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“Empowering the Digital Transformation via Digitalization within the Integrated Lifecycle” MBE Summit 2018 siemens.com © Siemens AG 2018

“Empowering the Digital Transformation via Digitalization

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Page 1: “Empowering the Digital Transformation via Digitalization

“Empowering the Digital Transformation via Digitalization within the Integrated Lifecycle”MBE Summit 2018

siemens.com

© Siemens AG 2018

Page 2: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Topics of Discussion

Introductions

The Changing World Around Us

Digitalization

Program Execution Excellence

Page 3: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

1988 1992 1996 2000 2004 2008 2012 2016 2020

0

10

20

30

40

50

1 M

loTINCEPTION

50.1 BBILLIONS OF DEVICES

Growth of internet of things2020

Complexity is Skyrocketing! - The Internet of Everything

Connected plants and machines

Connected products

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The Enterprise Focus

How is my plant performing?How is my supply chain

performing?How is my product performing?

How do I Gain Product (Profitability) Intelligence?

Page 5: “Empowering the Digital Transformation via Digitalization

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Profitability is difficult to achieve in a global value chain

DESIGN MANUFACTURING

Product 1

Product 2

Product N

DISTRIBUTION & CUSTOMERS

Page 6: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Extract Transform Load Clean Correlate

Use

rs ManufacturingQuality Support

Brand FieldDesignEngineering Procurement

Data across the Enterprise is at the Root of Success D

ata

type

s • Configuration options• What was ordered• Initial order timing• Initial delivery

• Shipping data • Testing data• Configuration data • Verification data

• Supplier data• Testing data• As-built configurations• Process data

• Performance data• Repair data• Crash data• General field data

Dat

a so

urce

s Orders Suppliers Factories Field

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Engineering AutomationValue through digitalization with Horizontal and Vertical integration

23 4 5

1

Service

Design

Planning

EngineeringProduction

Engineering

Totally IntegratedAutomation

Digital Thread

MechanicElectric

Production

MES/SCADA

Service

Automation

Cloud

Simulation andCommissioning

Maintenance and Optimization

From VirtualTo Real

Page 8: “Empowering the Digital Transformation via Digitalization

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The Digital Enterprise Value ChainBill of Process Execution

In Amberg 1 million products a month are delivered with 24h lead time and 10dpm and 9 times increase in efficiency

Execute Production

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Restricted © Siemens AG 2018Siemens Digital Factory Division

The Smart Factory in Action

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Restricted © Siemens AG 2018Siemens Digital Factory Division

Achieving Digitalization / Business Transformation

“To survive disruption and thrive in the digital era, incumbents need to become

digital enterprises, rethinking every element of their business.”

Source: 2016 World Economic Forum

Page 11: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Digitalization changes everything –Digital disruption is our opportunity

Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.

Pierre Nanterme, CEO Accenture ”

The IoT is being called the fourth industrial revolution, and is expected to have a value of over 10 trillion dollars by 2025.

McKinsey Global Institute”““

Complex products or processes

Rapid innovation cycles

Detailed traceability requirements

Regulatory requirements

Complex genealogy

Massive documentation requirements

The reality is that the challenges facing global and high-growth innovation manufacturing enterprises are not trivial

The solutions for the enterprise that wins in this environment require a fundamentally new approach, with new technology architected to meet these demands

Page 12: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Siemens View on Digitalization

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Restricted © Siemens AG 2018Siemens Digital Factory Division

Digitalization is supported by a Model Based Strategy

• Digitalization – is the act of TRANFORMING a paper based processes and artifacts into the Digital and connected world. Unlike digitization, digitalization is the actual 'process' of the technologically-induced chanNASAwithin these industries. This process has enabled much of the phenomena today known as the Internet of Things, Industrial Internet, Industry 4.0, Big data, machine to machine communication, blockchain, cryptocurrencies etc

• Digital Transformation - is described as "the total and overall EFFECT of digitalization". Digitization has enabled the process of digitalization, which resulted in stronger opportunities to transform and chanNASAexisting business models, socio-economic structures, legal and policy measures, organizational patterns, cultural barriers, etc.

