12
By Suzanne Perez Swanson ENCINITAS — In spite of heavy rain, the October Sundowner at the Best Western Inn was well- attended. Maybe it was the inviting setting and wel- come from our hosts, Jim Bolt and Christina Beltran, the promise of delicious appetizers by Tomiko’s, El Callejon and Roxy, the won- derfully diverse music of Cowboy Jack or the list of prizes, but many braved the unusual weather to net- work. Those who came bene- fited from gift certificates by Best Western and The Greenasium; gift baskets from the Jonathan Tarr Foundation’s Robin Tarr, who brought three; fun bas- ket from Dennis and Sunshine Smith of ReMax Rain didn’t put a damper on Sundowner INSIDE PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94 A new bill helping students could spell big benefits for business as well PAGE 2 The Garden of Lights returns to San Diego Botanic Garden, and will be the site for the December Sundowner PAGE 7 Fabulous Finds hosted people from around the area for a good time at the Chamber’s November Sundowner PAGE 8 The community mourns the loss of a prominent local plant expert PAGE 7 RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023 Routing slip Share Encinitas First with others in your organization: Volume 6, Issue 11 www.encinitaschamber.com DECEMBER 2010 By Suzanne Perez Swanson ENCINITAS — Bentley’s Steak & Chop House was the location for the Encinitas Chamber of Commerce’s November networking luncheon. Instead of the pouring rain that we experi- enced for the Sundowner, we had a hot summer day, which made the subdued, cool atmosphere of this beautiful restaurant even more invit- ing. The menu selections made for difficult decisions. Andy Phemister took over host duties and got everyone laughing and nodding in agreement by sharing what he doesn’t like about most events of this type; so guests introduced themselves and their businesses, talked and talked and networked. Several chamber board members, Alfredo Gonzales, Garcia’s Restaurant; Suzanne Perez Swanson, florist; and former board vice president, Genevieve Wing, 3 Wings Laughter, food and networking at luncheon Denise Arand, Five Rings Financial, and Genevieve Wing, ECC Ambassador, 3 Wings Insurance. Photo by Suzanne Perez Swanson see Luncheon on 10 Fresh Salads, Homemade Soups, Baked Potatoes, Pizza Focaccia & Muffins, Desserts and more! ENCINITAS 109 North El Camino Real (760) 634-2500 Order our ready-to-bake Cranberry Apple Cobbler for your holiday dessert! Pick up anytime in December. See store for details. Valid for up to 4 adults at 10% off lunch. Not valid on beverages, cookies, chicken portions, kid’s meals, or To Go à la carte. Valid with coupon only. Not valid with any other discount/offer. Valid for up to 4 adults at 15% off dinner. Not valid on beverages, cookies, chicken portions, kid’s meals, or To Go à la carte. Valid with coupon only. Not valid with any other discount/offer. 11 a.m. - 4 p.m. Expires 1/31/11 After 4 p.m. Expires 1/31/11 10% Off Lunch 15% Off Dinner L00372 L00373 By Angel Haag DEL MAR — On Oct. 2, Encinitas Chamber of Commerce board member Jim Silveira, who is also the executive director for the Rancho Coastal Humane Society, was part of the 50th Anniversary Gala for the Rancho Coastal Humane Society and what an event it was! Held at the Del Mar Country Club, many folks turned out for this wonderful evening to honor Madeleine and T. Boone Pickens for their dedication to helping animals across our land. Congratulations to Jim and the Rancho Coastal Humane Society for the love and dedication that they give to nurturing animals in need and for the success of their 50th Anniversary Gala. Encinitas Chamber of Commerce board member Jim Silveira, also the executive director for the Rancho Coastal Humane Society, with Encinitas Mayor Dan Dalager at the humane society’s 50th anniversary gala. Courtesy photo Humane Society celebrates 50 years From left, Robin Tarr, Jonathan Tarr Foundation; Cowboy Jack and Suzanne Perez Swanson of Business Blossoms Florist at the October Sundowner at the Best Western Inn. Courtesy photo see Sundowner on 9

Encinitas First, December 2010

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Community News for Encinitas, California

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Page 1: Encinitas First, December 2010

By Suzanne Perez SwansonENCINITAS — In spite

of heavy rain, the OctoberSundowner at the BestWestern Inn was well-attended. Maybe it was theinviting setting and wel-

come from our hosts, JimBolt and Christina Beltran,the promise of deliciousappetizers by Tomiko’s, ElCallejon and Roxy, the won-derfully diverse music ofCowboy Jack or the list of

prizes, but many braved theunusual weather to net-work.

Those who came bene-fited from gift certificates byBest Western and TheGreenasium; gift baskets

from the Jonathan TarrFoundation’s Robin Tarr,who brought three; fun bas-ket from Dennis andSunshine Smith of ReMax

Rain didn’t put a damper on Sundowner

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A new bill helpingstudents could spell

big benefits forbusiness as well

PAGE 2

The Garden of Lightsreturns to San DiegoBotanic Garden, and

will be the site for theDecember Sundowner

PAGE 7

Fabulous Finds hostedpeople from around thearea for a good time at

the Chamber’sNovember Sundowner

PAGE 8

The community mournsthe loss of a prominent

local plant expertPAGE 7

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Routing slipShare Encinitas First with

others in your organization:

Volume 6, Issue 11 www.encinitaschamber.com DECEMBER 2010

By Suzanne Perez SwansonENCINITAS — Bentley’s

Steak & Chop House was thelocation for the EncinitasChamber of Commerce’sNovember networkingluncheon. Instead of thepouring rain that we experi-enced for the Sundowner, wehad a hot summer day, whichmade the subdued, coolatmosphere of this beautifulrestaurant even more invit-ing.

The menu selectionsmade for difficult decisions.

Andy Phemister took overhost duties and got everyonelaughing and nodding inagreement by sharing whathe doesn’t like about mostevents of this type; so guestsintroduced themselves andtheir businesses, talked andtalked and networked.

Several chamber boardmembers, Alfredo Gonzales,Garcia’s Restaurant; SuzannePerez Swanson, florist; andformer board vice president,Genevieve Wing, 3 Wings

Laughter,food andnetworkingat luncheon

Denise Arand, Five RingsFinancial, and GenevieveWing, ECC Ambassador, 3Wings Insurance. Photo bySuzanne Perez Swanson

❚ see Luncheon on 10

Fresh Salads, Homemade Soups, Baked Potatoes, Pizza Focaccia & Muffins, Desserts and more!

ENCINITAS109 North El Camino Real

(760) 634-2500

Order our ready-to-bake Cranberry Apple Cobbler for your holiday dessert! Pick up anytime in December. See store for details.

Valid for up to 4 adults at 10% off lunch. Not valid on beverages, cookies, chicken portions,

kid’s meals, or To Go à la carte. Valid with coupon only. Not valid with any other discount/offer.

Valid for up to 4 adults at 15% off dinner. Not valid on beverages, cookies, chicken portions,

kid’s meals, or To Go à la carte. Valid with coupon only. Not valid with any other discount/offer.

11 a.m. - 4 p.m.Expires 1/31/11

After 4 p.m.Expires 1/31/11

10% Off Lunch15% Off Dinner

L00372 L00373

By Angel HaagDEL MAR — On Oct. 2,

Encinitas Chamber ofCommerce board memberJim Silveira, who is also theexecutive director for theRancho Coastal HumaneSociety, was part of the 50thAnniversary Gala for theRancho Coastal HumaneSociety and what an event itwas!

Held at the Del MarCountry Club, many folksturned out for this wonderfulevening to honor Madeleineand T. Boone Pickens fortheir dedication to helpinganimals across our land.

Congratulations to Jimand the Rancho CoastalHumane Society for the loveand dedication that theygive to nurturing animals inneed and for the success oftheir 50th Anniversary Gala.

