16
INSIDE ENCINITAS — Rancho Santa Fe Security Systems, Inc. hosted the chamber’s annual Salute to Education to honor local students and teachers June 9. A large crowd of school administrators, teachers, students and their families gathered to celebrate the academic and professional achievements of Encinitas’ finest. Denise Mueller, of Rancho Santa Fe Security Systems, Inc., served as emcee of the event. As she has done for many years, Muller said she enjoyed watching the students and teachers recognized for their educational excel- lence. This year 16 students and 17 teachers were select- ed from schools, both public and private, in the area. Muller introduced each recipient while they made their way through a long receiving line of school, dis- trict and city officials as well as Chamber of Commerce representatives. Among the teacher standouts was Lance Gomez. Gomez, Capri Elementary school’s Teacher of the Year, won praise for appealing to students and colleagues. He was described as a “dedicated and caring teacher who inspires chil- dren, connects with families and always makes time to share his successful strate- gies with his colleagues.” Gomez also won the 2009 Teachers are Heroes Award from 94.9 FM and the San Diego County Office of Education for integrating Service Learning into instruction. Gomez’s second grade class runs a popcorn com- pany, which pops and sells popcorn after school each week and uses the proceeds to make a difference for chil- dren around the world. Children learn math, social studies, and leadership, while developing strong ENCINITAS The thumping beat of the bass and riveting guitar sounds joined the revving of classic car engines to usher in the summer solstice in down- town Encinitas. Hundreds of people took advantage of the long sunlight hours to enjoy the Downtown Encinitas MainStreet Association’s 11th annual Classic Car Cruise Nights on June 18. The first of four in the summer series was spon- sored by Charlie’s Foreign Car Auto Service. The event’s host, the North Coast Vettes Car Club, prominently dis- played Corvettes from vari- ous eras and classics along South Coast Highway 101. “This takes me way back,” said Escondido resi- dent Sam Loughford. “They really don’t make them like they these anymore,” he said as he surveyed a 1962 Corvette. The owner, J.D. Duncan of Carlsbad, proud- ly displayed the car’s statis- tics. As one of only 14,500 cars of its kind, the automo- bile boasts a 327 engine with 240 horsepower. Corvettes weren’t the only cars on display, as more than 100 models lined the highway. “I love cars,” said Escondido resident Joe Hermosillo as he showed his daughter, Olivia, the engine of a classic Shelby GT 350. “I come to see the clas- sics and the band is always a good show,” Encinitas resi- dent Celia Walker said. She attended the event with her teenage sons. “It’s a fun time 879 Second St., Encinitas, California 92024 The Encinitas Chamber of Commerce, it just works! PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94 Are you cutting costs too much? Underspending can be as hazardous as wasting money. National small business leader Brian Moran offers five tips to find the right budget for your business PAGE 5 Local prep school The Grauer School hosts the Chamber’s June Sundowner. Encinitas First brings the full story and pictures from the event PAGE 7 Business owners get together and swap stories at DEMA’s mixer PAGE 10 The Film Scholarship Association presents its Robert T. Nanninga scholarship award, commemorating the late Encinitas business owner, to a first-time filmmaker for her project on the origins of global warming PAGE 3 Big business may be struggling these days, but some small businesses tailored to niches are finding their ecnomony growing PAGE 6 Quail Gardens opens its new children’s garden — complete with tree house — for families to enjoy together PAGE 12 The new Encinitas fire station didn’t do a traditional ribbon-cutting — instead, Mayor Maggie Houlihan, Fire Chief Mark Muir and others turned out for the station’s “hose- decoupling’ PAGE 5 Routing slip Share Encinitas First with others in your organization: Parkdale Lane Teacher of the Year Doug Rierdan admires the plaque given to him by Encinitas Mayor Maggie Houlihan and Superintendent of Encinitas Union School District Dr. Lean King. In the background, Denise Mueller of Rancho Santa Fe Security Systems reads names of awardees. Photo by Dan Knighton Joe Hermosillo shows his daughter, Olivia, 12, what makes the classic Shelby GT 350 a mus- cle car.The Escondido residents attended the Classic Car Cruise Nights June 18 in down- town Encinitas. Courtesy photo Chamber heaps praise on teachers Classic cars cruise through downtown Encinitas see Teachers on 9 see Classic on 13 The sixth annual Encinitas Wine Festival a huge success! PAGE 6 Volume 5, Issue 7 www.encinitaschamber.com July 2009

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Page 1: Encinitas First, July 2009

I N S I D E

ENCINITAS — RanchoSanta Fe Security Systems,Inc. hosted the chamber’sannual Salute to Educationto honor local students andteachers June 9.

A large crowd of schooladministrators, teachers,students and their familiesgathered to celebrate theacademic and professionalachievements of Encinitas’finest.

Denise Mueller, ofRancho Santa Fe SecuritySystems, Inc., served asemcee of the event. As shehas done for many years,Muller said she enjoyedwatching the students andteachers recognized fortheir educational excel-lence.

This year 16 studentsand 17 teachers were select-ed from schools, both publicand private, in the area.Muller introduced eachrecipient while they madetheir way through a longreceiving line of school, dis-trict and city officials as wellas Chamber of Commercerepresentatives.

Among the teacherstandouts was LanceGomez. Gomez, CapriElementary school’s Teacherof the Year, won praise for

appealing to students andcolleagues.

He was described as a“dedicated and caringteacher who inspires chil-dren, connects with familiesand always makes time to

share his successful strate-gies with his colleagues.”

Gomez also won the2009 Teachers are HeroesAward from 94.9 FM and theSan Diego County Office ofEducation for integrating

Service Learning intoinstruction.

Gomez’s second gradeclass runs a popcorn com-pany, which pops and sellspopcorn after school eachweek and uses the proceeds

to make a difference for chil-dren around the world.Children learn math, socialstudies, and leadership,while developing strong

ENCINITAS — Thethumping beat of the bassand riveting guitar soundsjoined the revving of classiccar engines to usher in thesummer solstice in down-town Encinitas. Hundreds ofpeople took advantage ofthe long sunlight hours toenjoy the DowntownEncinitas MainStreetAssociation’s 11th annualClassic Car Cruise Nights onJune 18.

The first of four in thesummer series was spon-sored by Charlie’s ForeignCar Auto Service. The event’shost, the North Coast VettesCar Club, prominently dis-played Corvettes from vari-ous eras and classics alongSouth Coast Highway 101.

“This takes me wayback,” said Escondido resi-dent Sam Loughford. “They

really don’t make them likethey these anymore,” hesaid as he surveyed a 1962Corvette. The owner, J.D.Duncan of Carlsbad, proud-ly displayed the car’s statis-tics. As one of only 14,500cars of its kind, the automo-bile boasts a 327 engine with240 horsepower.

Corvettes weren’t theonly cars on display, as morethan 100 models lined thehighway. “I love cars,” saidEscondido resident JoeHermosillo as he showed hisdaughter, Olivia, the engineof a classic Shelby GT 350.

“I come to see the clas-sics and the band is always agood show,” Encinitas resi-dent Celia Walker said. Sheattended the event with herteenage sons. “It’s a fun time

879 Second St., Encinitas, California 92024

The Encinitas Chamber of Commerce, it just works!

PRSRT STDU.S. POSTAGE PAIDENCINITAS, CA 92024

PERMIT NO. 94

Are you cutting costs toomuch? Underspending can

be as hazardous as wastingmoney. National small

business leader Brian Moranoffers five tips to find the

right budget for yourbusinessPAGE 5

Local prep school TheGrauer School hosts the

Chamber’s June Sundowner.Encinitas First brings the fullstory and pictures from the

eventPAGE 7

Businessowners get

togetherand swapstories at

DEMA’smixer

PAGE 10

The Film ScholarshipAssociation presents its

Robert T. Nanningascholarship award,

commemorating the lateEncinitas business owner, to

a first-time filmmaker forher project on the origins of

global warmingPAGE 3

Big business may bestruggling these days,

but some small businessestailored to niches are

finding their ecnomonygrowing

PAGE 6

Quail Gardens opens its newchildren’s garden —

complete with tree house —for families to enjoy

togetherPAGE 12

The new Encinitas firestation didn’t do a

traditional ribbon-cutting —instead, Mayor Maggie

Houlihan, Fire Chief MarkMuir and others turned out

for the station’s “hose-decoupling’

PAGE 5

Routing slipShare Encinitas First with

others in your organization:

Parkdale Lane Teacher of the Year Doug Rierdan admires the plaque given to him by Encinitas Mayor Maggie Houlihanand Superintendent of Encinitas Union School District Dr. Lean King. In the background, Denise Mueller of Rancho SantaFe Security Systems reads names of awardees. Photo by Dan Knighton

Joe Hermosillo shows his daughter, Olivia, 12, what makes the classic Shelby GT 350 a mus-cle car. The Escondido residents attended the Classic Car Cruise Nights June 18 in down-town Encinitas. Courtesy photo

Chamber heaps praise on teachers

Classic cars cruise through downtown Encinitas❚ see Teachers on 9

❚ see Classic on 13

The sixthannualEncinitasWineFestival ahugesuccess!PAGE 6

Volume 5, Issue 7 www.encinitaschamber.com July 2009

Page 2: Encinitas First, July 2009

ENCINITAS FIRST • JULY 20092

Page 3: Encinitas First, July 2009

ENCINITAS FIRST • JULY 2009 3

Has YOUR BUSINESS been affected by the recent trend of

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Contact Matt Schulte1036 Second Street

Encinitas, CA 92024760.436.5015

[email protected]

WE CAN FIND SOLUTIONS.Medical • Dental • Vision • Life • Disability

858.354.5791 www.myttv.com/vembra12804

Vembra HolnagelEvent Planner

Wine Consultant

Summer means more backyardgrill outs with friends and family,

picnics in the park and relaxing in the sun. What better way to enjoy this time of year than by hosting a wine tasting!

