Enrich Business Collaboration Through a Unified Workspace · every business day • Cisco shipped over 1 million phones each of the last five quarters: 3 years+ to ship 1st million

1© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialRScotland – Customer Seminar Series

Enrich Business Collaboration Through a Unified Workspace

DALE BRISTOWRM, CISCO COMMERCIAL CENTRAL BUSINESSAPRIL 2008

2© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSEVT REM 12-05-05

John Chambers, President and CEO

“We believe that the network is becoming the platform for all forms of communications and IT. The role of the network builds on the end-to-end and architecture-based differentiation that we have been investing in for many years.”


Today’s Business Environment


21st Century Business Imperatives

Anytime, Anywhere, Access and Availability

Blurring of Work and Free Time

Collaborative Communities

Travel/CommutingReductionPrograms

Built-in Resiliency and

Compliance

New Work and Communications Model

Speed and agility required to be competitive

Continuity and Complianceno longer nice to haves

Innovation is a key driver of business performance

Green business practices becoming mainstream


Global Trends Driving Business Change

Global

Mobile

Virtual

Communication Complexity


Efficiency

The Problem: Complexity Impacts EfficiencyImpacting the Top and Bottom Lines

January 2006

Communication Devices and Applications Proliferating…6.4 Types of Communication Devices

EfficiencyCommunication Devices and Applications Proliferating…

6.4 Types of Communication Devices

Employees Increasingly Mobile…27% Traveling Once a Month on Average




Employees Have to Use Multiple Methods of Reaching Co-workers…52% Daily




Employees Have to Use Multiple Methods of Reaching Co-workers…52% Daily

Employees Are Unable to Reach Co-workers on First Try…36% Daily

EfficiencyDevice Proliferation: Average Business Person uses

More Than 6 Communications Devices

Employees Increasingly Mobile…27% are Traveling Once a Month on Average

52% of Employees Must Use Multiple Communication MethodsDaily to Reach Co-Workers

36% of Employees Are Unable to Reach Co-workers on the First Try

22% of Organizations Experience Delays & Missed DeadlinesMonthly Due to Ineffective Communications

Efficiency


What Your Business Really Needs

Information ControlWhere I amWhen I wantSingle Source for Data, Voice and Fax Messages

Technology SolutionsDevices that work togetherFlexibility to use multiple devices seamlesslySimple access to servicesOpen Architecture

More Effective Communications


The Cisco Advantage

• Industry leader in networking and secure business communications

• Integrated, open, comprehensive product portfolio

• Award winning, global service and support

• Only Cisco can provide a Smart Business Roadmap

• Local highly trained and specialized channel partners

• Innovative technology development partners

8


-

5,000,000

10,000,000

15,000,000

Q1 CY0

0Q2 C

Y00

Q3 CY0

0Q4 C

Y00

Q1 CY0

1Q2 C

Y01

Q3 CY0

1Q4 C

Y01

Q1 CY0

2Q2 C

Y02

Q3 CY0

2Q4 C

Y02

Q1 CY0

3Q2 C

Y03

Q3 CY0

3Q4 C

Y03

Q1 CY0

4Q2 C

Y04

Q3 CY0

4Q4 C

Y04

Q1 CY0

5Q2 C

Y05

Q3 CY0

5Q4 C

Y05

Q1 CY0

6Q2 C

Y06

Q3 CY0

6Q4 C

Y06

Q1 CY0

7Q2 C

Y07

Q3 CY0

7Q4 C

Y07

Over 15 Million Cisco IP Phones Sold

• More than 50,000 Cisco UnifiedCommunications customers worldwide

• Cisco Unified Communications customersinclude more than 70% of the Fortune 500®

• Cisco displacing over 21,000 TDM phones every business day

• Cisco shipped over 1 million phones each of the last five quarters:

3 years+ to ship 1st million1 year to ship 2nd million8 months to ship 3rd million6 months to ship 4th million5 months to ship 5th million

…and accelerating!

