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Email’s value at an association
Associations place highest
value on email and web.
Lehman ReportsTM: 2011 Technology Study
No Personalization
46% do not personalize emails
Lehman ReportsTM: The Use of Mass Email in Associations 2013
What does this tell us?
• Organizations value email
• But not backing email with a plan for success
Make sense?
Small Change, Big Results
Email seamlessly integrated with your database.
1. Improved results
2. Improved efficiency
3. Improved data integrity
Integrated = Improved Results
Higher opens
Higher clicks
More member engagement
Improved deliverability
Strong return on investment
Integrated = Improved Efficiency
“The seamless integration between my database and the Informz email platform has allowed me to create emails that
deliver results while also saving us time and money.
Every day I have several targeted, high-performing emails going
out that don’t require any staff intervention. It doesn’t get much better than that!”
~ Mark Barton, ASM International, Membership Director
Real Life Success Story
Automated member welcome program
Triggered based on join date
Emails at 7/30/90/180 days
Highly-targeted on member benefits
Results:
Outperformed other emails by 257%
Cut $30,000 from budget
Integrated = Improved Data Integrity
“I can easily create target groups for my emails based on data stored in my database. This allows me send highly-targeted
communications and I am confident I am using the right data.
I can also automate the write back of valuable marketing data like opens, clicks, and bad email addresses to my member records
- right where I want them!”
~ Amy Hager, Manager of Communications & Online Member Services, Satellite Broadcasting and Communications Association
How to choose?
• Web Services Integration
- Organizations with access
to programming expertise.
• Linked Server Integration
- Organizations with access
to database/SQL expertise.
Why Integrated?
Email Integrated with your Database =
Improved Results (ROI!)
Improved Engagement
Improved Efficiency
Improved Data Integrity
Learn more!
Monthly Demonstration
Next date: 4/4 @10am ET
Register at:
Informz.com/monthly_demo
Contact us:
1.888.371.1842 x 5