Let The Traveling Vineyard

Host your next summer bash!July Host Special

TWO ComplimentaryBottles of Wine

Host an event with at least$500 in guest interest to

orders and receive:

By David LamDuring your working years, if you save money dili-

gently and make wise investment choices, you have agood chance of enjoying a comfortable retirement. Butwill you be taking proper care of yourfamily after you’re gone? The onlyway to answer that question is to doproper estate planning — and trustscan be a key element of your estateplan.

How do trusts work? As thegrantor of a trust, you set up the rulesand appoint a trustee, who managesthe trust and its assets. You and otherdonors then fund the trust withsecurities and other assets. The trustee collects thesegifts and invests the money according to the rules of thetrust, which will also determine the trust’s beneficiary— the recipient of the trust’s proceeds.

Different trusts have different objectives. When youdesign your estate plans, you may well need more thanone trust. Here are some of the most widely used ones:

Revocable living trustA revocable living trust can help you leave assets to

your heirs without going through the costly, time-con-suming — and public — probate process. When you setup a revocable living trust, you can control your assetsduring your lifetime and determine how they will even-tually be distributed to your heirs. You could, for exam-ple, have money distributed to your children or grand-children in installments, over a period of years. Plus, aproperly established revocable living trust will carry out

Do you need toestablish a trust?It’s not clear-cut

DAVID LAM

July 6AARP Chapter 239 Encinitas will present Jan Kovacs

at 1 p.m. June 6, Encinitas Senior Center, 1140 OakCrest Drive. Kovacs is an elder care advisor with a Placefor Mom , the nation’s largest and free eldercare referralservice. Call Bob at (858) 755-5011 for details. July 9

Soul of Yoga will hold a five-day immersion calledEssence of the Soul from July 9 to July 13. The immer-sion is meant to cultivate a personal spiritual practicethat is based on love and trust, the yogic way of pro-moting physical health, mental clarity and divineawareness. Register by calling Soul of Yoga in Encinitasat (760) 943-7685.July 11

“Italy Comes to Carlsbad” Fifth Annual Fest Italianafrom 10 a.m. to 5 p.m. July 11 at The Island ShoppingCenter Faraday and College Avenue in Carlsbad.Admission is free.

There will be Sicilian Folk Dancing at 1, 2:30 and3:30 p.m. There will also be opera singing and Italianmusic and authentic Italian food. Also see Europeanart, photography, travel, bocce and craft booths. Therewill be wine tasting at Carlsbad Wine Merchants (locat-ed in the center). The event is presented by Sons of Italy— La Costa dei Fiori Lodge. For details, call Jose

By Tess RadmillENCINITAS — Emily Goldstein is the winner of the first

Robert T. Nanninga Student Film Scholarship that wasawarded at the Cottonwood Creek Environmental FilmFestival, or CCEFF, on June 5.

The CCEFF announced its Robert T. Nanninga studentfilm scholarship recipient at the CCEFF VIP party. TheEncinitas Chamber of Commerce, in honor of the lateRobert T. Nanninga, started a scholarship fund to honoryoung filmmakers each year at the CCEFF. The EncinitasChamber of Commerce in conjunction with DEMA’s CCC-EFF, awarded a $250 student film scholarship to the out-standing student entry for 2009.

The winning film is by Emily Goldstein and is called“Noble Souls” and it examines how global warming began,why the situation is elevating and what we can do to rem-edy it.

Goldstein had never made a movie before, so it was atruly homemade effort. “I have always been interested inconservation and protecting the earth. I thought I could helpeducate kids of my age about the reality of global warmingand then give them some simple things that they could to do

to help mitigate global warming,” Goldstein said.In “Noble Souls,” Goldstein created animations to tell

the story of global warming and then she interviewed two“noble souls” who are working to help with the problem ofglobal warming. The first is Dr. Naomi Oreskes, a renownedscience historian who has testified before congress on thereality and severity of global warming. The second is ChrisPrelitz, a green designer and builder who specializes ingreen building techniques. Goldstein created the anima-tions frame by frame with a piece of software not equippedto make animated films, so Goldstein plans to spend herscholarship money on an animation program. Then, shehopes to do a short animated film for next year’s festival.

“I was really surprised and honored to win the scholar-ship,” Goldstein said. “It was scary but also exciting to begiven the scholarship at the VIP Party. Everyone was verywarm and kind to me. I hope that my film has in somesmall way helped to lessen the problem of global warmingby raising awareness and offering practical solutions, espe-cially to kids my age.”

Emily Goldstein will be a sophomore at Canyon CrestAcademy in the fall.

1st-time filmmaker wins Nanninga award

From the U.S. Chamber of CommerceAll signs point to an easing in the downturn as retail

sales posted a small increase, the trade balance was rela-tively unchanged, and the number of new weekly joblessclaims showed minor improvement.

Retail SalesRetail sales rose 0.5 percent in May. In April, total retail

sales were upwardly revised to show a decrease of 0.2 per-

cent, originally reported as a 0.4% decrease. Most cate-gories posted small increases in May. Sales at gasoline sta-tions (+3.6 percent), home supply stores (+1.3 percent),and auto dealers (+0.5 percent) posted the largest gains.There is some rationale to these increases. Gasoline pricesare increasing, building season is in full swing now, andauto dealers and manufacturers are offering enticingincentives to lure in customers. Weak sales were reported

Economic downturn could be easing up

ENCINITAS — The Jonathan Tarr Foundation, anEncinitas Chamber of Commerce member since 2003,hosted the seventh annual Ohana (or Family) Picnic atGlen Park Pavilion in Cardiff-by-the-Sea on May 17 for theclass of 2009 students, their families and teachers. Thefoundation provides Windows of Opportunity scholar-ships for students graduating from high school offeringalternative education curriculum, including AVID.

The Jonathan Tarr Foundation was established in 2001in memory of Jonathan Tarr who died in a tragic auto acci-dent. He was only 17 and would have been a high schoolsenior. He attended a continuation high school offeringalternative education curriculum. He danced Hula and hada love for the ocean and surfing. Jonathan was a competi-tive soccer and lacrosse goalie. However, the extracurricularactivities alone did not define this special young man whohad great potential but did not live long enough to fulfill hisdreams. Jonathan’s legacy now lives on through theWindows of Opportunity Scholarships which are providedto middle to underserved students not usually targeted for

academic assistance with post secondary education.Encinitas City Councilwoman Teresa Barth joined

Encinitas Chamber of Commerce President G. KennethGross and his assistant, Dr. Esther Crumpler, in greeting187 guests and volunteers. The event was sponsored inpart by the city of Encinitas and the Mizel FamilyFoundation Community Grants Program and MicheleRiley, MBA/CPA. The Encinitas Rotary Club provided hotdogs and hamburgers. Moonlight Beach UkuleleStrummers entertained the guests with traditionalHawaiian music and hula.

The 26 scholarship recipients are graduating from 26high schools representing 13 high school districts and 14cities in San Diego County. The majority of the guests werefirst-time visitors to the beautiful city of Encinitas andGlen Park.

For more information about the Jonathan TarrFoundation, located at 1042 N. El Camino Real, Suite B-302in Encinitas, contact founder Robin Tarr at (760) 818-0462or visit www.jonathantarrfoundation.org.

Members of the Jonathan Tarr Foundation, local dignitaries and the students who were awarded Windows of Opportunityscholarships. Robin Tarr, founder of the Jonathan Tarr Foundation, is pictured in the middle with a lei on. PhotoIslandPIX.com

❚ see Downturn on 14❚ see Calendar on 14

❚ see Trust on 14

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held from 5:30 to 7:30 p.m. at 1106

Second Street #112 in Encinitas onTuesday, July 21

Students, foundation meet at picnic

Page 4: Encinitas First, July 2009

ENCINITAS FIRST • JULY 20094

879 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

Executive Board

PresidentG. Kenneth Gross

Wealth ManagementAssociates

(760) [email protected]

Vice President / SecretaryAngel Haag

Primeco Education(760) 436-6075

[email protected]

Vice President / TreasurerMelaini Peet

Union Bank of CA(760) 942-4996

[email protected]

Board of Directors

Claudia CarilloSan Diego Gas & Electric

(858) [email protected]

David DaCostaJamroc 101 Caribbean Grill

(760) [email protected]

Denise HardmanLiberty Mutual Insurance

(760) [email protected]

Maria KamonMK Productions, Meeting

& Event Planning(760) 943-0558

[email protected]

David E. LamFinancial Advisor - Edward Jones

(760) 753-1025www.edwardjones.com

Julie LeeScripps Memorial Hospital

(760) [email protected]

Greg PetreeNorth Coast Health Center

(858) [email protected]

Brenda SmithSan Diego National Bank

(760) 753-4663 [email protected]

Katherine Wichmann ZachariasInsurance & Financial Services

(619) [email protected]

Visitor’s CenterDirector

Pat ReinhardtVisitor’s Center Staff

Debbie CaligiuriAlli Heller

Jake Shapiro

SUBMISSIONSTo submit articles, photos

nad press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]

©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/Production

COAST NEWSGROUP

828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

Dear Encinitas Chamber of CommerceMembers and the Encinitas Community:

Sometimes things happen in our daily livesthat are surprising or unex-pected. These surprises canbe good or bad, dependingon how you look at the situ-ation. Occasionally whatappears to be an unfortu-nate occurrence actuallyturns out to be a blessing indisguise. The chamber hasbeen through several suchoccurrences in the last sixmonths.