All numbers through Q3’CY07


0%

5%

10%

15%

20%

25%

30%

Q205 Q405 Q206 Q406 Q207 Q407

Cisco Unified Communications: Year In Review

• #1 in Enterprise Voice

• #1 in Web Conferencing

• #1 in Audio Conferencing

• #2 in Contact Center

• #3 in Unified Messaging

• 50K+ Customers Worldwide

Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Cisco

WW Enterprise Voice Market ShareWW Enterprise Voice Market Share

SiemensAlcatelNortel

Avaya

NEC


North America Enterprise (/SMB) Voice Revenues

175225 228 234

302 304 314 303357

394

330

0

100

200

300

400

500

2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07

(in $

Ms)

3Com Alcatel-Lucent Avaya CiscoMitel NEC Nortel SamsungShoreTel Siemens Toshiba Vertical

Source: Synergy Research, 4Q’CY07Cisco is the #1 overall voice system vendor in NA!


What will you see today ?

• The Road Ahead for Unified Communications

• Using Unified Communication as your Competitive Differentiator. Live Demos

• Industry Examples

• Tools

• Q & A

• Telepresence Demo over Lunch

12


Rod ScotlandUnified Communications Practice [email protected] Cisco Systems, Inc.


TranscendBoundary free UC

Frictionless Collaboration

IncludeExtend UC to customers &

partners

TransformCompetitive advantage

with UCWikis, Blogs, Mashups

Social NetworkingFace book Accelerate

Extending UC across the business

Intranets, Email & IM

MigrateLegacy to IP

Enable the change

Unified Communications and Web 2.0



Business Environment Is Also In Transition

One Time Zone,

Real-time

New and Changing

RegulationsBusiness

Continuance

Working Moments

ConsumerInfluence

Mobility and Uniformity of Experience

The “Millenials”

Web 2.0


Web 2.0 in use @ Cisco - Directory Example


CompetitiveCompetitiveAdvantageAdvantage

IT can no longer operate asIT can no longer operate asa function providing services anda function providing services and

system maintenance alone.system maintenance alone.TodayToday’’s IT must create thes IT must create the

Or the entire company will be left behind.Or the entire company will be left behind.

Customer Viewpoint:


Connecting Users With ApplicationsEliminating Human Middleware

Mobile Data with Voice

Mobile Phone with Browser

IP Phone with Browser

PartnerApps

Cisco Unity

Cisco UnifiedComm Mgr

Cisco Unified Contact Center

Cisco Unified

MeetingPlace

Presence/SIP Network

Seamless Communications

ExperienceCisco Unified

Presence

Cisco Unified Video-conferencing

Standards-Based Video

Systems

AnalogPhone

Dual ModePhones

Cisco IPCommunicator

Cisco Unified IP

Phone 7985G

Effectively Connecting Devices…

…to Intelligent Services in the Network…

SIP

SIMPLE

Cisco Unified Comm Mgr Express/ Cisco Unified

SRST


Multiple Proprietary Networks managed in isolation

Back office Servers & LAN



Back office Servers & LAN Mobile LANMobile LAN Voice PBXVoice PBX Back Office

controllerBack Office controller

MobileCustomer Devices

ATMs & Third party devices connecting to private networks

ATMs & Third party devices connecting to private networks

CallCenter

Satellite DishSatellite Dish

Information islands within each function and application

POS

Kiosks

Video Advertising

Video Advertising

BuildingAutomation

BuildingAutomation

MobileEmployee Devices

MobileEmployee Devices

SecuritySecurity

Complex Traditional Infrastructure Contributes To These Barriers


The Cisco Intelligent Network Delivers Common Services To All Devices And Applications

CallCenter

Single Network Centrally Managed And Secured

SecuritySecurity

Video Advertising

Video Advertising



Information integrated across functions and channels

Intelligent NetworkIntelligent NetworkSecurity, Resiliency, Availability, Flexibility, ManageabilitySecurity, Resiliency, Availability, Flexibility, Manageability

Store Automation

Store Mobility Unified

Communications for Retail

In-Store Media



KiosksKiosksPOSPOS

Mobileemployee Devices

Mobileemployee Devices

BuildingAutomation

BuildingAutomation

ATMs & Third party devicesATMs & Third party devices


Network Intelligence

Voice/VideoMail Resources

Voice/VideoConferenceResources

Voice/VideoGatewayGatekeeper

/Proxy

H.323 RoomSystem

GK

CallManagerScheduling

One Effort! Customer Contact SIMPLIFICATION


Meeting the Demand to Stay Connected

15 Attachments!!15 Attachments!!

u there?u there?

