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EEC CORPORATE LOGO USAGE AND GUIDELINES UPDATE 1 MARCH 2017

EEC CORPORATE LOGO - EEC Engineering Network EEC/007_EEC logo/EEC Logo Usage and... · Concept and Symbolic EEC CORPORATE LOGO 2017 ... 186-166-115 WEB #BAA673 RGB ... foresee as

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  • EEC CORPORATE LOGOU S A G E A N D G U I D E L I N E S

    U P D A T E 1 M A R C H 2 0 1 7

  • Concept and Symbolic EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    EEC Engineering Network,

    a Leader in Sustainable and

    Green Building Design

    Blue If you close your eyes and imagine the sea and sky, you will see our blue.We live in a dynamic world; however we do understand the peace of infinity.We are calm and stable. We are strong and united.

    GoldThe optimistic gold is our goal.Positive thought is our success.Our future is prosperous.

    Connecting SymbolStriving as a team; achieving in a unity. From EEC to society,sharing is a value of living. Developing is our pride.

    DynamicMoving forward is our dignity.

    3

  • Shade of blue-gold / Palettes / Related colors EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    4

    RGB : 32-33-84WEB #202154

    RGB : 37-35-100WEB #252364

    RGB : 186-166-115WEB #BAA673

    RGB : 206-186-126WEB #CEBA7E

    CMYK : 0-0-0-100RGB : 0-0-0WEB #000000

    CMYK : 0-0-0-80RGB : 88-88-91WEB #58585B

    RGB/Screen

    CMYK : 100-9810-9RGB : 43-46-126WEB #2B2E7E

    CMYK : 9578-0-0RGB : 30-81-163WEB #1E51A3

    CMYK : 100-98-33-32RGB : 32-33-84WEB #202154

    CMYK : 28-30-62-1RGB : 186-166-115WEB #BAA673

    CMYK : 20-22-59-0RGB : 206-186-126WEB #CEBA7E

    CMYK : 19-18-48-0RGB : 209-195-146WEB #D1C392

    CMYK/Printing mediacolors option

    Gradient style

    EEC BUSINESS CARD COLORSCMYK : 100-95-15-30RGB : 31-36-101WEB #1F2465

    CMYK : 100-95-15-30RGB : 31-36-101WEB #1F2465

    CMYK : 28-30-62-1RGB : 186-166-115WEB #BAA673

    RGB/Screen #2B2E7E#202154

    CMYK/Printing media

    #202154 #1E51A3#2B2E7E

    #202154 #other color

    #202154 #other color

    Original Blue Original Gold

  • Logo lockups and symbol EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Original logo Symbol

    stroke A stroke B stroke C

    U s e R o t a t e / n o t R e f l e c t

    5

  • Logo lockups and symbol (B/W) EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Original logo Symbol

    stroke A stroke B stroke C

    U s e R o t a t e / n o t R e f l e c t

    6

  • Logo colors / Black and white EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    4 colors version

    blue logo version

    gold logo version

    black and white versionblack 100%/grey 80%

    black 100% version

    reversed out of the 100%

    reversed out of the 100%white in blue background

    reversed out of the 100%white in gold background

    7

  • CMYK : 0-0-0-100RGB : 0-0-0WEB #000000

    CMYK : 0-0-0-100RGB : 0-0-0WEB #000000

    CMYK : 0-0-0-80RGB : 88-88-91WEB #58585B

    Logo greyscale / Palettes black and white EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    K5

    K1

    0K

    20

    K3

    0K

    40

    K5

    0K

    60

    K7

    0K

    80

    K9

    0

    K1

    00

    8

  • Logo configulation / Minimum size EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    name of companywidth of typhography = width of symbolwidth of EST.1976 = 1/3 of symbol width

    minimum size (full logo)width 1.5 cm. height 0.8 cm.

    minimum size (symbol)width 1.3 cm. height 0.5 cm.

    symbolfull logo

    width of symbol

    9

  • X

    X X

    X

    X

    X

    Space and size dimension requirment EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    1/2X

    1/2X

    Angle -71OAngle 71OAngle 113 O

    Space width

    Clear space

    (width of blue color)

    Buffer zone / Clear space

    10

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Buffer zone / Clear spaceVertical and Horizontal logo

    X

    X X

    X

    veritical logo-buffer zone horizontal logo-buffer zone

    X = width of blue color

    11

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Improper use

    ScalingThe horizontal and vertical scaleshould always change proportionately.Never stretch or condense the logo.

    Drop shadowsThe logo should not appearwith drop shadows.

