Entrepreneurship Animator Curriculumanimatorzy.utp.edu.pl/en/images/curriculum_ea.pdf · Entrepreneurship Animator Curriculum Economic Animator This publication was financed by the

PARTNERSHIP

Bydgoska Rada Federacji Stowarzyszeń Naukowo Technicznych NOT

Christelijke Agrarische Hogeschool Dronten

Gobierno Vasco, Departamentode Industria Comercio y Turismo

Wojewódzki Urząd Pracy w Toruniu

Uniwersytet Technologiczno-Przyrodniczyw Bydgoszczy - promoter of the project

L'Institute Nationale Polytechnique de Toulouse

Kujawsko-Pomorski ZwiązekPracodawców i Przedsiębiorców

Linköpings Universitet

Umbria Training Center

T O U L O U S E

Entrepreneurship Animator

Curriculum

EconomicAnimator

PROMOTER OF THE PROJECT

University of Technology and Life Sciencesin Bydgoszcz

ul. Kordeckiego 2085-225 Bydgoszcz

http://www.utp.edu.pl

CO-ORDINATOR OF THE PROJECTProf. Antoni Bukaluktel.: 0 52 374 94 10

e-mail: [email protected]

MANAGER OF THE PROJECTDr Tadeusz Lepperttel.: 0 52 340 87 56

e-mail: [email protected]

http://www.animatorzy.utp.edu.pl

Project implemented within theLeonardo da Vinci Programme

No PL/04/B/F/PP-174 446

Education and Culture


Curriculum

EconomicAnimator

This publication was financed by the European Union Leonardo da Vinci Programme PL/04/B/F/PP - 174446.

notes

1

- INTRODUCTION -

Introduction

1. Characteristics of Entrepreneurship Animator 1.1 Business environment1.2 Social environment1.3 Professional tasks1.4 Knowledge 1.5 Skills1.6 Personal features

2. Characteristics of Study Programme2.1Name of the study program2.2 Aim of studies2.3 Target group2.4 Entry requirements2.5 Learning outcomes and competences2.6 Number of ECTS credits2.7 Requirements for a diploma/certificate2.8 Grading scale

3. Curriculum3.1 Curriculum structure3.2 Modules’ characteristics3.3 Syllabuses

2

- ENTREPRENEURSHIP ANIMATOR -

Introduction

In the face of dynamic global competition companies, especially small and medium enterprises (SMEs) as well as regions have to adapt themselves to the market changes, environment needs and economic demands. The adaptation process requires improvement of products, companies’ organizational restructuring and technological changes by means introducing innovations. In such situations companies need pro-fessional experts/consultants as well as managers and employees well trained in coping with economic, scientific and technological issues in an increasingly competitive world. Regional authorities, for their pro-in-novation regional systems, need experts who can resolve their problems and make them competitive on the joint European market.

The University of Technology and Life Sciences in Bydgoszcz, Poland, together with European and local partners, have undertaken actions aiming at developing of new professions in the area of econom-ic development, and worked out education programmes for special-ists in three new professions: “Technological Development Animator” (TA), “Regional Development Animator” (RA) and “Entrepreneurship Animator” (EA) in accordance with the needs and the regional policy of the European Union.

Presented in this brochure is the Entrepreneurship Animator pro-gramme. The programme was developed on the basis of the results of a market demand and educational offer analysis for undergraduate and postgraduate studies, performed in participating partner countries, and it is addressed to graduates of different profiles, employees changing their qualifications or upgrading them or to unemployed graduates.

The modular structure of the programme makes it possible modifica-tion of its curriculum to various levels and needs of educational organi-zations as well as to the specific target groups and users. The brochure is directed to educational and training institutions, lectures and trainers in order to facilitate the students’ enrolment and teaching process together with its organizational aspects.

The programme was achieved within a pilot project funded by the European Union’s educational programme “Leonardo da Vinci”, with the participation of nine partners from six countries (Poland, France, Italy, Nederland Spain and Sweden).

2


Introduction

In the face of dynamic global competition companies, especially small and medium enterprises (SMEs) as well as regions have to adapt themselves to the market changes, environment needs and economic demands. The adaptation process requires improvement of products, companies’ organizational restructuring and technological changes by means introducing innovations. In such situations companies need pro-fessional experts/consultants as well as managers and employees well trained in coping with economic, scientific and technological issues in an increasingly competitive world. Regional authorities, for their pro-in-novation regional systems, need experts who can resolve their problems and make them competitive on the joint European market.

The University of Technology and Life Sciences in Bydgoszcz, Poland, together with European and local partners, have undertaken actions aiming at developing of new professions in the area of econom-ic development, and worked out education programmes for special-ists in three new professions: “Technological Development Animator” (TA), “Regional Development Animator” (RA) and “Entrepreneurship Animator” (EA) in accordance with the needs and the regional policy of the European Union.

Presented in this brochure is the Entrepreneurship Animator pro-gramme. The programme was developed on the basis of the results of a market demand and educational offer analysis for undergraduate and postgraduate studies, performed in participating partner countries, and it is addressed to graduates of different profiles, employees changing their qualifications or upgrading them or to unemployed graduates.

The modular structure of the programme makes it possible modifica-tion of its curriculum to various levels and needs of educational organi-zations as well as to the specific target groups and users. The brochure is directed to educational and training institutions, lectures and trainers in order to facilitate the students’ enrolment and teaching process together with its organizational aspects.

The programme was achieved within a pilot project funded by the European Union’s educational programme “Leonardo da Vinci”, with the participation of nine partners from six countries (Poland, France, Italy, Nederland Spain and Sweden).

