Education Partner Marketing Guide

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential for Internal and Channel Partner Use Only Page 1

Education Industry Partner Guide A Detailed Landscape of the Education Market

Use this partner industry guide as a reference to

Gain an understanding of current industry-level trends and influencing factors

Determine industry size and IT spending

Map messages to a specific industry buying center

Understand industry solutions that solve our customersrsquo business imperatives

Integrate industry messages into key technology solution and architecture (collaboration virtualization and borderless networks) programs and plays

Ciscoreg Industry Marketing would like to thank all who participated in the creation of these industry guides including Cisco Industry Solutions Marketing and Technology Solutions Marketing These industry guides cover the Education Financial Services Government Healthcare Manufacturing and Retail markets


Table of ContentsmdashEducation Industry Partner Guide

Industry Overview 3 Education Trends 3 Industry Structure and Segments 8 Business Functions and Decision Makers 8 Education Market Size 10 Cisco Partner Resources 10 Additional Resources 11

Cisco Education Portfolios Solutions and Messaging 12 Schools 12 Higher Education 14 Smart+Connected Learning Messaging 15 Education Value Proposition 17 Education Case Studies 18

Industry Business RelevancymdashCollaboration 18

Industry Business RelevancymdashVirtualization 19

Industry Business RelevancymdashBorderless Networks 20 Mobility and Wireless 20 Network Systems 21 Security 22


Industry Overview

Education Trends Today schools colleges and universities are being squeezed from two directions lower budgets and higher expectations for educating the 21st-century workforce The 21st century has also brought new challenges for educational institutions The current generation of learners has grown up with video sharing social networking and other Web 20 technologies and engages best when these capabilities are used in the classroom Employers competing in a global economy need a workforce equipped with 21st-century skills such as collaborative problem solving and media literacy Constrained budgets have underscored the importance of administrative operational and energy efficiency And the safety and security of people property and information rank as top concerns for educational leaders and parents alike

Trends in Schools Collaboration is the new work group Courses and projects are based on Web 20 technologies

Learning without boundaries gives students access to anytime anywhere learning

Mobility enables teaching and learning beyond the classroom and network access indoors and outdoors at any time

Safety and security are critical for both the physical environment and network security

Edutainment helps to create more engaging learning environments by combining education and learning

Trends in Higher Education Globalization is fueling demand for international experience from both companies and students

Informational vs technical literacy As technology is being used for academic purposes critical thinking skills are imperative to judge the viability of information

Pedagogical centers and innovative campus commons Traditional study spaces are being repurposed and used to showcase and explore technology

Mobility enables college students to be constantly online and requires 24-hour mobile access to network resources

Safety and security in ldquoalways onrdquo environments make network security a top IT issue

Teaching and learning evolution focuses on both faculty and students adopting new technologies For example online content encourages student interaction with course materials

Web 20 and interactive teachingcollaboration enables faculty to provide students with more interactive experiences such as podcasting of lectures blogs by experts in the field and wikis where students pool their knowledge and learn by teaching each other

Edutainment helps create a more engaging learning environment through simulations and avatar-based virtual classrooms

Green initiatives save time and money and create a positive impact on the environment

Major Education Imperatives Administrative operational and energy efficiency Enabling streamlined administrative and

operational processes

Safety and security Ensuring safe and secure learning environments

Next-generation learning Preparing the next-generation workforce


Messaging Matrix Table 1 shows the business imperatives and sales messages for key decision makers in educational institutions

Table 1 Overall Customer Message Matrix

Target Audience Business Imperatives MessageApproach

New business buyers

Administrative operational and energy efficiency Safety and security Next-generation learning

Cisco is helping to create connected learning environments that are safe cost-efficient and engaging promoting employability and enhancing social equity

New ITtechnical buyers The right core infrastructure Improved collaboration and communication Virtualization

Ciscorsquos leading-edge solutions for education provide an architectural approach to delivering the core infrastructure to support better collaboration and communication and the ability to virtualize applications

Traditional network buyers Organizational alignment Doing more with less Technology for the long haul

Cisco offers a highly secure means to provide new learning technologies and ldquogrow as they gordquo By using existing resources and sharing assets educational institutions can contain costs and create more learning opportunities with less

Cisco Approved External MessagingmdashSchools

Increase Administrative Efficiency Administrative efficiency helps schools save time and money and improve communication with teacher and staff parents and the wider community Here are steps you can take today to increase administrative efficiency

Offer video-based teacher in-service programs and training Teachers and staff in Mobile County Public Schools Alabama watch in-service speakers on the Cisco Video Portal saving the time and costs associated with driving up to 50 miles

Combine paging bells and environmental controls A single IP network for voice video data public address bells and building systems costs less to manage than separate networks The Fort Bragg Unified School District in California saved US$500000 by installing a single unified network on all seven campuses instead of separate networks for voice data alarms and bells

Provide a phone in every classroom and a voicemail account for every teacher In Cleveland County Public Schools in North Carolina teachers and staff can communicate more easily with parents and the administration with Cisco Unityreg Unified Messaging Teachers see a list of voicemail messages in their email inbox and just click to listen The result is improved parent-teacher communications an important factor in academic success

Enhance communications with parents and the community The Mobile County Public School District uses the Cisco Digital Media System and digital signs in every school office to display a weekly video that helps keep parents engaged and voters informed about the districtrsquos accomplishments The district publishes the same videos on the web using Cisco Video Portal

Save time taking attendance Teachers can use a Cisco Unified IP Phone to enter attendance automatically updating the attendance system Office staff no longer need to spend time reentering handwritten attendance logs

Simplify access to student records and administrative tools Reliable wired and wireless network access lets authorized teachers and staff easily access student information systems from anywhere on campus

Support energy-saving initiatives Using the Cisco WebExtrade Cisco Unified MeetingPlacereg or Cisco Video Portal solution for meetings training and in-service sessions reduces a schoolrsquos carbon footprint


