END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-1 Real World Cases Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-2 Real World Cases Learning Objectives 1.Identify the changes taking place in the form and use of decision support in business. 2.Identify the role and reporting alternatives of management information systems. 3.Describe how online analytical processing can meet key information needs of managers. 4.Explain the decision support system concept and how it differs from traditional management information systems.

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-3 Real World Cases Learning Objectives 5.Explain how the following information systems can support the information needs of executives, managers, and business professionals: a)Executive information systems b)Enterprise information portals c)Enterprise management systems 6.Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business. 7.Give examples of several ways expert systems can be used in business decision-making situations.

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-4 Real World Cases Decision Support in Business Diverse Information and Decision Making Needs Varied MIS, DSS, and Other Information Systems Real World Case 1- Ben & Jerrys and GE PlasticsReal World Case 1- Ben & Jerrys and GE Plastics Click to go to Case 1

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-5 Real World Cases Information Requirements of Decision Makers Operational Management Operating Management & Self-Directed Teams Tactical Management Business Unit Management Self-Directed Teams Strategic Management Executives & Directors Structured Semi-Structured Unstructured Decision StructureInformation Characteristics Information Decisions Ad Hoc Unscheduled Summarized Infrequent Forward Looking External Wide Scope Prespecified Scheduled Detailed Frequent Historical Internal Narrow Focus Decision Support in Business

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-6 Real World Cases Time DimensionTime Dimension Content DimensionContent Dimension Form DimensionForm Dimension Decision Support in Business Characteristics of Information Products

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-7 Real World Cases Structured Decisions Semistructured Unstructed Decision Structure Decision Support in Business

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-8 Real World Cases Focus on Personalized Decision Support Modeling Information Retreival Data Warehousing What-if Scenarios Reporting Decision Support Trends Decision Support in Business

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-9 Real World Cases Decision Support Trends Decision Support in Business

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-10 Real World Cases Decision Support Trends Decision Support in Business Meeting the Data Analysis and Proactive Decision Support Requirements Business Stakeholder Requirements Information at Your Fingertips Do-It-Yourself Data Analysis Decision Support Response Personalized, Proactive Decision Analytics and Web-based Applications

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-11 Real World Cases Decision Support Trends Decision Support in Business Developing Business Intelligence Decision Support Systems Knowledge Management Systems Online Analytical Processing Data Mining Management Information Systems Business Intelligence

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-12 Real World Cases Decision Support Trends Decision Support in Business Developing Business Intelligence Cisco Systems: DSS Dashboard Need for Universal Access to Real-Time Information Introduction of Dashboard Some Data is Batched Merged Data Provides Real- Time Information System

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-13 Real World Cases Management Reporting Alternatives Management Information Systems Periodic Scheduled Reports Exception Reports Less Information Overload Demand Reports and Responses Push Reporting

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-14 Real World Cases Components of a Marketing Information System Sales Prospects and Rivals News Rivals NewsCompany News SERVER CLIENTS INTERNAL DATABASES Firewall Via the Internet The Server Filters Information Based on Users Custom Requirements Rivals News and Company News Sales Prospects and Company News Sales Prospects News Wires Customer Data Sales Data Inventory Data Management Reporting Alternatives Management Information Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-15 Real World Cases Use of MS Sales Software Discovery of Poor Sales Among Large Dealers Hidden by Large Sales by Small Dealers Use of Numbers to be a Business Thinker Breadth of Managers Role Enhanced by Digital Tools Management Reporting Alternatives Management Information Systems Microsoft: The Impact of IT on District Sales Managers

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-16 Real World Cases Online Analytical Processing Consolidation Drill-Down Slicing and Dicing OLAP

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-17 Real World Cases Use of Excel for OLAP Online Analytical Processing OLAP

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-18 Real World CasesOLAP Online Analytical Processing Multi- dimensional Database Corporate Databases OLAP Server Client PCs Spreadsheets Statistical Packages Web-Enabled OLAP Software Data are retrieved from corporate databases and staged in an OLAP multidimensional database for retrieval by front-end systems Operational Databases Data Marts Data Warehouse Use of Specialized Servers and Multidimensional Databases