3

- CHARACTERISTICS OF ENTREPRENEURSHIP ANIMATOR -

1. Characteristics of Entrepreneurship Animator

The postgraduate study programme for Entrepreneurship Animator was developed on the basis of research, performed by project partners aiming at description of the profession’s characteristic. The character-istic is a result of profound analysis of the foreseen Entrepreneurship Animator’s working environment, future professional tasks, expect-ed skills and needed knowledge for becoming a successful Animator and performing the required tasks. To fulfil the job requirements the Entrepreneurship Animator is expected to possess a number of personal traits which enable him/her performing the tasks successfully.

The results of this analysis, in a concise form, are presented in the following paragraphs.

1.1 Business environmentRapidly changing conditions for running business, services and commerceShortening life cycle time of products, technologies, realisation and execution of production ordersGrowing computerisation of more and more areas of production, services, commerce and communicationGrowing global competitivenessAppearance of new forms of business activities, organisational changes, means and methods of communicationDecreasing productive, research-development and financial pow-ers of single firms, development of cooperation and companies merging

1.2 Social environmentEmployers, entrepreneurs, investorsEntrepreneurs’ organisationsVocational organisationsConsultancy and advisory agenciesUniversities and research-development unitsInnovation-supporting institutionsFinancial institutions, banksLabour unionsExperts, specialists, lawyers

4


1.3 Professional tasksIdentification of needs, initiation of actions, suggesting of new ideas and action strategiesIdentification of challenges for the industry, needs emerging from supply markets, technological differences, research-development projectsProviding information, finding and linking partners, consultations in services supporting the development of entrepreneurshipCommercialisation of knowledge concerning entrepreneurship and innovationPromotion of social, economic and technological changesTransfer of innovations to companies, services and commerceCreation of private-public partnershipConnecting business partners for starting joint enterprises which exceed the means of single companiesSupport and advice for entrepreneurs on legislation, finance, starting business, marketing, subsidies, import/export etcRecommendation of potential solutions for existing problems, planning, organisation and implementationSearching for financing sources and partnership for the realisa-tion of undertaken projectsProcuring European Union’s funds for new business undertakingsAdvising in the area of business runningDevelopment of strategies and development plans for companies and feasibility studies within economical, financial and technical analysisOrganisation of trainings for employees of new and restructured companies

1.4 KnowledgeEuropean Union policy as regards: regional development, agri-cultural one, and social cohesionEconomic and social situation of the region and countryRegional, innovative, production, educational and ecological de-velopment strategies and policy makingLocal society, self-governmental organisations and local authori-ties’ structureKind and structure of industry, commerce and services and or-ganisations functioning in the business environmentSize and structure of workforce and unemployment

4


1.3 Professional tasksIdentification of needs, initiation of actions, suggesting of new ideas and action strategiesIdentification of challenges for the industry, needs emerging from supply markets, technological differences, research-development projectsProviding information, finding and linking partners, consultations in services supporting the development of entrepreneurshipCommercialisation of knowledge concerning entrepreneurship and innovationPromotion of social, economic and technological changesTransfer of innovations to companies, services and commerceCreation of private-public partnershipConnecting business partners for starting joint enterprises which exceed the means of single companiesSupport and advice for entrepreneurs on legislation, finance, starting business, marketing, subsidies, import/export etcRecommendation of potential solutions for existing problems, planning, organisation and implementationSearching for financing sources and partnership for the realisa-tion of undertaken projectsProcuring European Union’s funds for new business undertakingsAdvising in the area of business runningDevelopment of strategies and development plans for companies and feasibility studies within economical, financial and technical analysisOrganisation of trainings for employees of new and restructured companies

1.4 KnowledgeEuropean Union policy as regards: regional development, agri-cultural one, and social cohesionEconomic and social situation of the region and countryRegional, innovative, production, educational and ecological de-velopment strategies and policy makingLocal society, self-governmental organisations and local authori-ties’ structureKind and structure of industry, commerce and services and or-ganisations functioning in the business environmentSize and structure of workforce and unemployment

5

- CHARACTERISTICS OF ENTREPRENEURSHIP ANIMATOR -

Regional resourcesEducational and training institutions on different levels of teachingLaw on business runningIntellectual property and industrial property protection rightsKnowledge of foreign languages

1.5 SkillsIdentification of trends and directions of social and economic de-velopment, conditions for the development of entrepreneurship, industrial sectors and servicesAnalyses and application of market study tools, evaluation of investments, competitiveness potential, economical potential of production, services, commerce and productsEconomical and financial analyses of companiesEstimating, planning, making investment decisions, recognising needs and future development directions of business running, market and social tendenciesDevelopment of company strategiesPerforming technological audit, evaluation of technological and innovative potentialDevelopment of a business plan and feasibility study for investmentsDevelopment and management of a projectEstablishment of new company, restructuring and moderniza-tion of existing onesNegotiation with business partnersTeamwork, verbal and written communication skills, also in for-eign languagesUsing multimedia systems, computer support systems within communication and management

1.6 Personal featuresInnovativeness, creativeness, ambitionEntrepreneurial attitudeExcellent interpersonal communication and networking skillsWillingness to improve knowledge and skillsWillingness and strong motivation to workReadiness to take necessary risksResistance to stress

6


2. Characteristics of study program

2.1 Name of study programENTREPRENEURSHIP ANIMATOR

2.2 Aim of studiesTo provide knowledge and skills and training for entrepreneurship

development tasks in order to get better trained personnel ready to work as an entrepreneurship animators.

2.3 Target groupDegree graduates, managers and employees willing to change or

upgrade their qualifications, unemployed graduates, teachers, trainers, decision-makers, people willing to work as entrepreneurship animators, start their own business activity, small and medium business entrepre-neurs.

