Enhanced Multimedia User Experience beyond 3GMobile Applications in Japan, 2007 Video Clip Downloads H.264, AAC, QVGA, 10MB, 192Kbps for streaming sub-1Mbps for download. Mobile Music

Geneva, 10-11 September 2007

InternationalTelecommunicationUnion

Minoru EtohResearch Laboratories

NTT DoCoMo

September 10th, 2007

Enhanced Multimedia User Experience beyond 3G

Multimedia in NGNGeneva, 10-11 September 2007

InternationalTelecommunicationUnion 2

Copyright © 2007 NTT DoCoMo, Inc. All rights reserved

Presentation SummaryNew generation networks always foster new killer application environments. examples:

2.5G: mobile web-browsing and e-mail ,aka i-mode

3G: flat-rate services:video clip download, MMS

3.5G: music content deliverymobile SNS, 3D games

Beyond 3G potentials: high capacity & low latency ->broadband content deliveryinteractive games and HiFi media (e.g., VoIP)+mobile specific applications (e.g., Context-aware

services)




• GSM is dominating 80% of cellular system in the world • Japan’s 3G penetration ratio is more than 70%.

Cellular Generation Global Outlook

GSM Association as of Mar. 2006

Global Celluar System Share Cellar System Share in Japan

TCA as of mar. 2007

GSM79.0%

W-CDMA2.7%

CDMA2.5%

CDMA2000 1x10.9%

PDC1.8%

othersothers3.0%

2G(27.7%) 3G(72.3%)2G(86.3%) 3G13.6%

2 billion user

2G v.s. 3G 2G v.s. 3G

97million users

CDMA2000 1x27.6％

W-CDMA44.7％

PDC27.1％

cdmaOne0.6％




Internet Access Popularity through Cellular Phones

WHITE PAPER Information and Communications in Japan, 2005

uniqueusageof cellularphonesin Far East




Mobile Applications in Japan, 2007

Video Clip DownloadsH.264, AAC, QVGA, 10MB, 192Kbps for streaming sub-1Mbps for download. Mobile MusicOTA full track music full download

(e.g., Napster To Go)Interactive Games with New HCI InterfacesE-commerce with Near Filed CommunicationGPS-applications

Note: AV contents delivery >> Mobile video phone (H.324) >> Push-to-Talk

Copyright © 2007 NTT DoCoMo, Inc. All rights reserved.




５００Kbps VGA H.264




Continuous Progress of Wireless Access Capacity

Wireless access speed follows quasi-Moore’s Low.It doubles every two years.

9.6K

28.8K

3.6M

1G

384K

Dat

a sp

eed

[bp

s]

1998 2000 2001 2002 2004

10M

1M

100k

10k

14.4k

64k

PacketOne

2M

14M

HSDPA2M

Peak

average2.4MPeak

600kaverage

144k

307k

MAX sepc.

MAX sepc.

384k

W-CDMA 1xEV-DO

cdmaOne

CDMA20001x

100M

1G

2006 2008 2010 2012 2014 2016

3G-LTEDL:48MUL:14.4M

4GDL:100M

Cellular Capacity Estimation by Cost

Media Substitutionfor News Paper, Magazine,

and CD

Frat rate services




L1/L2 Error Control

2G 3G 3.5G 3.9G-

Circuit Switch Packet

Circuit Switch Packet

Packet PacketHigh Error Rate(Voice)

Low Error Rate(ISDN)

Erro

r Con

trol M

echa

nism

(Del

ay)

L2

L1FEC(40-80msec)

FEC(20msec)

ARQ(20msec*n)

Realtime

Residual Error

FEC(20msec)

FEC(80msec)

ARQ(20msec*n)

FEC(20msec)

Hybrid ARQ(2msec*n)

Hybrid ARQ(0.5msec*n)

Un-acknowledge mode

Acknowledge mode

FEC(20msec)