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-19 Real World Cases Producer of Power Management Semiconductors Use of Hyperion Solutions Essbase Allows Workstations to Retrieve Data from AS/400s Realized Extensive Savings Use of Common Databases Provides Uniform Definitions International Rectifier: OLAP for Decision Support Online Analytical Processing

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-20 Real World Cases Analytical Models Specialized Databases Decision Makers Own Insights and Judgments An Interactive, Computer- Based Modeling Process to Support Semistructured and Unstructured Business Decisions DSS Uses: Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-21 Real World Cases Components of Web- Enabled Marketing DSS Decision Support Systems Legacy Software Web Browser Other Software User Interface Functions Hyperlinked Multimedia, 3-D Visualization Model Management Functions Analytical Modeling, Statistical Analysis Data Management Functions Data Extraction, Validation, Sanitation, Integration, and Replication Data Marts and Other Databases Operational Data Market Data Customer Account Data Sales Data

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-22 Real World Cases Development of a Risk Management DSS to Minimize PepsiCo Losses Claims Data Updated Weekly on INFORM Risk Management System INFORM Accessed by Managers Who Plan Ways to Minimize Risks and Losses Web-Enabled DSS at PepsiCo Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-23 Real World Cases Examples of Special Purpose DSS Packages Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-24 Real World Cases Eli Lilly: Data Visualization for Decision Support Use of Spotfires DecisionSite Software Combining Visualization and Database Querying Capability $100,000 Plus Software 16,000 Licensed Users Launched Multiple Queries in Rapid Succession and Saw the Results Graphically Onscreen Supports Real Time Collaboration Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-25 Real World Cases Using Decision Support Decision Support Systems What-if Analysis Sensitivity Analysis Goal-Seeking Analysis Optimization Analysis

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-26 Real World Cases Using Decision Support Example of What-if Analysis Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-27 Real World Cases Lexis-Nexis: Web Tools for Decision Support Use of MicroStrategy DSS Software Web-Based Tools for Data Acquisition for Subscribers Data Warehouse Supports Extensive User and Use Analysis Also Analyzes and Models Business Processes Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-28 Real World Cases Data Mining for Decision Support Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-29 Real World Cases KeyCorp and Peoples Bank: Data Mining DSS Use of IBMs DecisionEdge for Relationship Marketing Data Mining and Analysis System Increased Direct Mail Response Rate from 1% to 10% Package Includes Analytical Tools, a Mining Data Tool, Industry-Specific Data Models, and Consulting Services High Costs May Limit Applications of the Package Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-30 Real World Cases Features of an EIS Critical Success Factors (CSF) Ability to Drill Down Trend Analysis Exception Reporting Use Spread to Middle Management and Business Professionals Executive Information Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-31 Real World Cases A Web-Based EIS Executive Information Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-32 Real World Cases EIS at Conoco and KeyCorp Conoco A Very Large System with Thousands of Users Wide Variety of Data Sources Analysis of Internal Operations Improved Productivity and Decision Making Significant Cost Savings KeyCorp Banking Company Experienced Similar Results Keynet EIS System Nicknamed Everyones Information System Executive Information Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-33 Real World Cases Web-Based Interface Integration of MIS, DSS, EIS, and Other Technologies Enterprise Portals and Decision Support

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-34 Real World Cases Large Burger King Franchisee with Poor Technology Infrastructure Launched Intranet Portal Used Web Browsers for Access Dramatic Savings and Much Better Performance Enterprise Portals and Decision Support AmeriKing Inc.: The Business Value of EIS

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-35 Real World Cases Enterprise Portals and Decision Support Components of an EIS Portal Operational Databases Analytic Databases Data Warehouse Business Applications Intranets Extranets Internet Web Sales VP Managers Sales Reps Marketing VP Managers Analysts Corporate CXO VPs Managers Analysts Engineering VP Managers Engineers Other Employees Suppliers Customers SearchQueryCalendaring Channels/ News e-Mail/ Chat APIsAdministrationSecurity Load Balancing Enterprise Portal Server Contextualization Metadata Management Inferencing Dynamic Profiling DSS Tools Data Mining OLAP Other Tools Search Agents Hyperlinking Indexing Taxonomy Portal Gateway

