INTERNET MARKETING PLAN & STRETEGY

www.eliteinfoworld.com

BASIC FACTS

Every day, the search engines and directories average 300-500 million searches (multiple sources)

In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines

Unfortunately, only 7% of all web sites are visible by the search engines according to a recent statmarket.com study as most web sites are not properly optimized.

Search Engine Optimization (SEO) is the method by which web pages receive a high page rank in search engines (SEs)

SEO is the act of modifying a website to increase its ranking in the listings of SEs

BASIC FACTS

OVERALL BENEFITSAfter SEO, your company gets the ability to:

• Drive high quality customers to your website

• Increase sales leads from customers looking for your products and services

• Build your brand online by communicating marketing messages to your target audience

• Increase your profile against your competitors

• Target a global audience via international search engines

• Be accountable with ROI tracking

RESULTSWITH PROPER INTERNET MARKETING

Appear on 2nd or 3rd page of Google (positions 11-30)• After one month – increase to 5.2 times x original traffic• After two months – increase to 9.4 times x original traffic

Appear on 1st page of Google (Top 10)• After one month – conversion rate up by 42%• After two months – conversion rate up by 94%

BEFORE & AFTERThe before & after results clearly illustrate the apparent

benefits:

Before • Become only a SHOW piece

• Only an invited visitor can enjoy the services of the website

• NO RE-SALE value• Services and product CANNOT

be sold to an unknown visitor

• NEGLIGIBLE visitor participation & presence

After• Become a REVENUE generation

model• An unknown visitor can also

benefit with the website.• HIGH RESALE Value• Services and product can also be

sold to an unknown visitor to maximize PROFITS.

• UNLIMITED visitors participation & presence

PLANNING AND CYCLE

INTERNET MARKETING

Planning and Development• Website Design &

Development• Sales Funnel Integration

Measurement and Tracking• Visitor/Traffic Tracking• Goal/Lead Conversion• Statistical Analysis

Marketing and Promotion• Organic Optimization• Pay per click• Social Media Optimization

CAMPAIGNSAt Elite Infoworld, we are providing the following TWO internet marketing campaigns to enable achieve

best results.SEARCH ENGINE OPTIMISATION CAMPAIGN

(SEO)On-Page Optimization (Search Engine’s friendly

page optimization)Off-Page Optimization (building link popularity)

PAY PER CLICK CAMPAIGN (PPC)Find and use the most searched key phrase related with

the website.PPC account maintenance and bid optimization on a daily

basisVisitor loganalysis with Google Analytics

SEO Process

DesignOptimize

Rep

ort

Build

Promote

ReportGoogle Analytics, Goal, Filter Setup, Statestical Analysis

OptimizeWebsite and Business Optimization

DesignWebsite DesignWebsite Development

BuildWebsite, Blog, Video, Social Media Marketing

PromoteLink Building, Bookmarking, Article Marketing, Press Release, Social Media

SEARCH ENGINE OPTIMIZATION

On Page Optimization• Business Analysis• Keyword Research• Competitors’ Website

Analyses• Meta Tags Optimization• Keywords Optimization• Content Optimization• H1 H2 tags Optimization• Title Tag Optimization• Website Structure

Optimization• Sitemap for Link

Optimization

Off Page Optimization• Website Submission to

Search Engines & Directories

• Social Book Marking• Article Submission• Press Release Submission• Blog Comment Posting• Forum Posting• Link Wheel Posting• Trade Lead Posting• Hosting of Google Sitemap

DELIVERABLES

TARGET

Good SERP listing with competitive key-phrases on following search engines - google.com / msn.com / yahoo.com

TIME PERIOD

Approx. 3* months required to achieve the target

REPORTS

List of SEO Deliverables submitted on Project Initiation

Fortnightly SEO Progress Reports

* Time Period Depends on Business Type and Competition

Other IM ServicesSearch Engine

MarketingReputation

Management

Emai

l

Prom

otio

nSEM

R.M.

Emai

l Social Media

Optimization

Affiliate Marketing

SMO

Affiliate

Email• Promotional

Email• Newsletters

R.M.Online Identity Management

SMO• FaceBook• Twitter

SEM• Pay Per Click

Advertisment• Banner Advertisment

Affiliate• Brand Building• No Search Engines Pain

Why ELITE INFOWORLD?RELIABILITY

Part of a large, established group having a turnover of US$ 4 million. The company has a saleable & state of the art infrastructure along with a large multi-skilled talent pool of resources

CUSTOMIZATION

Provide customizable pricing models & flexible option of choosing between projects on a ‘fixed cost basis’ or ‘dedicated hiring of developers’ on a man hour basis.

Allocation of multiple resources per project along with supervision by a Project Manager.

Seamless communication and support channels via phone, fax & online chat along with prompt feedback to client queries.

CLEAR COMMUNICATION

Why ELITE INFOWORLD?GOOD DEAL

Projects, Solutions and Resources offered at extremely competitive prices – Literally the best “PRICE TO QUALITY QUOTIENT”.

We provide a cost advantage of nearly 30 – 40%

EXPERIENCE

Varied solutions provided to a wide spectrum of verticals like GSA Access Group, Littleye, Dotcomsformoms etc.

Deep understanding & knowledge of the international markets and our expertise is backed by a large online portfolio & testimonial list.

INNOVATION

THANK YOU!

We appreciate the time you took to view Our Presentation. We are verymuch interested in working with you and look forward to hearing

from you about SEO and PPC Campaign for your Website.

-: Reach Us :-Phone: +91 79 40050401 IM: dig4994 (Skype)Email: info@eliteinfoworld.com digant@eliteinfoworld.com (Gtalk)Web: www.eliteinfoworld.com eliteinfoworld (Yahoo)