Enhance Safety and Security Safe and secure campuses are more conducive to learning Schools need solutions to protect the privacy of student records and school information prevent infections that could damage the network enhance physical safety and encourage good behavior Campus safety solutions such as IP video surveillance digital signage communications interoperability and network access controls can save time and money as well And they can also help you meet legal and regulatory requirements and minimize financial risk Here are steps you can take to enhance safety and security

Integrate video surveillance access control and communications systems Individual security systems are more effective when they are integrated on the same network For example a door being forced open can trigger a wired or wireless video surveillance camera to send video to a central monitoring station and send an alert to an administratorrsquos phone

Protect the network and information Newer physical security solutions connect to the IP network making it even more important for campuses to protect the network from unauthorized access attacks or infections Cisco Network Admission Control technology helps by authenticating users and giving them appropriate access based on their role It also confirms that the studentrsquos or teacherrsquos PC is not infected and conforms to the schoolrsquos security policies

Provide mass notification during emergencies With the Cisco Digital Media System schools can disseminate emergency alerts and instructions on digital signs connected throughout the campus

Send emergency alerts from any location In schools with a Cisco Unified Wireless Network faculty and staff can send emergency alerts to appropriate personnel simply by pressing an alert button on their active RFID tag

Centrally monitor surveillance cameras Moss Point School District in Mississippi monitors all hallways and the campus perimeter in all buildings using Cisco video surveillance solutions The junior high school principal can get a quick overview of campus safety on a large screen containing feeds from all of the schoolrsquos cameras

Remotely access video surveillance information Security and administration personnel can use mobile Wi-Fi devices to access video surveillance images and information from anywhere on campus

Centrally manage building access controls When all building access controls are connected to the schoolrsquos unified network an administrator can lock or unlock individual rooms and buildings remotely

Reach staff by phone anytime and anywhere In schools with a Cisco Unified Wireless Network and Cisco Unified Wireless IP Phones teachers and administrators can place and receive calls from anywhere on campus for faster awareness of emergencies and safety incidents

Work effectively with public safety agencies School safety officers and local police departments often use different radio systems that cannot communicate directly Cisco IP Interoperability and Collaboration System (IPICS) enables school officials to use any type of radio or telephone to join radio talk groups with local police and fire departments

Enable Next-Generation Learning Student success begins with student engagement Cisco next-generation learning solutions allow students to interact with each other and their teachers access multimedia content anywhere at any time and practice 21st-century skills such as collaborative problem solving innovation and media literacy Innovative teaching methods and inspiring new technologies can engage students bring renewed excitement to the classroom and contribute to studentsrsquo employability and social equity Let Cisco solutions help you create next-generation learning environments

Provide broadband connectivity Bulgaria and Slovakia have connected all of their schools to encourage knowledge sharing Teachers in Scotland create and share educational content on Glow a


national intranet for education using Cisco content delivery solutions

Enrich instruction with digital media Teachers can assign videos on Cisco Video Portal part of the Cisco Digital Media System to view on classroom PCs or at home Groups of students or entire classes can watch together on Enterprise TV also part of the Cisco Digital Media System

Encourage student-produced multimedia content Students can use commercial video production tools to showcase their knowledge and prepare themselves for 21st-century careers Using the Cisco MXE 3000 Media Experience Engine students and teachers can create multimedia content and easily distribute it in the right format for digital signs the Cisco Video Portal Enterprise TV and wireless devices

Enable online classroom interaction Teachers can use the Cisco WebEx or Cisco Unified MeetingPlace solution to administer instant polls and surveys that students can take using PCs and wireless laptops And they engage students and provide individualized instruction using Web 20 tools such as podcasts blogs and wikis

Extend special classes to other schools Cleveland County Public Schools uses Cisco Unified Videoconferencing to offer Advanced Placement (AP) courses to schools without enough enrollment to justify a separate teacher Teachers can easily control what their students see or hear from the other connected classroom AP scores are the same for students in both classrooms

Provide a mobile learning environment Students in British Columbia School District 23 can use wireless laptops in any classroom with a Cisco Unified Wireless Network The district enforces access policies with Cisco Security Agent and prevents unauthorized access and infections with Cisco Network Admission Control

Teach homebound students Broward County School District in Florida uses Cisco Unified MeetingPlace for students who are too ill to attend school and for those in its expulsion abeyance program Students use any phone to dial the Cisco Unified MeetingPlace system then participate in the voice conference and view content from the teacherrsquos PC on their browser

Cisco Approved External MessagingmdashHigher Education

Increase Administrative Efficiency Efficient administration and operations saves time and money that can be invested in curriculum and services Here are steps you can take to increase administrative efficiency

Provide wired and wireless access to campus applications Faculty and staff save time when they can securely access departmental applications from any location on campus They save more time when students can submit online applications instead of paper forms that need to be entered and stored

Enable collaboration At the University of North Carolina at Charlotte staff or faculty members who need an immediate answer to a question can look at expertsrsquo presence information to see who is available right now saving the time required to call multiple people and leave voicemail If the expert is on the phone the staff member can send an instant message Adding video and web sharing to voice calls also enhances collaboration

Provide video-based training Faculty and staff can visit a desktop video portal to receive training such as emergency response or personnel policies from office or home whenever they have time The Cisco Digital Media System records who has taken the training

Reduce building operational costs Building operational costs are second only to salaries in university budgets Ave Maria University in Florida saves US$600000 annually by connecting all building systems to the IP network instead of using separate networks for heating ventilation and air conditioning energy and power management systems security and access control including video surveillance interior and


exterior lighting control water chiller plants campus fire and emergency systems and voice video and data