Yes

Yes

No

No

Yes

Yes

Yes

Yes

Yes

Yes

No

No

Yes

No

Yes

No

High Data Rate, Short Frame Size, High Efficiency ARQ

Delay Jitter No Large No No Small Large Small Small




Beyond 3G Network as Killer Application Enabler

Always-on Anywhere

High Capacity of Data Transmission

IP Connectivity toward Mobile Internet

Low Latency

Information Bridging

BroadbandContents

Games

Interactive HiFiMedia

UbiquitousApplications

Ajax/Web/SaaS




Standardization on super-wideband speech codecs

Bitrate (kbit/s)

40

20

24, 32, 48

32

G.722.1C

20～32

10～16

32～64

32～48

AAC-LD

Algorithmic delay (ms)

Frame length (ms)

Sampling freq. (kHz)

International standard super-wideband codecs

ITU-T G.722.1 Annex CISO/IEC AAC-LD（Low Delay）

Ongoing codecs

ITU-T G.EV (Embedded Variable rate)Super-wideband scalable codec．

Super-wideband extension of G.711Core codec: narrowband codec at 64kbps

bandwidth extended AAC-LD(AAC-LD +SBR)

(full-band)

(super-wideband)

(wideband)

(narrowband)

Note: Quality was evaluated by a few experts.




High-quality@[email protected]@12.2k

Demonstration

AMR

AMR-WB

High-quality 16k50

50

300 3.4k

7k

Geneva, 10-11 September 2007

InternationalTelecommunicationUnion

Hints to think about the future




Mobage-Town: Solely Mobile SNS

http://www.dena.jp/en/services/mobileportal.html




Identify “where he/she is” in real time

From your cellphone

Through Internet form your PC

©ZENRIN CO.,LTD 2006

©ZENRIN CO.,LTD 2006

Location Identification ServicesLocation Identification Services




Bridging the Information between the Two Spaces

DoCoMo

USB

IrDA

Contactless IC

Bluetooth

Memory Card

RFID

Microphone

CCD/CMOS Camera

GPS

Motion Sensor

Any Network

Linkage withBrick & Mortar Services

Linkage withLinkage withBrick & Mortar ServicesBrick & Mortar Services

Information Hub to Ubiquitous ServicesInformation Hub to Information Hub to Ubiquitous ServicesUbiquitous Services

Real Space Information Space




Unique Cellular Usage in My Daily Life




Summary (recapped)B3G Potentials: High Capacity of Data TransmissionIP Connectivity toward Mobile Internet Low LatencyInformation Bridging

Future Mobile Applicationsτ All the existing Internet Applications (except

very high volume data applications) +τ Mobile specific applications enabled by the

above the enabling features with always-onconnectivity




Evolution of 3D Graphic LSI

1995 2000 2005

100K

1M

10M

100M

12/1994PS1.5M

1/1996ONYX IR10M

3/2000PS2 Actually -5M?(Ideally66M）

2/2003XBOX125M61W

12/2005XBOX360

500M

2006GeFORCE55002.67M

1998.11Dreamcast3M

6/2000GeFORCE25615M

10/2001ATI Radeon750045M

2006Qualcomm MSM4M(dual CPU)

9/1994ONYX210k

12/2004NintendoＤＳ120k

12/2004

ＰＳＰ33M

Polygon/sec

ONYX350140M

7/2002ATI Radeon9700300M

22W

145W

4W

2004Z3D70k

3.1Wh6-10 hours durability

500W

WS

PC／Game Device

PortableDevice

Production Date and NamePerformance (polygon/sec)

6.5Wh4-6 hr.




D904iEquipped with a motion sensor

R S

Camera and Motion Sensor capture the user behavior.

ROLLR

SHAKE S

TOUCHT

P904i SH904i

R S T M

Camera captures user gestures.GestureTek technologies are used.

R S T M

MOVEM

Games with Cellular Phones with New HCI interfaces

Documents

Enhanced Multimedia User Experience beyond 3GMobile Applications in Japan, 2007 Video Clip Downloads H.264, AAC, QVGA, 10MB, 192Kbps for streaming sub-1Mbps for download. Mobile Music