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Empowering theAutomotive Industry
The new Road ahead for Connected and Autonomous Vehicles
Fran Dougherty – CTOAutomotive IndustryMicrosoft Corp.
Micro-mobilityservices
Anywhere, Anytime from
any device
Mobility-As-A-Service Business
Model
Autonomous and Connected
Vehicles
Smart CityData and API
Evs and Infrastructure
Ride Sharing& Journey
Planning Apps
Dynamic Pricing,Integrated Payment
IoT (SmartInfrastructure)
Car leasing
Car Rental
Car Sharingand Pooling
Intercity Publictranport
Intracity Publictranport
Trians/flightsintegration
ConciergeservicesPHYD
Insurance
Customer centricity
Mobility services capabilities
Business actor ecosystem OEM Short/medium termLaunching own mobilityservices and multimodal
solutions
OEM Mid-long term Launching self-driving cars
and connected living solutions
DynamicParking
Demand ResponseTransport (Taxi, BRT)
P6:00 PM
The New Automotive Ecosystem
Technology’s Role
People-centered experiences
AI
Ubiquitous computing
Data + intelligence
Microsoft’s Role
Microsoft’s Automotive digital transformation principles
Complements OEMs and Mobility Service providers – not compete
Ensures your data isalways under your control
Guarantees the brand and customer experience belongs to you
1 2 3
Connected Vehicle
SmartMobility
Autonomous Development
Marketing, Sales, Service
Connected Factory
Emerging
Technology partners approach to automotive
Technology driven transformation
Supporting end-to-end business transformationOur digital transformation focus areas for the new automotive ecosystem
Connected Vehicle
Smart Mobility
Autonomous Development
Marketing, Sales, Service
Intelligent Supply Chain
Emerging
Predictive Maintenance
Connected Vehicle Services
Speech Services
Massive Data Ingestion
Simulation
Data Mgmt. and Training Components
AD Toolchain on Azure
Data Marketplace
Asset Management
Urban Mobility
Customer 360
Digital marketing
CRM
Contact Center
Dealer Management Services
Connected Factory
Connected Supply Chain
Blockchain
Azure Kinect
Quantum ComputingIntelligent Decision Making
Smart Spaces
Location-based Services
In-Car Productivity
Fleet Operations Management
Fleet Information Management
Daimler AG: Digital Transformation through Big Data and AI
"For a long time it was a dream for us to operate Big Data on the basis of a cloud platform andto make them available to all parts of the company worldwide. Microsoft Azure brings exactly
the data protection and data security features that have propelled us into the cloud."
— Guido Vetter, Head of Corporate Center of Excellence Advanced Analytics & Big Data, Daimler AG
Microsoft ConnectedVehicle Platform
Combining advanced cloud and edge computing services with a strong partner network to empower automotive companies to build connected driving experiences
In-vehicleexperiences
Autonomousdriving
Connectivity andover-the-air
updates (OTA)
Customer engagementand insights
Advancednavigation
Telematics andpredictive services
“Volkswagen, as one of the world’s largest automakers, and Microsoft, with its unique technological expertise, are outstandingly well-matched. Together, we will play a key role in shaping the future of auto-mobility”
— Dr. Herbert Diess,CEO of Volkswagen
Autonomous development workflow & partner ecosystem
Azure Express RouteAzure StorageAzure Data Box
Azure ComputeAzure Batch AI
Cognitive Services
Databricks & HDInsightAzure Machine Learning
Cycle Cloud
Azure IoT EdgeAzure Kubernetes Service
Azure Key Vault, AAD
Massive Data Computational Intensity Traceability Integration AI Models
1 Phase One: Ingest and prepare
Test vehicledata generation Ingest/store
Process/Sample/Reduce
Render/Convert/Store
Tag
Mass consumervehicle
2 Phase Two: Train and simulate
......
AlgorithmTesting Train
Replay Simulate/Store
3 Phase Three: Build and validate
BuildIntegrate
Control LogicValidation
Generate Code
Test-Drive
PerformanceSimulationConnectivity-
based validation
Audi AG: Digital Transformation through Big Data and AI
"Thanks to the cloud, the question of storage capacity and computing power has finally been answered. We can fully concentrate on developing and securing our technical solutions for automated and autonomous driving".
— Adrian James,Head of Automated Driving Safety, AUDI AG
Key Industry Ecosystem Engagements
• Cloud and Analytics partner for ACM, an autonomous and smart mobility test facility
• Leveraged by all OEMs,tier ones and technology start ups
• Engaged with ACM to develop standards
• Open source AD Platform
• 200+ Member Consortium
• Microsoft is the cloud provider for Project Apollo worldwide except for China
• OpenADx
• Interoperable Eclipse Framework
• Collaborate with FEV on L3pilot.eu
• Enable SAE Level 3 functions to be tested in fleets while minimizing the number of errors in order to ready them for series production in the follow-up of the study.
Industry
Academia Government
What’s Next?