Meetings All DayMeetings All Day

20 E-Mails!20 E-Mails!

“Have a Minute?”“Have a Minute?”

5 Voicemails!5 Voicemails!

Information OverloadToo many devicesAnywhere/anytime

Technology LimitsDisparate solutionsDisparate access

Innovation Has Created Complexity


What Your Business Really Needs

Information ControlWhere I amWhen I wantSingle Source for Data, Voice and Fax Messages

Technology SolutionsDevices that work togetherFlexibility to use multiple devices seamlesslySimple access to servicesOpen Architecture

More Effective Communications


It’s YOUR Workspace!! Your Choice!!

Question;

Your Preference??

1 – Instant Msg / SMS / PIN2 – Call my Desk Phone3 – Call my Cell Phone4 – Send me Email5 – Leave me Voice Mail

6 – Just don’t bug me at all… ☺


3. Direct your Customers, Partners

and Employees to your Network!

2. Invest in Network Centric

(Open Standards) Communications

1. Connect your Dial-Tone to your NetworkVirtualizationEnd-User

Empowerment

Develop a Communications Strategy? – 3 Steps!


Cisco Unified Communications

VideoRich MediaCollaboration Personal

Communicator

PresenceIntelligence inthe Network

SpeechVoice Accessto Services

MobilityWired and Wireless

VirtualizationReal-time session Management Unity

Messaging

Unified Contact Center

IP PhonesService and

Support

UnifiedMeetingPlace

PolicyIdentity and Preference

Key Enabling Technologies leveraged by the “Network Platform”

Unified Mobility

UnifiedOperations Mgr

UnifiedComm Mgr



Clearly - Cisco Unified Communications can;

Cisco UC Options Different – depending on need!

• Be the 1st (green field) deployment for customers

• Can replace a customer’s entire Voice solution

• Co-Exist & Transition - Seamlessly Integrate to existing PBX and provide a strategic “Break away”long or short term Unified Communications strategy.


Current Business Model

site 1site 1

site 2site 2 site 3site 3

site 4site 4

site 5site 5

site 6site 6

site 8site 8

site 7site 7

HQHQ

PSTNPSTN

• Separate PBX Systems at each sites

• On-site administration and maintenance

• Separate dial plans, directories, voicemail systems

• No comprehensive disaster recovery plan

• Different calling features in small sites and large sites

• Separate PBX Systems at each sites

• On-site administration and maintenance

• Separate dial plans, directories, voicemail systems

• No comprehensive disaster recovery plan

• Different calling features in small sites and large sites

KeySystem

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

KeySystem

KeySystem

KeySystem

KeySystem

KeySystem

KeySystem

KeySystem P.B.X

PSTNCisco ISR

Cisco ISR

Cisco ISR

Cisco ISR

Cisco ISR

Cisco ISRCisco ISR

Cisco ISR

Cisco ISR


Cisco Unified Communications Model

site 1site 1


site 4site 4

site 5site 5

site 6site 6

site 8site 8

site 7site 7

TowersTowers

PSTNPSTN

KeySystem

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

KeySystem

KeySystem

KeySystem

KeySystem

KeySystem

KeySystem

Cisco ISR

Cisco ISR

Cisco ISR

Cisco ISR

Cisco ISRCisco ISR

Cisco ISR

Cisco ISRKey

System

Call Manager

• Single enterprise “virtual PBX”