We have seen people come and go. Some ofthese people were key components of the cham-ber operation. The chamber would like to spe-cially recognize and thank past board membersMichelle Johnston, Mary Purviance and JoanFaust for all their hard work and dedication andcount on their continued support.

Mike Andreen has moved on and is no longer

affiliated with the Encinitas Chamber ofCommerce or its publication Encinitas First. Wethank Mr. Andreen for all his past efforts onbehalf of the chamber and wish him well in thefuture. Any Encinitas business that wishes tosubmit newsworthy items for publication inEncinitas First should email the information [email protected] or contact the cham-ber at (760) 753-6041.

Despite all of the perceived chaos anddrama, it is important to keep focused on what isreally important — to SUPPORT and PROMOTEbusinesses within our community; this is theFOCUS of the Encinitas Chamber of Commerce.

Current board members and ambassadorshave rolled up their sleeves and are doingextraordinary work. We are moving forward! Weare focused on what needs to be done. The showmust go on, and the Encinitas Chamber ofCommerce will thrive!

Since the last edition of the Encinitas Firstpublication, operations have been streamlinedand member benefits re-evaluated.Membership billing will be revised, makingmembership more affordable for businesseswhile providing more value for all.

New staff members have been added to theVisitor’s Center by the chamber and we are veryclose to identifying, and hiring a new CEO/pres-ident. This will happen before the next (August)edition of Encinitas First.

The chamber will also continue to provide

it’s popular Monthly Sundowners, promote andattend New Business Ribbon Cuttings as well ashost special events, such as the 15th annualOktoberfest in new Encinitas on Sept. 20 thisyear. The chamber will also organize businesspromotional campaigns in all areas of Encinitasincluding the El Camino Real corridor.

In the Spirit of “Onward & Upward,” we knowthat serving our members is the most importanttask we are responsible for and we take that veryseriously. You can expect from the EncinitasChamber of Commerce in the coming months arevitalized organization that is dedicated to serv-icing our members, as well as creating and pro-moting the “Business Buzz” required to makinga difference in these tough economic times.

We know that your marketing dollars areimportant and we know that one of the mostcost-effective resources you have is right here atthe chamber. We have the technology and wemake it affordable and effective for all membersof the Encinitas Chamber of Commerce. When itcomes down to getting “the best bang for yourbuck,” the chamber helps you and your businessget the exposure necessary to bring in new andreturning customers.

“The Chamber Means Business and YourBusiness Starts Here … ”

G. Kenneth Gross, President,Encinitas Chamber of Commerce(760) 753-6041www.encinitaschamber.com

Letter from the Chamber President

The ‘onward and upward’ approach

G. KENNETHGROSS

Help conservancy help thecommunity save wetlands

John GjataChair, Encinitas Environment Day

On June 7, Encinitas celebrated its thirdannual Encinitas Environment Day. This yearthe event was bigger and better than ever.There were local government agencies, activistorganizations, and businesses who were shar-ing what they are doing, and what you can do,to make this a more environmentally healthyplace to live. Also importantly, there were plen-ty of activities to engage children to help themlearn what sustainable environmentalism is allabout.

This year’s event was dedicated to thememory of Robert T. Nanninga. EncinitasEnvironment Day was his brainchild and I amsure he would have been pleased with theresults of the celebration. He envisioned anevent that was local in focus, but perhaps glob-al in effect. He wanted a conjoining of thehardcore tree-hugging environmentalists with the equally hardcore capitalists whoseinnovation could make environmentalism a

EncinitasEnvironmentDay ’09 a greatsuccess

Ralph Achenbach,Outreach Coordinator SAN ELIJO LAGOON CONSERVANCY

Devastated and decimatedby development, 95 percent ofCalifornia’s coastal wetlandshave been lost forever. Alongwith them, gone are habitat forendangered plants and ani-mals, recreational opportuni-ties for residents, and crucialecosystem services such asflood and erosion control. SanElijo Lagoon EcologicalReserve is one of the few sur-viving wetlands. A gem of bio-diversity, it is home to morethan 700 kinds of spectacularlybeautiful birds, mammals, rep-tiles, insects, fish, trees, shrubsand flowers — some acutelythreatened by extinction.

However, located betweenEncinitas to the north, SolanaBeach to the south, andRancho Santa Fe to the east,San Elijo Lagoon is still highlyimpacted. With a quarter mil-lion drivers barreling past thereserve every day on the inter-state freeway that bisects its1,000-acre area, and the mouthof the lagoon being narrowedand shut by the coast highwayand train tracks, the habitat isfragmented. Water qualityaffected by runoff from sur-

rounding development andexotic invasive plant speciesoutcompeting native plantswhile providing little value tolocal wildlife, are but a few ofthe challenges San ElijoLagoon faces. Its protectionand preservation are more cru-cial today than ever. Hand inhand with that is educationabout its vital importance tothe environmental health ofSouthern California.

As a steward of the ecologi-cal reserve, the San ElijoLagoon Conservancy has beenworking to protect, preserveand enhance the lagoon and itswatershed since 1987, and isproviding a vast range of publiceducation programs and serv-ices.

The conservancy acquiresand manages land to protect it,carries out large-scale habitatrestoration programs, con-ducts scientific monitoringstudies, and offers free guidednature walks and experientiallearning activities to schools,colleges and the public.

Only 30 years ago an illegaldump and slated for develop-ment, San Elijo Lagoon wassaved by a group of concernedcitizens and has weatheredmany a storm since. Today, the

reserve features NorthCounty’s first all-access coastalwetland trail, and a beautiful,new state-of-the-art naturecenter is open to the public freeof charge seven days a weekalong Manchester Avenue inCardiff-by-the-Sea.

The conservancy’s educa-tion programs provide ongoingactivities for schools and othergroups as well as guided walksfor the public every Saturdaystarting at the nature centerand every second Saturday ofthe month starting at the RiosAvenue trailhead in SolanaBeach. Annually in the fall,docent training sessions, alongwith monthly docent activities,prepare volunteer naturaliststo interpret the beauty anddiversity of the lagoon to visi-tors, while monthly work par-ties offer opportunities for vol-unteers to assist in trail mainte-nance and habitat restorationactivities. The conservancyplays a leadership role in envi-ronmental conservation evenoutside of the immediateboundaries of the reserve,conducting ongoing watermonitoring and invasiveplant removal programs in

❚ see Success on 15 ❚ see Wetlands on 15

Fate of freeenterprise isimportant tothe countryTom DonohuePresident and CEO, U.S. Chamber of Commerce

When more than 400 attendees from 40states came to Washington recently forAmerica’s Small Business Summit, I told themthat the best way to protect free enterprise is toexercise it. That’s exactly what our membersand the rest of the country’s 27 million smallbusinesses do every day. Their successdepends on long hours, hard work, and thewillingness to take a risk. But it also dependson a free-market economic system that allowsindividuals to realize their full potential.

The U.S. Chamber of Commerce is workinghard to remind the American people and theirelected representatives why free markets areimportant. This is more than just a philosoph-ical debate — the free market system lifts peo-ple out of poverty, increases our standard ofliving, and provides opportunities that stretchas far as our imaginations.

For the free enterprise system to thrive, we❚ see Enterprise on 15

Page 5: Encinitas First, July 2009

ENCINITAS — The cityhas opened the recentlycompleted Encinitas FireStation No. 3 at 801 OrpheusAve. The 1970s-era EncinitasFire Station No. 3 was com-pletely demolished last yearso that it could be replacedwith modern, expandedpublic safety facilities.

The new station spans7,256 square feet, more thandouble its original size, andhas the capacity to houseextra engines and firefight-ers in the event of large-scaledisasters like flooding orwildfire.

The first floor of the sta-tion includes offices, a train-ing classroom, physical fit-ness area and three bays foremergency equipment. Inaddition to the main fireengine and one reserveengine, Station No. 3 is hometo a rescue trailer specially

suited to confined spaceemergencies. This type ofrescue equipment is notreadily found in fire depart-ments in surrounding com-munities like Del Mar,Solana Beach or RanchoSanta Fe.

The firefighters’ livingarea is upstairs, includingfour bedrooms with twobeds each, a dining area,kitchen and day room. Thestation’s design also includesa deck for outdoor livingspace. In addition to stairs,which firefighters typicallywould use to respond to anemergency, the station alsofeatures a firefighters’ pole.

“It’s an interesting build-ing,” said Encinitas FireDepartment Division ChiefScott Henry, who is the proj-ect manager. “I thinkthe uniqueness – not at all

ENCINITAS FIRST • JULY 2009 5

Encinitas Mayor Maggie Houlihan accepts a $10,000 check from members of the Encinitas Lions Club that will be ear-marked to buy and install a voice-activated, street crossing device in downtown Encinitas to assist the visually impairedand handicap to cross the street. This is the second such device funded by the Lions Club members, who hope to be ableto install one device a year until all major streets are protected. For information, contact Ron Zehr at [email protected] or(760) 753-0159. Courtesy photo

The city celebrated the grand opening of Fire Station No. 3 June 17, along with, from left,Fire Chief Mark Muir, Deputy Mayor Dan Dalager, Mayor Maggie Houlihan,Councilmember Teresa Barth, City Manager Phil Cotton and Division Chief Darrin Ward.The event included a “hose-uncoupling” (in place of a ribbon-cutting) and a traditionknown as “housing the rig” where all attendees helped push the fire engine into the station.Photo by Sharon Scott

HELPINGHANDS

The Encinitas Chamber of Commerce welcomed The Flavor Chef as a member. Chef Lance Rollhas more than 20 years experience creating healthy cuisine. He uses locally grown, organic pro-duce and free-range poultry in his creations and creates personalized menus for each of hisclients. Chef Lance says that “love is the ultimate spice” and he uses it in all of his dishes. Above,pictured at the recent ribbon cutting ceremony, are Gunnar Cunningham, Debbie Caligiuri, ChefLance Roll, Suzanna Roll, Angel Haag, David Lam, Melaini Peet and Sunshine Smith. For moreinformation of The Flavor Chef, visit www.theflavorchef.com or call (760) 685-2433.

