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SERVICESOVERVIEW Concept to Delivery & Beyond

Emotio Services Overview

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Page 1: Emotio Services Overview

SERVICESOVERVIEWConcept to Delivery & Beyond

Page 2: Emotio Services Overview

2 Services Overview

Page 3: Emotio Services Overview

3 Services Overview

Emotio Design Group engages customers on a new level

using innovative techniques and tools. At Emotio we help

you find the relevant, beneficial differentiation between

your brand and others, that will work to improve your

business marketing effectiveness.

Emotio’s team, have spent over 2 decades delivering

successful design and marketing solutions. This document

will give you an idea of what solutions we can provide.

Note: Emotio has made every effort to ensure that all statements and information contained in this document are

accurate but accepts no liability for any error or omission in the same.

EMOTIO DESIGN GROUP

SERVICES OVERVIEW2011/12

Concept to Delivery & Beyond0208 385 5050

[email protected]

www.emotio.co.uk

Page 3

Website Services01

Page 7

Consultancy02

Page 8

Search Engine Optimisation03

Page 9

Social Media Marketing04

Page 10

Pay Per Click05

Page 11

Email Marketing06

Page 12

Link Building07

Page 13

Online PR and Articles08

Page 14

Website Audit09

Page 15

Branding10

Page 16

Design for Print11

Page 17

Intenix tDevelopment12

Page 4: Emotio Services Overview

Emotio’s Website SolutionsWEBSITES

01Content Management System and E-Commerce

Emotio has a selection of cutting edge website

platforms that allow them to quickly implement

feature rich, highly functional, powerful websites,

giving the user full content control together with many

other features, see our site for more information.

These systems enable us to deliver websites in days or

weeks, rather than months, allowing us to keep costs

competitive whilst giving unparalleled functionality.

Custom Build Websites

Emotio’s design and development team have been

involved in creating professional websites since

the term ‘internet’ was invented. We follow a strict

process for design, development and project

management, using a structured ‘waterfall

methodology’. We can assist businesses with all areas

of their website build. Through business analysis,

specification and test scripts to design, build and

testing. These custom developments often include

integration with your internal systems ranging from

accounting, CRM and even EDRM. Unlike many

agencies we also provide ongoing support and hosting.

Post Website Build

Emotio’s service does not end with the delivery

and live deployment of your website. We are also

equipped to define and implement your marketing

strategy. Having control of all the elements of your

website means that we can provide search engine

optimisation, adwords, social media integration

and many other internet marketing tactics, avoiding

potential roadblocks by other development or design

agencies. Our team have an excellent history of

successful, integrated, marketing campaigns. We also

provide a comprehensive support service so you are

never left in the dark.

“Building a website without a marketing solution is like making a TV advert without buying any airtime”

4 Emotio Services Overview

SITE EXAMPLES

sfd.co.uk

big.co.uk

bradyuk.co.uk

knightsofold.ltd.uk

prontaprint.co.uk

kallkwik.co.uk

avanta.co.uk

caci-international.co.uk

partnerlink.ltd.uk

htc.co.uk

bestwaygroup.co.uk

thinkingslimmer.com

shaunleaneshop.com

“[Emotio] are extremely professional and have made the daunting task of embarking on developing a new website exciting and enjoyable...Damon’s in depth knowledge of internet marketing is also a huge positive and is helping my company enormously in putting together a complete social media strategy”

Paul Brooks

Managing Director

SFD Ltd.

Page 5: Emotio Services Overview

Emotio’s CMS SolutionWEBSITES

01What is it:

A unique content management website platform

with a unique proposition. The Emotio CMS System

(Built by Intenix) is a commercially oriented content

managed system that gives you the option to

control all elements of your site content. Emotio

use this as a foundation for your website.