Lower environmental impact Intelligent buildings reduce energy consumptionmdashfor example by lighting a room only when a person is present And distance meeting solutions such as the Cisco TelePresence and Cisco WebEx portfolios can eliminate car and plane trips lowering greenhouse gas emissions

Enhance Safety and Security High-profile incidents have prompted educational institutions to invest in technology to prepare for prevent detect assess and respond to physical safety threats Another aspect of security is protecting the campus network and student information Here are steps you can take to enhance safety and security

Integrate security systems Individual security systems are more effective when they are integrated on the same network For example a door being forced open can trigger a surveillance camera to send video to a central monitoring station and send an alert to an administratorrsquos phone

Protect the network from intrusion attacks and infection Cisco Network Admission Control technology authenticates users and gives them access to applications and information appropriate to their role It also confirms that studentsrsquo and faculty membersrsquo PCs are not infected and conform to security policies

Provide mass notification during emergencies With the Cisco Digital Media System colleges or universities can disseminate emergency alerts and display instructions on digital signs connected throughout the campus

Centrally monitor surveillance cameras Elon University in North Carolina monitors campus entrance points walkways and parking lots using Cisco video surveillance solutions The campus security department and Town of Elon Police Department can access footage on demand to improve their response time and review evidence

Centrally manage building access controls When all building access controls are connected to the campusrsquos unified network campus safety personnel can lock or unlock individual rooms and buildings remotely

Collaborate with public safety agencies Campus police and safety organizations typically use different radio systems than local police departments and cannot communicate directly Bryant University in Rhode Island uses Cisco IP Interoperability and Collaboration System (IPICS) so that campus officials and local fire and police departments can communicate directly using any type of radio or phone The campus public safety director can even connect from home to talk directly to an officer at an incident scene

Enable Next-Generation Learning Todayrsquos students have grown up using collaboration tools such as video social networking and blogging Now faculty members are using those same tools to make the curriculum come alive Not only do next-generation learning tools engage students but they also help to impart 21st-century skills that students will need in the workplace such as collaborative problem solving innovation and media literacy

Let Cisco solutions help you create next-generation learning environments

Enrich instruction with digital media Faculty can supplement lectures by assigning videos that students can view on the Cisco Video Portal part of the Cisco Digital Media System Groups of students or entire classes can watch together on Enterprise TV in classrooms and dorms also part of the Cisco Digital Media System Faculty can record lectures as podcasts or webcasts which students can review as many times as needed to master the material

Encourage student-produced multimedia content Students can use commercial video production tools to showcase their knowledge Using the Cisco MXE 3000 Media Experience Engine students and faculty


can create multimedia content and easily distribute it in the right format for digital signs the Cisco Video Portal Enterprise TV and mobile devices that connect to the Cisco Unified Wireless Network

Add interactivity to the curriculum Even large lecture classes can become interactive when professors use the Cisco WebEx or Cisco Unified MeetingPlace solution to administer instant polls and surveys that students can take using wireless laptops Faculty can also add interactivity by using Web 20 tools such as blogs and wikis Blogs encourage commentary and students learn by processing analyzing and responding to information Wikis enable students to pool their knowledge and learn by commenting on each otherrsquos contributions

Collaborate with other colleges or universities Use the Cisco TelePresence or Cisco Unified Videoconferencing solution to bring in guest lecturers from anywhere in the world without the time and expense of travel Students can use the same solutions to collaborate with their peers anywhere in the world

Increase enrollment without building new classrooms Bapatla Engineering College in India uses Cisco Video Portal to deliver live and recorded lectures to students in any location The college also streams live sessions conducted by visiting professors and subject matter experts to the classroom and simultaneously records them for later viewing

Industry Structure and Segments The education market comprises more than just traditional schools It covers a wide range of educational products and services delivered through both traditional and technology-based channels spanning ldquocradle to graverdquo learning including early childhood education corporate training and lifelong learning Broadly defined the education market includes government-managed not-for-profit and for-profit education Table 2 describes the two primary segments of the education market

Table 2 Education Market Segments

Schools Higher Education The schools market includes public and private elementary middle and high schools and also encompasses other institutions such as language schools and test preparation programs

The higher education market includes community colleges public colleges and universities and private colleges and universities Higher education also spans non-degree-granting institutions such as extension programs and for-profit educational institutions

Business Functions and Decision Makers Tables 3 and 4 list key decision makers for schools and higher education

Table 3 Key Decision Makers for Schools

Title CharacteristicsRole Areas of Responsibility Challenges

School board Locally elected officials Officially manage the district

including policy and budget through regular school board meetings

General oversight including Planning and goal setting Employing and evaluating superintendent Adopting annual budget Developing and overseeing policy for the

district Making decisions about placing levies and

bonds before voters Approving instructional programs Ratifying negotiated contracts with local

bargaining units

Student achievement and performance

Maximizing impact of budget expenditures

Satisfying voter constituency

Superintendent Hired by the school board Charged with all aspects of

administration of the school district

Focused on providing three types of leadership for the school district Instructional Organizational Communitywide


Student safety Budget management Community relations



Assistant superintendent of business services administration

Also called CBO or COO and has the characteristics of a CFO

In charge of all operational aspects of the district outside the classroom

All fiscal services including Purchasing Facilities Operations Technology Employee negotiations Contracts management Capital facilities including new construction


Ensuring that schools are safe and in good condition

Streamlining operations and increasing productivity

Assistant superintendent of curriculum instruction

Usually has strong teachingclassroom experience May have been a principal at one time

In charge of all operational aspects inside the classroom

All instructional services including Curriculum and instruction Attendance Categorical programs Grants development Instructional technology Multilingual programs Pupil services Student accountability Student placement Teacher servicesstaff development Textbooks libraries and media services


Teacher performance and development

Assistant superintendent of human resources

In charge of staff recruitmentretention and professional development

All human resources services including Certified employees Noncertified employees Special education employees Teacher servicestaff development