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-36 Real World Cases Used to Provide All Needed Knowledge to Call Center Representatives Accuracy and Completeness Was Vital InfoBuddy System Pushed New Information to Appropriate Users Knowledge Management Systems Qwest Communications: Web Knowledge Management System Enterprise Knowledge Portals

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-37 Real World Cases Knowledge Management Systems Enterprise Knowledge Portal Structured Data SourcesUnstructured Data Sources Enterprise Knowledge Data Sources Web User (Employee/Customer) Portal Server with Knowledge Management Engine/Server Component Automatically Crawls (Searchers) Structured or Unstructured Data Sources Categorizes Searched Data, Tags, and Hyperlinks Information Automatically Builds User Profiles Based on Activity Community Work Areas Collaboration Tools Personalized Views of News and Data Single Point of Access to all Corporate Data ERP Database CRM Database Other Databases e-Mail Groupware File System Documents Presentations Web Internet Intranet Extranet Enterprise Knowledge Base

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-38 Real World Cases Artificial Intelligence Technologies in Business AI Being Used to Improve DSS Used for Information Distribution and Retrieval, Database Mining, Product Design, Manufacturing, Inspection, Training, User Support, and Much More Real World Case 2- Wal-Mart, BankFinancial, and HP Click to go to Case 2

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-39 Real World Cases Artificial Intelligence Overview of AI

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-40 Real World Cases Artificial Intelligence Field of Science and Technology Based Upon Disciplines: Computer Science Biology Psychology Linguistics Mathematics Engineering

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-41 Real World Cases Artificial Intelligence Cognitive Science Human Information Processing Knowledge-Based Systems Fuzzy Logic Fuzzy Data Neural Networks Intelligent Agents Robotics Natural Interfaces The Domains of AI

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-42 Real World Cases Artificial Intelligence The Domains of AI Cognitive Science Applications Robotics Applications Natural Interface Applications Artificial Intelligence Expert Systems Learning Systems Fuzzy Logic Genetic Algorithms Neural Networks Intelligent Agents Visual Perception Tactility Dexterity Locomotion Navigation Natural Languages Speech Recognition Multisensory Interfaces Virtual Reality

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-43 Real World Cases Artificial Intelligence Commercial Applications of AI

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-44 Real World Cases Artificial Intelligence Neural Network Application

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-45 Real World Cases Artificial Intelligence Neural Nets at Go.com A Targeted Marketing Service Targets Ads on Internet Search Engine to the Users Interests Used to Build Up Web Site and Repeat Business Provides Analysis of Customer Buying Patterns

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-46 Real World Cases Artificial Intelligence Fuzzy Logic Systems Resembles Human Reasoning Allowing Approximations and Inferences, Use of Ambiguous Data Fuzzy Data Fuzzy Rules Data is Deliberately Imprecise Fuzzy Logic Can Process This Imprecise Data

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-47 Real World Cases Artificial Intelligence Fuzzy Logic Systems Fuzzy Logic Rules Risk should be acceptable If debt-equity is very high then risk is positively increased If income is increasing then risk is somewhat decreased If cash reserves are low to very low then risk is very increased If PE ratio is good Then risk is generally decreased Fuzzy Logic SQL Query Select companies from financials where revenues are very large and pe_ratio is acceptable and profits are high to very high and (income/employee_tot) is reasonable

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-48 Real World Cases Artificial Intelligence Genetic Algorithms Uses Darwinian, Randomizing, and Other Mathematical Functions Stimulates Evolutionary Process That Can Yield Better Problem Solutions Mutations Crossovers Selections

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-49 Real World Cases Artificial Intelligence GEs Engeneous Design of a Boeing 777 Engine Used Genetic Algorithm Application Used to Develop More Efficient Fan Blades Estimated Billions of Years to Evaluate the Astronomical Number of Performance and Cost Combinations Engenious Expert System Offered Optimal Solution in a Week

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-50 Real World Cases Artificial Intelligence Business Use of Genetic Algorithm

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-51 Real World Cases Artificial Intelligence Virtual Reality (VR) Computer Simulated Reality Multisensory Input/Output Devices Data Glove Walker Creating Telepresence With Sight, Sound, and Touch