Just Some Features:

• One of the webs best HTML Editors

• Full file and media integration

• Advanced Search Engine Optimisation

Structure and User Controls

• Advanced Blogging with full social

media integration

• Social Media Bookmarking & Integration

• Full Google Analytics Integration

• Form Generator and Reporting System

with Export Function

• On Page E-commerce Facility Using Paypal

Setup in Minutes

• Full Extranet Multi-Level Access with

Membership Management

• Event Calender and Schedule System

• Big Tooltip system

• Image Gallery System

Why:

Emotio’s platform is continually worked on giving

you up to four updates each year, as we release

them. This ensures you always have the latest

trends and features on your website. We also

develop new modules that can be added quickly

and economically.

“The Internet lives where anyone can access it”. - Vinton Cerf

5 Emotio Services Overview

Page 6: Emotio Services Overview

CMS HOSTINGWEBSITES

01What is it:

Our CMS system is an advanced creative hosting

solution. After a decade hosting websites, we under-

stand the importance of your site availability and

have created a secure infrastructure to give maximum

uptime and site performance.

What we do:

• Site hosting and domain management

• Daily backup with unlimited rollback data

• Daily, Weekly, Monthly routine maintenance tasks for Databases and Servers

• Email Management (if required)

• Disaster Recovery

Why:

Emotio’s advanced platform runs on dedicated software

and by hosting with us we can provide support, backup

and domain management which means you can relax.

Our platform is continually developed so if you are

running on our server we can easily offer you upgrades

to your system for minimal costs.

Where special requirements dictate, or custom built

sites require, we can provide dedicated server hosting

for your site or transfer our solution under license

to your own server. Both these solutions will incur

additional costs above our standard hosting offering.

“In the business world, the rearview mirror is always clearer than the windshield. That’s why it’s important to get your hosting right from the start.”

6 Emotio Services Overview

Page 7: Emotio Services Overview

Website SupportWEBSITES

01What is it:

At Emotio we provide users access to our support

system, It is an online community forum managed

by our dedicated support team. We also provide a

premium service providing real time support via

a chat system or telephone.

Just Some Features:

• Free Support with Forum, providing

upto a 48 hour response time

• Access to to our Webex online

training sessions

• Premium support service providing real

time chat using Google Talk

• Hands on telephone support with our

design and development team

• Dedicated support provides a full time

resource on email and/or Google Chat

Why:

All websites built on our standard CMS give you

access to our support forum but for those time

sensitive tasks our premium support service

will allow you to chat online or call us when you

require help.

For larger projects or organisations we can also

provide dedicated support staff. Speak to us if this

sounds applicable for your business.

“Needs create wants ... wants create tension ... tension creates action... action create satisfaction.”

7 Emotio Services Overview

Page 8: Emotio Services Overview

Marketing ConsultancyCONSULTANCY

02What is it:

Your potential can be found in areas of

your business you have not yet fully

explored. Emotio will help you focus on the areas

where you have not yet created or refined the

marketing strategies that will increase your profits

or turnover.

Who:

Damon Segal, who has over twenty years in the

marketing and design arena, as well as fifteen years

designing, developing and marketing websites.

Damon is on the Advisory Council for Global

Marketing Network and is the practitioner module

advisor and author for BPP/ARU/GMN Global

Marketing Practice MSc.

After six years in the Academy of Chief Executives

Damon has attended over 75 personal development

courses. Each course led by a world class speaker in

their area of expertise. This gives a very commercial

and rounded approach to your business solution.

As a professional speaker and author Damon has to

ensure that he is always up to date with the latest

marketing trends, techniques and innovations.

Damon also sits on the Superbrands Expert Council.

“We should be taught not to wait for inspiration to start a thing. Action always generates inspiration. Inspiration seldom generates action”. - Frank Tibolt

8 Emotio Services Overview

“Damon led the development of our digital strategy from concept to implementation. Bringing his marketing expertise he understood the need for a user focused strategy that delivered business results cost effectively. A pleasure to work with, Damon also brings with him a team of talented and dedicated experts.”

