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Olivier SerratPncp Knowdg Shng nd Scs Spcs
Knowdg Shng nd Scs Cnrgon nd Susnb Dopmn Dpmnasn Dopmn Bnk
Organization, People, Knowledge, and Technology for Learning
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1The Why of Business Narrative
2The How of Business Narrative
3The When of Business Narrative
4The Targeting of Engaging Tales
5The Tactics of Engaging Tales
6A Storytelling Template
7Artifacts That Speak
1About the Asian Development Bank
1Further Reading
8Different Ways to Engage
1Nooks for Tales
1ADB Stories
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The Why of Business narraTive
Storytelling in the workplace is the use of stories or
narrativesas a communication tool to value, share, and
capitalize
on the knowledge of individuals.
Storytelling
Enablesarticulationofemotionalaspectsandfacts,andallowsexpression
of tacit knowledge
Helpscelebrateaccomplishmentstoachieveaheightenedsenseofpersonal
identity and self-continuity
Increasesthepotentialformeaningfulknowledgesharing
Augmentsthelikelihoodthatlearningwilltakeplaceandbepassedon
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The hoW of Business narraTive
Storytelling
Makesabstractconceptsmeaningful
Helpsconnectpeopleandideas
Inspiresimaginationandmotivatesaction
Allowsdifferentperspectivestoemerge
Createssense,coherence,andmeaning
Developsvaluabledescriptionsofsituationsin which knowledge is
applied
and solutions are found
Examinesorganizationalvaluesandculture
Communicatescomplexmessagessimply
Operateseffectivelyinnetworks
Inspireschange
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Instrumental,transmissive,andnarrativereminiscencemightbeconsideredagai
in performance without practice.Olivier Serrat
The When of Business narraTive
Storytelling iS uSed to
Identifyandexchangelearningepisodes
Explorevaluesandinspirepeopletowardthepossibilityofchange
Enrichquantitativeinformationwithqualitativeevidence
Makeoutconnectionsandcreatecommonpurpose
Improvetheeffectivenessofstrategicdecisions
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The TargeTing of engaging Tales
i y ocv s t y W n S th
s act
Describeshowasuccessfulchangewasimplementedinthepast,butallowslistenerstoimaginehowitmightworkintheirsituation
Cct w Provides audience-engaging drama and reveals some
strength
orvulnerabilityfromyourpast
Tt Feelsfamiliartotheaudienceandwillpromptdiscussionabout
theissuesraisedbythevaluesbeingpromoted
ft cbt
Movinglyrecountsasituationthatlistenershavealsoexperiencedandthatpromptsthemtosharetheirownstoriesaboutthetopic
T t Highlights,oftenthroughtheuseofgentlehumor,someaspect
ofarumorthatrevealsittobeuntrueorunlikely
s wd Focuses on mistakes made and shows in some detail how
they
werecorrected,withanexplanationofwhythesolutionworked
ld t t t
Evokesthefutureyouwanttocreatewithoutprovidingexcessivedetailthatwillonlyturnouttobewrong
Source:StevenDenning.2004.TellingTales.Harvard Business
Review.May.pp.122129.
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The TaCTiCs of engaging Tales
good StorieSUseavarietyofnarrativepatternsfordifferentaims
Includepersonalandhumanelementsofexperience
Presentthepointofviewofthepersoninvolved
Recountbothsuccessfulandfailedinterventions
Offerasolutiontoproblems
PlaytowhatisalreadyinpeoplesmindsTargetpeoplewithdecision-makingauthority
Achieveabalancebetweenwordsfrompersons
and statements from organizations
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a sToryTelling TemplaTe
i CTt Thetitleofthestory
stt Thenameofthereminiscingparty
lt Thenameofthenarrativepractitioner
ldc Thesceneintimeandspace
Dw pc Thelocationwheretheactiontookplace
Cct Therolesanddescriptiveattributesofthecast
C Theopportunityorproblemthattriggeredtheaction
act Thesequenceofeventsbefore,during,andaftertheturningpoint
T T pt Themomentwhenthechangetookplace
rt Themessage,moral,orlessonlearned
v h Themnemonicthattriggeredthestory
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arTifaCTs ThaT speak
objeCtS and diSplayS
Promptaveryphysicalexperience
Connectpictureswithstories
Triggerreminiscingtosurfacememories
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DifferenT Ways To engage
jumpStart StoryInitiatesanevent
Connectsastorytellertootherparticipants
tobuildconnectionsthroughasharedexperience
Half-a-Story
LooksforwardfromthepresentRespondstopossiblydifcultchallenges
Usesanunnishedstorytoshapepossible
paths and logs opportunities and risks
along the way
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DifferenT Ways To engage
future Story
EngendersacommonvisionSupportsteamshamperedbydefensiveroutines
orexperiencingstuckpatterns
Enablesthepsychologicalshiftsnecessaryforchange
Sparkscollectiveaction
Createsabenchmarktolookbackonwhenthefuturearrives
Alternatively,looksbackfromthefuture
as if it had already happened
Story-in-a-Word
Elicitspersonalstoriesfromtriggers
Enrichesunderstandingofexperience
Story CompetitionMakesvariedexperiencesavailabletothepublic
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nooks for Tales
Create a SpaCe in WHiCHThereisanententebetweenyouandI
Factorsthatconstrainorblockengagementareacknowledged
Ideascanbeexpressedfreely
Arhythmisestablishedinresponsetothesharingofexperience
Reminiscencesarehonest,withnorecrimination
ConversationscancontinueEmergingassetsareputtouse
You are today where your thoughts
havebroughtyou;youwillbetomorrowwher
your thoughts take you.James Allen
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aDB sTories
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aDB sTories
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aDB sTories
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furTher reaDing
st D. 2004. Telling Tales. hd B rw. m. . 122129.
