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EPC ENGLISH BUSINESS SLIDES FNBE0214

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RESEARCH ASSIGNMENT

EFFECTIVE PUBLIC COMMUNICATION[COM 30103]ENGLISH 2[ENGL 0205]

RESEARCH ASSIGNMENTINTRODUCTIONCompare two businesses, a barbershop and a salon at different locations.

The barbershop is located in SS14, Subang Jaya, Selangor whereas the salon is located in Senawang, Negeri Sembilan.

Compare their differences between these two businesses.JASMEN HAIR DRESSING SALON

Social interaction and public discourse.

Provide services such as hair cut, groom and style.

Additional services such as massages, shaving and trimming of nose hair.

NATURE OF BUSINESSBARBERSHOP

NATURE OF BUSINESSBARBERSHOPThey do not include hair wash, hair dye, hair perming and hair treatment.Their customers are mainly males.Their price range are rather low.

INTERVIEWEEName: Kalaiarasan JavenAge: 49Position: Supervisor

BACKGROUNDESTABLISHED IN:1986LOCATION:

7, SS14/1, 47500 Subang Jaya, SelangorATMOSPHERE:

Clean and neat

CUSTOMER:

All ages, mostly male customers, mainly Chinese followed by Indians and MalaysOWNER:Mr. Bushpa Nathan

PRICING:

Low range, starting from RM 7 onwards SERVICES:

Haircut, shaving and massageNO. OF EMPLOYEES:

3

NO. OF BRANCHES:

7

INTERIOR

CLAIROL UNISEX HAIR STYLE BEAUTY SALOON

NATURE OF BUSINESSBEAUTY SALONCosmetic treatments for men and women.Provide services such as hair cut, hair dye, hair perming and hair treatment.

NATURE OF BUSINESSBEAUTY SALONTheir price range are slightly higher, as their grooming skills and product used are more professional and pricey.Some salon provide extra services such as manicures, pedicures, massage and facials.

INTERVIEWEEName: Alexander TanAge: 24Position: Owners daughter, Senior Stylist

BACKGROUNDESTABLISHED IN:1983LOCATION:

69, Kampung Baru Rahang, 70450 Seremban, Negeri SembilanATMOSPHERE:

Old shop lot,Stuffy.

CUSTOMER:

All ages, both genders, mostly Chinese.OWNER:

Clairol Lee

PRICING:

Low Range, starting from RM15 onwardsSERVICES:

Haircut, Perming, Dye, Treatment.NO. OF EMPLOYEES:

4

NO. OF BRANCHES:

NoneINTERIOR

Analysis of Business

MOTIVECLAIROL UNISEX HAIR STYLE BEAUTY SALOONSalon was a successful business during 1983.MOTIVEJASMEN HAIR DRESSING SALONOnly have basic grooming skills.

Enough money as capital to open a barbershop.

Sustain his family.

SERVICESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON

HaircutHair dyeHair permHair treatmentSERVICESJASMEN HAIR DRESSING SALONHaircutShavingMassage

CHALLENGES & OBSTACLESCLAIROL UNISEX HAIR STYLE BEAUTY SALOONBarbershop next to this salon.

Demanding customers.

Location Rural environment.

Space of the salon.

CHALLENGES & OBSTACLESJASMEN HAIR DRESSING SALONAnother barbershop located next to it.

Space of the shop.

STRATEGIESCLAIROL UNISEX HAIR STYLE BEAUTY SALOONTravel to overseas to learn new skills and trend from the local hair dresser.

Provide high quality services.

RECOMMENDATIONCLAIROL UNISEX HAIR STYLE BEAUTY SALOONInstall some cabinets .

Lightings should be added.

Expand their salon.

Replace old decorations with new and attractive decorations.

Buy an advertising space on Facebook.

RECOMMENDATIONJASMEN HAIR DRESSING SALONExpand the space of the salon.

Replace the cushions of the barber chairs.

Replace the cabinets with new cabinets.

Buy a salon trolley to keep the tools neatly.

Give out more flyers and promotions.

SUMMARY ContentClairol Unisex Hair Style Beauty SaloonJasmen Hair Dressing Salon Nature of BusinessCosmetic treatments for men and womenPrice range are slightly higher (RM15 onwards)Customers are mainly malesPrice range are rather low (RM 7 onwards)

Motives- Successful business during 1983Only have basic grooming skillsOnly have enough money to open a barbershopSustain his family

ServicesHaircut, Hair dye, Hair perm and Hair treatment

- Haircut, shaving and massage Challenges and ObstaclesBarbershop next to this saloonDemanding customersLocation- Rural environmentSpace of the saloon

Space of the shopAnother barbershop located next to it StrategiesLearn new skills from local hair dresser in overseasProvide high quality services

N/ARecommendationsInstall new cabinetsAdd more lightingsExpand their salonAdd new decorationsBuy and advertising space on Facebook

Install new cabinetsReplace the cushions of the barber chairExpand their salonBuy a salon trolleyGive out more flyers and promotionsCONCLUSIONJasmen Hair Dressing Salon is more commercially stable.

They have more branches.

Their location is more happening.

They are able to attract more customers.Barber's History - Cleaning Services and Styling for the Head and Face. (n.d.). Retrieved November 23, 2014, from http://thehistoryofthehairsworld.com/barbers_history.htmlClifton, H., & Sutcliffe, A. (1994).Business information systems(5th ed.). New York: Prentice Hall.English, A., & English, L. (2009).Northstar 4, reading and writing(3rd ed.). White Plains, N.Y.: Pearson Longman.Favorites. (n.d.). Retrieved November 14, 2014, from http://webpages.charter.net/bobbyrutledge/History Of Barbering.htmIsrael, D. (2008).Data analysis in business research a step-by-step nonparametric approach. Los Angeles: Response.Langan, J. (2002).English skills with readings(5th ed.). Boston: McGraw-Hill.Lesikar, R. (1981).Report writing for business(6th ed.). Homewood, Ill.: R.D. Irwin.Weissberg, R., & Buker, S. (1990).Writing up research: Experimental research report writing for students of English. Englewood Cliffs, NJ: Prentice Hall Regents.Welcome to National Association of Barber Boards. (n.d.). Retrieved November 17, 2014, from http://www.nationalbarberboards.com/history.htmYaacob R. (2002). A report writing guide. Ampang: Imformation Retrieval Services.

REFERENCESJANICE LEE JUEN YUNG ( 0318695)AGNES YEO SHU YUAN ( 0318668 )KONG XHIANG LYNN ( 0317730 )CHONG YI QI ( 0304898 )ROY YIEK CHIN HIENG ( 0317726 )NIK AFIQ AMADI ( 0317749 )SYED ASWAD ( 0318625)

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