Group: The Caterpillar

Ibrahim Iqbal [A0094086X]

Rashed [A0086231L]

Mallika Naguran [A0094048B]

Ivan Ng [A0092763X]

Mitesh Kumar [A0094038X]

Bharat [A0091234X]

AgendaConceptDesign of cottageEnergyWasteWaterMarketing StrategiesFinancial planMonitoring FrameworkEducationRecreation

Project Keylong bed-and-breakfast cottage

Attraction Unique natural beauty

Location Remote valley in a mountain, 3000+ m above the sea level

Climate Temp 16-27C in summer, below zero in winter at nightRelative humidity-40%-60%

Users 40 people (including 8 regular staffs and 8 rooms for public lodging)

Facilities 8 rooms for public use and a staff house

Water source Spring water from the Mountain

Project Information

Re-discover Shangri la - Convince the operation team that we have the best marketing strategy and offer.

Set examples of best practices in environmental management of the project. Make the operation of the cottage as a educational environment model.

Introduction of LocationOne English traveller is supposed to have said that Keylong is 'A ROUGH CUT EMERALD IN A BRONZE AND SILVER SETTING'.

Rudyard Kipling said of the region "Surely the God live here as this is no place for men".

Description of LocationThe land of Gods, Dev Bhumi, Himachal Pradesh is entirely mountainous with altitudes ranging from 460 to 6600 metres.Location: Lahaul and Spiti (Keylong)Area: 13835 sq. kmPopulation: 33,224(M:18413 - F:14811)Altitude: 3340 m (Keylong)Clothing: Light woollen in Summer / Heavy woollen in Winter.Temperature:

Maximum:26.8 C Min 1.38 C Summer Maximum:6.1 C Min (-)19.38 C Winter

Visiting season: June to OctoberAnnual rainfall: 180 cms ( on average)Annual Snowfall: 7 feet (on average)

Description of Location Languages: Lahauli, English, Hindi, Bhoti are

understood and spoken by the people engaged in tourism trade.

Religion: Hinduism & Buddhism Tourist info: Receiving around 1.5 crore domestic

and foreign tourist every year. Famous Kardang Monastery, largest and most

important monastery in Lahaul, situated across the river from Keylong.

How to reach (Distance from Keylong): Air - Nearest airport is Bhunter, 175 km away. Rail - The nearest railhead is at Jogindernagar,

250 km away. Road - By road the distance is 115 km from

Manali, 373 km from Leh, 435 km from Chandigarh and 690 km from Delhi.

Design Features and Assumptions Built on stilt to have minimum impact on ground or

natural topography. Local materials, manpower and techniques of

construction. Construction documentation will be done for future

marketing agenda. Large area to run animal and plant based farming. The cottage is connected with public electric supply

system for back up support. Energy consumption is 40 kWh per room. Water consumption is 300-850 litres of water / day. We assume that :

Extension of traditional old vacation house (fig 1). The old house will be used as staff house and

dinning area. The land owner is part of the operation team.

Proposed design of the cottage

Access road

Car parking

Existing house (staff house)

Common facilities (food and recreation)

Water body and outdoor sitting

Display and demonstration centre

8 persons’ Room

6 persons’ Room

4 persons’ Room

2 persons’ Room10

11 Semi-open shade and sitting area

12 Spring (Water source)

10

10

10

11

11

12

Cottages built on stilts

Proposed Plan of the cottage

Cottages on stilts

13 Farming area

13

Flora and Fauna The 63.9 % of the total area is under the thick forest

cover. The vegetation is a blend of the Ban Oak Forest, Moist

Deodar Forest, Western Mixed Coniferous Forest, Moist Temperate Deciduous Forest, Himalayan Alpine Pastures, and Rhododendron Scrub Forest.

There are around 1200 species of bird and 359 species of animals in Himachal Pradesh.

The major species of wildlife in the state are Snow Leopard, musk Deer, Blue Sheep, Ibex, Wolf, Leopard, Rhesus macaque, Common Langur, Himalayan Black Bear, Goral, Muntjac and Serow.

Two National Parks and a few Wildlife Sanctuaries have been established in Himachal Pradesh to protect the unique fauna of the state.

