the reader can further explore these sites to see how the libraries a web page is used as the local interface ideas were actually implemented.

Planning issues for implementation is the subject of the second chapter. This is a difficult area to cover as specifics in planning cannot really be explored in any depth. For example, the specific technology that is pos- sible at a site may vary widely depending on the orga- nization’s present infrastructure and funding. In addition, the political climate or organizational struc- ture of any particular institution will influence how a web site implementation may actually be conducted. However, some common sense tips that would apply to most situations are given. The third chapter is a very brief look at how the implementation of a web site at a library can be incorporated into the present library cul- ture. Again, this turns out to be common sense and largely dependent upon the situation and size of the particular library.

I believe the most valuable part of this publication comes in Chapters 4 and 5. Chapter 4 gets into some specific advice to use when actually developing a web presence. For those who know they want to start a web page but are not sure where to begin, this chapter gives many helpful hints and suggestions. There are many screen shots of actual library web pages to serve as examples. Some of the ideas presented are repeated from the first chapter but are described in more detail here. After you have planned your site and have a good idea of what to include, Chapter 5 describes how to organize the information in web space. Ideas for design and style of pages are given. Few specifics of how to implement these ideas are presented but again there are many screen shots of sites that can be used as examples.

The last chapter briefly discusses some promotional ideas for web sites as well as things to keep in mind in maintaining a web site. Appendices include a list of useful web sites to turn to for more detailed informa- tion on a variety of subjects mentioned in the book such as HTML design, image maps, and graphics resources. Unfortunately, as would be true for any printed publi- cation about the web, some of the web addresses given have already changed, such as Thomas Dowling’s list of university library home pages (now at http://sun- site.berkeley.edu/Libweb/).

There were some concepts that I was looking for in the book that were not mentioned. For example, the concept of linking to commercial databases such as FirstSearch or Galenet was not included. This, along with a discussion of security issues and solutions such as some kind of passwording or ip address validation system, would have been extremely useful. In some

between all of their electronic products including CD-ROM and their electronic catalog, and this concept was not discussed either. This book can be recom- mended to libraries who have not yet started creating a web site. For anyone who has already formed a com- mittee and gotten some basic library information posted to the web, there may be some useful advice that could be gained from the use of this publication. How- ever, those who have gotten further will probably not find much here that they do not already know.

Schmidt is Periodicals Librarian at Murphy Library, University of Wisconsin-La Crosse.

Electronic Journals and the

Paradigm Shift: 1995 Spring Forum

of the Canadian Serials Industry Systems Advisory Committee

Carol Seiler

Electronic Journals and the Paradigm Shift: 1995 Spring Forum of the Canadian Serials Industry Sys- tems Advisory Committee, edited by Craig Fairley. Tor- onto, Ontario: The Committee, 1995. 31~. ISBN: 0-9680387-O-O.

Librarians investigating electronic journals for their libraries should read the proceedings from the 1995 Spring Forum of the Canadian Serials Industry Sys- tems Advisory Committee (CSISAC). It contains four articles from three different vantage points: librarian, publisher, and subscription agent. Each perspective is explored and the unique dilemmas discussed. CSISAC provides a discerning epitome of concepts, ideas, and impressions of the potential role of electronic journals in libraries.

The Forum assumed a paradigm shift in serials; that is, a shift from the traditional paper manufacturing of books and journals to the electronic format. The key- note speaker and the three panel members were asked to consider the following questions:

l What would it take for your industry to prepare for the shift?

l Are your users prepared for the shift?

l What is the role of standards and where are they needed?

-TOOLSOFTHESERIALSTRADE- FALL 1996 149

The questions were open to individual interpretation.

The keynote speaker, Gale Moore, Ph.D, Research & Education Specialist for the Social Services at the University of Toronto Library, provides the definition, history, and function of the journal. She determines the definition of journal does not distinguish format; that is, a journal can be paper or electronic. The most important function of the journal, according to Moore, is currency. Other functions include providing an archi- val record, establishing reputation of the contributor, and verifying priority of discovery.

Increased cost and reduced budgets are not the only considerations in evaluating electronic journals. Moore maintains the current and potential limitations of tech-

nology should also be considered. She explains the lack of standards in the electronic format creates additional costs and less access. The importance of the shift from publishing to communicating is also mentioned. Author self-publication in an electronic form, she infers, will forgo the formality and restrictions of pub- lishing companies. Moore concludes by stating “social factors...will ultimately determine the future of the journal.”

Donna Dinsberg, Systems Librarian Research and Information Services at the National Library of Can- ada, presents the librarian’s point of view and explains there are many other considerations albeit the technol- ogy that may be available for a shift. Accommodating the vast amount of digitized information requires high

capacity multimedia computers. These computers, according to Dinsberg, must include sound cards and headphones for the audio files included in electronic journals. Server storage space must be available-as well as alternative storage for archives and back-up. Staff must be trained and retrained to work produc- tively with rapidly changing technology. Library patrons will also need a wide spectrum of training. Dinsberg closes with a listing of electronic document standards, which, she states, will evolve along with electronic journals.

Discussing the subscription agent perspective is Tina Feick, Sales Manager for North America of Blackwell’s Periodicals Division. Feick explains how basic vendor services can easily translate from the tra- ditional paper subscription to the electronic format. She includes a list of new services a vendor may offer with the onslaught of electronic journals. Feick quotes the six key issues previously noted by Karen Hunter of Elsevier Science regarding the possible paradigm shift. Two of six issues relate directly to money: the avail- ability of funding and pricing models. Feick adds to

this list the responsibilities of archiving, the costs (

experimenting on the publisher’s side, and the limit; tions of the Internet.

Aldyth Holmes, Director National Research Count Research Press, rounds out the series with the pul lisher’s view. Holmes explains the expense to the put lisher in the conversion to electronic format. Expense include technology but also encompass pricing. Put lishers are reviewing the option of licensing titles j

lieu of subscribing to them. Holmes emphasizes th; cooperation among publishers, vendors, librarians, an authors is imperative for a smooth paradigm shift an asserts that librarians, vendors, and publishers mu: coordinate archives and access points. In addition th author must consider the publisher requirements whe submitting material.

Professionals concerned with the issues of electroni journals should read these proceedings. The panelisl deliver pithy and concise examinations of the potenti; paradigm shift. Each perspective is examined and th concerns of the librarian, vendor, and publisher are di! cussed in detail.

In the final analysis, money and standards are th key issues. Funds are needed for technology and edL cation. Librarians, vendors, and publishers must hav the necessary funds for the technology to support th paradigm shift. All three must have the financi: resources to experiment, learn, and evaluate the elec tronic journal. All must work together to develop an implement the standards for the electronic jouma Without funding little is possible, and without star dards nothing is feasible. CSISAC has provided a informative and timely volume, which I recommend.

Seiler is Accounts Services Manager, EBSC( Information Services, Dallas, Texas.

The Politics and Processes of

Scholarship Victoria K. Swinney

The Politics and Processes of Scholarship, ed. b: Joseph M. Moxley and Lagretta T. Lenker. Westporl CT: Greenwood Press, 1995 (Contributions to th Study of Education, no. 66). 263 p. $55.00. ISBP O-3 13-29572-7.

In his forward, R. Eugene Rice refers to the man: studies of the need for a changed academic reward sys tern which have been conducted in the last decade

150 SERIALSREVIEW - TERESA MALINOWSKI .