Engineers Australia Careers Expo | Thursday 21 March 2013

Sponsorship Prospectus

Pag

e 2

Contents

About Engineers Australia pg 3

About the Campaign pg 4

Be part of the Largest Engineering Careers Expo in Australia! pg 5

Partner Benefits pg 7

Media Channels pg 10

2012 Exhibitors pg 14

Contact

Amanda Rodgers

Marketing Manager – Vic

03 9321 1716 | 0409 383 651

amandarodgers@engineersaustralia.org.au

Pag

e 3

About Engineers Australia

Engineers Australia is the national forum for the advancement of engineering and the professional

development of our members. This year we reached our target of in excess of 100,000 members (4.5%

growth) embracing all disciplines of the engineering team, Engineers Australia is the largest and most

diverse professional body for engineers in Australia. http://www.engineersaustralia.org.au/

Membership value is derived through facilitating knowledge sharing and networking; ongoing professional

development opportunities for individuals and the profession; participation with government and industry

on issues of public policy and concern and the promotion of engineering practice for the common good.

Our Purpose

Advancing the science and practice of engineering

Cultivating lifelong learning

Educating our members and the community

Facilitating the development of knowledge and competency

Partnering with Government, Industry, Education and the community

Maintaining high professional standards

Leading in advocacy for the profession

Celebrating engineering excellence

Our Members

We engage directly with our 100,000+ members throughout their career journey from students through to

senior engineers.

We provide the prime source of professional and career development and an extensive network, ensuring

members‟ interests are communicated.

We are a leading voice across the engineering community.

Our Key Messages

Engineers are critical players

Engineers work to build Australia for future generations

Engineers work to protect Australian communities

Engineers have standards and integrity so Australians do not suffer

Pag

e 4

About the Campaign

Engineers Australia Careers Expo is an annual exhibition that engages Australia’s finest engineering organisations, universities and recruitment providers within the profession.

Objective

To deliver a world-class exhibition that promotes the employment opportunities in engineering, celebrates Victorian engineering excellence and advocates the importance of engineering leadership within the profession.

Background Engineers Australia’s Careers Expo was developed in Victoria in 2006 based upon a strategy to fill the recruitment gap that has grown in the engineering profession. Over the past six years, the expo has promoted to the public the value of engineering by recognising how engineers “Make It So” in all aspects of everyday living. The expo provides a platform for those seeking employment in engineering and supports of engineering leadership in the community. Over the years the expo has grown from strength to strength to become the ultimate event for corporate and educational representatives who can showcase their engineering capabilities to those seeking career path advice and employment information. The expo has been held at Etihad Stadium for the past four years after it out grew the Melbourne Town Hall.

Target Audience The primary target market for the Engineers Australia’s Careers Expo are those who are aged between

18-24 years old undertaking an undergraduate engineering course at university. The secondary target market are high school students looking to pursue a career in engineering, young professionals in the industry that seek assistance with their career choices, teachers/lecturers and corporate bodies who associate or are within the engineering industry.

2012 Engineering Careers Expo

2012 Engineering Careers Expo

Pag

e 5

24%

31% 6%

20%

19%

Demographic Breakdown of Attendees

Total Undergrads

Total grads/post grads

Total Parents/teachers

Total secondary schools

other

The Largest Engineering Careers Expo in Australia

Engineers Australia Careers Expo Thursday 21 March, 11am – 7pm Etihad Stadium, Docklands

Engineers Australia are excited to deliver an even bigger and better event that promotes employment opportunities in engineering. The exhibition enables the engineering community to showcase their organisations brand as an employer of choice and advocates the importance of engineering leadership within the profession.

In 2012, around 8,000 people attended the event. The chart below offers a graphical representation of the demographic breakdown of attendees. Last year‟s event attracted a record number of exhibitors representing industry, government and education and promoted engineering as an ideal career choice, enabling exhibitors to showcase current products and services. With an abundance of networking opportunities and free presentation sessions, event partners have the opportunity to promote their organisation and engineering best practice. We expect that the Engineers Australia Careers Expo will attract an even wider audience, providing even

greater opportunities for attendees to gain valuable access to prospective employers, career development information and a unique insight into the diversity and vitality of the engineering profession in Victoria.

Pag

e 6

Stand Out from the Crowd – BE A PARTNER!

Capitalise on this cost effective and low resource branding opportunity. It

is the ideal way to market to a captive audience that is sure to meet your

specific recruitment needs.

With over 80 organisations expected to exhibit at this major event, a partnership package offers you an

exclusive employer branding opportunity that will serve to distinguish your company from your

competitors.

Sponsorship will not only drive your brand recognition and position your company as an employer of

choice, but also demonstrate your company‟s commitment to the development and sustainability of the

engineering profession into the future.