• Digitization (the conversion), Digitalization (the process) and the Digital Transformation (the effect).

Digitalization makes the digital thread a proactive agent to drive

new business opportunity. Digi

tal T

win

Digital Thread

OrganizeDigitize

SimulateConnect

AnalyzePredict

Prescribe

Combining intelligence and connectivity

Wikipedia defines

• Digitization – is defined as "the CONVERSION of analog information into digital form“ or as a verb - The act of scanning or converting paper or other descriptive elements into electronic paper - such as drawings into PDF’s

Page 14: “Empowering the Digital Transformation via Digitalization

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Re-thinking the product Development ProcessTowards “Model-Driven Development”

Thermal Functions

Traditional

Future

Design Manufacturing

Model BasedSystem Engineering

MechanicalFunctions

Control & SoftwareFunctions

3D DesignManufacturing

ProductArchitecture

Detailed DesignSubsystems

Integration& Calibration

Vehicle Model – Synthesis & Analysis

Control& SoftwareFunctions

Mechanical functions

Page 15: “Empowering the Digital Transformation via Digitalization

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How Digitalization affects Trends in Product Development

Changing the way

products come to life

GENERATIVE DESIGN

INTELLIGENTMODELS

SYSTEMS OF SYSTEMS

Changing the way

systemsare realized

MACHINELEARNING

ADDITIVEMANUFACTURING

ADVANCEDROBOTICS

Changing the way

systemsevolve

CLOUDTECHNOLOGY

KNOWLEDGEAUTOMATION

BIG DATAANALYTICS

systems

Page 16: “Empowering the Digital Transformation via Digitalization

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UtilizationRealizationIdeationDigital Product Digital Production Digital PerformanceHolistic Digital Twin

Comprehensive and precise Digital Twin

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The Digital Enterprise Suite : Powering Digital Transformation

Model Based Approaches can have a Positive Impact on Digital Transformation Challenges from Tip to Tail

Productionexecution

Use Modeling and Simulation

to capture Design Intent and achieve

foresight using the Virtual

World

IDEATION

Use Big Data Analytics to

gain insight and drive

continuous improvement

UTILIZATION

Seamlessly coordinate and

control the extended

resources in the real world

REALIZATION

Model Based Systems Engineering

and Definition

Model Based Enterprise

Model Based Manufacturing , Compliance, Quality…

Page 18: “Empowering the Digital Transformation via Digitalization

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A Leading Practice is to Enable Excellent Performance on Every Program

Fully support a Model Based Enterprise, Digital Twin – Digital Thread to better meet cost, technical and schedule program goals

Critical Success Factors

Leverage the smart innovation Portfolio to enable product knowledge & definition to be shared to improve performance in production, support and future bids

Provide pre-configured technology to focus on the automation of specific Mfg value streams to provide a potential competitive advantage

Page 19: “Empowering the Digital Transformation via Digitalization

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The Digital Enterprise Value ChainSystem Driven Product Development

Geometry

Electronics

FirmwareStructure

Mechanics

Materials

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ALM/PLM integration bring an integrated framework that helps you manage requirements at all levels

Requirements need to be closely integrated to facilitate continuous verification at all levels

ALM

-PLM

int

egra

ted

solu

tion

need

s

ALMOnly

Integrated ALM + PLM

Development timeline

Core Engineering

Domain Requirements

Gov. Regulatory RequirementsNHTSA, FDA, FAA, EPA, etc.

Product RequirementsAttributes and targets, system requirements, engineering standards & guidelines, etc.