Fruits and Vegetables The people in hills, with little irrigation facilities, end heavily on the wind pattern that is

harbinger of rains in India called monsoons.

It rains from June to September here and the chief crops sown and harvested during this season, called kharif, are rice, maize and pulses and those for Rabi-October to May are wheat, gram and mustard.

Himachal Pradesh is called apple state of India. Variety of best apples in India including Red Delicious, Golden and Yellow Newton. With citrus fruit in valleys, grapes in high hills, mangoes, litchis, strawberries, apricots, peaches, cherries, pears in warmer and temperate regions, it is Fruit Bowl of the country. Kiwi and olive are steadily making their presence felt.

Even vegetables do not take backseat in the region. District touching the plains in the north, supplies vegetables to the hot and dry plains in summers.

Wetlands are gifts of nature for the region, Fish in some of these are worshipped, and in some eaten. Waters, here, are known world over for excellent catches of Mahseer and Rainbow trout variety of fish.

TransportationWe will provide our own shuttle bus

service to and from nearby settlement with a secure car parking.

This will add immensely to our ecolodge feeling of wilderness and maintain environmental integrity.

Provide full control of vehicular movements around the lodge and eliminate the need for sacrificing land to visitor parking.

WaterTourists consume average 300 -

850 litres a day includes flushing (Source: WWF)

Our guests - 300 litres a day

Sources of water

Spring - drinking, cooking

Bio swale pondGardening/Irrigation/Feathered Flock

Rain - Shower, Sinks, Kitchen, Laundry PLUS Cleaning, Flush

Purpose Source Collection, Treatment , StorageDrinking Spring Piped, stored in water tank A, filtered, treated for drinking only.

Serve in jugs in guestrooms & dining.

Cooking Spring Piped, Stored in Water Tank, Filtered, treated for use in making drinks and cooking.

Shower, Sinks (brush teeth)

Rainwater Collected through roof gutter, stored in water tank B, filtered and piped into rooms.

Kitchen (washing dishes, cups)

Rainwater Collected through roof gutter, stored in water tank B, filtered and piped into rooms.(Need solar power for water heating)

Laundry Rainwater Collected through roof gutter, stored in water tank A, filtered and piped into laundrette.

Cleaning Floors, Toilet Flush

Rainwater + Grey water re-use

Option 1. Grey water collected from shower, laundry and sink drains (without solids), treated using ?, then channelled into grey water collection pondOption 2: Use of bioswale

Feeding flock of ducks, geese, chickens, goats

Biotic Pond No Filtration

Watering gardens Biotic Pond Rainwater – watering (No Filtration) – Tank C

Water Purification TechnologiesDrinking & Cooking.

Spring water piped, stored in water tank.

Filtered.

Treated.

Grey Water Purification TechnologiesShower, Sinks, Kitchen,

Laundry, Flush, Cleaning.

Rainwater from roof gutter pipes, stored in underwater catchment area, filtered and piped.

Two settings – 1.85 gal/min & 2.5 gal/min

Grey Water Purification TechnologiesGardening/Irrigation/Feat

hered Flock - Grey water

Bios wale.

Aquatic Plants.

Eradicate up to 99% of bacteria using botanical science.

Water Purification TechnologiesDrinking & Cooking

Spring water3-stage treatment

5 micron sediment filtration, 10 micron carbon filtration & UV filtration

Treats 57 litres/min or 82,000 litres/day

Water – Estimated Costs (in USD)

Bio swale pond - $1000

Rain - Showerheads, Roof gutter, tanks, piping $3,000

Spring – piping, tank, treatment - $5,000 (3 stage treatment system alone is $800)

Energy GenerationMultiple sources of renewable energy.

Micro-hydro turbine – Energy from stream connected to central charge controllers.

Charge controllers are connected to a battery bank of 6 V batteries. When there is an energy need, it goes through an inverter to convert to 110W and sent to needed sockets.

Lighting within cottage – Independent solar lamposts with low capacity charge storage.

Each building roof to be lined with solar panel and wind turbine sets – energy fed to central charge controllers.

