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Kevin Shea Kevinshea.typepad. com 1 Part of the “In Black and White” series Adoption Models for Enterprise 2.0 In Black and White

Enterprise 2.0 Adoption Models

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An outline of various models that can be used to launch Enterprise 2.0 -- and some caveats.

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Page 1: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

1Part of the “In Black and White” series

Adoption Models for Enterprise 2.0

In Black and White

Page 2: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

2Part of the “In Black and White” series

There are at least three (3) different

models for Enterprise 2.0 adoption

Page 3: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

3Part of the “In Black and White” series

Generally, only two (2) are talked about

Page 4: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

4Part of the “In Black and White” series

The Standard Model

Hierarchical Top-down Information flow

Generally considered a “forced-on” approach, in which,

organizational controls manage the introduction

Page 5: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

5Part of the “In Black and White” series

Bottoms up, Grass roots model.

In which, a good idea is typically spread through the efforts of a

single early adopter.

Desired by most practitioners.

And, the most talked about….

Page 6: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

6Part of the “In Black and White” series

The grass roots model is often called the emergence model.

Page 7: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

7Part of the “In Black and White” series

Let’s call it the single initiation point model

“SIP model”

Arises from a single point

Page 8: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

8Part of the “In Black and White” series

Now….. since “a good idea has many fathers”

Page 9: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

9Part of the “In Black and White” series

Solutions can arise from many locations

Page 10: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

10Part of the “In Black and White” series

Creating a “MIP model” of adoption

Page 11: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

11Part of the “In Black and White” series

The Multiple Initiation Point (MIP) Model

Bottom up, Grass roots, informational flow.

In which, similar ideas are spawned simultaneously across a wide audience

Page 12: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

12Part of the “In Black and White” series

What can happen in a MIP Model?

A dispersed global unit can have the idea

Individual divisional units or units with less capable communication skills can come up with

the same idea, in isolation.

Page 13: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

13Part of the “In Black and White” series

If a MIP model is left unchecked, it can lead to

Page 14: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

14Part of the “In Black and White” series

A dispersed global unit can have the idea

Individual divisional units or units with less favorable communication skills can come up with

the idea.

Siloing

Competing solutions, information segmentation, confusion

Which solution is the “right” one?

???

?

Page 15: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

15Part of the “In Black and White” series

History shows that the MIP model contributes to problems in collaboration software installations that end up as

“messy”/“file share only” solutions.

Page 16: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

16Part of the “In Black and White” series

Which model would most likely occur at your company?

Page 17: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

17Part of the “In Black and White” series

A MIP model requires some controls or guidance to succeed.

Growth needs to be coordinated.

Page 18: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

18Part of the “In Black and White” series

So, there are at least three(3) different models

for Enterprise 2.0 adoption

Standard

Single Initiation Point

Multiple Initiation Point

Page 19: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

19Part of the “In Black and White” series

If you expect growth to occur as a result of an organically arising SIP model,

Page 20: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

20Part of the “In Black and White” series

And,

You don’t at least plan to respond to a MIP scenario

Page 21: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

21Part of the “In Black and White” series

Then,

Your execution strategy is in jeopdary.

Page 22: Enterprise 2.0 Adoption Models

Kevin SheaKevinshea.typepad.com

22Part of the “In Black and White” series

For a more detailed explanation and insight into the changing nature of Knowledge Management, visit my blog at http://kevinshea.typepad.com/

Other item in my In Black and White series.

• Enterprise2.0: a Simple Explanation in Black and Whitehttp://kevinshea.typepad.com/kevin_shea_process_collab/2008/06/enterprise-20-a.html

• Knowledge Management in Black and White

http://www.slideshare.net/kevinshea/knowledge-management-in-black-and-white/