Software Requirements

Electrical/Electronics Requirements

Hardware Requirements

Manufacturing Requirements

Cas

cade

and

Dec

ompo

sitio

n

Product Engineering

Embedded Engineering

Software Engineering

Arch

itect

ure

& S

yste

m E

ngin

eerin

g

Cross-domain integration

Page 21: “Empowering the Digital Transformation via Digitalization

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Additive Manufacturing Focus Includes:

Design (CAD) Analysis (CAE) Manufacturing (CAM)•Mesh modeling functionality•Design of light weight / lattice struct.•Surface Textures •Additive Mfg design rules•Multi-material design

• Topology optimization tools• Structural and Thermal analysis• Laser power regulation• Layer based process analysis

• Powder Bed Fusion (PBF)• Multi-Axis (ME & DED)

• ME - Material Extrusion• DED - Direct Energy Deposition

• Hybrid Manufacturing

Data Management and Shop Floor Connectivity

Siemens Production Software and MES Systems

Page 22: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Model Based Design for Manufacturing – enabling …

Mill turn

5 axis milling

Hole making Feature based machining

On machine probing

Shop floor documents Post processingMachine tool

simulation

Turbo machinery millingTurning 3 axis milling2 ½ axis milling

Wire EDM 2 & 4 axis High speed milling

Tool libraries

Page 23: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Additive Manufacturing

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Utilization StrategyCreate a disruptive dominance in the industry

Cost of change

Ability to change

Investment

ConceptMeasure

ConceptExplore

DevelopDesign

DevelopVerify Pilot ProductionConcept

DefineServices

Field Support

DIGITAL ENTERPRISECOMPRESS THE NPI PROCESS

REUSE• Concepts & Designs• Simulation – Virtual Garage• Test – Virtual vs Field• Shape Search – Commonality• Cross-BU Digital Thread

ACCELERATE • Data access• Production readinessSHORTEN• Decision making process• Analytics throughput• Time to Value

SHIFTLEFT

SSL Delivery

PRODUCTION FOUNDATION• Electronic Work instructions• PMI / Control plansPRODUCTION PLANNING• Virtual Capacity planning• Material planning• Virtual Build• Order management setupMANUFACTURING• Production virtual validation• PFMEA• Process validation• Supplier validation• QualitySERVICES • IoT field support digital twin/thread on demand• IoT MRO / Supply chain - Logistics support• Digital telematics Cloud/based monitoring

Page 27: “Empowering the Digital Transformation via Digitalization

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We think there is one more thing to remember !

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One view - Leverage Data Strategically to Transform the Business

DescriptiveWhat happened?

DiagnosticWhy did it happen?

PredictiveWhat happens next and when?

PrescriptiveWhen this happens, take these steps.

Page 29: “Empowering the Digital Transformation via Digitalization

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UTILIZATIONIDEATION REALIZATION

Productionplanning

Productdesign

Productionengineering

Productionexecution

Services

The Digital Enterprise provides a holistic approach improving all processes along the entire value chain

Page 30: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

The End State Vision Comes to Life

Productionplanning

Productdesign

Productionengineering

Productionexecution

Services

UTILIZATION

Use Simulation to achieve foresight in

the Virtual World

Seamlessly coordinate and control resources in

the real world

Use Big Data Analytics to gain insight and drive

continuous improvement

Page 31: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Addressing small problems before they become BIG problems

In 3 hours versus 3 days

At recent launch of Dell XPS13, a LCD was flickering on 2 of 6 demo units. The problem was isolated and identified:

“Analytics at the Speed of Thought”

Michael ShepardSr. Strategy Director

Page 32: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

Page 33: “Empowering the Digital Transformation via Digitalization

Restricted © Siemens AG 2018Siemens Digital Factory Division

The Digital Enterprise Suite : Powering Digital Transformation

Helping our customers solve theirProduct Development Challenges

Productionexecution

Use Simulation to achieve

foresight in the Virtual World

IDEATION

Use Big Data Analytics to

gain insight and drive

continuous improvement

UTILIZATION

Seamlessly coordinate and

control resources in the

real world

REALIZATION

Page 34: “Empowering the Digital Transformation via Digitalization

Thank You