Encinitas Chamber of Commerce board member Jim Silveira, also the executive directorfor the Rancho Coastal Humane Society, with Encinitas Mayor Dan Dalager at thehumane society’s 50th anniversary gala. Courtesy photo

Humane Society celebrates 50 years

From left, Robin Tarr, Jonathan Tarr Foundation; Cowboy Jack and Suzanne Perez Swanson of Business Blossoms Floristat the October Sundowner at the Best Western Inn. Courtesy photo

❚ see Sundowner on 9

Page 2: Encinitas First, December 2010

Dec. 2The Cardiff 101 Kringle

Mingle will take place from4 to 8 p.m. at the CardiffTown Center NorthCourtyard. This free eventwill feature handmadecrafts, vendors and Santa.For more information, visitcardiff101.com/kringlemingle.

Dec. 2A concert featuring

Kartik Seshadri on sitarand Arup Chattopadhyayon tabla will be held from6:30 to 8:30 p.m. Dec. 2 at

Ada Harris School, 1508Windsor. Tickets are $25per family, $10 for adultsand $5 for children. Formore information, call(760) 944-1423.

Dec. 2, Dec. 9 andDec. 16

L8 Nite Thursdays withSanta will take place everyThursday in Decemberfrom 5:30 to 7:30 p.m. at the LumberyardShopping Center, 947 S. Coast Highway 101. Enjoy

ENCINITAS FIRST • DECEMBER 20102

Calendar

❚ see Calendar on 8

The next Encinitas Chamber of Commerce

Sundownerwill be held at San Diego Botanic

Garden230 Quail Gardens Drive

from 5:30 to 7:30 p.m. on

Tuesday, Dec. 7Bring the whole family to this special

Sundowner and enjoy the crisp evening withhot chocolate, coffee and roasted marsh-mallows. Santa will also be making a spe-cial visit! Cost is $10 for members and

$15 for prospective members. There will befood, beverages and opportunity drawings.

Networking LuncheonThe December Networking Luncheon will be heldfrom 11:30 a.m. to 1:30 p.m. Dec. 2 at Today’s

Pizza and Salads at 481 Santa Fe Drive inEncinitas. The cost is $15 for members and

$20 for prospective members.

Although our state capi-tal is 500 miles away,MiraCosta College carefullymonitors activities inSacramento in order toweigh in on state legislationthat affects our students andregion. Most recently, thecollege supported CaliforniaSenate Bill 1440 (SB 1440),also known as theCommunity CollegeTransfer Bill. SB 1440 willhelp tens of thousands ofcommunity college stu-dents earn college degreesby simplifying the transferprocess between theCalifornia CommunityCollege and California StateUniversity (CSU) systems.Gov. Arnold

Schwarzenegger signed thisbill in September, and whenit takes effect in the nextschool year, it will decreasethe time it takes students toearn a four-year degree andis also expected to generateapproximately $150 millionannually in statewide costsavings. These savings willbe used to provide collegeaccess to roughly 40,000additional community col-lege students and nearly14,000 CSU students eachyear.

The bill, authored byState Sen. Alex Padilla, wasco-sponsored by theCalifornia CommunityCollege System and wasstrongly supported by oursystem-wide chancellor,Jack Scott, as well as byCalifornia State UniversityChancellor Charles Reed.MiraCosta College was alsoin strong support of the billand will continue to play amajor role in its implemen-

tation. MiraCosta’s VicePresident of InstructionPam Deegan is serving onthe SB 1440 joint task force,

and will help take the visionof the bill and translate itinto reality by ensuring

Justin Widjaja and Ryan Gray at MiraCosta’s 2010 com-mencement ceremony. Widjaja, an economics major, trans-ferred to UCLA and Gray, a business major, transferred toUSD. Courtesy photo

From www.uschambermagazine.com

Economic data for theprevious week was generallyupbeat, as new and existinghome sales, durable goodsorders, and real GDP allimproved. We are seeing slowbut steady growth and expectit to continue in the fourthquarter.

EExxiissttiinngg hhoommee ssaalleessExisting home sales con-

tinued to improve in

September. Sales rose 10.0percent to 4.53 million annu-alized units from 4.12 millionin August. Over the year, how-ever, sales are down 19.1 per-cent. Inventory decreased 1.9percent to 4.04 million from4.12 million in August. At thecurrent sales rate, the months’supply is 10.7, down from 12.0in August. Median homeprices decreased 3.3 percentto $171,700 in Septemberfrom $177,500 in August. Overthe past year, prices are down2.4 percent. Sales in

September were better thanexpected, but the housingmarket remains incrediblyweak. Foreclosure ratesremain elevated across thecountry, and we expect onlyslow and gradual improve-ment.

NNeeww hhoommee ssaalleessNew home sales increased

6.6 percent in September to aseasonally adjusted annualrate of 307,000 from 288,000 inAugust. Over the year, howev-

er, sales are down 21.5 per-cent. Inventory declinedslightly in September to204,000 from 206,000 inAugust. At the current salesrate, the months’ supply is 8.0,down from 8.6 in August.Median home pricesincreased 1.5 percent to$223,800 in September from$220,500 in August. Over theyear, prices are up 3.3 percent.The housing market remainsweak, reflecting the lack of jobgrowth, tight credit, and low

Slow but steady growth expected to continue

ENCINITAS — On Oct. 7,2010, Encinitas celebratedthe 10th anniversary of theinstallation of the secondEncinitas sign. The old signcame down in 1937 to makeway for the expansion fromfour lanes in place of the orig-inal two-lane concrete road.

The state roads throughsmall towns, such asEncinitas, were causingbumper-to-bumper car jamsalong Coast Highway 101, sothe state took 20 feet to widenthe west side of the road.

The inspiration to createa town sign came from thethen-manager of La PalomaTheatre, T. J. Lewis. Thedesign came from the art

deco figures of the 1925Encinitas Hotel, south of thetheater. The original signproperties were only fromblack and white photos so noone knew the sign color forcertain. Longtime residentand historian Ida Lou Coley,with her historical vision,interviewed five people whohad been here during the oldsign’s existence. Most were alittle hazy about its descrip-tion. It was Rex Truax, living inNorthern California’s RedBluff now, who immediatelyremembered the sign’s darkgreen background with whiteletters.

In 1988, Peder Norby,

City celebrates 10thanniversary of sign

The new Encinitas sign, an exact duplicate of the originalsign from the early 1900s, celebrated its 10th birthday inOctober. Courtesy photo

ASAP Urgent Care recently celebrated a ribbon cutting. Picturedfrom left are Mario Valdez, Union Bank, ECC Ambassador;Katherine W. Zacharias, 5 Rings Financial, ECC ambassador;David Goldberg, architect for ASAP; Lynda Becksmith, adminis-trative assistant ECC; Ted Nothorn, ECC ambassador, ComputerTroubleshooters; Vicky, ASAP; Tricia, ASAP; Matt Kurlan, D.O.,ASAP; Joan Faust, ECC ambassador, San Diego Bank and Trust;and Vanessa Keller, ECC ambassador, Comerica Bank. ASAP

Urgent Care is a new medical office, located just off I-5, a half mile east of Moonlight beach at 519 Encinitas Blvd.Owner Dr. Matt Kurlan, who has practiced urgent care in Encinitas for four years, says he designed his new office toblend the personal attention of “old fashioned” medicine with the efficiency of modern computer systems. He and hisstaff, Tricia are Vicky, are excited about their grand opening and are looking forward to providing top notch service tothe North Coast community. For more information, call (760) 230-ASAP or visit www.asap-urgent-care.com.Photo by Suzanne Perez Swanson, ECC Ambassador, Business Blossoms Florist.

URGENT CARE

❚ see Sign on 10

❚ see Growth on 10

❚ see Students on 10

Spotlight on Higher Education

FRANCISCORODRIGUEZ

Students, businesses gain from new bill

Page 3: Encinitas First, December 2010

COAST CITIES — As partof its ongoing effort to con-trol its costs, as well as to fulfill its commitment to sustainable operations,Olivenhain Municipal WaterDistrict’s board of directorsauthorized a direct access

power purchase agreementwith 3 Phases Renewables. 3Phases Renewables is aSouthern California energyservice provider supplying100 percent renewable ener-gy via solar, wind, geother-mal, biomass and low-

impact hydroelectricsources.