Attracting and retaining teachers

Table 4 Key Decision Makers in Higher Education

Title CharacteristicsRole Areas of Responsibility

President or chancellor Similar to the CEO of a large corporation Primarily responsible for all functions of the college

or university Focus has shifted in recent years from administrative to

fund-raising and serving as university spokesperson

Focused on business of education Responsible for all administrative functions Fund-raising and friend making Public relations

Provost High-ranking university administrator that reports to the president

All academic departments report to the provost

Chief academic officer of the institution Oversees curriculum and faculty In charge of faculty and staff recruitment relations

promotions and tenure

CFO Similar to the CFO at a large corporation Runs the financial operations of the institution

Financial planning and budget Responsible for capital and operating budgets Maximization of net enrollment revenues Cost containment Technology resource needs and planning Risk identification and management Endowment investment

CIO Similar to a corporate CIO Must meet technological needs of a broad mix of

constituencies including administrators faculty staff students alumni donors potential students and parents

Bridges gap of understanding between IT and campus constituency

Strategic leadership for integrating technology with organizational and business needs

Responsible for IT governance policies and plans

Administrators vice presidents and directors of technology

Range of administrative staff responsibilities related to IT Set educational technology standards and goals Establish policies and procedures to achieve them Supervise managers support staff and

other employees Administer recordkeeping implement plans

prepare budgets


Education Market Size

IT Spending Forecast by Region According to Gartner worldwide spending on IT in education is expected to reach US$678 billion by 2012 The largest region by far continues to be North America however the fastest growing are Asia Pacific (58 percent annually) and emerging markets (45 percent annually) compared to worldwide annual growth of 34 percent The North America segment including the United States is forecast to grow at the worldwide average of 34 percent as shown in Table 5 As shown in Table 6 higher education is forecast to account for approximately 63 percent or $425 billion of worldwide education IT spending in 2012

Table 5 Global Education IT Spending by Region (US$M)

Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58

Emerging markets 8097 8557 8966 9303 9653 45

European markets 13691 13465 13708 14061 14445 14

Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34

Source Gartner ldquoForecast IT Spending in Education Worldwide 2007-2012 1Q09rdquo (February 2009)

Table 6 Global IT Spending by Education Segment (US$M)

Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Higher education 37328 37829 39364 40972 42508 33

Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34


Cisco Partner Resources This brief guide provides quick access to key Cisco program resources including education-specific content To find additional industry-focused guides simply follow the below link to Cisco Partner Central httpwwwciscocomwebpartnersindexhtml

Educators around the globe whether in higher education or at the local school level realize the need to better prepare students for the 21st century The purpose of connecting students faculty and staff is to create new learning opportunities By removing communication barriers enabling real-time interaction and expanding access to support employability and social equity Cisco Smart+Connected Learning is an educational vision that provides educational institutions with the capabilities to engage people in lifelong learning and help them thrive Table 7 provides quick links to partner resources that will help you rapidly identify and address the needs of the education market robustly and efficiently

Table 7 Quick Links to Partner Resources

Program Description Link

Partner page for education Find education-specific content for higher education and schools

wwwciscocomwebpartnerssellindustryeducationindexhtml

Cisco Solution Incentive Program (SIP)

Rewards partners that develop and sell solutions that integrate proprietary or third-party business applications and services with Cisco technology

wwwciscocomwebpartnerspr11incentivesiphtml



Cisco Industry Solutions Partner Network (ISPN)

A global program that brings Cisco channel partners who offer network-centric technology solutions together with business application developers and industry experts

wwwciscocomwebpartnerssellindustryindexhtml

Partner Enablement A suite of tools and resources dedicated to helping partners become successful

wwwciscocomwebpartnerssellenablementindexhtml

Marketing tools Marketing resources provided by Cisco to enable partners to create campaigns generate demand obtain marketing funds and use the Cisco brand

wwwciscocomwebpartnersmarketindexhtml wwwciscocomgomap

Cisco Developer Network (CDN) A program designed to increase customer business value by enabling and uniting the comprehensive Cisco technology portfolio with products that feature verified interoperability

wwwciscocomgocdn

Partner Learning Provides training on products tools and solutions This tool helps partners retain their Cisco partnership status by mapping out training curriculums required for career certifications and technology specializations

wwwciscocomweblearningle36learning_partner_e-learning_connection_tool_launchhtml

Additional Resources Partners can draw information from a number of industry associations publications research firms and global organizations Tables 8 and 9 provide both their names and links to their websites

Table 8 Resources for Higher Education

Industry Associations Industry Publications Industry Research Firms Global Organizations

EDUCAUSE Chronicle of Higher Education MDR European Learning Industry Group (eLIG)

Association for Communications Technology Professionals in Higher Education (ACUTA)

Campus Technology Funds for Learning Organization for Economic Co-Operation and Development (OECD)

League of Innovations University Business Center for Digital Education United Nations Educational Scientific and Cultural Organization (UNESCO)

EDUCAUSE Review Eduventures

Gartner

IDC

Datamonitor

Table 9 Resources for Schools


International Society for Technology in Education Education Week MDR European Learning Industry Group (eLIG)

Consortium for School Networking eSchool News Organization for Economic Co-Operation and Development (OECD)

State Education Technology Directors Association

THE Journal Funds for Learning United Nations Educational Scientific and Cultural Organization (UNESCO)

Partnership for 21st Century Skills Technology amp Learning Magazine

Center for Digital Education

Consortium for School Networking Edutopia Eduventures

National School Boards Association Converge Gartner

North American Council for Online Learning (NACOL)

IDC

Center for Implementing Technology in Education (CITED)

Datamonitor

Learning First Alliance

Council of Educational Facility Planners International (CEFPI)



American Architectural Foundation American Association of School Administrators (AASA)