Appliance Efficiency Brownie points! Energy Req.

Washing machine(Energy star rated)

30% less energy and half the amount of water consumed by regular washers 14 gallons v. 27 gallons of water 0.63KWh

@ 40°C using 2kg load

Refrigerator 20% less energy consuming Save USD 100/year

206KWh per year

Computer30%-65% depending on usage pattern Save

USD 40 / 4 years Clocked @ 2.4Ghz

Idle: 89 W100% CPU: 129 W

Display Monitors 20% more efficientShould consume 2W less in sleep

mode25.2W (Idle)0.73W(Sleep)

Audio/Video 60% more efficient than conventional models

Energy consumption is less than a quarter of a conventional system 86W per use

Set-top box/Cable boxes

40% more efficient(expected)

168KWh per year

Television40% much more efficient (on avg) savings of

USD 20/yearAvg. consumption 101watts (LED)

Ventilation fan (with light) 60% energy efficient Circulation fan works @ 0.0 SP

Ceiling fan 50% more efficientUSD 165 saved over the lifetime of the

fan! 60W (High) v. 3000W AC

Heat pumps, Geothermal 40% energy efficient 30% tax rebate N/A

Light fixtures 1/4th of energy used Save USD70 / year

100 Lumens /W of CFL v.

20 Lumens/W of Halogens

Solar water heater 50% more energy efficient Prevents 2400kgs of CO2

emission/year N/A

Gas hobs 381.6 KWh per year

Microwave oven Uses 33%-50% of energy used by a gas stove

Self-cleaning ovens are more efficient90.72 KWh per year

Per month energy consumption: 60KWhCharges: 0-125 KWh - Rs. 3.70 (After Govt. subsidy) = Rs.222/-

Energy UsageTotal usage = 60kW per

month.

Appliances

Lighting within cottage – from independent solar panels.

Heating – rooms and water .

Energy conservationDuring times of higher occupancy / low solar

energy capture due to extreme weather, guests will be informed to restrict energy usage.

Each electric socket will have a electricity counter for guests to monitor their usage.

Solar LED Tiles

Energy from SunSolar street lamp with LED

Energy from Sun & WindSolar Garden Lamp

Energy from SunFor hot showers and others

Energy from Sun

Energy from Sun & WindHybrid solar-wind street lamp

Energy from Sun & Wind

Energy from Sun & Wind

Energy from WaterMicro-hydro Turbine System

Energy from WaterMicro-hydro Turbine

Energy from WaterMicro-hydro Turbine

Energy PricingSolar + wind lampost US$1000 * ? pieces

http://www.ecvv.com/product/3451992.htmlEnergy usage counter US$20 * 50 pieces = US$1000Solar panel [20 pieces] US$8970

http://shop.northerngreen.biz/Canadian-Solar-CS6P-230PX-solar-panel-20pcs-CS6P230PX.htm

Micro hydro turbine $3250 High head site - 3000 watt turbine (3kW)

Site conditions: 100 feet (30.5 meters) of head, and 275 gallons per minute (17.3 liters/second)Impulse Turbine - Turgo stylehttp://www.hydro-turbines.com/id78.html

Waste ManagementWater Grey water will be used for toilets, irrigation

and other compatible uses.

Four stages of grey water reuse – collection (all the points generating grey water by pipes and grades).

Treatment (grease traps/arrestors, septic tanks, aerated treatment) – biodegradable soaps, shampoos, hair conditioner will be provided to the guest.

Filtration (reed beds, sand filters).

Storage (Tanks).

Human waste Humanure sanitation systems - The

humanure sanitation system is a compost toilet system designed and intended to promote the thermophilic composting of human excrement.

Instead of waste, the toilet produces humus, a valuable resource that can safely grow food for human beings.

Provide the basis for a complete composting system for a home or community, allowing for the recycling of food and other organic materials that are often discarded by people.

Solid waste Converting of biodegradable waste to compost or submit the

waste to digestive anaerobic systems. Many biodegradable wastes would be better suited to anerobic systems.

Reuse materials in situ and collect materials suitable for recycling off site. If that not possible we will use outdoor facilities and transport waste in sealed and contained environment.