2.4 Entry requirementsHigher education studies at Master’s or Bachelor’s level.

2.5 Learning outcomes and competences:

Attitudes & Transferable Skills Knowledge-base skillsAutonomous learner• Creativity• Communication skills• Assertiveness• Ingenuity• Flexibility • Leadership • Negotiation• Motivation• Forming teams and lead • teamwork Create partnerships•

Research, analysis, organization, • implementation, development of business activities and strategiesManagement of business projects, • products, technologies and financeCreation, promotion, • implementation and support of business entrepreneurshipConsultancy in business analysis, • management, development and law.Analysis and usage of EU and • national economic policies and legislation

2.6 Number of ECTS credits: 20

2.7 Requirements for a diploma/certificateAll required assessments fulfilled.

6


2. Characteristics of study program

2.1 Name of study programENTREPRENEURSHIP ANIMATOR

2.2 Aim of studiesTo provide knowledge and skills and training for entrepreneurship

development tasks in order to get better trained personnel ready to work as an entrepreneurship animators.

2.3 Target groupDegree graduates, managers and employees willing to change or

upgrade their qualifications, unemployed graduates, teachers, trainers, decision-makers, people willing to work as entrepreneurship animators, start their own business activity, small and medium business entrepre-neurs.

2.4 Entry requirementsHigher education studies at Master’s or Bachelor’s level.

2.5 Learning outcomes and competences:

Attitudes & Transferable Skills Knowledge-base skillsAutonomous learner• Creativity• Communication skills• Assertiveness• Ingenuity• Flexibility • Leadership • Negotiation• Motivation• Forming teams and lead • teamwork Create partnerships•

Research, analysis, organization, • implementation, development of business activities and strategiesManagement of business projects, • products, technologies and financeCreation, promotion, • implementation and support of business entrepreneurshipConsultancy in business analysis, • management, development and law.Analysis and usage of EU and • national economic policies and legislation

2.6 Number of ECTS credits: 20

2.7 Requirements for a diploma/certificateAll required assessments fulfilled.

7

- CURRICULUM -

2.8 Grading scale

ECTS grade

% of successful students normally

achieving the gradeComments

A 10B 25C 30D 25E 10

FX --- Fail – some work required to passF --- Fail – considerable further work required

3. Curriculum

3.1 Curriculum structure

Module Subject

Code Name ETCS Code Name ETCSEA 1 Business

Environment 6 EA1.1

EA1.2EA1.3

Business Potential and Development Business Strategy Product Innovation, Launching and Promotion

22

2EA2 Business and

Entrepreneur-ship Manage-ment

6 EA2.1

EA2.2EA2.3

Project and Product Management Financial Engineering Technology Transfer Management

22

2EA3 Creating an

Entrepreneur-ship Animator

5 EA3.1

EA3.2

EA3.3

Communication and Negotiations Creative Thinking and Decision MakingConsultancy

2

21

EA4 Policy and Legislation in Business Development

3 EA4.1EA4.2

EA4.3

Civil and Commercial Law EU Legislation and Programme Policies Intellectual and Industrial Property Law

1

1

1Total 20

8


3.2 Modules’ characteristics

Code Module name ECTS Learning Outcomes

and Competencies Content Overview

EA1 Business Environment

6 The student will get basic knowledge and skills in technical, economic, marketing, financial analysis of business and entrepreneurship development in order to perform research, analytical, compiling and advisory tasks. The student will be able to build company strategy, perform product launching and promotion.

Business types and means of development. Business research, marketing and competitive potential analysis. Elaboration of feasibility study. Development of business strategies and business projects. Market analysis. Product launching and promotion. Image and brand creation. Implementation of innovations. Cost and risk analysis.

EA2 Business and Entrepreneur-shipManagement

6 The student will get basic knowledge and skills in theoretical and practical issues of managing projects, knowledge and innovations, human and financial resources; planning and implementation of economic policies. The student will be able to set up a project and implement it, organize and control the project managerial process.

Project development and management. Business plan elaboration. An overview of financial management. Technology, innovation, evaluation and transfer management. Practical implementation of economic policies. Computer aided management tools usage and application.

8


3.2 Modules’ characteristics



EA1 Business Environment

6 The student will get basic knowledge and skills in technical, economic, marketing, financial analysis of business and entrepreneurship development in order to perform research, analytical, compiling and advisory tasks. The student will be able to build company strategy, perform product launching and promotion.

Business types and means of development. Business research, marketing and competitive potential analysis. Elaboration of feasibility study. Development of business strategies and business projects. Market analysis. Product launching and promotion. Image and brand creation. Implementation of innovations. Cost and risk analysis.

EA2 Business and Entrepreneur-shipManagement

6 The student will get basic knowledge and skills in theoretical and practical issues of managing projects, knowledge and innovations, human and financial resources; planning and implementation of economic policies. The student will be able to set up a project and implement it, organize and control the project managerial process.

Project development and management. Business plan elaboration. An overview of financial management. Technology, innovation, evaluation and transfer management. Practical implementation of economic policies. Computer aided management tools usage and application.

9

- CURRICULUM -



EA3 Creating an Entrepreneur-ship Animator

5 The student will be familiar with different ways of thinking and acting creatively, communicating interpersonally, being assertive, possessing leadership and negotiating skills, forming teams and teamwork, making decisions, taking initiatives, motivating others and oneself. The student will possess creative, analytical skills allowing him to participate in the development of new ideas/concepts and in counseling business running and developing issues.

Creative thinking and acting. Taking decisions. Self-education. Leadership. Motivation. Team working. Forming teams and networks. Interpersonal communication, both written and oral. Associating business partners, creating private-public partnership. Negotiation strategies. Consultancy process and its forms.