Council of Chief State School Officers (CSSO) Education and Research Development Institute (ERDI)

Association for Supervision and Curriculum Development (ASCD)

European SchoolNet

Cisco Education Portfolios Solutions and Messaging Smart+Connected Learning solutions facilitate the highly secure convenient real-time interaction that school communities expect They help build a safe environment enhance administrative efficiency and improve access to engaging lifelong learning opportunities We will now take a look at the portfolios of solutions for Schools and Higher Education

Schools

Administrative Efficiency Portfolio of Solutions The following solutions help educational institutions manage the business of education with technologies that improve administrative processes and day-to-day operations and offer streamlined management and maintenance of communications infrastructure

Administrative Efficiency Solutions Unified Communications (Partners SchoolMessenger singlewire LiteScape IPcelerate Cistera)

Integrates data voice and video to cost-effectively provide Internet to classrooms and help improve access to educational resources on or off campus while meeting technology needs reducing complexity and improving reliability

Notifi-ED Solution (Partners SchoolMessenger singlewire) Delivers a comprehensive mass notification solution to help students feel secure informed and fully engaged in the learning process

Mobility and Wireless Brings the world to students and gives teachers faculty and administrators highly secure access to resources from any location by extending the network to locations beyond traditional wired connections easily and cost-effectively

Digital Media System (DMS) Enables schools colleges and universities to deliver on-demand content and live broadcasts to digital signs around campus creating an effective way to communicate information to students and staff

Connected Real Estate Delivers all building services over a single centrally managed data network to help reduce costs increase safety and security and support new services that enhance school and campus life

Physical Security for Schools With these solutions educational institutions can better protect their students and assets and respond effectively in emergencies Using open standards and the Cisco end-to-end network as the platform Cisco Physical Security solutions provide excellent scalability reliability and availability


Safety and Security Portfolio of Solutions The following solutions enable educational institutions to take a holistic approach to security by integrating physical security devices with the IT infrastructures of districts and schools helping provide better communications and collaboration lower costs and greater security

Safety and Security Solutions Physical Security for Schools

See the description in the previous Administrative Efficiency section

Safety and Security (Partners SchoolMessenger singlewire LiteScape IPcelerate Cistera LobbyGuard Enables the offering of new services based on the convergence of network and physical security and to improve communication collaboration and cooperation between physical safety systems data systems and first responders

Notifi-ED Solution (Partners SchoolMessenger singlewire) See the description in the previous Administrative Efficiency section

Cisco Cyberspace Action for Education (CAFE) The CAFE initiative promotes Internet security awareness in the education community CAFE arms students parents and school administrators with information to help them improve online security It also delivers a highly effective security portfolio backed by customized Cisco SAFE Security Architectures for education

Unified Communications (Partner(s) SchoolMessenger singlewire LiteScape IPcelerate Cistera) See the description in the previous Administrative Efficiency section

Mobility and Wireless See the description in the previous Administrative Efficiency section

Digital Media System (DMS) See the description in the previous Administrative Efficiency section

Connected Real Estate See the description in the previous Administrative Efficiency section

Next-Generation Learning Portfolio of Solutions The following solutions help educational institutions create 21st-century learning environments to prepare the workforce of the future

Next-Generation Learning Unified Communications (Partners SchoolMessenger singlewire LiteScape IPcelerate Cistera)

See the description in the earlier Administrative Efficiency section

Mobility and Wireless See the description in the earlier Administrative Efficiency section

Digital Media System (DMS) See the description in the earlier Administrative Efficiency section

Virtual Classroom Allows schools to reach students anywhere at any time by blending fully interactive and recordable audio video and web conferencing capabilities into a single solution

Connected Real Estate Creates connected learning environments in which facilities technologies and services work together


Higher Education





Digital Media System (DMS) Improves communications and facilitates learning with this comprehensive suite of digital signage and desktop video applications

Connected Real Estate Reduces costs and increases productivity by delivering building services over a single centrally-managed campus data network that includes energy management

Physical Security for Higher Education With these solutions educational institutions can better protect their students and assets and respond effectively in emergencies Using open standards and the Cisco end-to-end network as the platform Cisco Physical Security solutions provide excellent scalability reliability and availability

Safety and Security Portfolio of Solutions The following solutions enable educational institutions to take a holistic approach to security by integrating physical security devices with the IT infrastructures of districts schools and university campuses helping provide better communications and collaboration lower costs and greater security

Safety and Security Solutions Physical Security for Higher Education


Safety and Security (Partners SchoolMessenger singlewire LiteScape IPcelerate Cistera LobbyGuard) Enables the offering of new services based on the convergence of network and physical security and to improve communication collaboration and cooperation between physical safety systems data systems and first responders

Cisco Cyberspace Action for Education (CAFE) CAFE offers students parents faculty and campus administrators valuable information to help them improve cyberspace security and safeguard data In addition CAFE delivers a highly effective cyberspace security portfolio backed by customized Cisco SAFE Security Architectures for education






Next-Generation Learning Portfolio of Solutions The following solutions help education institutions create 21st-century learning environments to prepare the workforce of the future

Next-Generation Learning Cisco TelePresencetrade for Higher Education

Institutions can redefine learning bringing teachers and students from around the world into a virtual classroom Research institutions can collaborate more productively Far-flung campuses or school districts can operate more economically

Unified Communications (Partners SchoolMessenger singlewire LiteScape IPcelerate Cistera) See the description in the earlier Administrative Efficiency section




Visit the education industry website for updates and new solutions httpciscocomwebstrategyeducationindexhtml

Smart+Connected Learning Messaging Smart+Connected Learning messaging consists of a core education message and supporting messages that align with the business functions of educational institutions and Cisco solution portfolios Tables 10 and 11 list these supporting messages and gives additional talking points

