Elevator pitch, personas and user journey

• FOR all those interested in food, as cooks, as foodies or…just to try new recepies!! (target customer)

• WHO like to socialize through cooking (customer needs)• IS an open area for co-cooking with other people, or just to taste

new courses / meals cooked by other people (market category)• THAT encourages socialization trough cooking and eating together

while meeting new people at the same cooking deck (one key benefit)

• UNLIKE COOKeat allows access to professional kitchens for collaborative cooking with your hosts or other interested people. (competion)

• THE PRODUCT offers the opportunity to use professional tools to prepare any kind of food and spend time with a group of interested people. A tasty way to meet new people and learn something different. Book now!!! (unique differentiator)

PERSONAS

• 1• Name: Valeria• Age: 35• Occupation: Secretary• Location: Rome• Marital status: Single• Scenario: He really likes cook and she would love to have a group of people to

cook with. • 2 • Name: Andrea• Age: 23• Occupation: Student• Location: Rome• Marital status: Single• Scenario: He wants to eat something really good everyday at dinner!!.

USER JOURNEY

• Flyer in the mail• Access to the website• Click apply• Fill the form• Submit the form• Click on “ suggest a menu”• Invite some friends• Reach the minimum of 10• Use the kitchen• Obtain a fidelity card• Leave the service giving a feedback as a mail or an

interview.

Procedure• 1 AWARE, websites, flyers, events, social networks, merchandising, interviews audio and

video, advertisements.• 2 JOIN, staff, video tutorial, info-page, form, card, accept the terms. • 3 USE FIRST TIME, visit the website, suggest a menu, booking of the kitchen deck, waiting for

the minimum of 10 users, approvation of the event.• 4 RULES• The ingredients are directly bought by the association according to the needs express by the

cook on line.• The prices of the events are different according to the different menu, traditional course are

paid 10 euro each• Other courses using meat and fish are paid 20 euro each• Cleaning is managed by the association at the end of each event.• 4 GROW• For any success menu, the cook obtain a star on the fidelity card. Each 5 stars he obtain a

free entrance.• 5 LEAVE• We are going to ask for an interview or a mail or comment on our website as a feedback!