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Email + AMS = Success

Email + AMS = Success

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Email + AMS = Success

Meet your presenters!

Lori Ely

Marketing Manager

Sarah Kulp

Integrations Manager

Email’s value at an association

Associations place highest

value on email and web.

Lehman ReportsTM: 2011 Technology Study

No Personalization

46% do not personalize emails

Lehman ReportsTM: The Use of Mass Email in Associations 2013

No Targeting

48% do not target emails

Lehman ReportsTM: The Use of Mass Email in Associations 2013

What does this tell us?

• Organizations value email

• But not backing email with a plan for success

Make sense?

Why do we do this?

• Limited staff

• Limited budget

• Too difficult

• Worried about data

Imagine the potential…

Lehman ReportsTM: The Use of Mass Email in Associations 2013

Small Change, Big Results

Email seamlessly integrated with your database.

1. Improved results

2. Improved efficiency

3. Improved data integrity

Integrated = Improved Results

Higher opens

Higher clicks

More member engagement

Improved deliverability

Strong return on investment

What is relevancy?

The Key to Relevancy

Right Person: Leverage your data

Right Message: Personalization

Right message: Personalized Content

Right Time: Triggered Emails

Right Time: Triggered Emails

Integrated = Improved Efficiency

“The seamless integration between my database and the Informz email platform has allowed me to create emails that

deliver results while also saving us time and money.

Every day I have several targeted, high-performing emails going

out that don’t require any staff intervention. It doesn’t get much better than that!”

~ Mark Barton, ASM International, Membership Director

Real Life Success Story

Automated member welcome program

Triggered based on join date

Emails at 7/30/90/180 days

Highly-targeted on member benefits

Results:

Outperformed other emails by 257%

Cut $30,000 from budget

Integrated = Improved Data Integrity

“I can easily create target groups for my emails based on data stored in my database. This allows me send highly-targeted

communications and I am confident I am using the right data.

I can also automate the write back of valuable marketing data like opens, clicks, and bad email addresses to my member records

- right where I want them!”

~ Amy Hager, Manager of Communications & Online Member Services, Satellite Broadcasting and Communications Association

A solution for everyone!

Integrated partners (turnkey solution)

A solution for everyone!

Connect to any data source!

1. Web Services (XML)

2. Linked Server (SQL)

How to choose?

• Web Services Integration

- Organizations with access

to programming expertise.

• Linked Server Integration

- Organizations with access

to database/SQL expertise.

“Home-grown” system? No problem!

Why Integrated?

Email Integrated with your Database =

Improved Results (ROI!)

Improved Engagement

Improved Efficiency

Improved Data Integrity

Learn more!

Monthly Demonstration

Next date: 4/4 @10am ET

Register at:

Informz.com/monthly_demo

Contact us:

1.888.371.1842 x 5

[email protected]