City cheers opening of the newest fire station

Cuttingcosts buttsheads withgrowth

Celebrate summer with classic cars next monthENCINITAS — Mark

your calendar for July 16 fora celebration of summer in downtown Encinitas. The Downtown EncinitasMainStreet Association, orDEMA, will be celebratingsummer with the 11thannual Encinitas ClassicCar Cruise Nights in down-

town Encinitas — the sec-ond of four in the summerseries.

Along with classic cars,there will also be an exclu-sive electric car display, fea-turing a few of the 100 per-cent electric/zero emissionMINI Es. In July, the So CalStangs Car Club will help

host the evening. EncinitasClassic Car Nights is a greatreason to get out and takeadvantage of the extrahours of daylight andadmire the immaculatepaint jobs and glisteningengines in the classic carsalong Highway 101. It isalso an excellent reason to

enjoy a summer night outin a historic downtown with40 great restaurants andmore than 200 uniqueshops.

The event will begin at5:30 p.m. with the music ofNorth Star at EncinitasSmog Test Only Center (682S. Coast Hwy 101). Classic

cars will line the historicHighway 101 and there willalso be “best of” awardsdistributed by the eveningsponsor, Encinitas Foreign& Domestic Auto Repair.The event is open and freeto the public, every car in

❚ see Station on 14

❚ see Summer on 14

❚ see Cutting on 14

By Brian MoranIn today’s economy, if

you ask a dozen business-people for their survivaltips, you will probably get12 different responses. Atone end of the spectrum,you are advised to “hunkerdown. Cutting costs is theonly way to survive.” At theother end, it’s “damn thetorpedoes, full speedahead!” Which side is right?In most cases, a combina-tion of the two ideologiesusually works best. Hereare five rules to follow:

A solid business planis your GPS system

Do you have a businessplan in place for 2009? If so,do you reference it regular-ly, or will it sit in a filingcabinet until Decemberwhen it’s time to puttogether a plan for 2010?Many small businesses willfail this year because theydon’t have a plan to navi-gate the recession. Theymight use an axe to cutcosts when a surgical knifeis needed. A solid businessplan will tell you where tomake cuts while examiningpotential revenue-generat-ing opportunities.

In tough times, mostcompanies shift their busi-nesses into reverse. Theycut costs and abandongrowth plans. However,your next strategic decisioncould be to invest in pro-grams that will bring in rev-enue. Remember, you can-not save your way to pros-perity. Whether your prod-uct or service is B2B orB2C, other companies andcustomers are still spend-ing money. Cutting costsshould only be part of youroverall solution.

Measure everythingOnce your plan is ready,

make sure that you have theright tools to measure itseffectiveness. To cut fatwithout cutting muscle orbone, understand whatworks and what doesn’t. Areyou getting ROI from youradvertising campaign? Iseach sales territory generat-ing sufficient revenue? Willpurchasing new technologymake your business morecost efficient? Follow theadage of great tailors:“Measure twice; cut once.”

Negotiate and renegotiate deals

Today, most companiesare willing to work with youto keep you as a customer.That said, you shouldexpect your customers torenegotiate their deals withyou. Know what conces-sions you’re willing to makein advance of negotiations.

Don’t put all youreggs in one basket

I hear the same story allthe time. “We lost ourlargest customer, and it put

Page 6: Encinitas First, July 2009

ENCINITAS FIRST • JULY 20096

ENCINITAS — The sixthannual Encinitas Wine Fes-tival at Quail Botanical Gar-dens on June 6 benefited 14charities. Dick Stevens,chairman of the festivities,incorporated new ways tomake the Rotary’s signatureevent even more environ-mentally sound as guestsrose to the challenge of cre-ating zero waste. Their wine

glasses and other reusableswere placed in take-homecloth bags at the end of thenight.

The community chari-ties involved were theEncinitas Historical Society,Quail Botanical Gardens,Rancho Coastal HumaneSociety and the RefugeeNetwork. Children’s chari-ties represented were Class

ACT, the Encinitas RotaryFoundation, the AAUW’sHomeless Babies Project,Just In Time, MAEGA, SanDieguito Sports MedicineFoundation, the Children’sHeart Foundation, theRotary Educational Foun-dation, Angel Faces, theJonathan Tarr Foundationand Casa de Amparo.

Rotary supports charities

From left, Susan and Brian Spears, Regan and Eric Olsen. Courtesy photos

Encinitas Rotary PresidentKristin Gaspar shows off aproclamation received fromCouncilman James Bond inhonor of Rotary’s philanthropicefforts.

Bruce and Diane Wadman.

Leslie and Julian Duval.

BByy JJiimm BBllaassiinnggaammeePRESIDENT AND FOUNDER SMALL BUSINESS NETWORK, INC.

One of the things thatSears Roebuck is famous foris its Craftsmen tools, espe-cially its mechanical socketwrenches. Once, while buy-ing one of these, I was con-fronted with the options of“Good,” “Better,” and “Best,”a strategy for which Sears isalso famous. I was told thatthe Best model had morenotches, or teeth, inside themechanism, allowing forfiner adjustments whentightening a bolt or nut.

For the past 30 years, themarketplace has increasing-ly become like that “Best”

socket wrench; every year, itacquires more notches.Except in the marketplace,notches are called niches (Iprefer “nitch,” but some say“neesh”— tomato, tomah-to). And just as more notch-es in a mechanical wrenchallow for finer adjustments,niches create finer andmore elegant ways to servecustomers, which they like— a lot.

As niches have increasedin number, so have entre-preneurial opportunities,resulting in the most dra-matic expansion of thesmall business sector in his-tory. It’s difficult to saywhich one is the egg and

which is the chicken: Haveentrepreneurs taken advan-tage of niche opportunitiespresented to them, or havethey carved out niches whilepushing the envelope of anindustry? The answer is noteither/or, it’s both/and.Webster defines niche as “aplace or position perfectlysuited for the person orthing in it.” If ever a conceptwas “perfectly suited” forsomething, it is the nicheand a small business.Indeed, as one small busi-ness owner creates a newniche, another is creating aniche within a niche. It’s a

The wonderful world of nichestake advantage of their growth

❚ see Niches on 14

Bruce Stewart and Deborrah Henry were featured in anartist reception June 12 at the Off Track Gallery, located atthe corner of 2nd and D streets in Encinitas. Henry worksin a variety of media and authored “The Simple Art ofRibbon Design.” Stewart uses his experiences as a marinescientist in his painting. For more information, call (760)942-3636 or visit www.OffTrack.com. Courtesy photo

RECEPTIONFEATURES

ARTISTS

From left, emcee Richard Houk, Marjorie Archer ofthe Assistance League of North County andRotarian president Kristin Gaspar celebrate theturnout at the Encinitas Wine Festival on June 6.

Beth Herman and ChrisBarroso enjoy the sixth annualEncinitas Wine Festival atQuail Botanical Gardens June6. The proceeds, estimated atnearly $80,000 this year, bene-fited 14 local charities.

Bill and Melanie Silva.

6th annualEncinitas Wine

Festival benefitted14 charities.

Grace Swanson of Encinitas, artist and member of the SanDieguito Art Guild, has been rewarded with a lifetime member-ship to the guild. Swanson has been instrumental in organizingand coordinating the guild’s latest galleries in Encinitas, pro-moting the guild, researching and documenting the history ofthe guild as well as serving on the board of directors. Mostrecently Grace’s mixed media piece won the Best of Show hon-ors in June’s monthly show at the Off Track Gallery, 500 SecondSt. in Encinitas. Her piece, titled “Matilija Poppy,” was firstpainted in watercolor, then acrylic on Masa paper. More ofSwanson’s and all San Dieguito Art Guild member paintingscan be seen at the Off Track Gallery 2 in the Lumberyard inEncinitas. Call (760) 942-3636 or visit www.offtrackgallery.com.

LOCALARTIST

RECEIVESLIFETIMEHONORS

Page 7: Encinitas First, July 2009

ENCINITAS FIRST • JULY 2009 7

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ENCINITAS — TheGrauer School hosted theChamber’s Sundowner onJune 16 and members weretreated to a glimpse underthe hood of one of NorthCounty’s pre-eminent,independent, collegepreparatory schools.

The world is the class-room for Grauer students.Students and teachers createglobal, humanitarian mis-sions where they engagewith students from aroundthe world in projects frominstalling efficiency stovesacross the Altiplano inGuatamala to student musi-cians busking on the banksof the Mississippi to raisefunds for a New Orleanshomeless shelter — andthen performing before theresidents.

Nationwide, universityadmissions counselors haveembraced The GrauerSchool model. This year’s

graduating students shat-tered records in both col-lege admissions rate (87 per-cent acceptance rate amongall colleges applied to) andscholarship offers (anunheard-of $64,000 per stu-dent average). Co-curricu-lar centers in the arts,humanitarian work, sustain-able technology, fitness andhealth, expeditionary learn-ing, international education,and leadership support thestrong academic core of theschool.