Since energy serviceproviders such as 3 PhasesRenewables, as opposed toregulated electrical utilities,can provide only a small por-tion of the electrical load in

each distribution service ter-ritory, the number of cus-tomers afforded directaccess service is strictly limit-ed. Despite long odds inbeing offered direct access

ENCINITAS FIRST • DECEMBER 2010 3

Don’t worry, behealthy! Kick backand have yourself asip of cinnamon tea.It not only tastesgood, but it makesyou feel good. It hasantifungal, antibac-terial, antiviral, anti-parasitic and anti-septic properties. A

great homeopathic to take each dayduring the cold/flu season is oscillococ-cinum (try saying this 10 times!). Take acapful each morning as a preventativemeasure and if coming down with anysymptoms, take a whole vial.

Some key things to strengthen the

immune system in preventing as well astreating cold/flu:

• Vitamins A, C, E and selenium &Zinc

• B-vitamins – orally and also B-vita-min shots

• Probiotics• Herbs e.g. Echinacea, Astragalus,

Ligusticum, Schizandra, Elderberry,etc.

Finally, if one has just caught thecold/flu, there are a number of treat-ments you can choose from in the officee.g. Myer’s cocktail or Biopuncture thatwork great in nipping it in the bud.One could even get these treatments asa preventative measure on amonthly/weekly basis.

From Cinnamon Tea To A Myer’s Cocktail: Ways to Be Prepared For The Cold / Flu Season

Written and submitted by Dr. Kim D. Kelly, ND, MPH (Naturopathic Doctor)

For more info or to schedule an appointment, call Dr. Kim Kelly at: 760-533-2883 and mention this article to receive 20% off.

Store Hours: Monday-Friday: 10:00 a.m. to 6:00 p.m.Saturday: 10:00 a.m. to 4:00 p.m.

Sunday: closed

E N C I N I T A S

Come recycle your gently used items andequipment and get cash or store credit!Why pay retail prices when you can findall the same quality apparel and gear at

Cute As A Bug for 1/2 the price?

COME VISIT

191 N El Camino Real, Suite 212 • Encinitas

760-452-2140www.cuteasabugresale.com

Fitness meets ‘green’living at The Greenasium

Water district makes positive changes

ENCINITAS — TheGreenasium is a recentlyopened fitness facility ownedby Byron Spratt, Alex Sprattand David Chaffee.

Owner Byron Sprattdescribes it as a “green” per-sonal training studio withhuman-powered, electricitygenerating cardio equipmentin an environmentally bal-anced setting.

The Greenasium began inApril 2010. The owners’ phi-losophy is to “provide the bestcustomer service in an envi-ronmentally friendly fitnessstudio setting that hashuman-powered electricitygenerating equipment.”

The Greenasium teamjoined the EncinitasChamber of Commercebecause joining a chamber isin line with their mission. “It isincluded in our mission tobecome a key part of thecommunity we live in, to giveback and to leave the envi-ronment in a better state thanwe found it,” Spratt said.

What can TheGreenasium bring to

Encinitas? “A one-of-a-kindfitness studio not found any-where else in San Diego andone of only a few in theworld,” Spratt said. “We havea unique, customer-forwardbusiness philosophy.”

The owners are locals,and when asked what thebest part about having a busi-ness in Encinitas is, they hadplenty to say. “We live inEncinitas and have pride inour city,” Spratt said. “It hasgiven us a lot, and we hope

one day to be a valuable rec-ognized part of the city.” Healso touted the great outdoorrecreation in the area.

What are Spratt’s favoritethings to do in Encinitas?“Our family and friends loveto enjoy the outdoors, beach-es and parks within the cityand North County,” he said.“We have played co-ed soft-ball for the past six yearsthrough the city.”

This unique business hasa special message to all its

present and future clients:“We are here to stay andeveryone can make changesin their own lives that bringbenefits to their health as wellas the environment.”

The Greenasium is locat-ed at 1465 Encinitas Blvd.next to Dairy Queen andBrett’s BBQ. They are open byappointment only Mondaythrough Saturday from 6 a.m.to 8 p.m. For more informa-tion, call (760) 944-1235 orvisit thegreenasium.com.

The Greenasium in Encinitas is a “green personal training studio with human-powered,electricity generating cardio equipment in an environmentally balanced setting,” accordingto one of its owners, Byron Spratt. For more information, call (760) 944-1235 or visit the-greenasium.com. Courtesy photo

❚ see Changes on 11

By Angel HaagENCINITAS — On Sept.

16, Class Act — an organiza-tion that supports educationlocally and in the developingworld — held their Live LoveRock Benefit Concert at theElks Lodge in Encinitas. Thisevent was designed to raisefunds for their Microloansfor Mothers project, which

brings small loans to themothers of children attend-ing their school inCambodia.

We enjoyed an evening

Class Act hosts rockshow to benefit charity

❚ see Rock on 11

Page 4: Encinitas First, December 2010

ENCINITAS FIRST • DECEMBER 20104

527 Encinitas Blvd.Suite 106

Encinitas, CA 92024Phone: (760) 753-6041

Fax: (760) [email protected]

ExecutiveDirector

Andy PhemisterExecdir@

encinitaschamber.com

Executive Board

Board of Directors

PresidentAngel Haag

[email protected]

SecretarySuzanne Perez Swanson

[email protected]

Board Members

Lynn [email protected]

Al [email protected]

Robert GattinellaGatinella Construction

[email protected]

Alfredo GonzalesGarcia’s Restaurantalfredo_l_gonzales@

yahoo.com

Vanessa KellerComerica Bank

[email protected]

Jim SilveiraRancho Costal Humane

Societyjsilveira@

rchumanesociety.org

SUBMISSIONS:To submit articles,photos and press

releases forconsideration for an

upcoming issue,please e-mail:encinitasfirst@

yahoo.com©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

By Kenneth H. MarksFROM USCHAMBERMAGAZINE.COM

If you are a significantshareholder or the ownerof a small- to mid-sizebusiness and are refinanc-ing debt or a bank loan orleasing a facility or newequipment, chances arethat the lender or lessorwill require you to sign apersonal guarantee.

With the rare exceptionof businesses with extraor-dinary financial strength,obtaining credit of almostany type for emerginggrowth or middle-marketbusinesses will requireguarantees by the ownerswith 20 percent or more ofthe equity.

So how do you managethe risk and mitigate the

liability associated withthese personal guarantees?Start by asking the lenderor lessor why it wants theguarantee.

Some may respond thata guarantee ensures thatyou are tied to the busi-ness, increasing their likeli-hood of being repaid(especially if things do notgo as planned).

Also, determine themaximum out-of-pocketamount that you are will-ing or able to pay if every-thing goes wrong and youmust write a personalcheck.

This amount will playinto the terms and theamount that you shouldguarantee.

Guarantees are difficult

to negotiate or improveunless there is competitivepressure among lender andlessors. If you are in a posi-tion to shape the deal, hereare some key points to con-sider:

— Guarantee of pay-ment versus guarantee ofcollection. The most com-mon guarantee is that ofpayment. This means thatif your company does notmeet the agreed payments,the lender or lessor candemand payment directlyfrom you as the guarantorwithout pursuing furtheraction against the compa-ny. It’s preferable to be aguarantor of collection,which forces the lender toexhaust its legal optionsagainst your company first,

buying you time to workthe situation and controlyour downside.

— Limit scope and col-lateral. Limit the scope ofthe guarantee to excluderecourse against yourhouse or other specificproperty. In addition, donot agree up front to liensagainst your property or apledge of the stock in thebusiness.

— Do not involve yourspouse. Avoid having yourspouse sign the guaranteeso that the guarantee is

based solely on yourassets.