• Centralized Call Control, admin & maintenance

• Common dial plan, directories, voicemail system

• Leverages data disaster recovery plan

• Consistent calling features in small sites and large sites

• Reduced Maintenance Costs








Cisco Unified Communications Model

site 1site 1


site 4site 4

site 5site 5

site 6site 6

site 8site 8

site 7site 7

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

Cisco ISR

Cisco ISR

Cisco ISR

Cisco ISR

Cisco ISRCisco ISR

Cisco ISR

Cisco ISR







• More reliable







• More reliable

Call Manager Call Manager

Site 1 Site 2

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTN

PSTNPSTNPSTNPSTN


Multi-Site Centralized Communications Solution –Overview

PSTN

PSTN

HQ

OfficeOffice PSTN

BranchBranch PSTN

BranchBranch PSTN

Campus/WAN

CCME/ SRST

CCME / CUE

SRST / CUE

Home & Mobile User

- Single enterprise “virtual PBX”- Centralized Call Control, admin & maintenance- Common dial plan, directories, voicemail system

-Centralized Management

-Streamlined Budgeting & Investment

-Growth and Future Proof Strategy

--Disaster Recovery Strategy- Consistent calling features in small sites and large sites- Reduced Maintenance Costs


What is your Mobile Workspace?

Sales

CxOInventory Manager

Teleworker / Agent Field Force

Wherever you areWhatever you’re using


The Importance of Visual InteractionA Person Remembers…

30% of What They See

70% of What

They See and Hear

Importance of Visual Traffic30% of brain’s cortex devoted to vision, 8% for touch and 3% for hearing

More than 60% of communication is non-verbal

20% of What

They Hear

Sources: Human Productivity Lab 2006 and Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

Rich-Media Conferencing and Collaboration


Cisco Unified Communications Portfolio

Number of Users per SystemNumber of Users per System0 25 500100 200

Voic

e Fu

nctio

nalit

yVo

ice

Func

tiona

lity

Low End PBX

Low End PBX

HybridSwitchHybridSwitch

High End PBX

High End PBX

CentrexCentrex

KSUKSU

7500+ (30k Clustered)

Complete! Unified Communications Solutions Portfolio!

Designed for All organizations seeking uniform and ubiquitous “always on” access to all communications, Data and back end connected information

• Open Standards based (Not married to Manufacture)

• Will scale as you do!• Opportunity to integrate your Business processes

with Unified Communications

Cisco IP Phone

Wireless Phones VT Advantage

Video Phone Voicemail and UM

Customer Contact

MobileConnect

Unified MeetingPlace Conferencing

Presence


Unifying your Workspace

Cisco’s Solutions to Unify the Workspace while in and out of the office!

38© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSEVT REM 12-05-05 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Cisco Unified Communications

Unified Communications

SpeechVirtualization Presence Mobility VideoPolicy

Mobile UCClients

Unified Messaging

Contact Center

Voice Security/Identity

Video/Telepresence

Email/IMConferencing

Convergence of all Forms of Business Communications

IP Network


Introducing the ‘Advanced Media’ Suite Cisco Unified IP Phones

SIP39117937


Custom and Off the Shelf Unified IP Phone Applications

Emergency Alert

Time Clock

AdvertisingConferencing

Device Control Attendance

IP Surveillance ER StatsEmergency Broadcastwww.cisco.com/go/apps

- Fleet Management- GPS Locations- Mashup – GoogleMapsWith Fleet view

- Extend UC to your select Customers/Partners

- Customer Profiles- PhonePops InfoFLOW!


• Applications for Cisco’s Smart Business Communication System that address the business requirements for small businesses

• IPsmartSuite turns IP Phones into ‘smart’ business devicesthat are integrated into the fabric of the small business operation

Addresses the challenges facing small businesses

Staffing and Payroll Cost Controls

Task Alerts with Alert Notification

Client/Customer Billing and Customer Out-Reach Enhancements

Emergency Response

• Available from distribution channel and sold thru partner community in small business environment

Third Party Applications - IPCelerate


CRM – SalesForce.com & Microsoft Dynamics

Call Connectors for Salesforce.com and Microsoft Dynamics CRM available!!