The school was foundedin 1991 by Dr. Stuart Grauerto advance college prepara-tory education in the com-munity, as well as to createan education model allow-ing for far greater teacher-student collaboration. Theschool has grown each yearand it’s current $9 millioncoastal campus accommo-dates 150 students and 32teachers.

The GrauerSchool hostsJuly Sundowner

From left, Stacy Adams, Bill Harman, Grauer School Head of Development, with John and Debbie Conover, Grauer Schoolparents and chamber members. Courtesy photos

John Reinhardt and Dennis Smith.From left, Vanessa Keller of Comerica, Jenna Yost of ADPand Alexandra Zuniga of Comerica.From left, Stuart Grauer, Edgar Engert and David Meyer.

Page 8: Encinitas First, July 2009

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Page 9: Encinitas First, July 2009

ENCINITAS FIRST • JULY 2009 9

character traits like caring,trustworthiness andresponsibility in the class-room through the experi-ence.

The recipients of thestudent awards were not only academicallyadvanced, but showedleadership and collabora-tion skills. Several were rec-ognized for their service toothers. Megan Black of St.John the Evangelist wasamong those honored forher volunteer efforts. Shehas led efforts to supportSan Diego Kid’s News Day,Red Ribbon Week and vari-ous fundraisers that havenetted more than $2,000for children in need.

The Grauer School

chose eighth-graderStewart Wirick as the recip-ient of Student of the yearin his age division. Wirick’simpressive achievementsreflect his well-roundedinterests and personality.

His school year includedwinning the GrauerSchool’s Spelling Bee, theSweepstakes Award at theSan Diego County ScienceFair and taking home firstplace at the California

Science Fair. While Wirickis a strong student with twohonors classes in hisschedule, he is also a tal-ented musician, naturaloutdoorsman and ahumanitarian.

Teachers of the Year from every school in Encinitas, public and private, honored at the Encinitas Chamber of Commerce Salute to Education include, from left, Arlene Skoor of La CostaHeights Elementary, Wendi Bremermann of Encinitas Country Day, Carrie Tograzinni of Ocean Knoll Elementary, Lance Gomez of Capri Elementary, Kristen Edwards of RanchoEncinitas Academy, Doug Rierdan of Park Dale Lane Elementary, Pauline Benson of El Camino Creek Elementary, Deborah Sauer of Mission Estancia Elementary, Sue Liesgang of PaulEcke Central, Jessy Smith of Olivenhain Pioneer Elementary, Jacqueline Powers of Diegueno Middle School, Tricia Shemwell of The Grauer School, Susan Lesan of Oak Crest MiddleSchool, Michael Santos of San Dieguito Academy and Emily Clark of Sunset High School. Not shown are Liz Kuttler of Flora Vista and Jerry Trust of La Costa Canyon High School. Photoby Daniel Knighton

Students honored as Student of the Year included (not in order pictured) Dana Palmer of Capri Elementary, Nathan Cheng of El Camino Creek Elementary, Madelyn Payne of FloraVista, Chelsea Churchill of Mission Estancia, Cynthia Galindo of Ocean Knoll, Matt Conger of Olivenhain Pioneer, Andre Sanavi of Park Dale Lane Elementary, Lisa MacPhee of PaulEcke Central, Zach Brown of La Costa Heights, Kevin Hornbeak of Ada Harris, Olivia Ramzi of Rancho Encinitas, Megan Black of St. John the Evangelist, Stewart Wirick of The GrauerSchool, Christopher Emmanuel Hyndman of Encinitas Country Day, Brigitte Williamson of Diegueno Middle School and Alec Smith of Oak Crest Middle School. Photo by Daniel Knighton

Grauer School Teacher of the Year Trisha Shemwell receivesa plaque and congratulations from school founder StuartGrauer. Photo by Daniel Knighton

Teacher recipients included:Lance Gomez — Capri Elementary

Pauline Benson — El Camino Creek ElementaryLiz Kuttler — Flora Vista Elementary

Deborah Sauer — Mission Estancia ElementaryJessy Smith — Olivenhain Pioneer ElementaryDoug Rierdan — Park Dale Lane Elementary

Sue Liesgang — Paul Ecke CentralArlene Skoor — La Costa Heights Elementary

Tricia Shemwell — The Grauer SchoolKristen Edwards — Rancho Encinitas AcademyWendi Bremermann — Encinitas Country DayJacqueline Powers — Diegueno Middle School

Susan Lesan — Oak Crest Middle SchoolMichael Santos — San Dieguito Academy

Emily Clark — Sunset High SchoolJerry Trust — La Costa Canyon High School

Student recipients included:Dana Palmer — Capri Elementary

Nathan Cheng — El Camino Creek ElementaryMadelyn Payne — Flora Vista

Chelsea Churchill — Mission EstanciaCynthia Galindo — Ocean Knoll

Matt Conger — Olivenhain PioneerAndre Sanavi — Park Dale Lane Elementary

Lisa MacPhee — Paul Ecke CentralZach Brown — La Costa Heights

Kevin Hornbeak — Ada HarrisOlivia Ramzi — Rancho Encinitas

Megan Black — St. John the EvangelistStewart Wirick — The Grauer School

Christopher Emmanuel Hyndman — Encinitas Country DayBrigitte Williamson — Diegueno Middle School

Alec Smith — Oak Crest Middle School

And the winners are …Teacherscontinued from 1

Page 10: Encinitas First, July 2009

ENCINITAS FIRST • JULY 200910

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DEMA Executive Director Dody Tucker and CaliforniaCommunity Bank Manager Don Taylor.

From left, Mayor Maggie Houlihan, DEMA program assistant CarrisRhodes and Liz Taylor.

From left, Mark Porter, Brad Dow of Furgerson’s Garage, California Community Bank Customer Service Manager JeanMalinski and Queen Eileen. Courtesy photos

Dimeff Law Offices attorney Suzanne Cowan Dimeff andCatherine Shore, director of finance and thrift stores at theCommunity Resource Center.

Blake Baxter Jr. with his father Blake Baxter Sr. of MainstreetTax and Financial Group.

DEMAmixes it up

The Downtown EncinitasMainStreet Association held its

quarterly mixer at CaliforniaCommunity Bank in the

Lumberyard on June 23 incelebration of the bank’s

one-year anniversary.

Page 11: Encinitas First, July 2009

ENCINITAS FIRST • JULY 2009 11

ENCINITAS — The ideaof a shuttle bus to take res-idents and tourists to pop-ular destinations along thecoast from Leucadia toCardiff-by-the-Sea becamea reality as the CoastCruiser made its inauguralrun June 6.

Owners of WhereverShuttle will operate theCoast Cruiser each week-end from 11 a.m. to 9 p.m.until Labor Day.

Bruno Mora and RyanWilcox, owners of the shut-tle, said the vehicle oper-ates on bio-fuel. “We pickup used vegetable oil fromrestaurants in the area anduse it as fuel,” Mora said.Onlookers got a firsthandview of the thick, yellowishgrease as the two pouredthe liquid into a filter toseparate the food particlesduring Environmental Dayat Cottonwood Creek onJune 7.

“I can’t believe my left-over food is going to gooduse,” local resident JeffreySimmons said.

A committee com-prised of local residentsmet weekly to hammer outthe details of the programfor more than a year and ahalf.

The shuttle will make11 stops along the 7-mileroute including pickup anddrop-off service fromrestaurant row in Cardiff-by-the-Sea to AvocadoStreet in Leucadia.

Peder Norby, the city’sHighway 101 coordinator,said the Leucadia 101MainStreet Associationwas primarily responsiblefor seeking grants andadministering the pilot

project. To date, he saidgrants and sponsorshipsreceived had covered themajority of the necessaryfunds.

The cost of operatingthe shuttle service for 10hours per day during 12weekends in the summercame to $25,000. Norbysaid the project could

potentially pay for up to 90percent of the operatingcosts through grants,sponsorships and fares.The cost of one ride is $1.Weekend passes are alsoavailable at $5.

City Council commit-ted $10,000 while CountySupervisor Pam Slater-Price contributed $5,000 to

the project.North County Transit

District operates a bus thatpasses through the cityonce every half-hour whileapproximately 18,000 vehi-cles drive along the coastalcorridor each day, mostcarrying only a singlemotorist according toNorby.

Eco-bus makes its debut runduring environmental weekend

ENCINITAS — Encini-tas Sunday Concerts by theSea will take place Sundaysfrom 3 to 5 p.m. July 5 toAug. 16 at Moonlight StateBeach, at 4th and B streets.

The 2009 SummerConcert Schedule is July 5,The Credentialed; July 19,Stripes and Lines; Aug. 2,The Surf Kings; and Aug.16, The Devastators.

Bring your lawn chairand your friends down toMoonlight Beach and kickback with your feet in the

sand while listening tosome of the best musicSouthern California has tooffer. Don’t miss out on ourawesome mix of music.

For more informationregarding the SummerSunday Concert Series,visit www.EncinitaRecReg.com or call the Parksand Recreation Depart-ment at (760) 633-2740.Smoking, alcohol, glassand dogs are prohibited atMoonlight Beach.

Summer concert seriesset at Moonlight

G . Kenneth Gross,President/CEOWEALTH MANAGEMENT ASSOCIATES, INC.