Non biodegradable waste would be sorted according to various categories such as glass, plastics and transported out of the protected area to the nearest dumping and processing facility.

Biodegradable waste will be turned into compost and used for landscape purposes around the lodge.

Domestic animals such as chickens ducks and pigs can be effective consumers of food wastes and can later become healthy food themselves. This would be the ultimate recycling of food waste – converting from one form to another.

Solid waste Composting and biogas will be used for

breaking down food, animal waste, human fecal matter and for total array of solids waste such as waste paper, green waste.

Useful products will be biogas and energy rich gas stream, a high quality organic fertilizer useful in landscaping.

A diluted liquid organic fertilizer that may be used in drip irrigation as an additive to any planting program.

Food Waste

Food Waste Residue & Oils in Grease trap

Marketing StrategiesPositioning Getting the message about our cottage to our target consumer often

involves a long and complicated chain of communications. It involves sales staff, local operators to international travel agents.

There can be a risk of unclear or incorrect message getting across the customer creating unrealistic expectations. Either low expectations resulting in decrease in tourist numbers or increase in numbers with high expectations and in the end resulting in disappointment.

Pricing Studies have shown that environmentally responsible consumers are

willing to pay more for environmentally responsible products including lodging. Our customers must perceive a value that matches our published price. Thus, we will take great care in establishing our rates.

Cost of raw materials truck load of coarse aggregate will cost Rs

9000

truck of sand costs Rs 4500

Currently a brick costs Rs 5.50 .

a truckfull of stone costs Rs 1600 per truck

Total cost of constructionNormal1.6 hectares cottage -> 4,700,000 RS

(S$ 116, 000)

With additional green technology -> 6,000,000RS (S$ 150,000)

Staff wages per month -> 44,000 RS (S$11,000)

Charges per dayDates Amount Dates Amount

Peak Season and Long Weekends (4-6 pax)

Rs 7,500/-Rest of the Year and off Season (4-6 pax)

Rs.5,500/-

Peak Season and Long Weekends (2 adults)

Rs 3,500/-Rest of the Year and off Season(2 adults)

Rs.3,000/-

Objectives Indicators Baseline Standards

Acceptable range Monitoring techniques

Financial Performance

RevenueExpensesProfit

$1 M / YR$0.8M / YR$200,000 / YR

$0.8M – 1.2M / YR$0.6M – 1.2M / YR$150,000 – 250,000M / YR

Account KeepingAccount KeepingAccount Keeping

Marketing No bookingPrice Sensitivity

200 in year oneStandard overnight rate of 150 dollars

500-750 / YROvernight rate of 125-150 dollars

Internet Booking tallyBooking System tally

Customers Occupancy Length staySatisfaction

70% average /YR4.2 nights75% satisfied

60-65% average/YR2-3 nights70-80% satisfied

Booking system tallyBooking system tallyQuestionnaire

Environmental Performance

EnergyWaterWaste

5MW/YR1.5ML/YR40 standard bin removal/YR

4.5-6.2 MW/YR1.4-1.7ML/YR38-44 standard bin removal/YR

Consumptions metersConsumptions metersConsumptions meters

Condition of the natural and social environment

Flora and FaunaWater qualityCommunity InvolvementCommunity satisfaction

5 sloth sightings/month0.003ppm E coli6 monthly briefing

60%moderatley to very satisfied

3-10 sloth sightings/month

0.001-0.003 E coli6-10 monthly briefings/YR

40%-60% moderately to very satisfied

Wildlife spotting on tours

E coli countingRecords of briefing

Questions at briefing

Education Hands on approachInterpretive programs to educateboth employees and touristsabout the surrounding naturaland cultural environment. AgricultureTo meet our energy needs and to create minimal

impact on natural environment. Tree plantingHelps in conservation of the surrounding flora

and fauna. Guided tour of cottageEndeavors to work with local community. Footprint challengeUsage of alternate, sustainable means of

energy.

RecreationReading amongst the flora &

fauna.

Sightseeing .

Outdoor cooking.

Tea with locals.

Adventure sports such as river rafting, mountain trekking & hiking.