Mark Flannagan

Comm. Dir - Royal College of GPs

Page 9: Emotio Services Overview

Search Engine OptimisationSEO

03What is it:

STAGE 1 : Keyword Research

The basis of a successful website promotion campaign is choosing the right keywords.

It is necessary to research carefully the most suitable keywords for your campaign.

Using select professional industry tools, Emotio is able to determine which words are most

searched for e.g. serviced office or serviced offices - one letter can make a big difference.

Emotio will analyse these words to determine which similar search phrases would direct

traffic to the site.

STAGE 2 : Strategy

Emotio will outline a long term strategy to maximise your organic search results. Our

strategy will include both on-page and off-page suggestions as well as outlining a link

strategy which plays a substantial part in SEO. There are many factors now in search

marketing and these need to be taken into account; results like location, news, realtime,

video, blog and images all effect organic search results. The ultimate goal is to bring more

traffic to your website in an aim to generate more business/awareness. In the long term we

aim to increase qualified traffic to your site, increase brand presence, ensure compatibility

with your marketing plans and deliver a healthy ROI (Return On Investment).

STAGE 3 : Implementation

The implementation of your strategy is key to it’s success. If you have existing high

rankings in search engines it is important not to lose these. Using an approved redirection

of these links will ensure they do not have a negative factor in your optimisation.

This will need to be carefully worked out before substantial changes are made on the

site. Emotio’s implementation service includes the optimisation of the site home page and

an overview recommendation strategy for optimising pages. Should you wish Emotio to

provide information or optimise each page of your site this can also be done.

STAGE 4: Ongoing SEO

The ongoing work on your website is the continuous refinement of the sites on-page

strategy. We will report on search engine rankings and predefined KPIs. We offer other

services listed in this document that will aid in the SEO process. Each campaign includes

a monthly review with Damon Segal. This review will analyse traffic data and rank positions

as well as conversions and usability.

“The alchemists in their search for gold discovered many other things of greater value.”

9 Emotio Services Overview

“Amongst all of the wild claims out there regarding SEO Damon is a

refreshing light of reality regarding this, his specialist subject.

He understands SEO and website

marketing thoroughly and is a recognised

national speaker on this subject. If you want the truth

and a creative solution, I can highly recommend Damon.”

Andy Foote

Managing Director

BMS Homes Ltd.

Page 10: Emotio Services Overview

Social Media MarketingSMM

04What is it:

Social media marketing is a growing trend and a powerful medium, which can be

effectively used as an online marketing tool. An effective social media marketing campaign

requires well thought out objectives, careful planning, social media expertise, advanced

writing, research skills, efficient campaign implementation and campaign success tracking

procedures. We have all the necessary expertise & skills to ensure a successful social media

campaign implementation for your business/organisation.

What we do:

• Determine the overall direction of the campaign

• Develop a company story; identify the primary messages, themes and topics

of discussion

• Identify all participants; develop profiles and biographies and the responsibilities

of each participant

• Set goals and objectives and time lines for each

• Setup and refinement of social media profiles

• Build audiences, followers and friends

• Setup management consoles and listening tools

• Set KPIs and monitor results

• Monthly review of website pages and activities

• Reporting and recommendations

• Provide training and support as required

Why us:

We have been involved with social media marketing since 2003. We have been actively

using it as a marketing tool since 2006. Damon Segal has also been lecturing on social

media marketing for the last two years at Global Conferences and MBA courses at Cass,

Henley and Ashcroft Business Schools. It has become a primary topic with brands since

late 2010.

“This isn’t a direct marketing tool, this is human communication.”

10 Emotio Services Overview

“Damon has a great knowledge of social networks and how to work with them to promote your business. He also has that rare ability to translate business concepts into working, nicely designed websites - and he is unf lappable!”

Roderick Millar

Managing Director

IEDP Ltd.