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-52 Real World Cases Artificial Intelligence Virtual Reality (VR)

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-53 Real World Cases Artificial Intelligence VR at Morgan Stanley Market Risks Department Uses VR Models Financial Risks in Varied Market Conditions Displays 3-Dimensional Results of Risk Analysis VR Makes Easier Intuitive Connections than 2-D or Tables of Numbers

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-54 Real World Cases Artificial Intelligence Intelligent Agents Use of Software Surrogates Software Robots Bots Many Types of Intelligent Agents

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-55 Real World Cases Artificial Intelligence Intelligent Agents

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-56 Real World Cases Artificial Intelligence Intelligent Agents

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-57 Real World Cases Artificial Intelligence Dow Jones & Co.: Intelligent Web Agents Use to Compare Prices or Other Characteristics 600,000 Customers Search Stories from 6,000 Publications Dow Uses Intelligent Agents and Other AI Technologies to Manage the Process Results on Web Page or E- Mailed to User

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-58 Real World Cases Artificial Intelligence Expert Systems Components of an Expert System Knowledge Base Software Resources Inference Engine Program Expert System Applications

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-59 Real World Cases Artificial Intelligence Expert Systems User Workstation Expert Advice User Interface Programs Inference Engine Program The Expert System Expert System Software Expert System Development Knowledge Acquisition Program Knowledge Engineering Expert and/or Knowledge Engineer Workstation Knowledge Base

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-60 Real World Cases Artificial Intelligence Expert Systems IBM Network Management

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-61 Real World Cases Artificial Intelligence Cutler-Hammer: Strategic Expert System Expert System Pioneers in 1995 with Bid Manager Allows Easy Configuring of Complex Products Automatic Checks on Engineering Expert System Proved Itself Boosted Sales, Productivity, and Profits

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-62 Real World Cases Artificial Intelligence Major Application Categories

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-63 Real World Cases Artificial Intelligence Benefits of Expert Systems Limitations of Expert Systems Criteria for Suitable Applications

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-64 Real World Cases Artificial Intelligence Developing Expert Systems Expert System Shell Knowledge Engineering Expert Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-65 Real World Cases Artificial Intelligence Visual Rule Studio and VB

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-66 Real World Cases Artificial Intelligence ES Development at MacMillan Bloedel Forest Products Conglomerate Used ES to Capture Knowledge of Plant Operations Used ACQUIRE Expert System Provides Quality Maintenance and Operations Advice to Mill Operators

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-67 Real World CasesSummary Information, Decisions, and Management Decision Support Trends Management Information Systems OLAP and Data Mining Decision Support Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-68 Real World CasesSummary Executive Information Systems Enterprise Information and Knowledge Portals Artificial Intelligence AI Technologies Expert Systems

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-69 Real World Cases KEY TERMS Analytical Modeling a.Goal-Seeking Analysis b.Optimization Analysis c.Sensitivity Analysis d.What-if Analysis Artificial Intelligence a.Application Areas b.Domains Business Intelligence Data Mining Data Visualization System Decision Structure Decision Support System Decision Support Trends DSS Components Enterprise Information Portal Enterprise Knowledge Portal Executive Information System Expert System a.Applications b.Benefits and Limitations c.Components d.System Development Expert System Shell Fuzzy Logic Genetic Algorithms Geographic Information System Inference Engine Intelligent Agent Knowledge Base Knowledge Engineer Knowledge Management System Level of Management Decision Making Management Information System Model Base Neural Network Online Analytical Processing Reporting Alternatives Robotics Virtual Reality

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-70 Real World Cases Real World Case 1 Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence Click to go to Case 1 Real World Case 2 Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies Click to go to Case 2 Optional Case Studies Real World Case 3 Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Real World Case 4 Boehringer Ingelheim: Using Web- Based Tools for Financial Analysis and Reporting Click to go to Case 3 Click to go to Case 4

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-71 Real World Cases Developing Business/IT Solutions Chapter 10 Module IV Development Processes

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-72 Real World Cases Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence 1- What is business intelligence? Why are BI systems becoming such a popular business application of IT? Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-73 Real World Cases Business Intelligence are Programs that Crunch Huge Quantities of Data in Search of Trends, Problems, or New Business Opportunities BI Systems are Becoming a Popular Business Application of IT Due to: BI Software Helps Deliver on Investments Software Costs ($35,000-$75,000) BI Promise-Anyone Can Use Technology Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-74 Real World Cases Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence 2- What is the business value of Ben & Jerrys business intelligence system? Is their BI system an MIS or DSS? Explain.

