EFFECTIVE COMMUNICATION SKILLs

Communication

Why

Communication

is Important ?

BECAUSE…t

Employers identify communication as one of the basic competencies every graduate should have, asserting that the ability to communicate is valuable for obtaining employment and maintaining successful job performance.

When working as an entrepreneur communication helps in conflict management and problem solving

• Effective communication is a key skill in entrepreneurship

• Effective communication is essential in business both for the owner and other individuals.

• Entrepreneurs should develop the ability to write, speak, and listen well.

Definitions…• Communication is the process of

exchanging information, ideas and feelings.

• The information, ideas, or feelings the sender wants to communicate are called messages

• The avenues through which messages are delivered are called channels/media.

• Circumstances under which communication takes place is called the setting

• The receiver’s response to the message is called feedback

Miscommunication happens…• There may be obstacles that interfere with

communication called barriers

• There may be biases against the opinion expressed that prevent a listener from understanding called emotional barriers

• Often times, there are other distractions, or things that compete with the message for the listener’s attention

• Be sure to use clear and concise language that is not full of jargon, or specialized vocabulary, used by members of a particular group

Detailed Communication Process

Coding

Decoding

Message Channel

Coding

Decoding

Noi

se

Noi

se

Source Receiver

Context

Context

Feedback ChannelMood

values

Culture

Inte

rest

Sex

Know

ledg

e

Attitu

de

Envir

onm

ent

Occu

patio

nExperience

MESSAGE

Envi

ronm

ent

valuesCul

tureInterest

Sex

Mood

Knowledge

Attitude

Expe

rien

ce Occu

patio

n

MESSAGE

THE COMMUNICATION PROCESS

IN ACTION

THE MESSAGE IS THOUGHT AND PUT INTO WORDS OR SYMBOLS

MESSAGE IS TRANSMITTED VIA PARTICULAR MEDIUM

TRANSMISSION CHANNEL

DECODING CHANNEL

RECIEVER MESSAGE IS RECEIVED, DECODED AND INTERPRETED

Communication ProcessGeneral Presentation

STAGE 2

Message

FeedbackSOURCE RECEIVER

STAGE 3

SOURCE TARGET

Message

SOURCE/RECEIVER RECEVER/SOURCE

Message / Feedback

Message / Feedback

STAGE 1

Output # Clarity

# Pitch

# Pause

# Punctuation

# Modulation

# Speed

# Register

# Tone

Input # Listening (Ack. Feeling)

# The environment

# Emotional climate

# Discrimination

- Gender

- Different ethnic background

- Age Difference

VERBAL COMMUNICATION

NON VERBAL COMMUNICATION

Communication StylesCommunication Styles

AssertiveAssertive Pushing hard without attacking; permits others to influence outcome; expressive and self-enhancing without intruding on others.

Good eye contact; Comfortable but firm posture; Strong, steady and audible voice; Facial expressions matched to message; Appropriately serious tone; Selective interruptions to ensure understanding.

Direct and unambiguous language; No attributions or evaluations of others’ behavior; Use of “I” statements and cooperative “we” statements.

CommunicationCommunication Nonverbal Behavior Nonverbal Behavior Verbal BehaviorVerbal Behavior

StyleStyle Description Pattern Description Pattern PatternPattern

Communication Styles Communication Styles (continued)(continued)

CommunicationCommunication Nonverbal Behavior Nonverbal Behavior Verbal BehaviorVerbal Behavior

StyleStyle Description Pattern Description Pattern PatternPatternAggressiveAggressive Taking advantage

of others; Expressive and self-enhancing at others’ expense.

Glaring eye contact; Moving or leaning too close; Threatening gestures (pointing finger; clenched fist); Loud Voice; Frequent interruptions.

Swear words and abusive language; Attributions and evaluations of others’ behavior; Sexist or racists terms; Explicit threats or put-downs.

Communication Styles (continued)Communication Styles (continued)

CommunicationCommunication Nonverbal Behavior Nonverbal Behavior Verbal BehaviorVerbal Behavior

StyleStyle Description Pattern Description Pattern PatternPatternNonassertiveNonassertive Encouraging

others to take advantage of us; Inhibited; Self-denying.

Little eye contact; Downward glances; Slumped postures; Constantly shifting weight; Wringing hands; Weak or whiny voice.

Qualifiers (“maybe,” “kind of” ); Fillers (“uh,” “you know,” “well”); Negaters (“it’s really not that important,” “I’m not sure”).

Make Direct Eye Contact

Stay In Tune with Your Body Language

Speak Loud and Clear

Practice It With Smile

Stay focused

Listen carefully

What to Do…

And more to do is…..

Try To Understand Other's Point of View Also

Respond to Criticism with Empathy

Own What’s Yours

Use “I” messages

Look for compromise

Take a time-out

Don’t give up

BENEFITS

It helps us to feel good about both ourselves and others.

It leads to the development of mutual respect for each other.

It increases our self-esteem.

It helps us achieve our goals.

It minimizes hurting and alienating other people.

It reduces anxiety.

It protects us from being taken advantage of by others.

It enables us to make decisions and free choices in life.

It enables us to express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative.

THANK YOU