DATA GOVERNANCE

MIKEFERGUSON

MAY 17-19, 2010RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231

ROME (ITALY

AND MASTER DATAMANAGEMENT

TECHNOLOGY TRANSFER PRESENTS

ENTERPRISE

info@technologytransfer.itwww.technologytransfer.it

ENTERPRISE DATA GOVERNANCE AND MASTER DATA MANAGEMENT

This three-day seminar is intended for compliance Managers, data Archi-tects, database Administrators, data integration Developers and MasterData Management Professionals, who are responsible for Managementand Governance of Enterprise data.

The seminar takes an in-depth look at the Business problems caused bypoorly managed data, and defines the requirements that need to be metfor a company to confidently define, manage and share master, transac-tional, analytic and unstructured data across operational and analytic ap-plications and processes.

In order to achieve Enterprise Data Governance, a company needs to in-vest in people, processes and a suite of technologies that support end-to-end Data Governance activities. These include:

• Enterprise Metadata Management• Data Modelling• Data Profiling• Data Cleaning• Data Integration (Batch, on-demand and event-driven)• Data Synchronisation• Master Data Management• Enterprise Content Management

During the three days we take an in-depth look at the technologies need-ed in each of these areas as well as best practice methodologies andprocesses for data Governance and Master Data Management.

LEARNING OBJECTIVES

Attendees will learn how to set up an Enterprise Data Governance pro-gram and to determine what technologies they need for Enterprise DataGovernance, Data Integration and Master Data Management (MDM). Inaddition they will learn when to use certain technologies over others andmethodologies to use for Metadata Management, Data Integration, anddesigning and implementing Data Governance and MDM solutions.

WHO SHOULD ATTEND

This seminar is intended for Business and IT Professionals responsiblefor Enterprise Data including Metadata Management, Data Integration,Data Quality, Master Data Management and Enterprise Content Man-agement. It assumes that you have an understanding of basic data Man-agement principles as well as at least a high level of understanding of theconcepts of data migration, data replication, Metadata, Data Warehous-ing, Data Modelling, Data Cleansing etc.

1. An Introduction To EnterpriseData Governance

This session introduces EnterpriseData Governance and looks at thereasons why companies now needto invest in Data Integration andData Management.

• An introduction to EnterpriseData Governance

• The impact of unmanaged dataon Business Performance

• Is your data out of control?• Key requirements for Enterprise

Data Governance (EDG)• Establishing a data architecture

and competency centre for theEnterprise

• Establishing a strategy for DataGovernance

• Getting the organisation right –data stewards and data owners

• Formalising EDG processes• The emergence of EDG platforms• EDG on the cloud

2. Enterprise Metadata Manage-ment

This session looks in detail at theneed for Enterprise Metadata Man-agement as the foundation for anyData Governance project. Metada-ta Management includes the needfor data stewards, data owners,common data definitions, discoveryof existing disparate data defini-tions and data relationships, andthe mapping of disparate defini-tions to a common shared data vo-cabulary.

• What is Enterprise MetadataManagement?

• Component technologies for En-terprise Metadata Management

• Common Metadata - data stan-dardisation using a shared Busi-ness vocabulary

• Shared Business vocabulary vsTaxonomy

• The role of a Business Glossary• Disparate Metadata discovery,

Metadata mapping and Metada-ta integration

ABOUT THIS SEMINAR OUTLINE

• Data Relationship Discovery• Metadata and data discoverytools – SAP/Business Objects,DataFlux, IBM InfoSphere DataArchitect and InfoSphere Disco-very, Informatica, Sypherlink

• Generating Data Integration ser-vices from common Metadata

• Integration of common Metadatawith Data Modelling and DataIntegration tools

• Unstructured metadata-taxonomyfacets

3. Enterprise Data Quality

This session looks at a number ofemerging Business problems thatrequire increased use Data Quali-ty and data profiling software andwhy these new problems havetransitioned Data Quality Manage-ment from ‘nice to have’ softwareinto an essential part of EnterpriseData Management infrastructure.It looks at what has changed inthese tools that has made them sodesirable today.

• Enterprise compliance – Mandat-ing the need for rock solid data

• Processes required for Enter-prise Data Quality

• The Enterprise Data Qualityproblem- Data Quality at the keyboard- Data Quality on inbound andoutbound messaging

- Data Quality integration withData Warehousing

- Data Quality and Master DataManagement

• Metadata Quality – Why this alsomaters

• What’s new in Data Quality tools• Integrating Data Quality into the

Enterprise – On-demand DataQuality Services

• Creating an Enterprise DataQuality firewall

• Monitoring Data Quality usingDashboards

• Managing Data Quality on theCloud

4. Enterprise Data Integration

This session looks at the key ap-proaches to Data Integration andprovides an in-depth guide to eachmain type of integration technology.It includes coverage of structuredand unstructured Data Integration.