Page 11: Emotio Services Overview

Pay Per Click Marketing (PPC)PPC

05What is it:

On a search engine’s search results, you will often

see 3 links in a coloured box across the top and a

selection down the right hand side. These are

labelled ‘sponsored links’. In order to appear in these

areas the search engines charge a cost per click.

It could be 5p, or it could be £5 dependant on your

key phrases competitiveness and your landing

pages’ optimisation. Social media also has PPC

offerings, these are demographically targeted for

precision marketing.

What we do:

• Keyword research, finding the actual

words that people search for to maximise

relevant traffic to your site.

• Campaign setup, including all areas of

PPC if required. e.g. Mobile adverts,

content network adverts.

• Facebook PPC marketing

• Linkedin PPC marketing

Once a campaign is running:

• We provide monthly campaign management

• Focus on reducing cost per click

• Focus on increasing relevant traffic

• Focus on increasing conversions

• Full reporting of monthly progress

• Monthly call with recommendation

to improve site performance

Why us:

Our PPC projects are headed up and implemented by

Damon Segal who is one of the leading authorities in

this area. Damon has been managing PPC campaigns

since 2003.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -

John Wanamaker (1838 - 1922)

11 Emotio Services Overview

Page 12: Emotio Services Overview

Email MarketingEMAIL

06What is it:

Because of the nature of email marketing, results

are quickly observed. Emails go directly to

your target’s desktop. They do not have to pass

reception, PAs or the challenging envelope opening

and you will see which offers are favoured and how

many emails were opened.

What we do:

• Create and design your email

or email template

• Provide an email platform for distribution

or make recommendations based

on requirements

• Source email mailing lists

• Manage the process of sending mails

• Monitor and report on your sent email

Why:

Emotio’s team has a great deal of experience with

email systems. We can help you select the best

platform for your requirements, plan and then

execute your email marketing campaigns. We can

also provide post campaign analytics to help you

understand what worked and more importantly

what didn’t work.

We also have our own recommended platform.

We can set up an account for free and have

you up and running in no time. We offer a monthly

subscription to allow you to send email as often as

you like or for the casual user we have a pay as you

go option.

“Always and never are two words you should always remember never to use.” - Wendell Johnson

12 Emotio Services Overview

Page 13: Emotio Services Overview

Link BuildingLINKS

07What is it:

Inbound links form a critical part of search engine

optimisation. Due to the democratic nature of the

web, search engines give sites with inbound links a

higher ranking. Each inbound link acts as a vote for

your website. Based on the quality of that link, it can

be a small vote or a large one. So building links must

be done carefully. There is no point building hundreds

of links that have little or no value.

What we do:

• Focus on building high quality inbound links

• Use keywords in anchor text to improve

your search engine rankings for those words

• Link bait material

• Blogger outreach (sharing content with select

bloggers to link back to site)

• Monitor and report on links built each month

Why:

Emotio focus on building quality links, both within

articles and blogs and on page ranked sites. This mix

of links will ensure a long term presence within the

search engine. We follow 20 rules in link building to

ensure your links are of a consistent high quality even

when we are bulk building these links. We can provide

as many as 100 links per month which will drive search

engine positioning and your sites authority on the web.

“The people who cast the votes decide nothing. The people who count the votes decide everything.”

Joseph Stalin (1879 - 1953)

13 Emotio Services Overview

I just wanted to say thank you for many years of support and hard work you have put into our marketing and website. With your help the website is now Firmly embedded in the search engines.”

Joe Jones

Sales & Marketing Manager -

BIG Ltd

Page 14: Emotio Services Overview

Online PR and ArticlesSYNDICATION

08What is it:

Strategically publishing articles or distributing

Press Releases on various websites over the

Internet improves your businesses exposure

as well as increases your sites inbound links.

Using focused keywords in the content improves

the value of those inbound links and helps as

part of your search engine marketing strategy.

What we do:

• Given a rough script, we can create your

article or press release

• Given your article or press release, we can

optimise it

• Once ready we can distribute your content

via syndication websites.