Over the past 18months, the markets havee x p e r i -enced at r e m e n -d o u samount ofdownsidevolatility.For mostinvestors,this volatil-ity hasmeant thevalue of their retirementportfolio has dramaticallydecreased. The questionsnow seem to be “Should Igo back into the market?”and then “How should Iinvest?” and “Where shouldI invest?”

If these questions soundfamiliar, you are not alone.Many investors in the Unit-ed States and around theworld are asking the samequestion. Especially sincethey have lost anywherefrom 30 to 50 percent oftheir portfolio as the mar-

kets have essentially erasedall of the gains since 1999.

Part of the answer is thathistory shows us it makesmore sense to be in themarket than out of themarket. In fact, most of thegain that an investor couldhave received over a 10-year period came frombetween 10 to 20 of thebest trading days duringthat time in the market.Unless you had a crystalball or were really lucky atidentifying these specificdays, you must have been

in the market to haveachieved the gain. In otherwords, if you were notinvested, then you general-ly would not have seen thereturns (growth). Accordingto an SBA study, missing the10 best days between Dec.31, 1996, and Dec. 29, 2006,would have cost you the dif-ference between an averageannual total return of 8.42percent and 3.41 percent.This means your totalreturn would be 60 percent

Thinking about gettingback into the market?

ENCINITAS — TheEncinitas Visitor Center isopen for business as trafficincreases during the sum-mer months. Just as thedoors opened one recentmorning, longtime employ-ee Pat Reinhardt was busyinforming a new arrivalabout all of the sights andevents in the city.

Located in the Chamberof Commerce office on 859Second Street, the centersevers as an informationclearinghouse.

From the new naturecenter at the San ElijoLagoon Ecological Reserveto surf lessons at one of themany professional schoolsin town to historic exhibitsat the Encinitas HistoricalSociety’s schoolhouse andthe San Dieguito HeritageMuseum, the Visitor Centerstaff is knowledgeableabout the many facets thatmake up the city.

Calls are fielded hourlyfrom tourists planning tripsto Encinitas. The staff helpsguide prospective visitorsthrough the maze ofaccommodations, attrac-tions, restaurants, shopsand beaches in order toplan a successful excursion.

With the addition of thecity’s bio-fueled shuttle, thestaff can give visitors addi-tional transportationoptions for shopping andbeach trips.

The visitor center staffalso assists newcomers tothe area. People who havejust moved to the city willfind helpful informationincluding maps. Even long-time residents could learn athing or two from the myri-ad of resources at the center.

The center is openTuesday through Fridayfrom 10 a.m. to 4 p.m. andSaturday from 10 a.m. to 2p.m.

Visitor Center extendshours for summer

FOR MORE INFO VISIT: WWW.ENCINITASRECREG.COM OR CALL 760-2740

Presented by the City of Encinitas

in cooperation with

No smoking, alcohol or dogs are allowed at Moonlight Beach THE COAST NEWSsponsored by

Ryan Wilcox, left, helps Bruno Mora drain the bio-fuel used to operate new Encinitas CoastCruiser. Several area restaurants contribute used vegetable oil to the effort. The shuttle busis a pilot project that runs on the weekends throughout the summer months until LaborDay. Riders can pay a fee to ride along Highway 101 from Leucadia to Cardiff.

Longtime Visitor Centeremployee Pat Reinhardtfields one of the many callsthat come in daily request-ing information aboutEncinitas. Courtesy photo

G. KENNETHGROSS

❚ see Market on 14

Send usyour news

Encinitas Firstwelcomes your news.

Please send yourpictures, event listingsand business news [email protected] to be considered

for publication.

The Cardiff 101 Chamber of Commerce celebrated its new andimproved storefront grand opening at 124 Aberdeen Drive onJune 23. Front row from left, Betty Steele, Trish Stidham, LindaLee, Councilman Dan Dalager, Brenda Dizon, CouncilwomanTeresa Barth, Mayor Maggie Houlihan, Debbie Mitchell, TessRadmill and Danny Salzhandler. Back row from left, BarbaraCobb, Peder Norby, Brad Maassen and Mark Olson. Courtesyphoto

Page 12: Encinitas First, July 2009

ENCINITAS FIRST • JULY 200912

Encinitas sets its 15thannual Oktoberfest event

ENCINITAS — The high-light of each autumn is theEncinitas HeritageOktoberfest, held along sixfull city blocks alongMountain Vista Road at ElCamino Real, with hun-dreds of craft booths, aGerman picnic barbecue,Bavarian bands, dancersand a sweepstakes drawingfor a trip to Germany. Theevent includes 200 vendersand attracts more than30,000 people each year.

The Encinitas HeritageOktoberfest brings together

community and heritage,and will focus on vendorswith handcrafted, originalproducts, as well as prod-ucts that flow with thisSouthern California seasidecommunity.

A fun-filled day for thewhole family, the 15thannual Oktoberfest will beheld from 10 a.m. to 6 p.m.Sept. 20 offering sevenhours of nonstop entertain-ment.

Enjoy traditionalGerman dancers andbands, authentic German

foods including bratwurst,sauerkraut, German potatosalad, strudel and more!There will also be tons ofnot-so-authentic cuisinesavailable including icecream, burgers, barbecue,Mexican, and even Chinesefood. For the adults, therewill also be a beer garden tocelebrate the festivities.

For information orquestions about the eventor how to become a vendor,call (760) 753-6041 or [email protected].

New UPS Store set to holdopen house celebration

Quail Children’s Gardenopens with great success

ENCINITAS — The UPSStore, located at 132 N ElCamino Real, will host itsgrand opening celebrationJuly 25 from noon until 4p.m. Among the activitiesplanned for the day are livemusic provided bySpareTime, a local band,food, prizes, drawings, dis-counts and new products.

“As a one-stop shop forshipping, postal, docu-ment and business servic-es, we look forward to serv-ing the Encinitas commu-nity,” The UPS Store ownerRon Carlon said.

The UPS Store offersdomestic and internation-al shipping; full-servicepacking; digital printing;black-and-white and colorduplications; documentfinishing (binding, lami-

nating, etc.); notary; print-ing services (businesscards, letterhead, rubberstamps, etc.); custom crat-ing and shipping for largeitems (e.g., grandfatherclocks, motorcycles); mail-box and postal services;office and packaging sup-plies; and the new ON-LINE Printing solution.

“We are in the businessof saving people time, andwith shipping prices directfrom UPS, we can savethem money as well,”Carlton said. “At The UPSStore, we’re committed toproviding convenient busi-ness solutions with per-sonalized customer serv-ice.”

In addition to beingnamed No. 1 in the postaland business services cate-

gory for the 19th consecu-tive year by Entrepreneurmagazine as part of their“Franchise 500” ranking,The UPS Store networkalso received City BusinessJournals’ American BrandExcellence Award in theretail category for the pasttwo years.

More than 250 busi-nesses were rated on fac-tors such as: being easy todo business with; industryleaders; forward thinking;growing companies;ethics; growing popularity;and offering a good pricefor what you get in return.

The UPS Store’s hoursof operation are 8 a.m. to 7p.m. Monday throughFriday and 9 a.m. to 5 p.m.Saturday. They are closedon Sunday.

ENCINITAS — QuailBotanical Gardens celebrat-ed the grand opening of thenew Hamilton Children’sGarden on June 13 to thesounds of laughter and chil-dren playing. Heaps of dirtwere transformed into athriving children’s gardenthanks in large part to a fewlow-profile donors accordingto officials at the gardens.

The one-acre site alongQuail Gardens Drive justnorth of the main gardens oncity-leased property is thelargest children’s garden onthe West Coast.

In an effort to expand theexisting Seeds of Wonderchildren’s garden, the newarea provides an environ-ment for children and fami-lies to explore the naturalworld. One of the mostunique features is a one-of-a-kind climbable tree house.Rising 20 feet from theground, the tree house incor-porates manmade and livingmaterials.

“A lot of kids have nevereven climbed a tree before,”Sherry Dotson said. TheEncinitas resident frequentsthe gardens with her twoyoung children. “I’m gladthere is a place like this toescape and just be a kid.”

Samuel Burger, 3, wasdrawn to the water featuresat the river zone as hewatched a stick float by.“We’ve been here for an hourand he’s been fixated on thisspot the whole time,” said his

mother Sara. Other activitiesinclude planting seeds, mak-ing walls out of dirt, playingan 18-foot-long bambooxylophone and climbing therope ladder to the treehouseplatforms.

“I’m so thrilled this placeis literally in our backyard,”said Devon Walters, who livesjust blocks away. “I’m surewe’re going to be regulars.”

Set on 36 acres off ofEncinitas Boulevard, thegardens’ mission is toinspire people of all ages toconnect with plants andnature. By combining avariety of gardens withmore than 3,500 plants,trails and native habitat, itprovides an oasis of peaceand tranquility within agrowing city.

Anh Le helps her 14-month old son Kaspar Hitchman playthe xylophone at the new Hamilton Children’s Garden atQuail Botanical Garden on June 13. Courtesy photo

Dennis Smith, Melaini Peet,Alexandra Zuniga, Zack Spencer,Carla Funk, Jeff Bibler andSunshine Smith gathered recent-ly to celebrate the ribbon cuttingfor Funk’s summer ceramics ArtCamp for kids. They were joinedby campers Hannah Williams,Max Bellier-Igasaki, Christina

Bortnick, Brij Sahney, Emily Graham, Julia Wolf, Grace Paxton, Kira Nolan, SamanthaBellier-Igasaki, Kirsten Mueller and Dane Mueller. The camp, for kids ages 5 to 15,began in mid-June and will run in conjunction with adult clay workshops heldTuesdays from 3:30 p.m. to 6:30 p.m. The camp boasts many returning students, andmore challenging projects are available geared toward the more advanced artists. “Mygoal has always been to make this an artistically enriching environment for my stu-dents to safely express themselves through art materials; and to help advance themtowards their goals,” Funk said. For more information about Art Camp for kids oradult clay workshops, call (760) 943-6313 or visit www.arttilesbycarla.com.