• Key approaches to Data Integra-tion – Data federation, data con-solidation and data synchronisa-tion

• Enterprise Data Integration - EII,ETL, ESB data synchronisationand data replication

• The Data Integration technologymarketplace – Composite,DataFlux, Denodo, IBM, Infor-matica, Information Builders,Ipedo, Microsoft, Oracle, Red-Hat, SAP (Business Objects)

• An in-depth guide to data federa-tion using Enterprise InformationIntegration (EII)

• ETL technologies and uses –Data Warehousing, data migra-tion, Data Integration services

• Unstructured Data Integration andEnterprise Content Management

• Using Data Integration technolo-gies for event-driven and on-de-mand Data Integration, data mi-gration, data consolidation, datasynchronisation and Master DataManagement

• Cloud based data integration tools• Data integration of cloud and on-

premise data

5. An Introduction to MasterData Management

This session introduces MasterData Management and looks atwhy Businesses are serious aboutintroducing it. It also looks at thecomponents of an MDM systemand how to assess what compo-nents you need and the right imple-mentation option for your Business.

• What is Master Data Manage-ment (MDM)?

• Business benefits – Why is MDMneeded?

• Components of a MDM solution

• How does MDM fit into an Enter-prise Service Oriented Architec-ture?

• MDM architecture – Does MDMmean yet another data store?

• MDM examples – CustomerData Integration, Product Infor-mation Management, FinancialData Management

• Assessing your need for an MDMsystem

• Implementation options – Decidingon Build vs Buy

6. Designing A MDM System

This session looks at what is in-volved in designing an MDM sys-tem. It looks at the system scope,identifying candidate Business en-tities, design approaches, identityManagement, Master Data inte-gration and Business process re-design.

• Deciding the scope of an MDMsystem- Master data, Master Metadatavocabulary, Master Data ac-cess services, Master DataBusiness processes

- Data considerations - Opera-tional data vs Business Intelli-gence vs unstructured content

• MDM Architecture options• Master Data Management ap-

proaches and their differences –Virtual Approach vs Master DataSynchronisation vs Master DataIntegration vs Enterprise MDM

• Identifying candidate Businessentities for MDM processing -Product Data, Customer Data,Employee Data, Financial Data

• Master Data identity Manage-ment – The need for Global IDsand Global Foreign keys

• Introducing a shared Businessvocabulary and Master Data in-tegrity rules

• The importance of HierarchyManagement

• Approaches to integrating Mas-ter Data – The pros and cons ofdata federation, data consolida-tion or data synchronisation

• Understanding maintenance ofMaster Data – Data Entry Sys-tems vs Systems of Record

• Identifying and re-designingBusiness processes associatedwith Master Data

7.MDM - The Build Option

This session looks at how you builda MDM system. It includes what youhave to do to define Master Data,source Master Data in data entrysystems and how to map dis-parate source data to the MasterData entities. It also looks at whatyou need to do to integrate MasterData to create a Master Data Huband how to synchronise dataacross existing systems.

• Defining Master Data attributesusing common Metadata

• Data entry system identificationand data relationship discovery

• Mapping source data to the Mas-ter Data vocabulary

• Data profiling and rule creationfor cleanup and matching

• Create a master hub using DataIntegration

• Implementing Master Data syn-chronisation

8.MDM - The Buy Option

This session looks at the buy op-tion for MDM by exploring the MDMtechnology marketplace. It looksat the different technologies avail-able and the pros and cons ofeach type of solution. It also looksat the scope of each product interms of entities supported, andwhether or not you can integratethem with existing technologies inyour Enterprise.

• The MDM technology market-place – D&B Purisma, DataFlux,I2, IBM, Initiate, Kalido, Microsoft,ObjectRiver, Oracle, SAP, Siper-ian, Teradata, Tibco, VisionWare

• Rule-based synchronisationproducts

• Virtual Master Data products

• Single and multiple entity hubproducts

• Enterprise MDM products• Data Quality and Data Integrationproducts for MDM

• External Master Data providers• Pros and Cons of each type of

solution – What can they do, whatcan‘t they do?

• Evaluating and combining MDMproducts

• Integration of MDM solutionswith existing Data Integrationtechnologies

• Implementing a purchased MDMsolution

• Development work that is stillneeded

9. Transitioning to EnterpriseMDM – The Change Manage-ment Process

This session looks at the most diffi-cult job of all – The Change Man-agement process that is needed toget to Enterprise Master Data Ma-nagement. It looks at the difficul-ties involved, what really needs tohappen and the process of makingit happen.