EA4 Business Law

3 The student will get general knowledge of national, regional and EU economic legislation and regulations in order to be able to understand, assess, solve and advise in business legal matters. The student will be familiar with patenting and trademark rights, copyrights and commercial secrets.

National civil and commercial law. EU policies, programmes and legislation. Competition law. Tax regulations. Intellectual and industrial property law. Labor code. Environment and safety protection regulations. Insurance law. Economic intelligence.

Total 20

10


3.3 Syllabuses

ModuleCode: EA1 Business Environment ECTS: 6

SubjectCode: EA 1.1 Business Potential and Development ECTS: 2

Learning outcomes and competences: The student will get basic knowledge of factors conditioning business development, forms and operating principles of business ventures, methods of analyzing effectiveness, resources, and organization of companies. The student will know how to elaborate feasibility studies, business plans, evaluate cost and investment risk.

Content:Influence factors for economic development (demographic, geographic, historical, educational, and infrastructural). Forms and principles of business activity. Principles and criteria of classifying business resources. Material, non-material, and intellectual business resources. Active and passive components of entrepreneurship development. Analysis of productiveness, quality control systems, and business management. Analysis of financial, technical, human, non-material and legal resources of the company. Feasibility study. Business plan. Start-up and Spin-off companies, technological parks and incubators.

Teaching methods: Lectures, tutorials, case studies.

Reference bibliography: Wall Stuart, Rees Bronwen, Introduction to International Business. Pearson Education Limited 2nd edition (2004), ISBN: 0273685910.Peter W.J., Batey, Peter Friedrich, Regional Competition (Advances in Spatial Science). Springer 1 edition (January 1, 2001), ISBN: 3540675485.Rainey David L., Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership. Cambridge University Press; 1 edition (August 14, 2006), ISBN: 0521862787.Guidelines for Infrastructure Development through Build-Operate-Transfer (BOT) Projects. UNIDO, 1996, ISBN: 92-1-106304-3.

Examination mode: Written or oral exam, written essay, presentation.

10


3.3 Syllabuses


SubjectCode: EA 1.1 Business Potential and Development ECTS: 2

Learning outcomes and competences: The student will get basic knowledge of factors conditioning business development, forms and operating principles of business ventures, methods of analyzing effectiveness, resources, and organization of companies. The student will know how to elaborate feasibility studies, business plans, evaluate cost and investment risk.

Content:Influence factors for economic development (demographic, geographic, historical, educational, and infrastructural). Forms and principles of business activity. Principles and criteria of classifying business resources. Material, non-material, and intellectual business resources. Active and passive components of entrepreneurship development. Analysis of productiveness, quality control systems, and business management. Analysis of financial, technical, human, non-material and legal resources of the company. Feasibility study. Business plan. Start-up and Spin-off companies, technological parks and incubators.


Reference bibliography: Wall Stuart, Rees Bronwen, Introduction to International Business. Pearson Education Limited 2nd edition (2004), ISBN: 0273685910.Peter W.J., Batey, Peter Friedrich, Regional Competition (Advances in Spatial Science). Springer 1 edition (January 1, 2001), ISBN: 3540675485.Rainey David L., Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership. Cambridge University Press; 1 edition (August 14, 2006), ISBN: 0521862787.Guidelines for Infrastructure Development through Build-Operate-Transfer (BOT) Projects. UNIDO, 1996, ISBN: 92-1-106304-3.

Examination mode: Written or oral exam, written essay, presentation.

11

- CURRICULUM -


SubjectCode: EA 1.2 Business Strategy ECTS: 2

Learning outcomes and competences: The student will get knowledge of globalization processes, the meaning and direction of changes in companies’ operating conditions along with methods of adjusting to the changing business environment. The student will know how to identify, elaborate, and analyze the company’s, region’s, country’s economic, innovation and business strategy.

Content:Globalization processes and policies. Directions of economic changes. Dynamics of business environment changes. Identification and analysis of the company’s/region’s/country’s economic strategies. Building company’s strategy. Functional strategies, strategic planning, strategic analysis. Business reengineering/benchmarking/restructuring. Teaching methods: Lectures, tutorials, case studies.Reference bibliography: Doyle P., Stern P., Marketing Management and Strategy. (2006), ISBN: 0273693980Baye Michael, Managerial Economics and Business Strategy. McGraw Hill Higher Education 01/03/2005, ISBN: 9780072996586.Kourdi Jeremy, Business Strategy. “The Economist” Profile Books Ltd 16/10/2003, ISBN: 9781861974594.Hitchcock Darcy, et al. The Business Guide to Sustainability: Practical Strategies and Tools for Organizations. Earthscan Publications Ltd, ISBN: 9781844073207. Schilling Melissa, Strategic Management of Technological Innovation. McGraw-Hill/Irwin; 2 edition (October 11, 2006), ISBN: 0073210582.pExamination mode: Written essay, presentation.

12



Subject

Code: EA 1.3Product Innovation, Launching and

PromotionECTS: 2

Learning outcomes and competences: The student will get knowledge of the importance of innovation and entrepreneurship in the development of the competitive potential of the economy. The student will know about product development, launching and distribution, the meaning and operating conditions of markets, promotion, and commercialization of the product and company.

Content:Innovation process, identification, development conditions, sources of acquisition. Identification and analysis of potential business ideas. E-business, e-knowledge. Entrepreneurship, entrepreneurs, entrepreneurial processes. Conditions enabling entrepreneurship development. Product/trade/service launching processes. Markets definition and functions, types, structures and mechanisms. Tools and methods of market research. Marketing analysis, pricing strategies. Quality management, quality management systems, quality audit, certification, methods in quality assessment. Promotion, commercialization, image and brand of company and product. Advertisement.


