Email reigns as King Email ranks above all other channels as the most effecve markeng method. Most Effective Marketing Methods Summer is here and before you know it, the children will be heading back to school and your me at the beach will be coming to an end. The holiday season may not currently be top of mind, but early planning has shown great holiday success for retailers! Check out key findings from our survey on holiday preparedness, and get planning your email markeng campaigns for the upcoming season. Plan ahead early 62% of retailers found early preparaon of markeng content and promoons as the most helpful resource for the holiday season -- 38% higher than having a mobile responsive website. 66% 41% 12% 20% Email Marketing Social Media Marketing Print Advertisng SEO Marketing 2017 outlook is optimistic for email marketers. 59% of those who find email markeng to be the most effecve channel are expecng a beer holiday season in 2017. Only 8% of retailers are most concerned with tech issues this holiday season. To truly be prepared, have a backup in case the web goes wrong. Include a fun holiday coupon to be used at a later date 59% of retailers will priorize promoons and discounts this season. Personalize emails to customers 40% said personalizaon was the most effecve boost to email markeng efforts. Social media integrations will be a bigger focus this year. 42% of retailers are planning to focus more on social media integraons this year, making them the up-and-coming boost of the season. 33% of retailers who began preparing for the season before September reported a very successful 2016 compared to only 22% who began preparing in September or later. 1 2 3 Social media is the gift that keeps giving 72% of retailers say Facebook was most effecve social plaorm for the 2016 season. 4 Campaigner conducted its 2017 Christmas in July survey, sampling 564 members of its customer base and extracng 100 retailers for the purpose of this study. The margin of error is +/- 4%. 72% 7% 7% 2% 6% Most Effective Social Media Site for 2016 Holiday Season 5

Email 66% Marketing Email reigns as King… · Email Marketing Social Media Marketing Print Advertisng SEO Marketing 2017 outlook is optimistic for email marketers. 59% of those who

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Page 1: Email 66% Marketing Email reigns as King… · Email Marketing Social Media Marketing Print Advertisng SEO Marketing 2017 outlook is optimistic for email marketers. 59% of those who

Email reigns as King Email ranks above all other channels as the most effective marketing method.

Most Effective Marketing Methods

Summer is here and before you know it, the children will be heading back to school and your time at the beach will be coming to an end. The holiday season may not currently be top of mind, but early planning has shown

great holiday success for retailers! Check out key findings from our survey on holiday preparedness, and get planning your email marketing campaigns for the upcoming season.

Plan ahead early62% of retailers found early preparation of marketing content and promotions as the most helpful resource for the holiday season -- 38% higher than having a mobile responsive website.

66%

41%

12%

20%

Email Marketing

Social Media Marketing

Print Advertisng

SEO Marketing

2017 outlook is optimistic for email marketers.59% of those who find email marketing to be the most effective channel are expecting a better holiday season in 2017.

Only 8% of retailers are most concerned with tech issues this

holiday season. To truly be prepared, have a backup in case the

web goes wrong.

Include a fun holiday coupon to be used at a later date59% of retailers will prioritize promotions and discounts this season.

Personalize emails to customers40% said personalization was the most effective boost to email marketing efforts.

Social media integrations will be a bigger focus this year.42% of retailers are planning to focus more on social media integrations this year, making them the up-and-coming boost of the season.

33% of retailers who began preparing for the season before

September reported a very successful 2016 compared to

only 22% who began preparing in September or later.

Social media is the gift that keeps giving 72% of retailers say Facebook was most effective social platform for the 2016 season.

Campaigner conducted its 2017 Christmas in July survey, sampling 564 members of its customer base and extracting 100 retailers for the purpose of this study. The margin of error is +/- 4%.

72%

Most Effective Social Media Site for 2016 Holiday Season