Enjoy your worldwide life By Eric Lai

Index 1. Photos & Experiences 2. Company Introduction 3. Requirements for The Job 4. Case Study

London, UK

Cambridge, UK

Lugano, Switzerland

Milano, Italy

Ulm, GermanyDelhi , India

Sydney, Australia

Dubai, UAE

Bangkok, Thailand

Auckland, New Zealand

1.Tour guide?2.Flight attendant ？3.Sailor

Guess! What is my Job?

Yes!International trading

Why international trading?

1. Travel around the world.2. Broaden your version.3. Enjoy exotic cuisine. 4. Your advantage is “English”.

Company Introduction

* 95% is small and medium-size enterprises in Taiwan.

Company name: Kupo co., ltd

Company Profile- Introduction Kupo-Taipei: Headquarter, is built

in 1979 and in charge of worldwide market except for China.

Kupo-Shanghai : Branch office, is found in 2002 and in charge of nationwide market in China.

Kupo-Beijing : Branch office, is found in 2008 and it focus on domestic market in North China.

Kupo-Wuxi: Factory found in 2002. Moved from Dongguang to Wuxi, China in 2006.

Company Profile – staff number

Headquarter: KUPO Taipei / 35 staff

Branch office: KUPO Shanghai / 25 staff KUPO Beijing / 5 staff

Factory: Kupo Wuxi Hardware Co., Ltd. (Stage / Grip / Display) / 80 staff

Company Overview – Product line

Kupo operates the traditional stage lighting gears from more than 30 years ago and specialized innovated illumination manufacturer for venues worldwide. (www.stage.com.tw)

Grip is set up 10 years ago in Taipei. The lighting stands are made from high quality material for the film and photo industry. (www.grip.com.tw)

Display is more for design applications. It is popular for fashioned use, ex: window display, shop fitting, retail area…etc. (www.displayshop.com.tw)

Product line:

Factory Facilities – Kupo Wuxi

Kupo Wuxi (2006 / Aug)

Factory Facilities – Kupo Wuxi

Factory Facilities – Kupo Wuxi

市場—經銷體系國內市場 國外市場

片場 經銷商 個人出租 電視台 Photo 個人阿榮鴻臣利達成功東場

械石宜坊果園普羅

六福點睛李增鋅東風三立民視華視

民生東路 ..周尚禮梅國僅復新北路 .

亞洲日本 Crest韓國 Green東南亞 H.warda澳洲 STM紐西蘭 A2Z印度泰國

中東UAE-UBMSIsrael-DanorJordonIraqIranLebanon

歐洲法國 -TSF西班牙 -Dan英國 -Iario德國希臘捷克俄羅斯

美洲加拿大美國墨西哥巴西

非洲埃及南非

客戶數字：亞洲 26歐洲 20美洲 8

54%29%17%

Coming exhibition 2011

And more……..

Amsterdam London

Frankfurt Las Vegas

WELCOME TO BE ONE OF US!

1. 正確的工作態度2. 國際貿易知識3. 英文能力4. 產業的專業知識

國際貿易人才的必要條件

*UNIQLO 台灣區 CEO高坂武史到公司第一件事 : 掃廁所 .

* 台灣諾基亞客戶暨市場營運總經理程宗楷也說： 「剛進入職場的年輕人，不必急著證明自己 有多行，而是該重在學習。」

* 宏碁總經理蘭奇 (Gianfranco Lanci) :宏碁歐洲的成功 , 沒有 Magic 只有 Basic

1.正確的工作態度

2.1 國際貿易的知識 -- 進口流程原產地製造商

台灣進口 ( 代理商 )

各地區經銷商

各地零售商 ( 店面 )

詢價 / 確認訂單 / 匯款進貨

報價 / 下單生產 / 出貨

終端消費者

鋪貨 / 教育順練 / 展覽

貨物陳列 / 傳單目錄問卷調查 / 行銷廣告

Exporter /Manufacturer

Importer / Agent / D ist r ibutor

Regiona l dea ler

Reta i ler

End user

2.2 國際貿易的知識—出口流程製造商

貿易商國外進口商

進口商的經銷商 / 零售商

消費者

展覽 / 拜訪 / 廣告 / 開發信…採購 / 開發供應商 / 談價

Manufac tu rer

Trad ing company

Impor ter

Distr ibutor / dea ler

End User

英文會話 (Oral Communication) 1. 電話英語 (Telephoning) 2. 接待英語 (Reception) 3. 辦公室英語 (Office Practice) 4. 簡報英語 (Preparing a Presentation) 5. 會議英語 (Meeting and Conference) 6. 差旅英語 (Travel Arrangement) 7. 餐桌英語 (Table Manners)

英文寫作 (Written Communication) 1. 國貿商業信函 (International Trade) 2. 公司公告信函 (Corporate Notice) 3. 媒體公關信函 (Press and Events) 4. 顧客關係信函 (Customer Relation Management) 5. 人際關係信函 (Personal Relationship Management)

3. 國貿英文能力要求 :

4.一般國貿人員的工作內容 :

Marketing 安排國內外展覽安排國外客戶拜訪 網站維護B2B 網站登錄專業網站註冊目錄製作E-News 製作樣品間維護市場資訊報告Sales 舊客戶維護新客戶開發廠商聯繫打單作業出貨作業其他 新產品開發催收帳款RD/ 會計溝通教育訓練倉庫管理

5. Case Study

After trade show in Amsterdam, we receive a e-mail from UAE customer who is very interested in distributing our products. We’re considering to have a new agent from previous one who have been doing business with us for years but with unsatisfied performance. What we have to do is figure out a solution to minimize conflict between two customers in UAE…

Inquiry

Quotation

Order confirmed

Delivery time/ Forwarder

Agency Agreement

Negotiating now

Q & AQ&A

Thank you very much!