Reference bibliography: Tushman Michael L., Anderson Philip, Managing Strategic Innovation and Change: A Collection of Readings. Oxford University Press, USA; 2 edition (March 11, 2004), ISBN: 0195135784. Davies Andrew, et al., The Business of Projects: Managing Innovation in Complex Products and Systems. Cambridge University Press 27/10/2005, ISBN: 9780521843287.Souder William E., Managing New Product Innovations. Rowman & Littlefield Publishers 01/01/2000, ISBN: 9780585121727.Woodside G., Managing Product Innovation - Advances in Business Marketing & Purchasing. JAI Press 22/02/2005, ISBN: 9780762311590.Cyr Lisa L, The Art of Promotion: Creating Distinction Through Innovative Production Techniques. Rockport Publishers Inc 30/09/2005, ISBN: 9781592531868.

Examination mode: Written essay, presentation, study visits.

12



Subject

Code: EA 1.3Product Innovation, Launching and

PromotionECTS: 2

Learning outcomes and competences: The student will get knowledge of the importance of innovation and entrepreneurship in the development of the competitive potential of the economy. The student will know about product development, launching and distribution, the meaning and operating conditions of markets, promotion, and commercialization of the product and company.

Content:Innovation process, identification, development conditions, sources of acquisition. Identification and analysis of potential business ideas. E-business, e-knowledge. Entrepreneurship, entrepreneurs, entrepreneurial processes. Conditions enabling entrepreneurship development. Product/trade/service launching processes. Markets definition and functions, types, structures and mechanisms. Tools and methods of market research. Marketing analysis, pricing strategies. Quality management, quality management systems, quality audit, certification, methods in quality assessment. Promotion, commercialization, image and brand of company and product. Advertisement.


Reference bibliography: Tushman Michael L., Anderson Philip, Managing Strategic Innovation and Change: A Collection of Readings. Oxford University Press, USA; 2 edition (March 11, 2004), ISBN: 0195135784. Davies Andrew, et al., The Business of Projects: Managing Innovation in Complex Products and Systems. Cambridge University Press 27/10/2005, ISBN: 9780521843287.Souder William E., Managing New Product Innovations. Rowman & Littlefield Publishers 01/01/2000, ISBN: 9780585121727.Woodside G., Managing Product Innovation - Advances in Business Marketing & Purchasing. JAI Press 22/02/2005, ISBN: 9780762311590.Cyr Lisa L, The Art of Promotion: Creating Distinction Through Innovative Production Techniques. Rockport Publishers Inc 30/09/2005, ISBN: 9781592531868.

Examination mode: Written essay, presentation, study visits.

13

- CURRICULUM -

Module

Code: EA2Business and Entrepreneurship

ManagementECTS: 6

SubjectCode: EA 2.1 Project and Product Management ECTS: 2

Learning outcomes and competences: The student will get knowledge and practical skills in professional project management, effective work within a project teem, taking advantage of modern managerial and communicating techniques in project/product management and assessing risk related to project realization. The student will know how to manage medium and small enterprises operating in industry, commerce and services as well as use quality systems.

Content:Technology and innovation supporting infrastructure. The role of intensives in technology and innovation development. Principles of projects’ elaboration and assessment, criteria of technical and financial evaluation. Project cycle: initiation, planning, coordination, monitoring and finishing. Documenting, reporting and presenting. Managing project team: constructing, completing, project manager’s role. Finance, risk, and conflict management. Managing in small and medium enterprise, commerce and services. Logistics, creating and maintaining business networks. Computer aided project management tools. Compiling and managing databases.


Reference bibliography: Lewis James P., Fundamentals of Project Management AMACOM/American Management Association; 3 edition (December 31, 2006) ISBN: 0814408796.Berkun Scott, The Art of Project Management O’Reilly Media, Inc. (April 22, 2005) ISBN: 0596007868.Manual for the Preparation of Industrial Feasibility Studies, 1995, UNIDO.Manual for Small Industrial Businesses: Project Design and Appraisal. UNIDO publication 1994, ISBN: 92-1-106295-0.Guide to Practical Project Appraisal, Social Benefit-Cost Analysis in Developing Countries. UNIDO publication 1986, ISBN: 92-1-106107-5.

Examination mode: Written essay, presentation.

14


Module


ManagementECTS: 6

SubjectCode: EA2.2 Financial Engineering ECTS: 2

Learning outcomes and competences: The student will get knowledge of capital sources for development and functioning of a company/region/country, and methods and techniques of economic/financial audit. The student will known how to apply for financial support and assess capital costs as well as all the risks involved

Content:Capital sources, capital market, joint venture capital, seed capital, bank loans, credit guarantees, tax deductions, subsidies, regional/European funds, sponsoring. Financial instruments, statements and accounting records. Planning resources to realize objectives. Cost and financial risk assessment. Monitoring/controlling financial tools. Principles of elaborating and assessing application projects for accessing financial resources. Financial risk management. Teaching methods: Lectures, tutorials, case studies.

Reference bibliography: Atrill Peter, McLaney Eddie, Accounting and Finance for non-specialists. 5th edition (July 31, 2006), ISBN: 0273702440.Finnerty John D., Project Financing: Asset Based Financial Engineering - Frontiers in finance. John Wiley & Sons Inc 08/10/1996, ISBN: 9780471146315.Cruz Marcelo G., Operational Risk Management: Six Sigma, Capital Management, Ratings and Financial Engineering. John Wiley and Sons Ltd 08/07/2005, ISBN: 9780470871164.Salih S., Neftci N., Principles of Financial Engineering. Academic Press Advanced Finance, Academic Press Inc. U.S. 05/05/2004, ISBN: 9780125153942.Riggs Henry E., Financial and Economic Analysis for Engineering and Technology Management. John Wiley & Sons Inc 16/03/2004, ISBN: 9780471227175.