— Set limits. Quantifythe limits on the amount ofthe guarantee either in rel-ative terms or absoluteterms. Negotiate to reduce

the guarantee as the per-formance of the companyimproves, and considerhaving the guaranteebecome less onerous overtime based on the bank’scontinued relationshipwith your company.

— Seek advice. Getindependent advice fromexperienced legal counseland financial experts. Thenuances of the guaranteeare specific to you and yourcircumstances.

Marks is the lead author ofthe Handbook ofFinancing Growth,published by John Wiley &Sons.The book is availableat HandbookofFinancingGrowth.com.

Five tips for personal guarantees

FROM USCHAMBERMAGAZINE.COM

Personal incomePersonal income

growth declined and thepace of spending growthslowed in September.Disposable income fell0.3 percent in Septemberfollowing growth of 0.2percent in August.Spending rose 0.1 per-cent following a muchstronger 0.3 percent gainin August. The savingsrate fell to 5.3 percent, itslowest level since March.The price deflator forconsumption rose 0.1percent while core priceswere unchanged.

Productivity &costs

Nonfarm businessproductivity rose at a 1.9percent annual rate inthe third quarter of 2010.The bulk of the improve-ment came from invest-ment in productivity-enhancing technologiesand holding the line onhiring, along with main-taining the increase inwork hours seen in lastquarter’s release. Unitlabor costs fell 0.1 per-cent at an annual rate inthe third quarter, downfrom a 1.3 percentincrease in the second

quarter. Compensationper hour increased at a1.8 percent annual rate.This report showed arespectable increase inproductivity, but this alsomeans there will be lesspressure to hire quickly.

EmploymentNonfarm payroll

employment rose by151,000 in October. Datafor the previous twomonths were revised upby about 50,000 permonth. Total privateemployment increasedby 159,000 in Octoberafter increasing by107,000 in September.Despite the positive gain,the increase was insuffi-cient to lower the unem-ployment rate, which wasunchanged at 9.6 per-cent. Weekly hoursworked increased to 34.3hours in October from34.2 in September.Average hourly earningsincreased $0.05 to $22.73in October. The labormarket remains weak butis slowly improving. Wewill need to see muchstronger growth over thenext year if we are tomake any headway atreemploying those dis-placed in the latestdownturn.

Big thanks toStephanie

Edwards andLynda BeckSmith

We wanted to extenda very big warm, thankyou to StephanieEdwards and LyndaBeck-Smith for all oftheir hard work and tire-less hours over the past4-and-a-half months atthe chamber office.

We are grateful forall of the time and ener-gy that you both put into continue moving thechamber forward in apositive direction. Youwill be missed!

Thank you from thebottom of our hearts,

Board of DirectorsEncinitas Chamber

of Commerce

Jobs numbers,productivity up

Choose the right website vendorBy Neil HareFROM USCHAMBERMAGAZINE.COM

You need a great websiteto benefit from leads generat-ed by online search engines,social media sites such asFacebook and Twitter, andgroup-buying sites such asLiving Social or Groupon. Ifyou’re like most small busi-ness owners, however, youdon’t have the expertise orbandwidth to build andmaintain a good site by your-self, and you may be wary ofmaking a sizable investmentto have a vendor do it for you.

You invest in the bestequipment, hire the bestemployees, keep up to date onindustry trends, off er newand improved products andservices — so why is yourwebsite a static page withthree-year-old content pro-duced and managed by yournephew Carl?

Having a modern websiteis a “have to,” not a “want to,”in today’s economy. Here are

some do’s and don’ts forchoosing the right websitevendor:

— Use a web vendor witha track record for servicingsmall business owners.Today’s web vendors shouldbe more about customer serv-ice than technology. So lookfor referrals from other busi-nesses, and ask the vendor ifyou can speak to some of hisor her customers.

— Look for technologythat is “vendor neutral,” whichmeans that if you become dis-satisfied with your service youcan find a new vendor. If yougo with a proprietary softwarepackage, you lock yourselfinto that vendor. Target ven-dors that use open sourcesoftware.

— Have your vendor inte-grate your site with social net-working sites. These sites aregreat for marketing your busi-ness and driving traffic to yoursite for a low cost.

— Watch out for hidden

fees. Some web companiesoffer low introductory pricesor low monthly fees. Be awarethat they may lock you into amultiyear contract, offer bare-bones technology and service,and charge you for additionalrequests.

— Do not feel compelledto immediately purchaseevery software application avendor may offer for your newsite. A website is an evolvingtool that is never finished. Theright vendor and technologycan go live today with thebasics such as content man-agement and e-commerce.More advanced applicationscan be added later.

Having a trusted partnerwho can deliver a websitewith a robust content man-agement system, e-com-merce, and a customer rela-tionship database will openyour business to the nextneighborhood, across town,statewide, nationwide andglobally.

We need to build to competeBy Tom DonohueFROM USCHAMBERMAGAZINE.COM

The U.S. Chamber haslong sounded the alarmabout our nation’s crumblingtransportation infrastruc-ture. We’ve cited the eco-nomic costs of congestion,the lives needlessly lost, andthe negative impact on ourglobal competitiveness.We’ve called attention to thegap between what’s neededto fund a modern systemand what we’re actuallyinvesting. And we’ve empha-sized the hundreds of thou-sands of good-paying jobsthat could be created if wemodernized our highways,transit systems, airports, sea-ports, waterways, and rails.

But no one has evermade a direct link betweenthe performance of ourtransportation infrastructureand economic growth —until now. The U.S.

Chamber’s newly releasedTransportation PerformanceIndex proves for the first timeever a direct relationshipbetween transportationinfrastructure performanceand GDP.

Why is this important?Because without strongereconomic growth, we willnot create the 20 million jobswe need by the end of thisdecade. Likewise, withoutadequate transportation sys-tems, we will fall behind ourglobal competitors who areracing ahead.

If we embrace the statusquo and fail to make neededinvestments, the future willbe grim. If we don’t changecourse, the Index projectsthat over the next five yearsthe economy could forgo asmuch as $336 billion in lostgrowth as transportationnetworks continue to deteri-orate.

Fortunately, there isanother path. By making thenecessary investments andimplementing neededreforms, we can transformour transportation networks,making it far easier for peo-ple and goods to movequickly and safely across thecountry and around theworld. So how do we moveforward on rebuildingAmerica?

First, we need Congressand the administration topass pending legislation tofund highway and transit,water and aviation systemswhile supporting investmentin freight railroads. Withoutthe necessary investments,these systems will furtherdeteriorate, threatening ourmobility and our safety.

Second, policymakersmust eliminate the red tape

❚ see Build on 11

Page 5: Encinitas First, December 2010

ENCINITAS FIRST • DECEMBER 2010 5

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Enrich your Life with Art

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VISTA — Law Office ofJoseph Stine is a law practiceproviding effective, afford-able legal service to NorthCounty businesses in theareas of real estate, localgovernment concerns andcontracts. They also offeradvisory, transactional andlitigation services.

The practice opened inAugust 2000, but Stine is nostranger to the area. He haspracticed law in Californiasince 1979.

What makes the LawOffice of Joseph Stine differ-ent? “Pragmatic, problem-solving orientation focusedon the special needs of eachclient,” Stine said. He addedthat they offer cost-effectivelegal representation in civil

claims, claims defense andcivil litigation.

Stine said he joined theEncinitas Chamber ofCommerce to promote andserve businesses in hishometown.

When asked what hispractice can bring to thearea, Stine cited his can-do,upbeat attitude and broad

JOSEPH STINE

Law practice offersclients expertise ataffordable prices

Encinitas First wants tohelp you share your busi-ness news. Any type ofbusiness news you’d like toshare, we want to hear.

From ribbon cuttingsto new hires to change oflocation, no news is toobig or too small forEncinitas First.

