Effective Fundraising in the Digital Age: A Toolkit

Effective Fundraising in the Digital Age: A Toolkit

Overview

Fundraising in the Digital Age

Raising the Bar

Reaching the Bar

Social Networking

New Tools for the Trade

Online Publishing

Database Management

Communication Tools

Payment Processing

Campaigns



US represents more than ½ the Global Online Philanthropic Market

Globally more than $20 billion in Online Donations (2007)

Over ZAR 1 700 000 000 in 2007

New World

No Boundaries

No Limits

Estimates in: 2001 = $550 Million 2002 = $1.1 Billion 2003 = $1.9 Billion 2004 = $2.62 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008+ = $ Billion?

Source: tedhart.com and Harvard University Initiative on Social Enterprise

Raising the Bar

Raising the Bar

3 million donors made a total of 6.5 million donations online.

Donations for the campaign totalled more than $500 million.

Of those 6.5 million donations, 6 million were $100 or less.

The average online donation was $80.

The average donor gave more than once.

Reaching the Bar

Reaching the Bar

The rules haven’t changed:

Communication

Donor Management

Campaigns

Financial Management

The tools have...

Social Networking

Social Networking

Social Networking

Top 5 Social Networking Sites in the World (by Hits)August 2009: comscore.com

1 Facebook 2 MySpace3 Youtube4 Tagged 5 Twitter

Top 5 Social Networking Sites in the World (by Unique Visitors)August 2009. comscore.com (‘000’s)

1. Facebook (92,208)2. MySpace (64,242) 3. Twitter (20,830)4. Digg.com (17,410)5. Classmates (13,939)

New Tools for the Trade

GivenGain

A Toolkit: GivenGain

Publish

Payments

Manage Donors

Communicate

GivenGain: Introduction


Publishing Payment Processing Donor Management Communication

Accept multi-currency payments in VISA, MasterCard or direct payments – without a merchant account.

Donor-controlled choice of causes, payment notification, donation reports and donor management.

An online donor management database that captures and stores payment and contact data in one place.

Views can be custom-arranged according to specific requirements.

A fully-functional self-publishing web space.

Upload, organize and display images and documents. Create projects, publish news, create newsletters, plot your map location and get listed in our Cause Directory.

Send emails or text messages to supporters.

Personalized and up-to-date, thanks to integration with your donor management database.


Donors and other responsible individuals

Non-profit organizations and socially-responsible companies

Partners

GivenGain

Donors browse the GivenGain Cause Directory to find causes.

Donate and manage their own giving accounts.

Receive further communication and updates.

NPOs advertise their cause through text, pictures and video, uploading files through a simple content management engine.

Receive funds and draw realtime reports.

Our partner program helps causes maximize their GivenGain exposure. Partners include designers and Web developers.

We provide a neutral, secure and professional environment.

Donors sign up for free.

GivenGain Lite at R69.95 per month, to the full-service offering at R459.95 per month. For more on fees and transaction costs please see: https://www.givengain.com/cgi-bin/giga.cgi

Partners are independent contractors.


https://www.givengain.com/cgi-bin/giga.cgi

GivenGain: Key Features

GivenGain: Online Publishing


The fastest way to connect with donors is to get publishing.

Show and tell. You’ll be seen by a wide body of donors, most of whom would never have known about your projects, had they not logged on to GivenGain.



Real-time online publishing

Store and display images and documents

Your own unique address

yourcause.givengain.org

Create projects, post articles

Display funding need slider per project

Secure payment pages

Secure contact form

Map your whereabouts (Google Map integration)

Listing in the GivenGain Non-Profit Directory

Accept email and SMS subscriptions

Create custom pages, navigation structures and design templates

Create membership programs and program options

GivenGain: Payment Processing


GivenGain handles all aspects of payment processing:

We collect contact information, process payments, send notifications and receipts, and keep detailed accounting records.

Our security is set by our global banking partners

GivenGain: Key Features


Any organization, anywhere

Secure payment pages

No merchant account needed

Low processing fees

Multi-currency payment

One-time and recurring payments

Real-time queries and reports

Anonymous donations

Automated thank-you messages

GiftAid reports for UK organizations

Secure donor account management

Integrated with our database and communication solutions

Integrated reporting of non-GivenGain transactions

Your-brand payment page customization

GivenGain: Donor Management


Capture and store donor contact and payment data in one central place.

Immediately see to donor needs, update information with a few clicks, communicate, improve donor loyalty and develop enduring relationships.


No software to install

All services available through a standard web browser

Create multiple administrators with their own access

Real-time entries or batch imports mean no duplicate versions

Contact and reporting groups

Personalize with photos

Run queries, export data and create reports

Sort data your way

Create fields, categories, lists and groups

Create and define relationships between contacts

Integrated with payment processing and communication


GivenGain: Communication


Connect with your donors through email and mobile channels

Create email and SMS subscription groups, integrated with all online publishing and donor management solutions.



No software to install - all services available through web browser

Create multiple administrators with their own access

Accept email and SMS subscriptions

Contact and reporting groups - Import contact lists or add individual records

Send personalized email or text messages

No limit on the number of emails you can send

No additional fees per email message

Upload and send custom email design templates

Contact lists

712 mobile networks in 212 countries

Buy SMS credits online

Complete email and SMS message history integrated with donor database

GivenGain: Campaign Management

Campaign Management

Donor Campaigns:

- Social Networking

- Personal Cause Marketing

- Special Interest Groups

Organisation Campaigns:

- Database Initiated

- Integrated Communications

- Campaign History

GivenGain: Campaign Management

Benefits to Organisations:

- Initiate Fundraising Campaigns

- Offer Event Scheduling & Bookings

- Promote and Process Memberships

- Diversify their Funding Sources & Timing

Benefits to Donors:

- Engagement

- Transparency

- Communication

- Reporting & Measurement

GivenGain: Academy

GivenGain: Academy

We have built the tools to fish in the 21st Century.

Now we need to teach organisations and donor to fish.

Harness the abundance of people and their passion.

In the new age of social awareness.

Start a Revolution.

The Academy.

Partnerships with each markets key Universities.

Recruit the brightest and the bravest of socially aware hearts and minds.

Plant them in communities and their organisations as digital fundraising agents.

GivenGain: Proposal

GivenGain: Proposal

€ 500 000 for the GivenGain Foundation to expand globally

€ 100 000 to Pilot in South Africa in 2010

Measurable, Intentional, Personal

5 Organisational Academy Mentors

Research, Skills Development, Capacity Building

One World.

Zero Barriers.

Frans [email protected]+27 82 551 5543+27 21 882 9070

mailto:[email protected]

Effective Fundraising in the Digital Age: A Toolkit

Documents

Effective Fundraising in the Digital Age: A Toolkit