• Finally we report on results

Why:

For a fraction of the cost of traditional press

releases, we can send your news release through

syndication hubs and accomplish the following:

• See your news on top-tier news sites like

Yahoo! News. Increase your visibility and rankings

in search engines like Google. Get your news to top

journalists and media outlets and drive qualified,

ready-to-buy traffic to your website.

• Article syndication will help site rankings in the

same way that press releases do. Done correctly,

article syndication can help build a personal or

business reputation as an authority on a subject.

“Some are born great, some achieve greatness, and some hire public relations officers.” Daniel J. Boorstin (1914 - )

14 Emotio Services Overview

Page 15: Emotio Services Overview

Website AuditsAUDITS

09TECHINCAL SITE AUDIT

What is it:

Emotio will provide a technical audit of your site covering

issues such as site navigation, search engine spiderability for

websites, code analysis, URL’s, redirects and the inclusion of

technical enhancements such as XML sitemaps. We would

also outline various advanced SEO systems and inclusions that

Emotio, or your development company, could build into your

site to improve your rankings.

On page search engine optimisation is only half the battle.

If the site is not structurely setup for SEO then whatever the

work carried out on page (meta, headings, keyword density

etc.) it will be less effective if the site is not set up properly for

indexing by the search engines.

Our technical audit will ensure that if your site has not got all the

elements to make it a success we will be able to let you know.

USABILITY AUDIT

What is it:

Often when your website is being built the people closest to it

don’t see how difficult the site might be to use. It’s like having

an old car. It becomes automatic to lift the door a little when

opening it, then pumping the accelerator twice before turning

the ignition. Once the car starts you rev to 5000 for three

seconds and let it come down to a nice idle speed or it stalls.

Now think what it would be like to give some one the keys to

your car and tell them to go for a drive, they might not even

get the door open! Some websites are like this and usability is

often a key in getting conversions (sales, enquiries, downloads,

etc) from a site.

Emotio’s team will provide a manual audit of a websites usability

as well as an expert review of the sites usability.

“Furious activity is no substitute for understanding.” - H. H. Williams

15 Emotio Services Overview

“Damon and I have worked together on several projects now

and I have constantly found his enthusiasm

and energy for his subject compelling. He is a fabulous presenter

with the deepest understanding of

his marketplace and audience.”

Carolyn Henderson

Managing Director

Warren House

Page 16: Emotio Services Overview

Corporate IdentityBRANDING

10What is it:

Looking the part is half the battle! In this fast

paced world, decisions are made quickly. If your

brand does not represent you in a positive fashion,

your chances of attracting new business could be

lost, just by handing a potential client one of your

business cards.

What we do:

• Logo design

• Brand style guides

• Stationery design and print

• Product branding

• Brand management and marketing

Why:

Branding is the major protection against your

company being perceived as just another mundane

supplier whose products and services are readily

available from your competitors, leading to

choice by price. With the worldwide web making

it easy to locate your opposition by way of search

engines, the need for products and services to be

perceived as unique is imperative. The solution lies

in projecting a brand image that has been carefully

researched, dynamically created and finally applied

in a manner that will increase market awareness,

whilst enhancing your company’s image.

Emotio can help define what your brand represents

to the eyes of your target market.

“You only get one chance to make a first impression”

16 Emotio Services Overview

“[Emotio] have worked diligently and hard with our business to develop a web site and corporate identity meeting our requirements, they have been innovative and Flexible in their approach, delivering on time and on budget. We would recommend them to other businesses.”

Tom Martin

Managing Director

Martins Properties

Page 17: Emotio Services Overview

Design for PrintLITERATURE

11What is it:

A well-designed piece of literature will re-enforce

your brand and when produced correctly could

be a great help in raising your company’s profile.

Emotio can design your flyers and brochure to give

you the upmost credibility with your target market.

What we do:

• Brochure design

• Direct mail

• Flyers

• Stationery

• Postcards

Why:

Visually attractive design alone will not necessarily

attract new business. To be successful many critical

factors must be integrated into the design process.