Page 13: Encinitas First, July 2009

ENCINITAS FIRST • JULY 2009 13

that we can all enjoy as afamily,” Walker said.

Along with classic cars,this year’s events will havean exclusive electric car dis-play, featuring some of the100 percent electric/zeroemission MINI E cars.

North Star provided thenight’s entertainment aspassersby stopped to listento the live music.

“The music adds somespunk to the car show,”said Oceanside residentGlenn Stuart, who attendsmultiple car shows around

the county each year. “Istart reminiscing when Isee the street full of cars Idrove as a kid.”

Lisa Lerandreau ofOceanside displayed her2007 Corvette for the sec-ond year in a row. “I likeAmerican muscle cars,” shesaid with her dog Tediperched in the passenger’sseat.

Carol Elsasser, whosehusband, Warren, is presi-dent of the car club said thecouple has owned fiveCorvettes. “His favorite isthe 2007 atomic orange,”she said pointing to a sleekride parked in the lot.

Classic Car CruiseNights is part of a nationalcelebration of classic carsthat is tailored to localtastes. Several downtownarea merchants stay openlate to take advantage of theincreased foot traffic. “I likethe location,” Shelly Bensonsaid. “We can shop aroundand have dinner and evenwalk to the beach whenwe’re done looking at all thecars,” she said.

Classic Car Cruise Nightswill take place on the thirdThursday of each monththrough September with adifferent host car club andsponsoring local business.

Lisa Lerandreau and her faithful companion Tedi showed off her2007 Corvette at the Classic Car Cruise Nights annual summer eventJune 18. This is the Oceanside residents’ second year participating.

Elvis accompanied this 1962 Corvette to the annual Classic Car Cruiser night June 18. Owner J.D. Duncan ofCarlsbad proudly displayed the unique vehicle — one of only 14,500 ever made — along Highway 101 in downtown.

Classiccontinued from 1

Chevy still reigned supreme at the first installment of the Classic Car Cruise Nights. This1956 classic was one of hundreds of cars showcased along Highway 101 in downtown aspart of the annual summer ritual.

Page 14: Encinitas First, July 2009

ENCINITAS FIRST • JULY 200914

Zazzaro at (760) 438-0554.For Sons of ItalyMembership call Sadie at(858) 537-9878. Visitwww.sonsofitalysandiego.com

July 13Encinitas School of

Music will offer a camp forkids interested in vocal pro-duction and performancefrom 12:30 to 2:30 p.m. July13 through July 17,Encinitas School of Music,775 Orpheus Ave.,

Encinitas. Voice instructorRon Ebel will work with thestudents on vocal tech-nique, song interpretationand staging. Call Ebel at(760) 757-3096 or visitvwww.Ronebell.com.

July 13Coast Kids Theatre will

conduct a summer work-shop from 9 a.m. to noonJuly 13 through July 25,Bethlehem LutheranChurch, 925 Balour Drive,Encinitas. The workshopswill focus on audition tech-niques, voice, dance,improvisation and

acting.For details, [email protected].

July 18“Patrons of the Prado,”

the annual gala and auctionfundraiser, is set for July 18.The black-tie gal will benefitSan Diego Junio Theatre,the San Diego Museum ofNatural History and theTimken Museum of Art. Thetheme of the event is“Inrique on the OrientExpress” and it will be head-lined by Grammy Award-winning singer Steve Tyrellfrom the Café Carlyle inNew York. Jeffrey Strauss of

Pamplemousse will offer hisculinary genius.

Send donations andresponses to Patrons of thePrado Auction, 501 W.Broadway, Suite A-239, SanDiego, CA, 92101. Call (800) 910-6516 or e-mail [email protected] fordetails.

July 16Encinitas Classic Car

Nights continue July 16from 5:30 to 7:30 p.m. indowntown Encinitas. Theevent is sponsored by theDowntown Encinitas Main

Street Association.

Save the dateThe 30th Anniversary

Community Resource Galawill be held from 6 to 10p.m. Sept. 26 at the Del MarFairgrounds Mission Tower.The event will include din-ner, a program and an auc-tion. Black-tie optional.RSVP at www.crncc.org orcall (760) 230-6305. There isan early bird special ontickets for $150 throughAug. 31. Tables of 10 are$1,500, individual ticketsare $175.

Calendarcontinued from 3

cookie-cutter square –speaks to the character of ourcity.”

In place since construc-tion started and for everydayuse going forward at FireStation No. 3, sustainable sys-tems include erosion controlmeasures, storm water man-agement, low water use land-scaping, and highly efficientirrigation and water heaters.The station features storageand collection areas for recy-

clables. Energy efficiency alsois evident in the lighting uti-lized at the station, includinguse of LED exit signs, com-pact fluorescent lighting fix-tures and occupancy sensors,which automatically turn outlights in rooms when theyaren’t in use.

Architecturally, the sta-tion utilized recycled build-ing materials and use ofregional materials, includingthe masonry block. Lowemitting/low VOC materials,finishes and coatings wereused for the building’s floor-

ing, paints and sealants.The windows are tinted,

dual glazed and operable formaximizing natural coastalbreezes. This also reduces theair conditioning and heatingloads for the facility. InstalledA/C and heating equipmentis very efficient and sustain-able, with an energy efficien-cy ratio of 13. The refrigerant,R-22, has an OzoneDepletion Potential of lessthan 4 percent and the gasfurnace has an efficiencyabove 92 percent with verylow emissions. All of this

meets and exceeds the California EnergyCommission standards. Andmuch of the fire station’sequipment prior to demoli-tion has been refurbished forreuse today in the kitchenand laundry area.

Like Fire Station No. 3,Encinitas Fire Stations No. 1and No. 2 will be replaced in amulti-phased design andconstruction schedulestretched out over the nextseveral years.

“We will have four sta-tions less than 10 years old,

and four out of all five ofEncinitas’ fire station areDomusstudio designed,”said Chief Henry of theEncinitas Fire Department.

Fire Station No. 2, inCardiff is currently in theplanning process. Designscall for a new 6,330-square-foot facility to be built by2010 on a bigger site just eastof the existing fire station offof Birmingham Drive, west ofInterstate 5. Holtan notedthat design of downtownEncinitas Fire Station No. 1 isalso under way.

Stationcontinued from 5

at electronic retailers (-0.5percent), furniture stores (-0.4 percent), and nonstoreretailers (-0.4 percent).Core sales, or sales exclud-ing the auto and gasolinereceipts, increased 0.5 per-cent. On a year-to-yearbasis, top-line retail salesdecreased 9.5 percent,while core sales were down

7.2 percent compared toMay 2008. May’s reportconfirms the prediction ofa slow thaw in consumerspending as the recoverybegins to take hold.Consumers have alteredtheir buying habits and arebuying less on credit. Whengrowth fully returns, it willremain weak as belea-guered consumers savecash and stay away fromcredit purchases because

of continued economicuncertainty.

International tradeAccording to the Bureau

of Economic Analysis, theU.S. trade deficit in goodsand services widened to$29.1 billion in April, fol-lowing a widening to $28.5billion in March. Exportsdeclined 2.3 percent to$121.1 billion in April.Imports fell for an eighth

straight month, dropping1.4 percent to $150.3 bil-lion. Petroleum importsrose 3.1 percent to $15.0billion as oil prices beganto increase. With condi-tions bottoming out, tradeshould remain relativelyflat until a recovery takesshape.

Weekly jobless claimsFor the week ending

June 6, weekly jobless

claims fell by 24,000 fromthe previous week to601,000. Four of the past sixweeks have posteddeclines, a sign that thelabor market is beginningto bottom out. While thisprovides some hope thatthe worst of the layoffs maybe behind us, it will be along way to a recovery.Firms will likely delay hir-ing even after a recovery isunder way.

Downturncontinued from 3

less than if you had beeninvested during that time.The bottom line is that yourpotential total return gener-ally depends on time in themarket, not timing the mar-ket.

The other part of theanswer depends on yourspecific situation in life andhow long you need yourinvestments to provideincome. For example, if youare around age 65 andalready retired, then you aremost likely concerned withkeeping what you have, get-ting enough income andhopefully gaining some

ground on the loss that youhave experienced. On theother hand, if you are age 55and preparing to retire, thenyou may have another 10years to experience thepotential growth of yourinvestments which couldmean that your retirementportfolio grows larger to pro-vide more income down theroad. If you are one of theBaby Boomers (those bornbetween 1946 to 1964), youmost likely fit somewhere inthe middle of this age cate-gory and the limited timehorizon you may have iscritical to your potentialfuture success. If that is thecase, the best thing you cando is to quickly conduct a

“financial fitness” checkup.You must determine whatyour investments need to dofor you over the next 15 to 20years and beyond.

Armed with this knowl-edge, the question nowbecomes how can you cre-ate a portfolio that allowsyou to sleep at night know-ing that enough of yourinvestments will be therewhen you need them.

In addition, with all ofthe commentary, statisticsand volume of news outthere, the task of determin-ing where to be and how tobe invested becomes daunt-ing and often overwhelm-ing. Combined with the lackof time to conduct proper

research to make the rightmove, most people do notmake good decisions oreven worse, they leave thedecision up to someonewho has no business help-ing them in the first place.This is why it is absolutelycritical to find someone whocan really help by educating,presenting options andactively managing yourretirement portfolio. Weeducate investors and helpmanage their investmentsevery day.