Examination mode: Written or oral examination, presentation.

14


Module


ManagementECTS: 6

SubjectCode: EA2.2 Financial Engineering ECTS: 2

Learning outcomes and competences: The student will get knowledge of capital sources for development and functioning of a company/region/country, and methods and techniques of economic/financial audit. The student will known how to apply for financial support and assess capital costs as well as all the risks involved

Content:Capital sources, capital market, joint venture capital, seed capital, bank loans, credit guarantees, tax deductions, subsidies, regional/European funds, sponsoring. Financial instruments, statements and accounting records. Planning resources to realize objectives. Cost and financial risk assessment. Monitoring/controlling financial tools. Principles of elaborating and assessing application projects for accessing financial resources. Financial risk management. Teaching methods: Lectures, tutorials, case studies.

Reference bibliography: Atrill Peter, McLaney Eddie, Accounting and Finance for non-specialists. 5th edition (July 31, 2006), ISBN: 0273702440.Finnerty John D., Project Financing: Asset Based Financial Engineering - Frontiers in finance. John Wiley & Sons Inc 08/10/1996, ISBN: 9780471146315.Cruz Marcelo G., Operational Risk Management: Six Sigma, Capital Management, Ratings and Financial Engineering. John Wiley and Sons Ltd 08/07/2005, ISBN: 9780470871164.Salih S., Neftci N., Principles of Financial Engineering. Academic Press Advanced Finance, Academic Press Inc. U.S. 05/05/2004, ISBN: 9780125153942.Riggs Henry E., Financial and Economic Analysis for Engineering and Technology Management. John Wiley & Sons Inc 16/03/2004, ISBN: 9780471227175.

Examination mode: Written or oral examination, presentation.

15

- CURRICULUM -

Module


ManagementECTS: 6

SubjectCode: EA2.3 Technology Transfer Management ECTS: 2

Learning outcomes and competences: The student will get knowledge of professional technology management, building technological strategies, performing technological audit, preparing and assessing contracts. The student will also master negotiating techniques in the context of technology transfer.

Content:Strategies of technology development and transfer. Factors conditioning technology development and transfer. Technological audit. Identification of needs of technological development. Technology market, marketing/brokerage, commercialization. Assessment and choice of technology. Technology transfer, information sources, mechanisms, forms, methods, procedures, legal conditions, success factors. Principles of preparing and assessing technology transfer contracts, types of contracts, transfer costs and profits, guarantees. Negotiations in technology transfer: features and techniques of effective negotiations, preparation stages, alternatives/agreements analysis, tactics and typical negotiating mistakes, factors conditioning success.


Reference bibliography: Link Albert N., Technological Change and Economic Performance. Routledge, 1 edition (April 18, 2003), ISBN-10: 0415271398.Schätzl Ludwig, Diez Javier Revilla, Technological Change and Regional Development in Europe. Physica-Verlag Heidelberg; 1 edition (March 5, 2002), ISBN-10: 3790814601.Manual on Technology Transfer Negotiations. UNIDO 1996, ISBN: 92-1-106302-7. International Practice in Technology Foresight. UNIDO 2002, ISBN: 92-106423-6.Garton Colleen, McCulloch Erika, Fundamentals of Technology Project Management. Mc Press; Bk&CD-Rom edition (January 1, 2005), ISBN: 1583470530. Speser Phyllis L., The Art and Science of Technology Transfer. Wiley (April 21, 2006), ISBN: 0471707279.


16


ModuleCode: EA3 Creating an Entrepreneurship Animator ECTS: 5

SubjectCode: EA3.1 Communication and Negotiations ECTS: 2

Learning outcomes and competences: The student will know how to communicate effectively, negotiate successfully and master negotiation techniques. The student will develop team working and motivating skills.

Content:Business environment formation, business partnership and business ethics. Cultural context of communication. Information and knowledge as factors determining communication, human activity and behavior. Communication means, models and strategy. Verbal and non-verbal communication, assertiveness, body language, networking and team work. Negotiation areas, strategies, preparations and monitoring, success factors. Motivating. Representing. Lobbing. Reporting. Teaching methods: Lectures, tutorials, case studies, role playing.

Reference bibliography: Rouse Michael, et al., Business Communication: Strategy and Culture. Thomson Learning 20/09/2005, ISBN: 9781861525444.Laborde Genie Z., Influencing with Integrity: Management Skills for Communication and Negotiation. Crown House Publishing 25/09/1995, ISBN: 9781899836017. Lewicki Roy J., et al., Essentials of Negotiation. McGraw Hill Higher Education 01/09/2006, ISBN: 9780071254274.Cellich Claude, Jain Subhash, Global Business Negotiations: A Practical Guide. South-Western Educational Pub; (August 15, 2003), ISBN: 053872658X.

Examination mode: Role playing, presentation.


SubjectCode: EA3.2 Creative Thinking and Decision Making ECTS: 2

Learning outcomes: The student will acquire knowledge and skills how to generate business ideas, present them and win support for them. Will know how to take decisions and develop leadership attitudes.

16



SubjectCode: EA3.1 Communication and Negotiations ECTS: 2

Learning outcomes and competences: The student will know how to communicate effectively, negotiate successfully and master negotiation techniques. The student will develop team working and motivating skills.