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-75 Real World Cases Ben & Jerry's: Depends on BI Software for Statistics Shortened Time to Close Monthly Books Sales Team Can Check Specifics on Sales Marketing Can Check Orders Online Finance Adds Numbers to Journals Consumer Affairs Checks for Complaints Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence The Business Value Would Include:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-76 Real World Cases Both MIS and DSS Should be Used Students should be able to provide several points based upon reading the chapter. These points would include: "Business Intelligence"-Use of Software Tools Trends in Decision Support Types/Levels of Decision Are You Able to Argue the Point? Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence The Business Value Would Include:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-77 Real World Cases Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence 3- What are the benefits and limitations of the digital cockpits of GE Plastics? Are these an example of an MIS or DSS? Explain. Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-78 Real World Cases Change Culture to Common Look Continuously Updated Online Display Managers Access to Essential Data Reduce Analysts from 12 to 6 Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence Benefits Would Include: Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-79 Real World Cases Day Old Business Intelligence Numbers Live Data Cost Ten Times Old Data Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence Limitations Would Include: Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-80 Real World Cases Day Old Business Intelligence Numbers Live Data Cost Ten Times Old Data Both MIS and DSS Can Be Used Ben & Jerrys and GE Plastics: The Business Value of Business Intelligence Limitations Would Include: Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-81 Real World Cases Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies 1- What is the business value of AI technologies in business today? Use several examples from the case to illustrate your answer. Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-82 Real World Cases AI Software Helps Engineers Create Better Jet Engines AI Technology Boosts Productivity Gains Insights Into Huge Data on Human Genome Use Neural Networks to Detect Credit- Card Fraud Qualify for Debit Card Insurance Uncover Patterns/Relationships Eluded in Human Searches Banks Use This to Predict Customer Behavior Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies Business Values Can Be Illustrated by:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-83 Real World Cases Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies 2- What are some of the benefits and limitations of data mining for business intelligence? Use BankFinancials experience to illustrate your answer.

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-84 Real World Cases Mining Cost-Savings and Revenue-Boosting Ideas Accurately Targets Customer Promotions Helps Users Set Up Predictive Models Reduce Models for the Bank 50% to 70% Predicts Customer Churn, the Rate Customers Come and Go Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies Benefits Would Include:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-85 Real World Cases Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies 3- Why have banks and other financial institutions been leading users of AI technologies like neural networks? What are the benefits and limitations of this technology? Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-86 Real World Cases Banks and Others Benefits Would Include: Detecting Credit-Card Fraud Use Models to Predict Customer Behavior Revenue Enhancing Cost Reduction Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-87 Real World Cases Limitations Would Include: Biggest Problem is Getting Data Access Correct Data Needed for Predictive Models Dealing with Disparate Data Sources Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-88 Real World Cases Limitations Would Include: Biggest Problem is Getting Data Access Correct Data Needed for Predictive Models Dealing with Disparate Data Sources Systems Integration and Interface Work is Needed Wal-Mart - BankFinancial and HP: The Business Value of AI Technologies Return to Cases Page Return to Chapter 9

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-89 Real World Cases Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management 1- Do you agree with Proctor & Gamble that a supply chain should be called a supply network? Why or why not? Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-90 Real World Cases Supply Network More Complex than Supply Chain Agent-Based Modeling More Sophisticated Computer Modeling Adds Additional Dimension Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Discussion Points Include:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-91 Real World Cases Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management 2- What is the business value of agent-based modeling? Use P&G and other companies in this case as examples.