Unified CommunicationsDesktop Clients

• Desktop application to integrate user access and usage of communications tools (find, contact, escalate, manage)

• Intuitive user design

• Includes telephony, conferencing, messaging, directory services, presence, user profile management

• Instant Messaging

• Cross-platform (PC, Mac, Unix)


Open and Interoperable…. Unifying the Desktop Environment:

IBM SametimeIBM Sametime

Microsoft CommunicatorMicrosoft Communicator

Cisco CUPC


Cisco Unified Mobile Communicator Clients

• Intuitive, common user experience across different mobile handsets

• Extends unified communications to mobile phones and smartphones

Integrated directoriesPresenceSingle business number reachOffice voicemail notification and playbackCall logsCisco Unified MeetingPlace conference notifications

• Support for BlackBerry, Symbian OS and Windows Mobile handsets

• Multiple mobile operators and network support



Raise your Hand if…

You would like more Voice Mail in your day?


Transition your Voice MessagingCisco Unity – New Age Voice Mail!

• Centralized Voice Messaging for Enterprise (IP and/or TDM)• Unity Failover - Geographic fault-tolerance • Single Employee mailbox (email, cell, IP phone)• Migration:

Multiple PBX Integration (up to 8 PBXs)TUI Key Mapping – emulate existingVoicemail networking - Octelnet

• Key Features: Live Reply, Sort by Sender• Mobile Message Access

Blackberry integration

• Natural Voice, pause/resume• Voice Encryption and Enhanced Security• Fax Integration• Unified or IMAP


Cisco Unity Voice Messaging Strengths• Mature Feature-Rich Product

–Seven years of product leadership–Feature set is a product of user feedback

• Rich Telephony User Interface (TUI)–Alternate TUI–Call Handlers

•Standard•Directory•Interview

–Live Reply–Dropped Call Recovery–Message Locator–Keypad Mapping–Private Messaging–Message Monitor–Live Record–Speech Access “talk to me”–Phone View–“Secure” messaging (Encrypt // shred)



Rich Media, Video & Collaboration!


TelePresenceTelePresence Integrated Video + Integrated Video + Web ConferencingWeb Conferencing

Video Video TelephonyTelephony Digital Media Digital Media

SystemsSystemsVideo Video

SurveillanceSurveillance

• Video over the network and audio on demand

• Company meetings

• Live and On-demand video

• Digital signage

Unique, in-person experiences over the network –enables users to collaborate like neverbefore

• Real-time video to facilitate live meetings, information exchange

• Ad hoc real-time video

• VT Advantage• Endpoint flexibility (HD)

Re-inventing the safety and security market through the use of IP based video surveillance and access technologies

Cisco Unified Video Solutions


Video Telephony & Unified Video AdvantageVideo is now Just a Phone Call!

• Built on Unified Communications Manager

• High quality video for effective non-verbal communication

• Simple installation and flexible configuration


Cisco Unified Video Advantage - Example!


2004 Results

Complete voice, video and web conferencing and controlMeetingPlace - Rich-media Conferencing

MeetingPlace


Calendar, Web,Phone, IM

Schedule

MeetingPlace Collaboration/ConferencingSeamless Integration

E-mail, Calendar, IMAutomatic Notification

AttendE-mail, Calendar, Web, Phone, IM


Telepresence: Converging all forms of human expression

“The Best of 2006”“The Best of 2006”

Reduced overall company carbon emissions by 10%Reduced overall company carbon emissions by 10%

Better customer service, improved quality of life

Better customer service, improved quality of life

Helping Companies Become “Green”

Helped Cisco cut 1B miles of annual air travel by 20%Helped Cisco cut 1B miles of annual air travel by 20%


Quality, Simplicity, Reliability

Quality

Simplicity

Reliability

Unified Communications

Delivering the “In-Person”Cisco TelePresence Experience

Network as the Platform


Intercompany Cisco TelePresence—Strategic Value to the Enterprise

Tighter connections with customers, suppliers and partners

Faster decision making and time to market

Increased supply chain intimacy

Competitive advantages

Transforming how business is done

What’sDriving This:

Customers

Supply Chain

Partners


Cisco TelePresence Meeting SolutionEndpoint Offerings

Cisco TelePresence System 3000/3200• 6 / 12 / 18 / 36 seats at the virtual table• Purpose-built room• 15 Mbps at 1080p, ultra-high definition• Spatial wideband audio• Imperceptible latency

Cisco TelePresence System 1000• 4 seats at the virtual table• General purpose room• 5 Mbps at 1080p, ultra-high definition• Wideband audio• Imperceptible latency


Bringing the In-Room Experience to Life:Cisco TelePresence Briefing Centres


Cisco TelePresence VisionToday and Tomorrow

Work Live

Play Learn

Cisco TelePresence MeetingVirtual Specialist (Branch)

Virtual Administrator

Virtual Box SeatCisco TelePresence at Home

TeleMedicineFamily VisitsVirtual Dining

Virtual ClassroomVirtual Keynote

The Networkas the

Platform

61© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialRScotland – Customer Seminar Series

A bit on Cisco Capital’s commitment to IT

• Leasing Provides Flexibility: End-of-Lease Options–– You may exercise buyout option, extend lease or You may exercise buyout option, extend lease or

return equipment & upgrade at endreturn equipment & upgrade at end--ofof--leaselease

• Leasing Provides Flexibility To Meet Changing Business Needs–– Ease of upgrading equipmentEase of upgrading equipment–– Easier to acquire new technologyEasier to acquire new technology–– Match lease term to equipmentMatch lease term to equipment’’s useful lifes useful life–– Ease of addEase of add--onsons–– Flexible structuring options: Skip Payments, Step Flexible structuring options: Skip Payments, Step

Payments, Seasonal PaymentsPayments, Seasonal Payments–– Benefits of use without risks of ownershipBenefits of use without risks of ownership


• It is the use of equipment that generates profits, not ownership

•• The Golden Rule:The Golden Rule:

– If it appreciatesappreciates, buy it!buy it!– If it depreciatesdepreciates, finance it!finance it!

Your Choice!Your Choice!

The Golden Rule


0% Product Promotion• Finance your new Cisco gear at no cost!!!

• Capital lease option – own the gear at the end for $1.00!

• Operating leases can also be provided…make it even better!

• Compare against buying cash down…why buy when you can lease at lower than cost of funds?

• Finance your multi-year SMARTnet contracts at 0%• Pay as you use!!! • Say goodbye to annual upfront payments & yearly renewals!• Flexible repayments – monthly/ quarterly/ semi-annual//

annual• Lock in the contact over the term of the lease at today’s price!• Hedge against future contract price & currency fluctuations.


Cisco Capital – One stop shop!

• Offer both Operating & Capital leases• We know our gear…aggressive residual value

positioning• Terms from 24 – 60 months available• Add-ons made easy like never before• Include everything…Hw/ Sw/ SMARTnet/ Non-

Cisco/Partner professional services• Flexible repayment options• ** Technology Re-Fresh (Stay Current) strategy **


Pay for It Tomorrow

UpgradeUpgradeAdd OnAdd On

Full ServiceFinancing

Improves Cash Flow

Convenience CompetitiveRates

Alternative Line of Credit

Alternative Line of Credit

Acquire Today

Acquire Today

Cisco Capital Key Customer Benefits


In Summary: How Can a Cisco Business Communications Solution Help you!

• Reduce costs; improve TCO, IP is the foundation

• Improve the way every department within your organization does their business

• Work on-the-go in real-time...as if you were everywhere at once.

• Continuously innovate and quickly adapt to changes increasing business agility

• Proven, consistent service-deliverymethodology emphasizes coordination of Cisco, partner, and customer capabilities

• Cisco Unified Communications can increase employee productivity and transform business process for a better customer interaction

• Cisco UC, Open, Effective, Collaborative!


Rod ScotlandUnified Communications Practice [email protected] Cisco Systems, Inc.

THANK YOU!!

Documents

Enrich Business Collaboration Through a Unified Workspace · every business day • Cisco shipped over 1 million phones each of the last five quarters: 3 years+ to ship 1st million