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Engaging Generation Y
Smartees Webinar
This is the full slidedeck of our „Engaging
Generation Y‟ Smartees Webinar. The
main focus is on how to adapt your
research and marketing to this critical
generation. Based on the collective
wisdom of InSites Consulting‟s research
and client cases. Presentation by Joeri
Van den Bergh, Gen Y expert at InSites
Consulting and author of How Cool
Brands Stay Hot.
I‟m Joeri. True type Gen X – but involved with
following Gen Y/Millennials since they
were only kids.
First as an academic researcher in
kids & teens marketing, later as a
youth marketing research expert at
InSites Consulting
I‟m author of „How Cool Brands Stay
Hot. Branding to Generation Y‟
Committed to connect our clients with
the new (Millennial) consumers.
Good Morning
Bergen
Follow me
@joeri
Welcome
to the Gen
Y/Millennials
Webinar
Follow me:
@joeri_insites
Personal finance management tool “TIM”
//Template 1 • Tekst
①Stay true to your roots, but don‟t shout
②Warm & close is the new cool
①Be transparent and respectful, listen (like
friends)
Real
// I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadness
Disgust
Meeting the love
of my life
Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them most Moved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
Happiness N = 156
Global online contest to recruit 100 Young amateur soccer players in 55 countries => 16 final best against the best Over 150,000 young soccer players!
①Deliver gratifications, not just pleasures
①Don‟t use negative emotions
①Happiness is about connecting youth in a
playful way
Happy
Get in
touch Joeri Van den Bergh, Managing Partner & author of the
book “How Cool Brands Stay Hot”
+32 496 23 29 19 [email protected]