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ENGAGING WITH GENERATION Y FaceBook the Cool Tool

ENGAGING WITH GENERATION Y FaceBook the Cool Tool

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Page 1: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

ENGAGING WITH GENERATION Y

FaceBook the Cool Tool

Page 2: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Engaging with Generation Y

Today’s presentation focuses on the

positive promise of social network sites

namely the use of FaceBook in order to

engage successfully with Generation Y

Page 3: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Who, what, when?

Generation Y also commonly known as

Internet Generation, Echo Boomers,

iGeneration, MyPod Generation and

Millennials…

Born between 1980 and 1990. Around 4.5 million

in Australia and 70 million in US

Page 4: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Common characteristicsTech savvy

That’s a bomb

Hip

Smart-talking

Confident (overdose of self esteem)

BlackBerry

Café latte

iPod

Facebook

MySpace

Blogs

Wikis

Under 30

Socially aware

Education-minded

Optimistic

High expectations

Want it now

Email = Snail mail

WWW

Change

Part of global world

Accept diversity

On the spot decisions

Ambition

Creativity

Hyper-connected

Energy

Age is no barrier

Demanding

Multi tasking

Source: Bryan Patterson

Page 5: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

• 97% own a computer• 97% have downloaded music using P2P• 94% own a mobile phone• 75% of all SMS messages are sent by Gen Y• 76% use IM and SNS• 60% own mp3 players• 44% read blogs• 34% use web as their main source of news• 28% author a blog • 15% of IM users are logged 24/7

Some interesting stats…

Source: Wikpedia

Page 6: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Speaking Gen YStudent A writes suuuppp!

Student B replies nmu?

Student A writes same

Student B replies wht u u2 l8a?

Student A writes dk

Student B replies got tix 2 artic monkeys!!

Student A writes sick!!!!!

Student B replies Ok check u @ 7

Page 7: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Social network sites

Social networking sites (SNS) such as

Facebook, MySpace, Orkut and Bebo are

ubiquitous and Gen Y university students

are spending a great deal of time on them

Source: Dana Boyd

Page 8: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

History and trends

Source: Dana Boyd

Page 9: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

FaceBook stats…• More than 100 million active users• 4th most-trafficked website• Most-trafficked SNS in the world• Over 55,000 regional, work-related, university

and high school networks• Top photo sharing application• More than 24 million photos uploaded daily• More than 6 million active user groups

Page 10: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Cornell’s guidelinesThe IT Department of Cornell University highlighted the following5 areas:

1. Invincibility

2. Caching

3. Freedom

4. Responsibility

5. The Law

Page 11: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Stutzman’s guidelines1. Facebook is not going away. Students are curious and social

networking is part of their life

2. Most of your undergraduates are already on Facebook

3. Students may not be smart about their privacy

4. Students do and say stupid things on these networks

5. Facebook has a unique culture

Page 12: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Stutzman’s Guidelines6. Sometimes there are very positive and touching moments on

social networking tools

7. Your campus IT does not offer anything like this for students

8. Students are trying out their identities on these networks

9. Figure out how to use these networks for positive learning interactions and provide guidance to your students

10. Do not try to kick students out of school, but, also, do not turn a blind eye to the phenomenon

Page 13: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Let’s take a common study abroad

scenario…Anna will spend her next

semester studying at the University of

Sydney…

Why FaceBook?

Page 14: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

How does it work?

Live demonstration…The University of Sydney’s 2008 Study Abroad and

Exchange Facebook Group

www.facebook.com

Page 15: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Random comments

Chris said…I am a college Freshman going to Boston University. I often use

Facebook to check up on friends status and parties in the works. What is

surprising about Facebook is that at BU the Dean of Public Safety have over 100

friends from BU and colleges in the area. It is a great tool to use to get in contact with him if you ever needed…

Page 16: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Random commentsCR said... I just heard a faculty member at

another university mention that he uses Facebook for his advisees/majors. He posts

general information and updates to help direct these students about upcoming events,

appointment scheduling, and changes. By using Facebook, students receive (and read!?)

the information within 2 minutes, rather than using Blackboard and only get the information

after they log in (and if they read the Announcements)…

Page 17: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Random comments

Robert French said…Facebook’s reach

within the college population is stunning.

They have penetrated the market so

completely that it has become part of the

college experience…

Page 18: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Conclusions• Improve social capital• Build connections and friendships with other students• Create new relationships and affinities• Help students to improve their sense of belonging• Educate students on appropriate citizenship in online

communities• Collect and share information• Send messages to targeted groups • Help establish connections to alumni• Develop potential opportunities for professional

development and networking

Page 19: ENGAGING WITH GENERATION Y FaceBook the Cool Tool

Resources• Facebook www.facebook.com• Bryan Patterson, A-Z of Generation

http://www.news.com.au/heraldsun/story/0,21985,22034750-5006016,00.html

• Fred Stutzman How University Administrators Should Approach the Facebook: Ten Rules http://fstutzman.com

• Danah Boyd http://www.danah.org/• Educause www.educause.edu/eli