Table 10 Supporting Messages and Additional Talking Points for Schools

Solution Area Supporting Message Additional Talking Points

Network and information security

Protect privacy Protect student information Prevent attacks via the Internet Centralize the enforcement of security policies Comply with state and federal privacy laws Minimize security risk and compliance issues

Unified communications Expand your human network Streamline business operations and processes and increase productivity

Monitor and protect students faculty and property Respond immediately to security incidents Provide mass internal and external notifications Create student-centric 24-hour learning environments Expand communication between faculty staff students parents

and the community Use the Cisco WebEx solution for collaboration and

distance learning

Mobility Deliver next-generation wireless access Improve campus operations collaboration and productivity Protect and secure the campus assets data and network Enhance teaching and learning beyond the classroom Enable in-class polling and remote access to information



Digital media systems (DMS)

Support the way students want to learn Make the most of building resources Provide mass notification of security information Expand classroom teaching with better access to video resources

Connected Real Estate Centralize facilities and reduce costs Centrally managed building security heating and cooling and lighting controls

Eliminate the cost of separate telephone networks and services Run all safety and security systems over the building network Equip buildings for 21st-century teaching and learning

Physical security Protect people property and assets Monitor and protect students faculty and property Quickly respond to safety incidents Integrate physical security devices with foundation network

investments

Virtual classroom Deliver a world of learning Reduce the need to expand or build classrooms Support collaborative classrooms and projects Build a reputation for innovation and progressiveness to

differentiate the school Reach students by offering alternative programs in remote areas

Telepresence Bring everyone into the room Facilitate cost-effective collaboration Avoid travel time and expense Initiate online districtwide meetings Encourage virtual field trips to find out how other schools are

achieving success

Data center Control costs and support innovation Easily integrate new technologies and services Improve agility management of IT resources and service levels Align network resources with the need for a media-rich learning

environment Support new collaboration technologies for innovative teaching

and learning

Table 11 Supporting Messages and Additional Talking Points for Higher Education


Unified communications Expand your human network Increase productivity in all areas of campus operations Streamline administrative processes and cut costs Enable better communication between faculty staff and students Safeguard privacy and comply with regulations Immediately respond to campus security incidents Improve collaboration among first responders Create student-centric 24-hour learning environments Use the Cisco WebEx solution for collaboration and distance

learning

Mobility Deliver next-generation wireless access Improve campus operations collaboration and productivity through anywhere anytime connectivity on virtually any device

Protect and secure the campus data and network and easily track assets

Deliver highly secure connectivity anywhere Extend controlled network access to vendors guest faculty and

alumni using wireless Enhance teaching learning and collaboration beyond the classroom

to any location on campus Give mobile students and faculty access to the applications they

need including web-enabled tools Web 20 applications and context-based applications


Deliver information instantly across campus Feature information or special events for a specific day or time Deliver live broadcasts to digital signs around school grounds with

news emergency messaging and other relevant information Make the most of faculty and space resources Detect deter prevent and respond faster to security incidents Enhance collaboration and research Support distance learning initiatives Expand classroom applications



Connected Real Estate Centralize facilities and reduce costs Centrally and efficiently manage building security heating and cooling lighting and environmental controls

Decrease greenhouse gas emissions Reduce consumption of materials and equipment Eliminate the cost of a separate telephone network and services Facilitate intercommunication Support global responsibility initiatives

Data center Control costs and support innovation Easily integrate new technologies and services Control costs Increase resiliency and responsiveness Improve flexibility Provide networking technologies for data center challenges Enable educators to deploy technologies that address immediate

challenges Enhance existing applications


Protect privacy Protect student information Prevent attacks via the Internet Centralize the enforcement of security policies Comply with state and federal privacy laws

Physical security Protect people property and assets View live video from cameras at different campuses simultaneously Monitor and protect students faculty and property Respond quickly to safety incidents Use Cisco and third-party solutions Take advantage of existing network wireless unified

communications and IT investments

High performance Accelerate research Ensure a high level of network availability Secure network assets without affecting performance Support high-bandwidth collaboration and multimedia applications Encourage and capture innovative ideas Create collaborative opportunities and relationships Fuel the next generation of technology innovators

Virtual classroom Deliver a world of learning Access the Internet and network resources from anywhere Reduce the need to expand or build Build a reputation for innovation and progressiveness to attract

students and faculty Promote global academic and research partnerships Expand academic and career pathways for student Promote an appreciation for the global community of expertise

innovation thoughts and ideas

Telepresence Bring everyone into the room Facilitate cost-effective collaboration and research Reduce the need to expand or build Avoid travel time and expense Promote distance learning initiatives Encourage interactions with industry Expand campus interviewing and college recruiting Improve student career opportunities

Education Value Proposition

30-Second Pitch Cisco works closely with schools and higher education to anticipate and respond to the demand for new teaching and learning approaches that expand access to quality education and prepare the workforce of the future

60-Second Pitch Cisco is a change agent in enabling quality education In a connected on-demand society learning is everywhere just a few keystrokes away Cisco works closely with schools and higher education to anticipate and respond to the demand for new teaching and learning approaches that expand access to quality education and prepare the workforce of the future


90-Second Pitch Cisco is a change agent in enabling quality education In a connected on-demand society learning is everywhere just a few keystrokes away Cisco works closely with schools and higher education to anticipate and respond to the demand for new teaching and learning approaches that expand access to quality education and prepare the workforce of the future Cisco delivers the highly secure seamless communications and real-time interaction that students faculty and staff expectmdashwhile enabling a safe environment improved administrative efficiency and access to engaging lifelong learning opportunities

Education Case Studies Cisco has a wide variety of industry-specific case studies in our Case Study Search Tool Please click the link below to easily navigate our repository for the case study that applies most closely to your customerrsquos needs

httpwwwciscocomcdc_content_elementsnetworking_solutionscasestudiesindexhtml

Industry Business RelevancymdashCollaboration Table 12 provides messaging to use when contacting customers at educational institutions regarding collaboration solutions