Whether you’re amember of the Encinitas

Chamber of Commerceor not, Encinitas First isthe place to let everyoneknow what’s going on inlocal businesses.

Please submit yournews to [email protected].

If you are submitting apicture, please include full names of anyone pic-tured.

We WantYour News!

❚ see Law on 11

CARDIFF-BY-THE-SEA — MiraCosta College’sCommunity ServicesProgram is offering a one-day workshop to teachstudents how to createwebsites.

Create a Website In-A-Day is a hands-on work-shop that will cover HTMLbasics, two different meth-ods for creating Webpages, how to select a hostand domain name, thebasic site planning strate-gies and Web design prin-ciples, and how to uploadyour site onto the WorldWide Web.

Create a Website In-A-Day will meet Dec. 3 from9 a.m. to 3:30 p.m. inRoom 112 at MiraCostaCollege’s San ElijoCampus, 3333 ManchesterAve., Cardiff. The fee forthe workshop is $80. A $10materials fee will be col-lected in class. Studentsshould bring a USB drive.

Register online atwww.miracosta.edu/commsvcs or by phone at (760)795-6820.

Workshopteachesbuildingwebsites

ENCINITAS — ArtistDavid Humphrey will bethe featured artist in-stu-dio at the Lux Art Institutethrough Dec. 4 and his artwill be on exhibit throughJan. 1 at the institute, 1550S. El Camino Real.

Humphrey’s stay isunderwritten by AnnHunter-Welborn andDavid Welborn. The studiois open to the public onThursdays and Fridaysfrom 1 to 5 p.m. andSaturdays from 11 a.m. to5 p.m.

Join Lux in welcomingthe next artist-in-resi-dence of the 2010/2011Season, New York City-based David Humphrey.Through Dec. 4,Humphrey will be livingand working at Lux whilecreating a site-specificinstallation. Visitors can“see art happen” while heis in-studio and view hisshow, featuring surrealcanvases full of kitschimages and exuberant col-ors, through Jan. 1.

The museum will hosta Free Saturday from 11a.m. to 3 p.m. Dec. 4. Enjoyfree admission all day,guided tours, refresh-ments, live music and anart project in the Lux class-room.

For details, call (760)436-6611 or visitwww.luxartinstitute.org.

Lux choosesnew artist inresidence

Encinitas Chamber of Commercewelcomed NCHC CardiovascularCenter, doctors and staff, duringthe center’s reception and ribboncutting ceremony on Nov. 18.Courtesy photo

NCHC CARDIOVASCULAR CENTER

OCEANSIDE —MiraCosta College’sCommunity ServicesProgram is offering trainingin preventing sexual harass-ment.

As of Jan. 1, 2005, anyemployer with 50 or moreemployees must providetwo hours of training and

education to all supervisoryemployees. Employers mustprovide training to newsupervisors within sixmonths of their hire or pro-motion, and supervisorsneed to be trained every twoyears.

Training in Prevention ofSexual Harassment is sched-

uled for 9:30 a.m. to 3:30p.m. Dec. 3 in Room 3201 atMiraCosta College, 1Barnard Drive, Oceanside.

The fee for the workshopis $99.

For more information,or to register, call (760) 795-6820 or visit www.miracosta.edu/commsvcs.

School offers sexual harassment workshop

Page 6: Encinitas First, December 2010

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ENCINITAS — “I am onthe longest, craziest journeyof my life and loving everyminute of it! Who wouldhave known a few plantswould take you around theworld!” — Jack Williams

Jack Williams passedaway unexpectedly Oct. 18,while traveling on businessin Australia.

“The news of his death

came as a complete shock toeveryone,” a statement fromEcke Ranch said. “Our entirecompany is in mourning.Jack touched so many livesin so many ways. Our love,thoughts and prayers go outto Jack’s wife, Cheryl, hisson, Steven, and his daugh-ter, Bethany, during this dif-ficult time.”

Williams was involved in

the evaluation, selectionand introduction of newproducts distributed byEcke Ranch and theirInternational crops divi-sions, Ecke Europe and PLA.His focus included not onlythe poinsettias this compa-ny is world-famous for, butalso all the annual beddingplants, geraniums, kalan-choe and other vegetative

annual crops produced andsold by the Ecke companies.In addition to working withproduct development, pro-duction and the sales andmarketing groups for newplant introductions,Williams supported thesecrops through technicalsupport in the form of

ENCINITAS FIRST • DECEMBER 2010 7

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ENCINITAS — After thesun goes down, the SanDiego Botanic Garden istransformed into a dazzlingwinter wonderland withmore than 100,000 sparklinglights illuminating the gar-den for a magical holidayexperience. Many of theselights are LED, which aremuch brighter than regularlights. Adding to the sparkleis the “Poinsettia Garden,”festively decorated withmany varieties of poinset-tias.

Activities include horse-drawn-wagon rides, holidaycrafts, marshmallow roast-ing, visits with Santa, live

music, hot mulled wine inthe Poinsettia Garden andrefreshments.

The Garden of Lights isopen from 5 to 9 p.m. Dec. 9through Dec. 23 and Dec. 26through Dec. 30.

Admission prices are $6for members, nonmembersare $12 for adults; $8 for sen-iors, military and students;and $4 for children 3 to 12.

There will be additionalfees for some activities.

San Diego BotanicGarden is located at 230Quail Gardens Drive. Formore information, call (760)436-3036, ext. 206 or visitwww.SDBGarden.org.

ENCINITAS — The win-ter 2010-2011 issue is avail-able online now at theParks and RecreationDepartment’s websitewww.EncinitasRecReg.com,also via e-subscription atwww.CityofEncinitas.org/CE/E-SubscriptionsLogin/.At that site, people also cansign up to have other city

publications and notifica-tions delivered straight totheir inbox. Free access tocomputers is available atthe Encinitas Community& Senior Center, located at1140 Oakcrest Park Drive;the Encinitas Library, locat-ed at 540 Cornish Drive;

Garden of Lightsset for the holidays

City of EncinitasWinter RecreationGuide goes online

❚ see Guide on 11

Approximately 40 people attended the Breast Cancer awareness seminar Oct. 19 at theEncinitas library. Several topics were discussed by local doctors including surgicalmanagement of breast cancer, options for reconstruction, strategies for prevention andthe latest developments in chemotherapy and innovative agents which target cancercells, external radiation therapy for both early stage and advanced cancers and new

techniques of partial breast irradiation for early stage patients. Pictured above are Catheryn Yashar, MD; AnneWallace, MD; Deputy Mayor Maggie Houlihan; Rupa Subramanian, MD; and Mary Ann Rose, MD. Courtesy photo

KNOWLEDGEIS POWER

Ecke, community mourn death of local plant expert

❚ see Plant on 11

Page 8: Encinitas First, December 2010

shopping and holiday delightsin the downtown.

Dec. 3The annual lighting of the

Christmas tree at MoonlightBeach, presented by DEMA,will take place at 5:15 p.m. Dec.3 at the corner of 4th and Cstreets. Visit encinitas101.comfor details.

Dec. 4The Encinitas Holiday

Parade will take place begin-ning at 5:30 p.m. Dec. 4 onCoast Highway 101 between Dand J streets. Dave and MargoOakly are the Grand Marshals.This year’s theme is“Illuminate the Season withGifts of Service.” Visit encini-tasreg.com for details.

Dec. 6AARP San Dieguito

Chapter 239 welcomes all tothe free annual Christmasparty at 1 p.m. Dec. 6, atBelmont Village RetirementResidence, 3535 ManchesterAve. in Cardiff-by-the-Sea.Phil Gates will entertainplaying holiday and goldenoldies music on the key-board. Refreshments will beserved.

Dec. 6The Simply Cinema Film

Series will feature“Nightmare BeforeChristmas” at 5 p.m. Dec. 6 atthe Encinitas Library, 540Cornish. The event is freeand will take place in theCommunity Room.