• Starting a MDM Change Manage-ment program

• Changing data entry system datastores

• Changing application logic to useshared MDM services

• Changing user interfaces• Leveraging Portal technology for

user interface re-design• Leveraging a Service Oriented

Architecture to access MDMshared services

• Changing ETL jobs to leverageMaster Data

• Hierarchy Change Managementin MDM and BI systems

• Transitioning from multiple dataentry systems to one data entrysystem

• Transitioning change to existingBusiness processes to take ad-vantage of MDM

• Planning for incremental ChangeManagement

10. Integrating MDM Into TheEnterprise

• Integrating MDM with EnterprisePortals

• Integrating MDM into a ServiceOriented Architecture (SOA)- Sharing access to Master Matavia Master Data services

• Leveraging Master Data Integra-tion services in a SOA

• Leveraging SOA for data syn-chronisation

• Integrating MDM with operationalapplications and process work-flows- How do you integrate an MDMsystem with batch applications

- How do you integrate an MDMsystem with green screen appli-cations

- How do you integrate an MDMsystem with client server appli-cations

• Integrating MDM with BusinessIntelligence- Why is MDM different fromData Warehousing systems?

- How do you integrate an MDMsystem with BI systems

- The impact of MDM on ETLprocessing

- Version control on dimensionaldata

- Hierarchy Change Managementacross multiple Data Marts

• Integrating MDM with EnterpriseContent Management Systemsand Facet based Taxonomymanagement

• Master Taxonomy ManagementVs Master Data Management

• Using Master Data to tag unstruc-tured content

MIKE FERGUSONENTERPRISEDATA GOVERNANCEAND MASTER DATA MANAGEMENT

May 17-19, 2010Residenza di RipettaVia di Ripetta, 231Rome (Italy)

Registration fee:€ 1500

If registered participants are unable to attend,or in case of cancellation of the seminar, thegeneral conditions mentioned before areapplicable.

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Send your registration formwith the receipt of the payment to:Technology Transfer S.r.l.Piazza Cavour, 3 - 00193 Rome (Italy)Tel. +39-06-6832227 - Fax +39-06-6871102info@technologytransfer.itwww.technologytransfer.it

Stamp and signature

INFORMATION

PARTICIPATION FEE

€ 1500

The fee includes all seminardocumentation, luncheon and coffeebreaks.

VENUE

Residenza di RipettaVia di Ripetta, 231Rome (Italy)

SEMINAR TIMETABLE

9.30 am - 1.00 pm2.00 pm - 5.00 pm

HOW TO REGISTER

You must send the registration form withthe receipt of the payment to:TECHNOLOGY TRANSFER S.r.l.Piazza Cavour, 3 - 00193 Rome (Italy)Fax +39-06-6871102

withinMay 3, 2010

PAYMENT

Wire transfer to:Technology Transfer S.r.l.Banca Intesa Sanpaolo S.p.A.Agenzia 6787 di RomaIban Code:IT 34 Y 03069 05039 048890270110

GENERAL CONDITIONS

GROUP DISCOUNT

If a company registers 5 participants tothe same seminar, it will pay only for 4.Those who benefit of this discount are notentitled to other discounts for the sameseminar.

EARLY REGISTRATION

The participants who will register 30 daysbefore the seminar are entitled to a 5%discount.

CANCELLATION POLICY

A full refund is given for any cancellationreceived more than 15 days before theseminar starts. Cancellations less than15 days prior the event are liable for 50%of the fee. Cancellations less than oneweek prior to the event date will be liablefor the full fee.

CANCELLATION LIABILITY

In the case of cancellation of an event forany reason, Technology Transfer’sliability is limited to the return of theregistration fee only.

Mike Ferguson is the Managing Director of Intelligent Business Strategies Ltd. As an independent analystand consultant he specialises in Business Intelligence, Enterprise Business Integration and Enterprise DataManagement. With over 29 years of IT experience, Mr. Ferguson has consulted for dozens of companies, spo-ken at events all over the world and written numerous articles. He is also an expert on the B-EYE-Network.Prior to founding Intelligent Business Strategies, was a member of NCR’s worldwide product strategy and ar-chitecture team as a Chief Architect working on the Teradata DBMS. He spent four years as a principal andco-founder of Codd and Date Europe Limited – the inventors of the Relational Model – specialising in IBM’sDB2 product and was a partner and European Managing Director at DataBase Associates.

SPEAKER