Value Proposition As a Premier Partner, your organisation

will be profiled and promoted across the full range of advertising and promotion mediums.

Please refer to Premier Partner Benefits for a more detailed schedule.

A marketing communications and advertising strategy will be implemented to profile the event, encourage

attendance and promote sponsor alliances.

The media will be approached and informed about the Engineers Australia Careers Expo via a series of

multimedia marketing campaigns. Please refer to the list of Media Channels on page 10 for more

information.

Pag

e 7

Partner Benefits

In consideration of the support offered to Engineers Australia, the following

suite of benefits is available and sure to offer you excellent promotional

opportunities.

Schedule Engineering Careers Expo Advertising Premier Partner

Major Partner

PR

E E

VE

NT

FM Radio Station (company name mentioned)

- 10 day campaign leading up to exhibition - Value: $26,170

Outdoor Media (logo to be featured)

- Advert for a 4 week campaign in Melbourne - Value: $5,940

Major newspaper† (logo to be featured)

In 2012 Fairfax supplied Engineers Australia with: - 5 x T24 (Quarter Page Horizontal) advertisements to appear in the Engineering & Mining sector. - 1 x T24 (Quarter Page Horizontal) advertisement

to appear in The Graduate‟s Guide (Saturday 3 March, 2012)

- 1 x T24 (Quarter Page Horizontal) advertisement to appear in the Engineering Expo advertising guide.

- Value: $3960 (inc GST) per T24 advertisement - Total Value: $27,720

Event Media Release (company name and logo

to be featured)

Event DL Flyer distributed to high schools,

universities/TAFE‟s, libraries, Victorian University Career Expos, councils, corporations, community hubs and via the Careers Education Association Victoria mailing list (logo featured)

Event A2 Poster distributed to high schools,

universities/TAFE‟s, libraries, councils, corporations and community hubs (logo featured)

Social media including Facebook and Twitter

Engineers Australia, Victoria Division - Numerous Posts and Tweets (company name mentioned) - 6 weeks out from exhibition date

Inspire Magazine (logo to be featured)

Edition: January 2013 Advert: 1/3 page horizontal Circa: 7,000+ Value: $1,200

UTimes Magazine (logo to be featured)

Edition: February 2013 Advert: ½ page horizontal (logo to be featured) Circa: 36,000+ Value: $1,100

Pag

e 8

Schedule Engineering Careers Expo Advertising Premier Partner

Major Partner

Engage with EA (logo to be featured)

Engineers Australia, Victoria Division Weekly e-news Advert: banner across the e-newsletter x 4 Circa: 28,000+ Event Campaign EDM to Vic Div members x 2

(logo to be featured) Circa: 22,000+

Young Engineers Victoria E-News (logo to be featured) YEAV E-News targeted to members 18 – 35 y.o Editions: February and March 2013 Circa: 14,000+

APESMA E-News (logo to be featured)

Edition: February and March 2013 Circa: 7000+

Engineering Careers Expo Official website www.engineeringexpo.org.au Company logo with hyperlink to company website to be active from the entire event campaign. Average views per month: 3k March being the most viewed between Jan – April

AT

EV

EN

T

One Enclosed Booth (6m x 3m)

- Premium main entrance position offering you immediate branding to attendees. - 6 x Complimentary Catering Packs

One Enclosed Booth (3m x 3m)

- Prominent position offering you immediate branding to attendees. - 4 x Complimentary Catering Packs

N/A

FM Radio Station

- Casanova Team - Vox Pop (45 mins in total) - 1 x Give away/promotional* item per company can be distributed on behalf of the Nova Casanova Teams.

Presentation Sessions** (45 mins each x 2)

- 200 pax capacity - Exclusive room

Company banners

- 2 x banners to be placed throughout exhibition

Venue Advertising Opportunities - High traffic - Your company advert to be displayed in venue light boxes

Expo Show bags - Opportunity to submit one (1) piece of printed or promotional material into delegate show bags - 8000 + delegates

Expo Guide Booklet - Company profile (25 word description + image)

PR

E E

VE

NT

Pag

e 9

Schedule Engineering Careers Expo Advertising Premier Partner

Major Partner

PO

ST

EV

EN

T

EV Newsletter

Engineers Australia, Victoria Division Quarterly newsletter to Victorian members Circa: 13,000+ Readership online 22,000+

- ¼ page advertisement valid to Dec 2013 - Company logo featured on insert page

throughout 2013

Post Event Online Delegate Survey (logo to be

featured)

Total Partner Package (incl. GST) $11,000 $7,000

† Content in 2013 is to be confirmed.