Dec. 6A Drug and Alcohol

Prevent ion/Educat ionConference will be held at 5:30p.m. Dec. 6 at the EncinitasCommunity & Senior Center,1140 Oakcrest Park Drive. Thefree event focuses on educat-ing the Latino communityabout the danger of drugabuse. For more information,call (760) 492-8897.

Dec. 9Michael Tiernan will per-

form an acoustic concert at5:30 p.m. Dec. 9 at theEncinitas Library, 540 CornishDrive. The event is free. Visitencinitasconcerts.com forinformation.

Dec. 9 to Dec. 23 andDec. 26 to Dec. 30

San Diego BotanicGarden’s Garden of Lightswill take place from 5 to 9p.m. Dec. 9 to Dec. 23 andDec. 26 to Dec. 30. The eventwill feature thousands ofLED lights, live music,

wagon rides, holiday crafts,visits with Santa, roastingmarshmallows, food andmore. Free with paid admis-sion. For more information,visit sdbgarden.org.

Dec. 11The San Dieguito Heritage

Museum will feature thePalomar Hand Weavers fromnoon to 4 p.m. Dec. 11 at themuseum, 450 Quail GardensDrive. The free event will fea-ture weaving and spinningdemonstrations. For moreinformation, visitsdheritage.org.

Dec. 12A Holiday Show featuring

a festive performance byClassic Youth Theatre will takeplace at 2 p.m. Dec. 12 at theElks Lodge, 1393 WindsorRoad. Tickets are $15, $10 forstudents and seniors, and $5under 5. For more informa-tion, visit classicyouththe-atre.org.

Dec. 13The Simply Cinema Film

Series will feature “A MuppetChristmas Carol” at 5 p.m.Dec. 13 at the EncinitasLibrary, 540 Cornish Drive.The event is free.

Dec. 19A Holiday Choral Concert

will take place at 1 p.m. Dec. 19at the Encinitas Library, 540Cornish Drive. The event isfree.

ONGOING

Farmers MarketSundays from 10 a.m. to 2

p.m. at Paul Ecke CentralElementary School

Sundays from 2 to 5 p.m. atFlora Vista Elementary School

Yoga for SeniorsMondays at 2 p.m. at the

Encinitas Community andSenior Center

Wednesdays at 3 p.m. atthe Cardiff Library, silver-ageyoga.org

Horseshoe PitchingAge 12 and up, Tuesdays

and Thursdays at 5 p.m. atOakcrest Park. For more info,call the Cardiff RivieraHorseshoe Club at (760) 436-5166.

Encinitas LibraryFigure Drawing Group

Will take place from 12:30to 3:30 p.m. Fridays from April2 to April 30 at 540 CornishDrive. Call (760) 942-8738 formore information.

8 ENCINITAS FIRST • DECEMBER 2010

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Calendarcontinued from 2

By Suzanne Perez SwansonENCINITAS — What

happened when a wonder-ful organization like theAssistance League invitedthe Encinitas Chamber ofCommerce to hold aSundowner in their resaleshop? The unique venue,hard work, great food andgood people came togetherfor a fun, informative eventthat introduced many tothis fabulous resale shop.

Wendy Morris told theguests about the wonderfulwork the league does tosupport people in need.Their Operation School Bell

provides clothes and sup-plies for needy children.Clothes, cuddly bears and

knitted goods are given tohospitals, shelters and mili-tary families. The volun-

teers are always busy col-lecting donations whichcan be dropped off at thestore during working hoursat 1542 Encinitas Blvd.

Angel Haag, president ofthe Encinitas Chamber ofCommerce board of direc-tors, introduced AndyPhemister, new executivedirector, and thankedStephanie Edwards andLynda Becksmith for theirwork and help in keepingthe chamber door openwhile a new executive direc-tor was found. Andy has 18 years of experienceworking with chambers andhas new ideas and plans forus.

The evening was cappedoff with the opportunity draw-ing for prizes donated by the Assistance League, Garcia’s Restaurant, ComputerTrouble Shooters, Dennis andSunshine Smith, ReMaxRealty, Katherine WichmannZacharias, Jamroc101 Caféand the chamber.

If you weren’t there, youmissed a very special evening!

Are Encinitas Chamber of Commerce Ambassadors ClaudiaYates, Genevieve Wing, Katherine Wichmann Zacharias,Rock Swanson taking their job seriously?

Angel Haag introduces Andy Phemister andwelcomes him to the chamber.

David Da Costa prays that Stephanie Edwards will draw histicket from Sunshine’s basket. Are these two old enough to drink? Gunnar Cunningham

from Sign-a-Rama and Vanessa Keller, Comerica Bank.

Angel Haag, president of the Encinitas Chamber ofCommerce board, presents gratitude and flowers toStephanie Edwards and Lynda Becksmith for their workwith the chamber during its transition.

Lynda Becksmith draws another winning ticket with assistance from Dennis andSunshine Smith. Photos by Suzanne Perez Swanson

EncinitasChamber ofCommerceAmbassadorsJoan Faust;MaryPurviance; AndyPhemister, exec-utive director;Ted Nothorn;and PatReinhardt readyto sign inguests.

Fabulous Sundowner at Fabulous Finds

Page 9: Encinitas First, December 2010

By Lillian CoxENCINITAS — In 1985,

UCSD freshman MichelKripalani rolled the dice andtook a chance on himself. Indoing so he defied his fatherwho had long dreamt of hisson becoming a physician.

“My father was an engi-neer originally from Indiawho worked for severalcompanies,” he said. “Hewanted me to be independ-ent and in his mind being adoctor was the best way toget there.”

Taking Latin his firstquarter in college convincedKripalani that he had madea mistake, so he decided tochange majors frompremed to visual arts-

media.His gamble eventually

paid off with a succession ofventures that culminated in2009 with the founding ofOceanhouse Media, basedin Encinitas. Today,Kripalani is making historyas well as money with therelease of the entire Dr.Seuss collection for the digi-tal market.

Dr. Seuss book apps foriPods, iPhones and iPads arecurrently available oniTunes for $3.99 each. Thereare also cameras and carddecks priced at $1.99 andgames for $0.99.

“We’re creating high-quality products at a costthat consumers are happy

with,” Kripalani said. “Withthe old model where bookscost between $8 and $15, itwould have been prohibi-tive to own the whole Dr.Seuss library.

But with apps it’s entirelypossible. As an addedbonus, you have them withyou all the time.”

Kripalani attributes thecost savings to bypassingpublishing houses andbookstores. He says thatmany publishers aren’tthrilled with the new, digitalmodel. A notable exceptionis HarperCollins’Zondervan, one of thelargest Christian publishersin the world. They licensedthe Berenstain Bears to

Oceanhouse Media in digi-tal form.

“They realized they werebook publishers, not soft-ware publishers,” he said.“It’s easier to start a compa-ny from scratch with soft-ware guys then to take atanker ship and turn itaround to become a soft-ware company.”

Kripalani’s “softwareguys” are fellow UCSDalumni, Greg Uhler, class of1994; and Trevor LeVieux,class of 2010.

Uhler is developmentdirector and has been withKripalani since the early1990s when they startedPresto Studios together. Thecompany is best known for

The Journeyman Project, atrilogy of award-winningscience fiction adventure

games and Myst III: Exile.Many of these products are

ENCINITAS FIRST • DECEMBER 2010 9

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ENCINITAS — ShawnDavid Baker will be the artistof the month for December atSt. Tropez Bakery & Bistro andwill help raise funds for NorthCounty Solutions for Changefor their “Finding Our Way”initiative, a North Countycommunitywide effort that isleading 200 families out ofhomelessness and rebuildingfutures for 400 children. As anartist, Baker has the ability toillustrate life scenes in bothpaint and pencil capturing

the moment. He recentlytraveled across Americawhere he was commissionedto paint all kinds of social andrecreational activities. Heillustrates large-scale projectsincluding one 9-foot-by-6-foot titled “Offense of theChargers.” He is well-knownfor his paintings of racetracks,casinos and of peoples andanimals. St. Tropez Bakery islocated in The Lumberyard inEncinitas at 947 S. CoastHighway 101.