    FramingDo not position the logo withinrules or frames.

    ContrastDo not position the logo on backgroundswith insufficient contrast.Use a logo version that contrasts well with the background colour.

    Over printingTo ensure clarity when printing onan image, the logo should alwaysbe reversed out of a dark or busy image.If the background has a low contrast or is a light tone, the logo should appearin all black.

    Over printingDo not position the logo withina white box overprint on dark orbusy backgrounds. Always use alogo version that contrasts wellwith the background.

    12

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Improper use

    ReflectDo not reflect the symbol wrong side

    KeylinesNever create an outline around thelogo.

    Axis of the logoThe axis of the logo should never beskewed other than a full 90 degrees.

    Minimum sizeThe logo should never appearat a total width less than 1.5 cmand height 0.8 cm.

    ScreensThe logo should not appear asa screen.

    Out lineThe logo should not appear asthe stroke or out line.

    Wordmark typefaceDo not recreate the wordmark usingany other typeface.

    13

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Colors background

    RecommendTo be used on white or light backgrounds

    To be used another colors, make sure to contrast, (to be used solid colors)

    14

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Combinations

    CombinationsThe logo can be used as an energy, environment and safetyelement in the creation of a logo.

    veritical logo : top positionhorizontal logo : left position

    veritical logo-buffer zone horizontal logo-buffer zone

    energy, environment and safetyemblem

    CMYK : 96-26-100-15RGB : 0-121-51PANTONE : 356 CWEB #007833

    CMYK : 0-0-0-0RGB : 255-255-255WEB #FFFFFF

    15

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Combinations

    CombinationsThe logo can be used as an 40th Anniversary symbolelement in the creation of a logo.

    veritical logo : symbolic top positionhorizontal logo : symbolic left position

    Veritical logo-buffer zone Horizontal logo-buffer zone

    40th Anniversary symbol

    CMYK : 23-23-56-0RGB : 186-166-115WEB #BAA673

    CMYK : 100-97-11-11 RGB : 0-9-139 PANTONE : 2738 CWEB #00098B

    CMYK : 0-0-0-0RGB : 255-255-255WEB #FFFFFF

    16

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Typography

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Signika

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Lane - NarrowLane - Narrow

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Alte HaasGrotesk

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Androgyne

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Arial

    Thai EditionEnglish Edition

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Kanit

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    Prompt

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789 [email protected]#$%^&*()_+

    Cordia New

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 [email protected]#$%^&*()_+

    TH Sarabun New New

    All characters to be used for EEC doccument,Presentation, Motto, Article, Proposal, etc.

    17

    ...

    Main

    Sub

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Typography / Case A

    Dear business partner,

    Thank you for contact EEC, and considering us as one of your strategic partner.

    This company profile provides information on our capability and project references from > 40 years of mechanical and electrical engineering practices in Thailand and overseas. EEC is not only a brand but the long experiences are inherited through our life cycle. Myself and several of my colleagues were part of success of these projects. MEP systems are physiology that maintain healthy building and shape building anatomy. Sustainable design architecture is truly based on green engineering, energy efficiency, outdoor and indoor environmental quality. EEC academy building, our workplace is a 24/7 certified green building gold level.

    Our long list of references include Super tall buildings, Observation tower, Mass transit system, Airport, Hangar, Cargo terminal, JCI certified Healthcare and Hospitals, 5-6 stars chain Hotels, Data centers, Laboratories, TV broadcast station and studio, mega Shopping centers, Convention and exhibition center, Sport complex, Education center, mega Government office complex, high-end Residential and large Industrial development. We have experienced in Abu Dhabi, Dubai, Qatar, Dhaka, Iraq, Cambodia, and Myanmar.

    Today, MEP covers complex systems which have to be fully integrated. Sometimes, it seems to be impossible by existing constraints and conventional methods. But smart technologies provide opportunities for new approaches with integrated utility infrastructure. Smart city requires digital/IT infrastructure with star network and redundancies. Besides, transport by pipes and cables, capsule and tube will be in use.

    EECs are leading sustainable design consultants with several in-house TREES APs and LEED APs. We involves in green certification program, national energy planning and smart citydevelopment; advancing on advanced technology including power generation, combined heat and power, district cooling and heating system, energy storage, smart grid and energy management system. We are also competent on low cooling load HVAC design, humidity control, clean room, advanced plumbing system, safety and security system.