Content:Business environment formation, business partnership and business ethics. Cultural context of communication. Information and knowledge as factors determining communication, human activity and behavior. Communication means, models and strategy. Verbal and non-verbal communication, assertiveness, body language, networking and team work. Negotiation areas, strategies, preparations and monitoring, success factors. Motivating. Representing. Lobbing. Reporting. Teaching methods: Lectures, tutorials, case studies, role playing.

Reference bibliography: Rouse Michael, et al., Business Communication: Strategy and Culture. Thomson Learning 20/09/2005, ISBN: 9781861525444.Laborde Genie Z., Influencing with Integrity: Management Skills for Communication and Negotiation. Crown House Publishing 25/09/1995, ISBN: 9781899836017. Lewicki Roy J., et al., Essentials of Negotiation. McGraw Hill Higher Education 01/09/2006, ISBN: 9780071254274.Cellich Claude, Jain Subhash, Global Business Negotiations: A Practical Guide. South-Western Educational Pub; (August 15, 2003), ISBN: 053872658X.

Examination mode: Role playing, presentation.


SubjectCode: EA3.2 Creative Thinking and Decision Making ECTS: 2

Learning outcomes: The student will acquire knowledge and skills how to generate business ideas, present them and win support for them. Will know how to take decisions and develop leadership attitudes.

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Module

Content:Philosophy of creativeness, factors supporting creativity. Identifying and creating entrepreneurial attitudes. Identifying, initiating/creating and assessing ideas. Identifying problems, resources, defining needs. Strategies of developing creative thinking. Leadership role, leader creating factors. Methods of decision taking, decision cycle, social consequences of decisions. Culture and social responsibility of organizations. Computer aided decision taking tools.Teaching methods: Lectures, tutorials, caste studies.

Reference bibliography: Sloane Paul, The Leaders Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team, Kogan Page Ltd 03/09/2006, ISBN: 9780749447977.Nelson Richard, Using Your Mind: Creative Thinking Skills for Work and Business Success, Jones SAGE Publications Ltd, ISBN: 9780304701858.Thierauf Robert J., Creative Computer Software for Strategic Thinking and Decision Making: A Guide for Senior Management and MIS Professionals, Greenwood Press, ISBN: 9780899307589.

Examination mode: Written essay, role playing, presentation.

Module

Code: EA3 Creating an Entrepreneurship Animator ECTS: 5Subject

Code: EA3.3 Consultancy ECTS: 1Learning outcomes and competences: The student will be familiar with business consultancy processes and know how to work as a business consultant. Content:Definition of consultancy and consultant. Methods of consulting, aims, functions, tasks, roles performed. Consultancy process. Organizational forms of consultancy. Financial/technical/personal/organizational/legal consultancy. Databases in consultancy. Teaching methods: Lectures, tutorials, caste studies, study visits.

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Module

Reference bibliography: Toppin Gilbert, et al., Business Consulting: A Guide to How it Works and How to Make it Work. Economist Books 26/05/2005, ISBN: 9781861977021.Cope Mick, The Seven Cs of Consulting: The Definitive Guide to the Consulting Process. Financial Times Prentice Hall 03/03/2003, ISBN: 9780273663331.Weiss Alan, Organizational Consulting: How to be an Effective Internal Change Agent. Wiley & Sons Inc 11/03/2003, ISBN: 9780471263784.Lewis Harold, Choosing and Using Consultants and Advisers: A Best Practice Guide to Making the Right Decision and Getting Good Value. Kogan Page Ltd 03/03/2006, ISBN: 9780749446390.


Module

Code: EA4Policy and Legislation in Business

DevelopmentECTS: 3

SubjectCode: EA4.2 Civil and Commercial Law ECTS: 1

Learning outcomes and competences: The student will acquire general knowl-edge of law governing business activity, legal acts regulating the national/re-gional business, labor/capital/insurance/ market, and economic intelligenceContent:The legal system. Commercial/civil/private/public/criminal law regarding business. Natural resources protection law. Contract law. Competition law. Buyers rights, parties’ obligations. Financial institutions, capital market. Insurance law, economic and social meaning of insurance, types of insurances. Taxes, tax principles, characteristics/func-tions/types of taxes. Labor code, forms of employment. Economic intelligence. Teaching methods: Lectures, tutorials, caste studies.

Reference bibliography: Pasa Barbara, Benacchio Gian Antonio, Harmonization of Civil and Commercial Law in Europe. Central European University Press (December 15, 2005), ISBN: 9637326359.Adams Trevor, et al., Commercial Law and Practice. The College of Law 01/01/2006, ISBN 9781905391035.Poole Jill, Textbook on Contract Law. Oxford University Press 11/05/2006, ISBN: 9780199282487.Kelly David, et al., Business Law. Routledge Cavendish 16/05/2005, ISBN: 9781859419625.August Ray, International Business Law. Prentice Hall 17/07/2003, ISBN: 9780131229297.

Examination mode: Written or oral examination.

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Module

Reference bibliography: Toppin Gilbert, et al., Business Consulting: A Guide to How it Works and How to Make it Work. Economist Books 26/05/2005, ISBN: 9781861977021.Cope Mick, The Seven Cs of Consulting: The Definitive Guide to the Consulting Process. Financial Times Prentice Hall 03/03/2003, ISBN: 9780273663331.Weiss Alan, Organizational Consulting: How to be an Effective Internal Change Agent. Wiley & Sons Inc 11/03/2003, ISBN: 9780471263784.Lewis Harold, Choosing and Using Consultants and Advisers: A Best Practice Guide to Making the Right Decision and Getting Good Value. Kogan Page Ltd 03/03/2006, ISBN: 9780749446390.