Table 12 Education Collaboration Messaging

Portfolio Buying Centers and Pain Points

Education Collaboration Messaging Related Industry Solutions

Administrative Efficiency (school or higher education administration) Pain Points Improve efficiency by decreasing

the costs of administrative operations and processes

Effectively compete globally for students and faculty

Cut energy costs by using green technologies

Enables converged voice video and data including multimode and ad hoc communications

Offers seamless simplified district wide communications in and between schools

Single number reach extends reach and access to district personnel in or out of the officemdashsaving on the time required to reach teaching staff students and parents

Simplifies management with one network for voice video and data Reduces total cost of ownership (TCO) with fewer dedicated phone lines

lower toll charges and less maintenance Enables self-service options for parents to access information schedules

forms and other items Helps improve productivity by enabling more face-to-face meetings

sharing of best practices and training without travel

Unified Communications for Higher Education

Unified Communications for Schools

Safety and Security (school or higher education police or security staff) Pain Points Provide safe and secure learning

environments

Helps enhance staff response to incidents Enables security personnel to share emergency messages with teachers

students students and parents Expedites communications with first responders during an emergency

using integrated communications systems Provides the ability to notify parents within minutes of an incident Enables emergency alerting to multiple devices via SMS text voice video

and other media Provides one-touch phone access to first responders



Notifi-ED for Schools Notifi-ED for Higher

Education

Next- Generation Learning (superintendent or chancellorprovost) Pain Points Create an engaging media-rich

21st-century teaching and learning environment to attract and retain students

Engage students while training teachers and professors on new technologies

Implement enterprise network architectures that support the rollout of advanced technologies including higher education research networks

Provides cost-efficient IP-based phone services for improved communication and collaboration anytime anywhere

Enables media-rich audio web and video communications and collaborative learning environments The Cisco TelePresence solution combines high-quality audio high-definition video and interactive elements to deliver an in-person meeting experience over your network enabling colleges and universities to connect with students alumni and their larger partner community

Enables educational opportunities 24 hours a day Gives students and faculty access to global learning resources Engages students in the learning process to develop 21st-century skills Enables institutions to draw on the expertise of other teachers and share

best practices Enables collaboration with teachers anywhere in the world to develop

curriculum Helps improve productivity by enabling teachers to have more face-to-face

meetings with peers students and parents



Cisco TelePresence for Education


Industry Business RelevancymdashVirtualization Table 13 provides messaging to use when contacting customers at educational institutions regarding virtualization solutions

Table 13 Education Virtualization Messaging


Education Virtualization Messaging Related Industry Solutions

Administrative Efficiency (school or higher education administration) Pain Points Improve efficiency by decreasing the costs

of administrative operations and processes Effectively compete globally for students

and faculty Cut energy costs by using green

technologies

Reduces TCO which is important in tight budgetary environments with competing priorities and allows the school or institution to regain control of IT resources

A higher level of application availability helps produce expedited research results and higher productivity overall

Offers increased application performance including compression acceleration and security which is particularly important for research projects and applications that compete for processing time

Reduces the number of physical devices in the data center eliminating device sprawl and lowering power cooling and rack space needs which supports greensustainability goals

Enables institutions to create andor deploy new infrastructure services on demand according to a predefined policy helping eliminate the need for equivalent manual tasks

Helps enable faster application rollouts by deploying virtual rather than physical Data Centers making for easier implementation and management by resource-constrained IT staff

Data Center for Higher Education


environments

Remote access brings the need for more sophisticated security and identity checking

Campus locations that have become mini-data centers with their own independently acquired systems limit economies of scale and introduce new compliance and network security risks

Inconsistent compliance and network security procedures (for example dealing with an intrusion or theft of private information) can mean interruption of campus operations lower trust damaged reputation and fines and can even result in campus closure in serious cases


Next- Generation Learning (superintendent or chancellorprovost) Pain Points Create an engaging media-rich 21st-

century teaching and learning environment to attract and retain students



Helps guarantee resources to maximize application availability supporting multidisciplinary research applications and projects

Helps align people processes and technology with the institutionrsquos objectives so that the institution can remain relevant and competitive

Supports greater access for remote and mobile users



Industry Business RelevancymdashBorderless Networks

Mobility and Wireless Table 14 provides messaging to use when contacting customers at educational institutions regarding mobility and wireless solutions

Table 14 Education Mobility and Wireless Messaging

Portfolio Buying Centers and Pain Points Education Mobility and Wireless Messaging Related Industry Solutions




technologies

Predictable wireless access from anywhere on campus helps reduce operational costs and enhances the guest user experience

Connects all buildings and provides access to critical information

Provides a flexible scalable network architecture for multiple user groups that extends the Wi-Fi network outdoors

Facilitates fast delivery of services helping increase the productivity and responsiveness of teachers and students by providing greater access to information

Enables the implementation of network-based applications to improve administrative efficiency

Enables easy access to administrative maintenance and support personnel without the need for cellular coverage (wireless voice over IP [VoIP]) Using a wireless IP phone allows administrators to use one phone number

Integrated security features include virus protection and intrusion detection as well as dynamic encryption of all data traffic

Allows administrators to access pertinent student data from anywhere anytime

Mobility for Higher Education

Mobility for Schools


environments

Provides real-time access to content-based security information and wireless video surveillance

Enables outbound communications technologies for advanced voice E911 video broadcasting SMS texts and integrated radio communications with the local communityrsquos first responders

Allows sensors to detect incidents and trigger an automated response

Controlled digital access to dorms and other campus property provides greater safety and offers a highly secure wireless environment for students teachers and guests

Helps prevent unauthorized access Automatically detects and contains intrusions Helps protect student data from unauthorized access Helps prevent students from hacking into restricted sites Monitors student plug-ins