    We have been trusted by friends and clients on Thailand most prestigious projects. Among them is the 650 m tall G land office tower, 459 m high river side Bangkok observation tower. A > 700 m and 1600 m tall tower are oncoming which require anti-gravity and transport solutions. I am personally proud for EEC healthcare and hospital impressive project references. Recently, we had MOU with Healthcare expert group, providing advice on JCI certification. The success of infection control By design lower cost of treatment and patient suffer.

    Realizing world fast revolution through globalization and digital infrastructure, the company is open for changes and welcoming challenges. We believe in Value creation and have been invested on wisdom and team building. EEC academy is our key driver for capacity building, training, networking, education and research. Young generation is provided with opportunity to express their talents. We are also heavily investing on computer servers and redundancy system, including soft wares and BIM.

    Co-operation and networking is our business strategy, expressing in the company name EEC Engineering Network providing services local and overseas. EEC academy building isfunctioning 24/7 ready for active worldwide communication.

    Though we are proud on our long > 40 years of experiences, we are aware that we should foresee as multiple perspectives and always exploring advanced and practical future technologies. Building construction is no longer based on 4 basic elements but evolved with aether, the 5th element.

    18

  • EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    Typography / Case B

    Dear business partner,

    Thank you for contact EEC, and considering us as one of your strategic partner.

    This company profile provides information on our capability and project references from > 40 years of mechanical and electrical engineering practices in Thailand and overseas. EEC is not only a brand but the long experiences are inherited through our life cycle. Myself and several of my colleagues were part of success of these projects. MEP systems are physiology that maintain healthy building and shape building anatomy. Sustainable design architecture is truly based on green engineering, energy efficiency, outdoor and indoor environmental quality. EEC academy building, our workplace is a 24/7 certified green building gold level.

    Our long list of references include Super tall buildings, Observation tower, Mass transit system, Airport, Hangar, Cargo terminal, JCI certified Healthcare and Hospitals, 5-6 stars chain Hotels, Data centers, Laboratories, TV broadcast station and studio, mega Shopping centers, Convention and exhibition center, Sport complex, Education center, mega Government office complex, high-end Residential and large Industrial development. We have experienced in Abu Dhabi, Dubai, Qatar, Dhaka, Iraq, Cambodia, and Myanmar.

    Today, MEP covers complex systems which have to be fully integrated. Sometimes, it seems to be impossible by existing constraints and conventional methods. But smart technologies provide opportunities for new approaches with integrated utility infrastructure. Smart city requires digital/IT infrastructure with star network and redundancies. Besides, transport by pipes and cables, capsule and tube will be in use.

    EECs are leading sustainable design consultants with several in-house TREES APs and LEED APs. We involves in green certification program, national energy planning and smart citydevelopment; advancing on advanced technology including power generation, combined heat and power, district cooling and heating system, energy storage, smart grid and energy management system. We are also competent on low cooling load HVAC design, humidity control, clean room, advanced plumbing system, safety and security system.

    We have been trusted by friends and clients on Thailand most prestigious projects. Among them is the 650 m tall G land office tower, 459 m high river side Bangkok observation tower. A > 700 m and 1600 m tall tower are oncoming which require anti-gravity and transport solutions. I am personally proud for EEC healthcare and hospital impressive project references. Recently, we had MOU with Healthcare expert group, providing advice on JCI certification. The success of infection control By design lower cost of treatment and patient suffer.

    Realizing world fast revolution through globalization and digital infrastructure, the company is open for changes and welcoming challenges. We believe in Value creation and have been invested on wisdom and team building. EEC academy is our key driver for capacity building, training, networking, education and research. Young generation is provided with opportunity to express their talents. We are also heavily investing on computer servers and redundancy system, including soft wares and BIM.

    Co-operation and networking is our business strategy, expressing in the company name EEC Engineering Network providing services local and overseas. EEC academy building isfunctioning 24/7 ready for active worldwide communication.

    Though we are proud on our long > 40 years of experiences, we are aware that we should foresee as multiple perspectives and always exploring advanced and practical future technologies. Building construction is no longer based on 4 basic elements but evolved with aether, the 5th element.

    EEC Achievement and Goal

    19

  • Motto EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    20

  • Motto and symbol flexible design for easier renovations EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    21

  • Motto and symbol flexible design for easier renovations EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    reversed out of the 100%

    22

  • Motto flexible design for easier renovations EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    reversed out of the 100%

    23

  • Shade of Logo EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    cover blue

    24

    CMYK/Printing mediaRGB/Screen Gradient

  • Shade of Navy EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    cover blue

    25

    Master

  • Shade of Gold EEC CORPORATE LOGO 2017U S A G E A N D G U I D E L I N E S

    cover gold

    26

    Master