Module


DevelopmentECTS: 3

SubjectCode: EA4.2 Civil and Commercial Law ECTS: 1

Learning outcomes and competences: The student will acquire general knowl-edge of law governing business activity, legal acts regulating the national/re-gional business, labor/capital/insurance/ market, and economic intelligenceContent:The legal system. Commercial/civil/private/public/criminal law regarding business. Natural resources protection law. Contract law. Competition law. Buyers rights, parties’ obligations. Financial institutions, capital market. Insurance law, economic and social meaning of insurance, types of insurances. Taxes, tax principles, characteristics/func-tions/types of taxes. Labor code, forms of employment. Economic intelligence. Teaching methods: Lectures, tutorials, caste studies.

Reference bibliography: Pasa Barbara, Benacchio Gian Antonio, Harmonization of Civil and Commercial Law in Europe. Central European University Press (December 15, 2005), ISBN: 9637326359.Adams Trevor, et al., Commercial Law and Practice. The College of Law 01/01/2006, ISBN 9781905391035.Poole Jill, Textbook on Contract Law. Oxford University Press 11/05/2006, ISBN: 9780199282487.Kelly David, et al., Business Law. Routledge Cavendish 16/05/2005, ISBN: 9781859419625.August Ray, International Business Law. Prentice Hall 17/07/2003, ISBN: 9780131229297.

Examination mode: Written or oral examination.

19

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Module


DevelopmentECTS: 3

SubjectCode: EA4.1 EU Legislation and Programme Policies ECTS: 1

Learning outcomes and competences: The student will get general knowledge of EU policies on economic and entre-preneurship development. Will know about EU directives and programmes relating to industry, commerce, employment, and small/medium enterprises operative in all EU countries as well as their relation to the members’ national law. Acquire skills of applying business law.Content:EU policies: scientific, social, structural, regional, economic, agricultural, monetary, environment protection. EU directives on commerce, industry, em-ployment, goods/capital/workforce flow and competition. Teaching methods: Lectures, tutorials, caste studies.

Reference bibliography: Rudden Bernard, Wyatt Derrick, EU Treaties and Legislation. Oxford University Press, USA; 8 edition (December 1, 2002), ISBN: 0199249369. The activities of the European Union for small and medium-sized enterprises (SMEs) - SME envoy report. Commission staff working paper: SEC(2005)170 / EU, European Commission. – 2005 Luxembourg: EUR-OP, 2005, ISBN 9289481439.Funck Bernard, Pizzati Lodovico, European Integration, Regional Policy, and Growth. World Bank Publications (May 2003), ISBN: 0821353950.Wallace Helen, Wallace William, Policy-Making in the European Union. Oxford University Press, USA; 4 edition (July 13, 2000), ISBN-10: 019878242X.

Examination mode: Written or oral examination

Module

Code: EA4 Policy and Legislation in Business Development ECTS: 3

SubjectCode: EA4.2 Intellectual and Industrial Property Law ECTS: 1

Learning outcomes and competences: The student will get basic knowledge of intellectual and industrial property laws as well as patent law. Will know how to assess new inventions and participate in their legislative processes.

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ModuleContent:Definition of intellectual and industrial property rights. Intellectual and industrial property protection: patents, design patterns, trade marks, commercial secrets, copyrights. Data protection. Legal national and international property acts. Legislation. Databases. Teaching methods: Lectures, tutorials, caste studies.Reference bibliography: Cornish W.R., Intellectual Property: Patents. Copyrights, Trademarks and Allied Rights, Sweet & Maxwell, ISBN: 9780421635401.Blakeney S. Michael, Trade Related Aspects of Intellectual Property Rights: A Concise Guide to the TRIPS Agreement - Intellectual Property in Practice. Sweet & Maxwell 28/11/1996, ISBN: 9780421536302.Keeling David T., Intellectual Property Rights in EU Law: Free Movement and Competition Law. Oxford European Community Law Library, Oxford University Press 29/01/2004, ISBN: 9780198259183.


20


ModuleContent:Definition of intellectual and industrial property rights. Intellectual and industrial property protection: patents, design patterns, trade marks, commercial secrets, copyrights. Data protection. Legal national and international property acts. Legislation. Databases. Teaching methods: Lectures, tutorials, caste studies.Reference bibliography: Cornish W.R., Intellectual Property: Patents. Copyrights, Trademarks and Allied Rights, Sweet & Maxwell, ISBN: 9780421635401.Blakeney S. Michael, Trade Related Aspects of Intellectual Property Rights: A Concise Guide to the TRIPS Agreement - Intellectual Property in Practice. Sweet & Maxwell 28/11/1996, ISBN: 9780421536302.Keeling David T., Intellectual Property Rights in EU Law: Free Movement and Competition Law. Oxford European Community Law Library, Oxford University Press 29/01/2004, ISBN: 9780198259183.



Curriculum

EconomicAnimator


notes


Curriculum

EconomicAnimator


notes

PARTNERSHIP

Bydgoska Rada Federacji Stowarzyszeń Naukowo Technicznych NOT

Christelijke Agrarische Hogeschool Dronten

Gobierno Vasco, Departamentode Industria Comercio y Turismo

Wojewódzki Urząd Pracy w Toruniu

Uniwersytet Technologiczno-Przyrodniczyw Bydgoszczy - promoter of the project

L'Institute Nationale Polytechnique de Toulouse

Kujawsko-Pomorski ZwiązekPracodawców i Przedsiębiorców

Linköpings Universitet

Umbria Training Center

T O U L O U S E


Curriculum

EconomicAnimator

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Entrepreneurship Animator Curriculumanimatorzy.utp.edu.pl/en/images/curriculum_ea.pdf · Entrepreneurship Animator Curriculum Economic Animator This publication was financed by the