Helps increase collaboration among teachers students and parents using devices that better prepare students for the real world

Achieves device portability (for example laptops and PDAs) and location independence for students and teachers to expand the learning environment

Mobility for Schools Mobility for Higher Education


Network Systems Table 15 provides messaging to use when contacting customers at educational institutions regarding network solutions

Table 15 Education Network Systems Messaging

Portfolio Buying Centers and Pain Points Education Network Systems Messaging Related Industry Solutions




technologies

Digital media system provides a cost-effective medium for training education and communication

Helps enhance communications with parents students and the community

Enables administration and community communication such as video on demand for staff communication and community updates and information

Highlights special events or information specific for that day and time such as schedule changes replacing postersflyers

Can display digital campus maps that can be updated as necessary for various events such as sporting events graduation and guest speakers

Allows administrators via the management interface to easily indicate which users are authorized to access a particular video They can also associate other content with the video such as presentation slides or websites Teachers can even generate reports showing who watched what video content and when

Digital Media System for Higher Education

Digital Media System for Schools


environments

Offers instant and scalable notification and evacuation information

Enables the dissemination of district news and emergency information with digital signage

Enables the use of desktop video to learn safety procedures



Next- Generation Learning (superintendent or chancellorprovost) Pain Points Create an engaging media-rich 21st century

teaching and learning environment to attract and retain students



Cisco Video Portal enables classroom videodistance learning to replace ldquopushcart VCRsrdquo and extends the use of video for college prep courses missed classes and specialized virtual classes

Enables schools to extend the learning environment by delivering on-demand course content and materials to desktops and providing live broadcasts to classrooms

Helps teachers enrich classroom instruction by assigning students to watch related videos on the Cisco Video Portal either on classroom PCs or at home

Digital Media System enables more compelling courseware that keeps the studentsrsquo attention and delivers more effective education

Web-based courseware can be accessed and tracked 24 hours a day

Enables guest lecturers via live or on-demand video adding value to the curriculum

Supports students with different learning styles who may need to hear a lecture more than once



Security Table 16 provides messaging to use when contacting customers at educational institutions regarding security solutions

Table 16 Education Security Messaging

Portfolio Buying Centers and Pain Points Education Security Messaging Related Industry Solutions

Administrative Efficiency (school or higher education administration) Pain Points Improve efficiency by decreasing the costs of

administrative operations and processes Effectively compete globally for students


technologies

Manages the growing reliance on e-learning e-commerce teleworking remote connectivity and mobile applications

Delivers all building services over a single centrally managed IP network

Enables institutions to implement well-planned and robust network architectures and infrastructures

Uses wired and wireless technologies to help ensure that physical and network environments are secure

Enables IT staff to monitor and control bandwidth

Safety and Security Physical Security

for Schools Physical Security for

Higher Education


environments

Helps make sure that faculty staff and students are safe and secure

Helps protect against attacks via the Internet Helps keep records safe Addresses new and growing security risks while increasing an

institutionrsquos flexibility and capacity to innovate Helps keep students safe from online predators and harmful

online sites Enables viewing of security incidents in real time Provides alerts for first responders students and faculty Enables assets to be located quickly Helps protect the network from unauthorized access Helps reduce theft after school hours Enables personnel to reach the right people at the right time

and reduce the amount of time it takes to respond to emergency issues

Enables proactive communication with students and faculty to create rapid awareness during emergency situations

Physical Security for Schools

Physical Security for Higher Education

Safety and Security Notifi-ED for Higher

Education Notifi-ED for Schools

Next- Generation Learning (superintendent or chancellorprovost) Pain Points Create an engaging media-rich 21st-century




Highly secure wireless solutions allow for Internet access and learning tools inside and outside the classroom

Highly secure wireless allows mobile connectivity as students move in and out of different LANs



Safety and Security

Printed in USA C07-597680-00 0410



Table of ContentsmdashEducation Industry Partner Guide

Industry Overview 3 Education Trends 3 Industry Structure and Segments 8 Business Functions and Decision Makers 8 Education Market Size 10 Cisco Partner Resources 10 Additional Resources 11

Cisco Education Portfolios Solutions and Messaging 12 Schools 12 Higher Education 14 Smart+Connected Learning Messaging 15 Education Value Proposition 17 Education Case Studies 18

Industry Business RelevancymdashCollaboration 18

Industry Business RelevancymdashVirtualization 19

Industry Business RelevancymdashBorderless Networks 20 Mobility and Wireless 20 Network Systems 21 Security 22


Industry Overview
























New business buyers










































































bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410



Industry Overview
























New business buyers










































































bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410






New business buyers










































































bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410




























































bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410















































bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410

































bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410



















bargaining units
















































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410









































prepare budgets





Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410






Region 2008 2009 2010 2011 2012

Compound Annual

Growth Rate

Asia Pacific 11012 11287 12077 12947 13795 58



Japan 3234 3232 3256 3282 3292 04

North America 23307 23420 24438 25575 26661 34

Global 59341 59961 62444 65168 67847 34



Segment 2008 2009 2010 2011 2012

Compound Annual

Growth Rate


Schools 22013 22133 23080 24196 25339 36

Global 59341 59961 62444 65168 67847 34





















wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410












wwwciscocomgocdn











Gartner

IDC

Datamonitor












IDC


Datamonitor








European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410







European SchoolNet


Schools




























Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410





















Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410



Higher Education


































distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410





















distance learning









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410









investments




achieving success



and learning




learning


















































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410










































environments








Education






















technologies









environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410
























environments








Education






















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environments





















technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410










technologies









environments





















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environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410










technologies












environments






















technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410









technologies










environments

























technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410








technologies








Higher Education


environments



















Safety and Security

Printed in USA C07-597680-00 0410


Documents

Education Partner Marketing Guide