*Promotion item to be approved by Engineers Australia.

**Engineers Australia Principal Partners have the option to purchase additional space at the venue

based on availability and at their own cost.

Pag

e 10

Media Channels

Radio

Nova 100.3 FM

Premier Partners organisation will be clearly acknowledged on ALL

Engineers Australia Careers Expo advertisements throughout a ten day

advertising campaign with Nova 100.3 FM.

Nova 100.3 FM is Melbourne‟s top rating station for people 18 – 39

years of age

Nova has 50% more university student listeners than the general

population

Potentially heard by up to 180,000 listeners aged 18 – 24 representing

u to 34.8% of the metro Melbourne market

Outdoor

Adshel or APN

Premier Partners to be recognised on extensive outdoor media campaign in the form of multiple AdShel

or APN outdoor advertising throughout selected dates during February and March 2013.

Print

Major Newspaper

Advertising – Targeting Both Engineers and the General Public

Major newspaper (The Age My Career 2012) Engineers Australia Engineering Expo Guide

Feature including Premier Partner representatives profiles and interviews Exclusive to Premier

Partners!

Pag

e 11

Online

Official Event website

Corporate Logo and profile with active URL links to your corporate website on the official

Engineers Australia Careers Expo website (www.engineeringexpo.org.au) accessible to over 100,000

members online and a further 50,000 prospective visitors;

Direct exposure to 22,000+ engineers and engineering-related firms and organisations through the

sponsorship section on the Victorian Division‟s website.

Social Media

Premier Partners promoted on Engineers Australia Facebook & Twitter sites

Links to Premier Partners sites

Links to key stakeholder sites e.g. Universities, High Schools

Engineers Australia Publications Advertising

Engineers Australia National website and advertisement

Engineers Australia Victoria website listing

E-marketing to all Engineers Australia Victorian members – 6 bulletins in November 2012 and March

2013 (Circulation 22,000+)

Engineers Australia Victoria Newsletter

December 2012 and March 2013 (Circulation 22,000

members)

Young Engineers Newsletter E-News

2 advertisements between February 2012 & March 2013

(Circulation approximately 14,000 members aged 18-35 years

of age)

Pag

e 12

UNIVERSITY & TAFE MARKETING

All Melbourne university campuses receive flyers and posters for display

„Utimes‟ Newspaper advertising in February 2013 edition (circulation 36,000)

Email bulletins to all students and alumni members

Direct emails sent to all University academic staff with PowerPoint presentation to promote

event to their students during class time

University Website listings

Promotion through Engineers Australia stand at all Victorian University Career Expos

HIGH SCHOOL & CAREERS TEACHERS ADVERTISING

Premier Partner logo acknowledged all print or electronic advertisements, posters, and community

postings and media materials including:

Careers Education Australian Victoria Publication

Department of Education & Early Childhood Development Publication „Inspire‟

Graduate Opportunities Directory and e-book

Professional Network Magazine (APESMA) e-News fortnightly x 2

MEDIA RELATIONS

Media Release distribution to a variety of targeted media - Exclusive to Premier Partners!

Pag

e 13

ONSITE MARKETING

One Enclosed Booth in premium main entrance position offering you immediate branding to attendees.

Booth is equipped with a velcro compatible wall, fascia sign, two spotlights, and access to power. Upon

request, a trestle table and chairs can be arranged;

Catering (lunch & snack) will be provided.

Premier sponsors to provide 1 x promotional item to be distributed by Nova 100.3FM

Casanovas Vox-pop on the day of the event Exclusive to Premier Partners!

Opportunity to run 2 x 45 minute workshop sessions (a break-out session during the expo to an

audience of up to 200 people per session). Please note that Engineers Australia Principal

Partners are entitled to additional venue space at their own cost. Exclusive to Premier

Partners!

Opportunity to have two banners erected around the exhibition venue; Exclusive to Premier

Partners!

Opportunity to submit one piece of printed or promotional material into delegate expo show bags

(content subject to Engineers Australia‟s approval) Exclusive to Premier Partners!

High traffic advertising opportunities within the venue in the form of 1 x light box at venue

premium access hubs Exclusive to Premier Partners!

POST EVENT MARKETING

Opportunity to submit one quarter page advertisement (Landscape 193mm (w) x 53mm (h) or

Portrait 90mm (w) x 110mm (h) in Engineers Australia official quarterly newsletter, distributed to

22,000+ Victorian member base and stakeholders. Exclusive to Premier Partners!

Corporate Logo to appear in Engineers Australia official quarterly newsletter throughout 2013,

distributed to 22,000+ Victorian member base and stakeholders.

Online Delegate Survey featuring your company logo.

Thank you to our 2012 Exhibitors!