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EERE Communications

EERE Web Coordinators Meeting Conference line: +1 (415) 655-0053Access Code: 764-458-421Webinar ID: 228-661-3698/15/2013

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Agenda

• Around the Room – Drew Bittner• Migrating to Energy.gov – Drew Bittner• Identifying ROT Content – Chris Stewart• AddThis Statistics in Google Analytics – Nicole Harrison• Responsive GovDelivery Templates – Michelle Resnick• Communications Standards Tip – Michelle Resnick

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Migration to Energy.gov

• Office websites migrating by March 31, 2014• Web content moving “as-is”

– Topical reorganization after migration– Universal EERE top navigation.

• Currently building the EERE home page in energy.gov• EERE Education and Energy Basics are migrating first• Each site will have a migration checklist that includes:

– Content discussion– Technical discovery– Pre-migration technical setup– Content migration– Testing, validation, and quality control– Review, approval, and signoff steps– Pre-release cleanup and preparation, go-live procedures.

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Migration to Energy.gov

• Migration Site Tracker to log every site and its details• As each site is migrated, its content maintenance personnel will

be trained in the Drupal CMS – please send an email to Billie Bates to get into the training queue.

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Identifying Your ROT Website Content

• ROT refers to redundant, outdated, and trivial content– Redundant content repeats the same idea in multiple locations.– Outdated content consists of materials that are no longer in use or are

out-of-date.– Trivial content is of little importance or value and is considered

insignificant to the overall purpose of your website.• Why remove ROT content?

– It gets in the way of the really important content.– It clutters up search engine results.– It erodes the credibility of your content.– It makes updating sites time-consuming and burdensome.– It increases maintenance costs.

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Identifying Your ROT Website Content

• The more you eliminate before migration…– The lower the migration cost.– The easier it will be to re-architect topically.

• Each site is different, and we’ll work with site owners individually to help identify ROT content.

• Some criteria for consideration include:– Pages with low page views or files with low download statistics – Content that isn’t tied to a user task or EERE/office goal– Content that hasn’t been updated in a while (18+ months)– Conferences, news, and events information – Non-Web page formats (e.g. PDF, PowerPoint, Excel, Word, etc. files).

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“Share” Statistics Now Available in Google Analytics

• Starting June 1, “Share” stats are available in your EERE Google Analytics reports• Content > Events > Top Events > AddThis > Share Links.

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Responsive GovDelivery Templates

We’re updating all of the EERE templates to function better on mobile and tablet devices. • Replacing the header graphics with text on a solid color

background. • Enlarging the default fonts to 14px for body text and 18-26px

for headlines.• Eliminating a set width for the main content area. Mobile

devices will size the table to fit the screen width.

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Responsive GovDelivery Templates

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Responsive GovDelivery Templates

Best practices• Go easy on the images. Apple’s iOS automatically enables images to

display by default, but many other mobile device platforms—like Android—turn images off by default.

• Streamline content for mobile. Be as concise as possible. Consider call to action buttons that are a minimum of 45px wide or tall.

• Place plenty of space between links so that they're easy to touch on a mobile device.

• Use a single-column layout. Other newsEERE is reviewing GovDelivery’s capabilities and costs to evaluate integration of email capabilities with Salesforce.

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Communications Standards Tip

Electronic newsletters• Follow EERE website styles when formatting. • Keep the coding simple; some more modern style methods

may not work in all email clients. • Test the template designs in as many email clients as possible

before sending to your list. • Include easy-to-use unsubscribe instructions in the message

footer. • Follow DOE's cyber security guidelines, if you’re using a

system outside of GovDelivery.

https://www.eere.energy.gov/communicationstandards/enews.html

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Presenters Wanted!

Do you have a project, area of interest, or idea to present on or discuss at an upcoming meeting?

Tell us! We’d love to hear your ideas and have you share your experiences!

Email andrew.bittner@ee.doe.gov with ideas for discussions and presentations at upcoming meetings.

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Wrap Up

Next meeting: September 19, 1:30 – 3:00 p.m.