL WORLDS• SecondLife

• World of Warcraft

• The Sims

• BlueMars

• ActiveWorlds

• Empire of Sports

• Free Realms

• Cybertown

• Muse

• Worlds

• 3BRooms

• vSide

• Onverse

• Kaneva

• RuneScape

• Freaky Creatures

Social Media

WHAT ARE THE CHARACTERISTICS OF SOCIAL MEDIA?

Social Media

CHARACTERISTICSAccording to Henry Jenkins, Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California the contemporary Social Media landscape is:

• Innovative

• Convergent

• Everyday

• Appropriative

• Networked

• Global

• Generational

• Unequal

Follow his blog at: www.henryjenkins.orgSocial Media

TRAITS• Generally free or relatively inexpensive.

• Online availability to anyone to access, share or publish information.

• Capable of reaching small / specific or very large audiences.

• Usability requiring very little specialized skills / training.

• Immediacy: instantaneous information and responses.

• Allows job seekers to establish their credentials, locate jobs, network and gather information.

Social Media

WHY SHOULD WE CARE ABOUT SOCIAL MEDIA?

Social Media

IMPLICATIONS

Social Media

Social media allows individuals to create, share and distribute end - user generated media.

In the past, these activities were the exclusive purviews of traditional media producers such as professional writers, producers, journalists, licensed broadcasters and broadcast companies.

People are developing their learning and career related social media networks resulting in significant benefits to their educational and business endeavors and outcomes.

THE NEW MEDIA LANDSCAPE“Social Media Revolution” , Socialnomics, June 2011

“We don’t have a choice on whether we do social media, the question is how well we do it.”

- Erik Qualman

Social Media

INFORMAL LEARNINGInformal learning has existed for eons and was the first method of sharing information within groups of people.

Contemporary informal learning is semi-structured and occurs in a variety of places through daily interactions and shared relationships.

Informal learning is becoming prevalent in education and the workplace due to its immediacy and effectiveness.

Informal learning encompasses successful open source social medial tools such as wikis and blogs.

Informal learning personifies the Net Gen’s desire to drive their learning rather than be passive knowledge recipients.

Social Media

THE NET GENERATIONThe Net Generation born between 1977 and 1997 are the largest generation ever and will represent almost half of the workforce by 2014.

This generation believes it is “cool to be smart”. They see themselves as part of the future success of the workplace.

The Net Gens and subsequently the businesses that employ them approach learning and work collaboratively.

A social trend is emerging where people exploit technologies obtaining things they need from one another to be successful.

In order to compete with these individuals in the marketplace you must be able to successfully exploit social media.Social Media

TECHNOLOGIES NET GEN USETechnology Percentage of Net Gen Users

Mobile Phones 89%

Mobile Apps 78%

Social Networking Sites 72%

Instant Messaging 64%

Online Collaborative Tools 60%

Open Source Software 54%

Source: Accenture

Social Media

WHY SHOULD WE ADOPT SOCIAL MEDIA?

Social Media

POSSIBLE REASONS• Improves knowledge sharing.

• Fosters learning.

• Excellent “branding” tool for individuals and organizations.

• Provides personal and professional enrichment and focus.

• Greatly improves communication skills.

• Opportunities to build efficient and meaningful personal, professional and organizational relationships.

• Promotes ease of resource location.

• Enhances collaboration.Social Media

WHAT ARE THE USES OF SOCIAL MEDIA?

Social Media

SOCIAL MEDIA ON THE JOBComputer storage company EMC releases 5 to 10 podcasts a week and 2 to 3 vodcasts a week to its employees who subscribe through an RSS feed.

Intel’s internal Wiki “Intelpedia” has over 5,000 pages in content and over 13.5 million page views in a year’s time.

Sales reps at Ericsson role play through customized virtual scenarios using full motion video to improve customer service.

Texas Instruments allows its employees to spend an hour every Friday updating their Facebook profiles in recognition of its value to branding and recruitment.

Social Media