sw ac Dt d Ct. 2004. Story Guide: Building Bridges Using
Narrative Techniqu
Available:www.deza.admin.ch/ressources/resource_en_155620.pdf
aDB. 2009. Storytelling. m.
Available:www.adb.org/publications/storytelling
aDB. 2010. Building Narrative Capacity in ADB.
m.Available:www.adb.org/publications/building-narrative-capacity-adb
aDB. 2010. ADB: Refections and Beyond.
m.Available:www.adb.org/publications/adb-reections-and-beyond
aDB. 2011. ADB Sustainable Development Timeline. m.
Available:www.adb.org/publications/adb-sustainable-development-timeline
aDB. 2011. On Second Thought. m.
Available:www.adb.org/publications/second-thought
aDB. 2012. ad, vd, d pdct.
m.Available:www.adb.org/site/knowledge-management/multimedia
aDB. 2012. Interactive Stories o Sustainable Development.
m.Available:www.adb.org/publications/interactive-stories-sustainable-development
aDB. 2012. Knowledge as Culture. m.
Available:www.adb.org/publications/knowledge-culture
aDB. 2012. The Long Reach o Short Tales.
m.Available:www.adb.org/features/ahead-curve-long-reach-short-tales?ref=site/knowledge-management/features
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http://www.deza.admin.ch/ressources/resource_en_155620.pdfhttp://www.adb.org/publications/storytellinghttp://www.adb.org/publications/building-narrative-capacity-adbhttp://www.adb.org/publications/adb-reflections-and-beyondhttp://www.adb.org/publications/adb-sustainable-development-timelinehttp://www.adb.org/publications/second-thoughthttp://www.adb.org/site/knowledge-management/multimediahttp://www.adb.org/publications/interactive-stories-sustainable-developmenthttp://www.adb.org/publications/knowledge-culturehttp://www.adb.org/features/ahead-curve-long-reach-short-tales?ref=site/knowledge-management/featureshttp://www.adb.org/features/ahead-curve-long-reach-short-tales?ref=site/knowledge-management/featureshttp://www.adb.org/publications/knowledge-culturehttp://www.adb.org/publications/interactive-stories-sustainable-developmenthttp://www.adb.org/site/knowledge-management/multimediahttp://www.adb.org/publications/second-thoughthttp://www.adb.org/publications/adb-sustainable-development-timelinehttp://www.adb.org/publications/adb-reflections-and-beyondhttp://www.adb.org/publications/building-narrative-capacity-adbhttp://www.adb.org/publications/storytellinghttp://www.deza.admin.ch/ressources/resource_en_155620.pdf
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ADBsvisionisanAsiaandPacicregionfreeofpoverty.Itsmissionistohelpitsdevelopingmembercountriesreducepovertyandimprothequalityoflifeoftheirpeople.Despitetheregionsmanysuccesses,itremainshometotwo-thirdsoftheworldspoor:1.8billionpeopwholiveonlessthan$2aday,with903millionstrugglingonlessthan$1.25aday.ADBiscommittedtoreducingpovertythroughinclus
economicgrowth,environmentallysustainablegrowth,andregionalintegration.
BasedinManila,ADBisownedby67members,including48fromtheregion.Itsmaininstrumentsforhelpingitsdevelopingmembercountriesarepolicydialogue,loans,equityinvestments,guarantees,grants,andtechnicalassistance.
For more information, contact
Kw Sh Svcs C
AsianDevelopmentBank6ADBAvenue,MandaluyongCity
1550MetroManila,PhilippinesTel
[email protected]/knowledge-management/
aBouT The asian DevelopmenT Bank
2012 by asn Dopmn Bnk. a ghs s
Jun 2012
KnowledgePrimersserveasquickintroductionstoknowledgemanagementandlearningapplicationsindevelopmentwork.
Inanattractivepackage,theyaresuitableforinteractivepresentationsandself-learningforaction.TheyareofferedasresourcestoADBstaff.Theymayalsoappealtothedevelopmentcommunityandpeoplehavinginterestinknowledgeandlearning.
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