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-92 Real World Cases P&G Performs What-if Simulations P&G to Relax Rigid Rules to Improve Overall Performance of the Supply Network P&G Convinced that Cultural Changes are Good No Need for More Flexibility in Manufacturing Need for More Flexibility in Distribution Southwest Airlines Used Agent-Based Modeling Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Discussion Points Include:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-93 Real World Cases Air Liquide America LP Reduced Production/Distribution Costs Merck & Co. Found Efficient Ways to Distribute Anti-HIV Drugs in Zimbabwe Ford Motor Co. Simulated Buyer Preferences Edison Chouest Offshore LLC Optimized Deployment of Service and Supply Vessels in the Gulf of Mexico Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Discussion Points Include:

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-94 Real World Cases Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management 3- Visit the website of NuTech Solutions. How does NuTech use AI techniques to help companies gain adaptive business intelligence? Give several examples from the website case studies. Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-95 Real World Cases Branch Banking and Trust ARROW ChevronTexaco Scheduling Optimization DaimlerChrysler Aerospace Engineering Design Optimization Dutch Ministry of Traffic Scheduling Optimization F. E. Bording Supply Network Optimization General Motors Vehicle Distribution System U. S. Internal Revenue Service Expert System Development Kraftwerksunion (KWU) Scheduling Optimization Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Examples From Site Include: Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-96 Real World Cases Major Automaker Marketing Diffusion Major Producer Resource Allocation Optimization Major Telecom Company Engineering Design Optimization Major U. S. Automaker Data Mining Major U. S. Bank Vehicle Distribution System NASA Modeling and Simulation Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Examples From Site Include: Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-97 Real World Cases Major Automaker Marketing Diffusion Major Producer Resource Allocation Optimization Major Telecom Company Engineering Design Optimization Major U. S. Automaker Data Mining Major U. S. Bank Vehicle Distribution System NASA Modeling and Simulation Nasdaq Modeling and Simulation Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Examples From Site Include: Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-98 Real World Cases Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting 1- What are the Business Benefits and Limitations of Boehringers Web-Based Financial Analysis and Reporting Systems? Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-99 Real World Cases Rapidly Consolidate and Present Key Financial Data on a Daily, Weekly or Monthly Basis Which Allows it to Drill Down and Draw Conclusions Based on the Latest Data Boehringer Able to Close its Books for Most of its Divisions in Just Two Hours vs. a Three Day Requirement in the Past Accounting Can Spot Product Sales Trends and Track Expenses Quickly Boehringer Can Create Multidimensional Views of Profit and Loss Data Discussion Points Would Include Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-100 Real World Cases Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting 2- Which of Boehringers financial analysis and reporting systems are MIS tools? DSS tools? Why?

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-101 Real World Cases Decision Support Provided MIS Provide Information About the Performance of Boehringer DSS Provide Information and Decision Support Techniques to Analyze Specific Problems or Opportunities Information Form and Frequency MIS Periodic, Exception, Demand, and Push Reports and Responses DSS Interactive Inquiries and Responses Discussion Points Would Include Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-102 Real World Cases Information Format MIS - Prespecified, Fixed Format DSS Ad Hoc, Flexible, and Adaptable Format Information Processing Methodology MIS Information Produced by Extraction and Manipulation of Business Data DSS Information Produced by Analytical Modeling of Business Data Discussion Points Would Include Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-103 Real World Cases Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting 3- How could the Cognos tools used by Boehringer be used for marketing and other business analysis and reporting applications? Visit the Cognos website to help you answer. Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-104 Real World Cases Use of the Cognos Tools by the Marketing Staff to Increase Boehringers Competitive Position and their Customer Relationship Management System Training of the Marketing Staff to Use the Cognos Tools Discussion Points Would Include Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting Return to Cases Page

END BACKNEXT Decision Support in Business Decision Support Trends Management Information Systems Decision Support Systems Knowledge Management Systems Section II Business and AI Neural Networks Fuzzy Logic Genetic Algorithms Expert Systems KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.9-105 Real World Cases Use of the Cognos Tools by the Marketing Staff to Increase Boehringers Competitive Position and their Customer Relationship Management System Training of the Marketing Staff to Use the Cognos Tools Ability of Boehringers IT Staff to Implement the System in All Divisions Discussion Points Would Include Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting Return to Cases Page