Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015

Engaging Customers in Social Media

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015

Agenda

Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

• Why Social Media?• Current Situation on Social Media• Benefits• How to Engage Customers with

Social, Media – Key Success Factors• Example: Facebook• Example: Youtube• Conclusion• Sources


Why People Use Social Media?


• Social Interaction• Information seeking• Passing time• Relaxation• Expression of Opinions• Things to Talk About• Sharing Information





Benefits


Benefits


• Offer Services and knowledge• Valuable Customer Feedback• Geo-Targeting• Key information of competitors• Faster sharing of informations

Ways to Engage Customers


- Use Social Media Buttons - Write Unique Content - Headlines Matter - Know Your Platform - Be Visual - Tips & Advice - Run Some Contests - Respond to comments - Ask Questions

02.04.15Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi


What is Facebook?

Social networking website connecting people across the street, country and world

Focuses on building and relating social relations among people who share common interests, activities and experiences


Who uses Facebook?


At the moment

Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year

5 new profiles are created every second.


FACEBOOK Fan Pages


30 million businesses now have a Facebook Fan Page. ( 19 million on mobile )

399 million Facebook users only use Facebook on mobile each month

Businesses are paying 122% more per ad unit on Facebook

829 million people use Facebook on a daily basis




Ways to Engage Your Fans on Facebook


Attract Readers’ Attention to a Point in Your Article


Visuals Rock!


Express With Emoticons


Join the Conversation On the Go


Note When Your Fans Are Online


Youtube



Youtube


1.) Create your own videos for promotion Content must be compelling & engaging

Steps:Mapping out your video marketing strategy.Making videos worth watching.Creating content worth sharing.Customizing your YouTube channel.Exploring YouTube advertising.Optimizing video for YouTube.Engaging the YouTube community.Trusting, but verifying, YouTube Analytics.Studying YouTube success stories.




Youtube


Engaging with other channels

Track down videos about your product review

Contact Vloggers for reviews

Problem: Criticism



Success Story


Michelle Phan

Active since 2006

7 mio. subscribers

355 uploaded videos



Key Success Factors


viewers connect with you more if you are authentic and honest

engage with the viewers

listen to them

not one way communication, but Two-way



Sourceshttps://zephoria.com/social-media/top-15-valuable-facebook-statistics/

http://www.imanetwork.org/2012conference/ppt/Exact_Target_Joel_Book_Marketing_to_the_Power_of.pdf

http://www.socialmediaexaminer.com/26-facebook-fan-engagement-tips/

http://www.adweek.com/socialtimes/engage-customers-on-youtube/29453

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

http://blog.hootsuite.com/social-media-for-business/

02.04.15


Documents

Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015