December artist ofthe month selected

Realty; a pink bath and showerbasket to highlight BreastCancer Awareness byKatherine WichmannZacharias; two-bottle winebasket and a bottle of Germanwine from the EncinitasChamber of Commerce; andthree personal training ses-sions from Claudia Yates ofGet Fit San Diego.

One highlight of theevening was finding out thatCowboy Jack, www.hankshow.com, who donated histalents, plays Hawaiian musicand that Claudia Yates dancesthe hula beautifully.

The DecemberSundowner will be at the SanDiego Botanic Garden inEncinitas on Dec. 7. This is afamily-friendly event with sev-eral activities for children.

Hope to see you there!

Sundownercontinued from 1

• Patch Encinitas• Century Publishing

• Drs. Ian and LindsayHoffman, DC

New members

The Encinitas Chamber of Commerce would liketo welcome all new members.

Welcome!

New memberplaquessuppliedby:

Tomiko’s beautifully presented appetizers. Courtesy photos

From left, Byron Spratt, The Greenasium; Dr. DaveEdmiston and Sandy, Solana Beach Recycling checking outEl Callejon’s appetizers.

The prize table. Sunshine Smith, ReMax Realty, chamberambassador.

Great smile from one of thestaff at Tomiko’s.

Cowboy Jack and Claudia Yates surprise guests with a tradi-tional hula. “The hands tell the story.”

From left, Dennis Smith, ReMax, chamber ambassador;Christina Beltran, Best Western Inn; and Jim Bolt, GM BestWestern Inn.

Bob Gattinella, Encinitas Chamber of Commerce boardmember, and Lynda BeckSmith, Encinitas Chamber ofCommerce administrative assistant.

Delicious appetizers from Roxys.

Dr. Seuss and others brought to the palm of your hand ❚ see Palm on 11

Page 10: Encinitas First, December 2010

consumer confidence.

Durable goodsNew orders for durable

manufactured goodsincreased 3.3 percent inSeptember, following adecrease of 1.0 percent inAugust.

Once again this increasewas driven by a largeincrease in orders for air-craft, which was up 182.2percent following a declineof 39.5 percent in August.

Capital goods ordersexcluding aircraft fell 0.6percent in September aftergaining 4.1 percent in

August. Shipments declined 0.4

percent after falling 1.5 per-cent in August. Inventoriesrose 0.5 percent for theninth straight month.

The data are pointing toweaker investment inequipment and softwarethan we saw in previousquarters.

Gross DomesticProduct (GDP)?

The Bureau of EconomicAnalysis (BEA) released itsfirst estimate of third quar-ter 2010 Gross DomesticProduct (GDP). GDPincreased slightly to a 2.0percent annual rate from 1.7percent rate in the secondquarter.

Growth in personal con-sumption and privateinventories drove theincrease.

Imports and residentialinvestment were drags onthe economy.

Personal consumptionexpenditures increased at a2.6 percent annual rate, upfrom 2.2 percent in the sec-ond quarter.

Business investmentremained strong but therate of growth is slowing, asexpected. The recoveryremains tepid, and we are along way from where weneed to be to reemploythose displaced during thedownturn.

Insurance; helped LyndaBeckSmith, administrativeassistant, with sign-ins andawarding prizes to thosewhose business cards weredrawn out of our giant fishbowl.

Winners were MatthewKurlan, D.O., ASAP UrgentCare, lunch for two at Garcia’s;Shea Lindsay, trainer at TheGreenasium, $20 worth ofconsultation time from TedNothorn, ComputerTroubleshooters; Frank Del

Savio, Farmers Insurance,coffee gift basket from 3Wings Insurance; Dr. LindsayHoffman, DC, ChiropracticHealth and Happiness, a bot-tle of wine; and Terri Novy, H.Linwood Insurance Services,a bottle of wine.

As the luncheon was end-ing, there were still newacquaintances sitting andtalking and exchanging infor-mation. Our next luncheon ison Dec. 2. Check encinitaschamber.org or the weekly e-blast for more information.

ENCINITAS FIRST • DECEMBER 201010

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Luncheoncontinued from 1

Alfredo Gonzales, ECC board member, Garcia’s Restaurant;Frank Del Savio, Farmer’s Insurance; and Mikes Eades,Farmer’s Insurance. Frank is smiling because he knows he’llwin another prize! Photo by Suzanne Perez Swanson

Drs. Lindsay and Ian Hoffman, Chiropractic Health andHappiness. Photo by Suzanne Perez Swanson

director of DowntownEncinitas MainStreet at thattime, championed the signrequest to City Council twoyears after Encinitas wasincorporated.

At the time money wasthe problem for the city.Patience paid off because 10years later City Councilapproved the expenditure inApril of 1988.

The council liked the ideaof celebrating the city’s 14thyear of incorporation and litthe sign Oct. 7, 2000.

It was a festive occasionwhen Downtown EncinitasMainStreet put on a gala cel-ebration for the inauguration

of our new Encinitas sign. Coast Highway 101 was

closed and a crowd of 1,000came for the fun.

The new sign had a littlestutter start.

Two severe rain and windstorms proved that there wasa danger the sign wouldbreak loose from its attachedcable.

The original sign was 40feet wide and the new cre-ation was 80 feet wide. Thestructure needed more sta-bility.

The contractor,Ultraneon Sign Co., recom-mended a steel truss suspen-sion.

The total cost of theinstallation and new fabrica-tion was $30,000.

Signcontinued from 2

coordination between theCSU system and Californiacommunity colleges. The gov-ernor also signed a compan-ion Assembly bill, AB 2302,authored by State AssemblyMember Paul Fong, which setsthe groundwork for theUniversity of California (UC)to develop a simplified admis-sions process for transfer stu-dents.

Each year, between 500and 700 MiraCosta Collegestudents transfer to a CSU orUC school. These two bills aregreat news for students nowbeginning on their transferpathways — the bills tremen-dously streamline the transferprocess and save students sig-nificant time and resources sothat they can earn theirdegrees and enter the work-force faster and with lessfinancial debt.

MiraCosta’s commitmentto positively impacting educa-tion and business extended totwo other Assembly billspassed this year, both of whichwill have a direct and positiveimpact on students:

— Assembly Bill 2385,known as the AcceleratedNursing and Allied HealthPilot Program, addresses oneof California’s most pressingworkforce shortages. Writtenby State Assembly memberJohn Perez, AB 2385 will helpaddress the statewide nursingshortage by expediting stu-dents’ completion of commu-

nity college nursing programs.The bill establishes a pilot pro-gram at up to five campusesthroughout the state thatwould allow students to takeweekend, evening or summercourses while completing anursing or health professionalprogram.

— Improving student suc-cess within the CaliforniaCommunity College system isthe focus of the StudentSuccess Task Force Bill (SB1143), a bill sponsored by StateSenator Carol Liu. This billestablishes a task force toexamine best practices andmodels for accomplishing stu-dent success. The task forcewill develop and present spec-ified recommendations toimprove student success andcompletion within theCalifornia CommunityCollege System.

MiraCosta College is com-mitted to educating studentsof this region in an exceptionalacademic learning environ-ment that is accessible andaffordable. We are also com-mitted to being good stewardsof the public’s resources andtrust. Being involved in theadvocacy, passage and imple-mentation of legislation thathelps students achieve suc-cess is a major part of the col-lege’s pledge to serve our stu-dents and community. Bylooking to the future,MiraCosta College ensuresthat it will continue to accom-modate the changing face andneeds of higher education andthe workforce of this region.

Studentscontinued from 2

Growthcontinued from 2

Page 11: Encinitas First, December 2010

service, OMWD’s foresightand tenacity in pursuingdirect access service wasrewarded when OMWD wasoffered the service earlier in2010. Negotiations beganwith 3 Phases Renewablesshortly thereafter, selectedbased on their ability to pro-vide affordable, green ener-gy to all of OMWD’s facili-ties.