There are many ways to improve the results gained

by the use of corporate literature. Emotio have

spent years producing creative designs that have

resulted in a positive response, to the benefit of our

many clients.

For instance, we know it is important for your image

to promote the main advantages to be gained by

dealing with your company. No matter how well

a brochure’s copy is put together, very few people

will read every word. We also understand the need

for your literature to be sufficiently dynamic to

present a clear call to action. There are many other

key issues when designing literature but for the

best results specific guidelines must be followed.

“We make you look good between the sheets”

17 Emotio Services Overview

Page 18: Emotio Services Overview

Intenix ERP Software SolutionsDEVELOPMENT

12What is it:

Intenix is our technology company. If you have a large

development requirement then Intenix can deliver the

technical side of the project whilst Emotio handles the

design and marketing side.

What we do:

Intenix have a complete delivery solution, from business

analysis and scope documentation all the way through to

functional specification, design development and delivery.

Intenix can/will be solely responsible for the following:

• Consultancy

• Business analysis

• Project management

• Implementation

• Quality assurance

• On-going system support

• Change control

The Intenix Project Management approach is based on

“pragmatic PRINCE2”. This means that the structure and

rigour of PRINCE2 methodology is followed, but in order to

retain agility and reduce costs, the unnecessary bureaucracy

is eliminated. In practice, this means keeping project

management simple and not getting bogged down in large,

unwieldy processes.

Why:

Our team have experience delivering projects ranging from

£50k to £1.8m. As a small business, run by experienced

individuals with a history of over 20 years in this arena we

manage just a few large projects each year ensuring that our

customers are number one in our eyes. We fulfill solutions on

a personal level as opposed to larger companies acting simply

as suppliers.

Fred Brooks said “How does a project get to be a year behind schedule? One day at a time.” at Intenix we make sure we keep track of every day carefully, this means we deliver on time and on budget.

18 Emotio Services Overview - www.emotio.co.uk - 020 8385 5050

Page 19: Emotio Services Overview

Intenix Mobile App DevelopmentDEVELOPMENT

12What is it:

Intenix has a dedicated mobile application development

team. The trend towards applications for mobile devices

is growing and creating innovative, integrated solutions

enable us to add value to your business or organisation.

What we do:

With our history in application development and strict

processes in project management, Mobile App was a

natural extension to our development offering.

Development platforms include;

• iPhone

• iPad

• Windows Mobile

• Google Android

• Blackberry Mobile

We can manage the whole mobile application develop-

ment cycle from initial requirements and architecture to

development and integration into your existing systems.

Why:

Our research and development team keep up to date on

all technological advances. This means that our develop-

ment will be written, using the latest techniques enabling

your mobile applications to scale as technology changes.

As per our ERP solutions, we ensure your mobile

development is carefully planned and executed as per

your business requirement. Most importantly we work to

deliver your project on time and on budget.

“Always program as if the person who will be maintaining your program is a violent psychopath that knows where you live.”

19 Emotio Services Overview - www.emotio.co.uk - 020 8385 5050

Page 20: Emotio Services Overview

Emotio Design Group Ltd.Kingsbridge House

130 Marsh Road, Pinner

HA5 5LX

www.emotio.co.uk

[email protected]

www.facebook.com/emotio

twitter.com/emotiodesign

Last Word

This is not an exhaustive list of what we can do for you.

After over 20 years in the marketing, design for print and

web industry, we have worked on everything from product

design for new toys to promotional items such as the finest

leather wallets and binders for a private bank. If you have a

creative requirement speak to us about it, you’ll find we can

be very resourceful.

You can scan all our contact details straight to your mobile

with the above QRCode. We look forward to hearing

from you.

iPhone - http://bit.ly/QRIPHONE

Blackberry - http://bit.ly/QRBERRY

Android - http://bit.ly/QRANDROID