If you are thinking aboutgetting back into the market,need help deciding or wouldlike free, no obligation“Financial Fitness” checkup,please e-mail me at ken-

[email protected] call my office and speakto Esther to schedule anappointment at (760) 487-1582, ext. 108.

G. Kenneth Gross,President/CEO of WealthManagement Associates,Inc, is a licensed and sea-soned financial professionalwith 20 years of experience.

He is also a registeredrepresentative with FINRAand financial advisor with Securities America.Securities offered throughSecurities America, Inc. Aregistered Broker-Dealer.Member FINRA/SIPC.Securities America, Inc. isnot affiliated with WealthManagement Associates.

Marketcontinued from 11

your wishes if you becomeincapacitated.

Bypass trustIf you’re married, you

can leave an unlimitedamount of assets to yourspouse, free of estate taxesand without using up any ofyour estate tax credit.

But if your spouse thendies with an estate worthmore than the federalestate tax exemption — $2million in 2007 — his or herestate would be subject tothe estate tax.

Unfortunately, your

original estate tax creditwas unused and, in effect,wasted.

Basically, a bypass trustallows both spouses’ estatetax exemptions to be pre-served, to the benefit of thesurviving spouse and, ulti-mately, the children.

Special needs trustIf you have a family

member with a disability,you might want to thinkabout a special needs trust.

People with mental orphysical disabilities canhold an unlimited amountof assets in a special needstrust (sometimes called asupplemental aneeds trust)

without having the assetscount against eligibility forcertain governmental ben-efits, such as supplementalsecurity income (SSI),Medicaid, vocational reha-bilitation and subsidizedhousing.

QTIP trustIf you’re married for a

second time, but want tomake sure your childrenfrom your first marriage areprotected, you may want tothink about a QTIP, or quali-fied terminable interestproperty) trust.

A QTIP trust enablesyou, as grantor, to providefor your surviving spouse

and also maintain control ofhow the trust’s assets are dis-tributed once he or she alsodies.

Of course, trusts are com-plex instruments, so youshould work with an attor-ney, in addition to a taxadviser to make sure you areusing the right type of trust

and then consider a financialprofessional for funding itwith the appropriate vehi-cles.

By using trusts wisely,you can leave a legacy thatbenefits everyone.

David Lam is a financialadvisor with Edward JonesInvestments

Trustcontinued from 3

beautiful thing.Rebecca Boenigk is the

president of NeutralPosture, Inc., a Texas smallbusiness she foundedwith her mother 20 yearsago. Rebecca and 75employees manufacturereally comfortable andergonomically correctoffice chairs. She told methat her business is doing“just fine in 2009” becauseit fills a niche, instead oftrying to be all things to allpeople.

In the future, therewon’t be more mass mar-keting, mass media, ormass distribution. Butthere will be more niches— lots of new niches.

Don’t worry, “mass”business models aren’tgoing away anytime soon.But they won’t grow likeniches. And that’s goodnews for small businessand the future of 21st cen-tury entrepreneurship.

More niches mean ahealthier small businesssector, which I happen tobelieve is also good for theworld.

Write this on a rock —Most small businesses willfind success in the futureby creating and servingniches.

Jim Blasingame is cre-ator and host of The SmallBusiness Advocate® Show.

Nichescontinued from 6

us out of business.” In anyeconomy, it’s a bad busi-ness decision to have oneclient generate more than25 percent to 30 percent ofyour total sales. Can yourbusiness survive if yourbiggest customer walkedout the door tomorrow? Ifnot, look to increase busi-ness from other existingclients and bring in newaccounts. At the same time,do everything possible tomake sure your No. 1 clientis happy with your service.Don’t get blindsided!

Have a contingency planLife rarely goes accord-

ing to plan; neither doesbusiness. If your largestcustomer walks outtomorrow, what is yourbackup plan? If your creditline gets unexpectedly cut,do you have a plan B? Ifyour top salespersonjumps ship, do you have asuccession plan?

Whether you’re goingin reverse, moving straightahead, or taking a com-pletely different route,your navigational skills willdetermine your chances ofsurvival and success in2009. Have a solid plan inplace, be confident in yourabilities, and don’t take“no” for an answer.

Carpe Diem!

Brian Moran is presidentof Paramus, New Jersey-based Moran MediaGroup, a publisher of rel-evant information forsmall business owners.Moran is a member of theU.S. Chamber’s SmallBusiness Council.

Cuttingcontinued from 5

attendance is eligible andthere is no cost for dis-playing or viewing thecars. The event will lastuntil 7:30 p.m.

Come early for thebest parking spotsbecause parking is limit-ed, and dine at one of the

many fantastic restau-rants in downtownEncinitas before the event“shifts into fifth gear.”

Summercontinued from 5

Page 15: Encinitas First, July 2009

ENCINITAS FIRST • JULY 2009 15

need low taxes, limited gov-ernment, and reasonableregulations. From healthcare to energy, there are pos-itive free-market solutionsthat will help grow our econ-omy and create jobs withoutbusting the budget. We canensure that more Americanshave access to health care bypermitting small businessesto collaboratively purchaseinsurance for their employ-ees. We can ensure a cleanenergy future by investing innew technologies andrenewable fuels. We canensure that our childrenreceive an education thatprepares them for 21st cen-tury careers by encouraginginnovation in our schools.

The list goes on and on.But that’s not what we’re

seeing in Washington.Policymakers are, instead,offering proposals to expandthe government’s role andinfluence over private eco-nomic activity in unprece-dented ways. This is thewrong approach. We shouldbe crafting solutions that

unlock innovation, opportu-nity, and entrepreneurialism,not shackling businesseswith expensive rules andmandates.

Now, more than ever, thebusiness community andother supporters of freeenterprise must make thecase to their elected officials,their colleagues, and their

communities for the value ofour free enterprise system.

Every day, the Chamberfights for an agenda toempower America’s entre-preneurs and small busi-nesses. But we could useyour help. We invite you tofollow the lead of the smallbusiness owners who visitedtheir elected officials during

America’s Small BusinessSummit. If every small busi-ness owner in Americawould write a letter, place aphone call, or visit theirelected officials — to under-score the importance of freeenterprise, individual initia-tive, and personal responsi-bility — it would have a hugeimpact.

Enterprisecontinued from 4

sustainable lifetime exer-cise for everyone.

I would like to thank thecore group of volunteerswithout whose help thisevent would not be possi-ble. Sandy Shapiro, LorriGreene, Karen Svet, AnneJulian, Nick Christoph,Jaime DiDio-Aoyama, MarkLathrop, Anna Hoff, BettySteele, Brenda Dizon,Rodney McCoubrey, KirkFagergren, Parks andRecreation and DEMAstaffs, and many otherswere integral to making thisevent something thatEncinitas can be proud of.Thank you to sponsorssuch as EDCO and DudekEngineering for their ongo-ing support these pastthree years. And, thank youto the city of Encinitas —those in City Hall as well asthose in the streets, on thebeaches and around thelagoons. And, thank youand congratulations to thestaff at DEMA for their sec-ond annual CottonwoodCreek Film Festival to fillout the weekend.

The day was filled withwonderful activities andoccasions: The EncinitasUrban Bike Ride led cycliststhrough the city to theevent. The Encinitasbiodiesel-powered CoastCruiser made its debut. Theresults of the Encinitas LowCarbon Diet Challengewere presented (one guesswho won — the EncinitasEnvironmental AdvisoryCommission!). Great alter-native fuel vehicles were ondisplay from the modestelectric scooter to thebrand new Mini E all-elec-tric Mini Cooper to thehair-raising all-electricspeed demon Tesla. Poetsfrom the EncinitasEnvironment Day poetrycontest read their environ-mentally themed (“Handlewith Care”) poems, andlocal musicians playedthroughout the day. Theday culminated in theawarding of this year’sgrand prize of an Electrabicycle (donated by ElCamino Bike Shop) forthose who walked or rodetheir bikes to the event.Congratulations to winnerDana Pearce of Encinitas.

If you would like to helpor support EncinitasEnvironment Day 2010,check us out atwww.EEDay.org. Here’slooking forward to a greatyear and a great EncinitasEnvironment Day in 2010!Thank you.

Successcontinued from 4

the immediate boundariesof the reserve, conductingongoing water monitoringand invasive plant removalprograms in the 210 squaremile Carlsbad HydrologicUnit.

A lot has already beenaccomplished in the pro-tection and enhancement

of the lagoon, but a lotremains to be done. Thefuture health of this pre-cious place lies in the handsof its neighbors. As a com-munity member, you canvolunteer your time as adocent or during a volun-teer work party, and youcan contribute cruciallyimportant resources byjoining the membership-based conservancy. Only

together with the commu-nity can we provide thesolutions necessary toensure the fascinatingdiversity of the lagoon andits preservation for the

enjoyment of future gener-ations. We invite you to be apart of that solution.

For more information,please call (760) 436-3944or visit www.SanElijo.org.

Wetlandscontinued from 4

Got a businessnews tip?

E-mail info to:[email protected]

CARMANFOR REAL-FOR NOWSat., July 25 • 6:30pm

777 Santa Fe Dr., Encinitas, CA 92024760-753-2097 www.carman.org

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Visit them both todayat our

ENCINITASRegional Banking Center

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Encinitas Regional Banking Center781 Garden View Court, Ste. 100

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Page 16: Encinitas First, July 2009

ENCINITAS FIRST • JULY 200916

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