“As evidenced throughour Holding the Line andTiger Team programs,OMWD leaves no stoneunturned in its search forcost savings,” OMWD boardPresident Ed Sprague said.“In the case of selecting anenergy service provider with100 percent renewable

power sources, our ratepay-ers benefit not only fromour commitment to pru-dent spending but also fromOMWD’s commitment tosustainable operations.”

In terms of cost, thelower price per kilowatt-hour contained in the agree-ment is expected to saveratepayers $44,000 in thefirst year alone over stan-dard bundled service.Additionally, OMWD will nolonger be levied demandcharges as a result of usagespikes at its facilities, whichis likely to provide addition-al savings. These reducedcosts will have no impactupon the reliability of powerat OMWD facilities; OMWDcustomers will notice nochange in their services.

Carbon emissions were

drastically reduced follow-ing OMWD’s change to 100percent renewable powersources. 3 PhasesRenewables estimates thatthe switch will preventapproximately 10,425,000pounds of carbon dioxideemissions next year, equiva-lent to removing 904 pas-senger vehicles from theroads or planting 1,008 acresof mature pine forests. Theswitch is also valuable inassisting OMWD to reducegreenhouse gas emissionsas mandated by AB 32, theGlobal Warming Solutions

Act of 2006.Olivenhain Municipal

Water District is a publicagency providing water,wastewater services, recy-cled water, hydroelectricityand operation of the ElfinForest Recreational Reserve.

OMWD includes por-tions of the cities ofEncinitas, Carlsbad, SanDiego, Solana Beach, andSan Marcos, as well as thecommunities of Olivenhain,Leucadia, Elfin Forest,Rancho Santa Fe, FairbanksRanch, Santa Fe Valley and4S Ranch.

of music from five differentlocal bands: Simple Green,H2Old, Semisi’s Fulabula,Von Swayzi and FullRevolution. Food frommany local restaurants wasdonated to support theevent and there were alsomany raffle prizes and silentauctions throughout the

evening. A good time had byall and for a great cause!

Niels Lund, the execu-tive director of Class Act, isan Encinitas Chamber ofCommerce member and aman with a very big heartwho is out to make a differ-ence in the world of ourchildren through Arts,Children and Technology.Congratulations Niels on agreat event!

ENCINITAS FIRST • DECEMBER 2010 11

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production documents,magazine articles, crop pro-duction books and growerseminars. He was also aregular featured author inconsumer press and was afrequent guest on variousradio and television pro-grams targeted to home gar-deners.

A memorial fund is beingestablished in William’sname at his family’s requestand more information willbe released once it is inplace. Memorial services

were held Oct. 30 St. JamesCatholic Church, 623 S.Nardo Ave., Solana Beach. Amemorial reception imme-diately followed the churchservice at San Diego BotanicGarden, 230 Quail GardensDrive.

Inquiries may be madeto Gina Mendoza at the EckeRanch by calling (760) 944-4010 or by e-mail to [email protected] are invited to visitthe following memorialwebpages to leave messagesfor Jack, his wife, Cheryl, andhis children, Bethany andSteven:

— Jack WilliamsMemorial Page onFacebook: Jack WilliamsMemorial Page

— Jack WilliamsMemorial Page on Ecke’swebsite at www.ecke.com.

“Jack was my classmateat Colorado State University,and he was always a muchbetter student than I was!”said Paul Ecke III, chief exec-utive officer and owner ofEcke Farms. “It was a greatfeeling to see Jack at theRanch when I returned in1987. He has contributedhere ever since, first as agrower, and later in many

ways, including traveling theworld helping growers growand market their crops, aswell as being part of our cre-ative team and of our prod-uct development effort. Hewas truly blessed. He lovedhis family, and he loved hiswork.”

“Jack was doing what heliked doing the most. He wastraveling the world dis-cussing and advising onpoinsettias, creating contin-ued interest and fascinationfor the crop,” said LarsHenriksen, managing direc-tor, PLA/Ecke Europe.

Plantcontinued from 7

Rockcontinued from 3

experience in civil law,including insights from reg-ular service as a pro temsmall claims judge. He alsooffers a local perspective,having growin up inEncinitas during the 1960s.

The Law Office of JosephStine is located in Vista, butis easily accessible fromEncinitas without having totake the freeway. The prac-tice serves people fromthroughout North County.

Among Stine’s favoritethings to do in Encinitas arebody surfing at MoonlightBeach and eating at many ofthe fine local restaurants

offering excellent vegetarianand fish entrees.

“We are a friendly, per-sonable, full-service lawpractice designed to meetcommonplace legal chal-lenges of small- to mid-sized businesses for a rea-sonable, cost-effective fee,”Stine said.

The Law Office of JosephStine is located at 380 S.Melrose Drive, No. 306, Vistaacross from the courthouse.They are open Mondaythrough Friday from 9 a.m.to 5 p.m. After hours andweekend appointments areavailable upon request.

For more information,call (760) 643-4150 or visitjstinelaw.com.

Lawcontinued from 5

and at the Cardiff-by-the-Sea Library, located at 2081Newcastle Ave.

The Recreation Guide isyour source for winter activ-ity information. The “RecGuide” online is hyper-linked throughout to quick-ly take viewers to additionalinformation. RecreationSupervisor Nick Buck saysthe winter 2010-2011 issues

feature information of inter-est to all. “The RecreationGuide is packed with hun-dreds of classes and activi-ties, in addition to ourupcoming Holiday Paradeon Dec. 4 and other popularactivities like adult fitnessclasses and a teen ski andsnowboard trip. We offersomething for everyone.”Winter program registrationis under way. VisitEncinitasRecReg.com forregistration information.

Guidecontinued from 7

that endlessly delays andraises project costs. Let’sstreamline the project reviewand approval processes toensure that improvements tothe transportation system arefinished in a timely and envi-ronmentally sound manner.

Finally, we must look tothe private sector to help

finance infrastructure proj-ects. There is upward of $180billion in private capital justwaiting to be invested if onlywe swept away regulatoryroadblocks.

A renewed commitmentto a strong infrastructure net-work would bolster econom-ic growth, create jobs, andimprove our global competi-tiveness. It’s time to get onwith it.

Buildcontinued from 4

still on the market.LeVieux is part of the

team responsible for adapt-ing Dr. Seuss’ stories fromthe book to an interactiveformat, a process which ismore difficult than it seems.

“You have to be techni-cally minded, creative andvisual, and think like a story-teller,” Kripalani said.“When people experience itwe want them to think,‘That’s exactly the way itwas.’”

Kripalani said his deci-sion to take another careerpath than what his fatherplanned resulted in astrained relationship forseveral years. The two rec-onciled prior to the seniorKripalani’s death 13 yearsago. Kripalani is confidenthis father would approve ofthe work he does today.

He adds that he decidedon a visual arts-media

degree because there wasno such thing as interactivemedia classes in the late

1980s.“My computer skills

were gained through a com-

bination of self-study, a fewindependent study coursesand a very key internshipthat I had my senior year,”he explained.

Kripalani offers thisadvice to young people:

“If you want to be on thecutting edge, learn how toeducate yourself. By thetime classes are available forany given ‘new technology;too many people are alreadytrying to do the same thing.”

Currently, 12 books inthe Dr. Seuss library havebeen released. With an aver-age of one to two booksscheduled for release everymonth. Kripalani projectsthat it will take 18 to 24months for the entire seriesto be available for purchase.

For product demonstra-tions or more information,visit oceanhousemedia.com. Additionaldemos can be viewed atyoutube.com/user/OceanhouseMedia.

Michel Kripalani and his Encinitas-based Oceanhouse Media are mak-ing history as well as money with the release of the entire Dr. Seuss col-lection for the digital market. Photo by Lillian Cox

Palmcontinued from 9

Page 12: Encinitas First, December 2010

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