35
MURAL ART IN LAMAN SENI 7

EPC: Mural Art

Embed Size (px)

Citation preview

Page 1: EPC: Mural Art

MURAL ART IN LAMAN SENI 7

Page 2: EPC: Mural Art

Introduction

Mural art is becoming increasingly popular in Malaysia.

It’s not only a tourist attraction but also a great backdrop for locals to take pictures.

Become a magnet that invite people to come and appreciate the arts.

Page 3: EPC: Mural Art

LOCATION

Page 4: EPC: Mural Art

CHOOSEN MURAL ARTS

BUMI KU

MALAYSIA’S PARADISE

QUIT SMOKING

Page 5: EPC: Mural Art

QUIT SMOKING

Page 6: EPC: Mural Art

ARTIST: Syafiq Rasyid bin Abdul Jalil

20 years old Lives in Taman

Dagang, Ampang.

Student from UITM Shan Alam

Page 7: EPC: Mural Art

QUIT SMOKING

It is important that everyone should know that smoking is harmful and for extreme situation it may cause serious illness. The motive behind this piece is to expose the people to the unseen effects of smoking on a person’s health.

Page 8: EPC: Mural Art

QUIT SMOKING

3D Installation Use minimalist and existence

of the smoking area State that a smoker may look

physically healthy but not inside

Page 9: EPC: Mural Art

Concepts

Physical Appearance First impression Visual preference Self perception Verbal Messages

Page 10: EPC: Mural Art

PHYSICAL APPEARANCE

The contrasting physical appearance is used to distinguish the lungs of the two types; smokers and non-smokers.

The smoker’s lung is depicted as the dirtier, more damaged-looking lung whereas the non-smoker’s lung is depicted as bright, clean and healthy.

Non-verbal communication is used in this context to provide a visual form to communicate the differences between the two lifestyles.

Page 11: EPC: Mural Art

FIRST IMPRESSION

The first scene that strikes the viewer’s eye is the contrasting condition between the two lungs.

Viewers are disgusted by the lung on the left, as opposed to the healthy lung on the right.

Through the slogan, viewers then realize these are lungs belonging to two different people, the smoker and the non-smoker.

Page 12: EPC: Mural Art

VERBAL COMMUNICATION

The slogan sends the message, while the visual of the deteriorated lung reinforces it in the viewer’s mind.

Forces smokers to re-evaluate their habits by reminding them about the effects of smoking that they cannot see (“healthy on the outside, but not inside”).

Page 13: EPC: Mural Art

VISUAL PREFERENCE

The first response of the viewer toward the mural is disgust toward the smoker’s lung, preferring the healthier looking non-smoker’s lung.

The visual preference of the viewer towards the healthy lung discourages the viewer to smoke, wanting to relate to the image of their healthy, non-smoker’s lung.

Page 14: EPC: Mural Art

SELF-PERCEPTION

The image of the smoker’s lung makes the viewer (especially smokers) reflect on their habits, giving them a glimpse of what could be happening to their lungs that they cannot see.

Smokers in particular are alerted to the fact that while they may look and feel healthy, the real effects are the ones that they cannot see.

This self-reflection encourages smokers to stop smoking.

Page 15: EPC: Mural Art

BUMI KU

Page 16: EPC: Mural Art

ARTIST : Z_ART GALLERY STUDIO

•Founder is Zart Zaini.•From Penang, Malaysia.•Participated in many art events, Public Art Event, Penang Art Exhibition.

Page 17: EPC: Mural Art
Page 18: EPC: Mural Art

BUMI KU

Bumi ku is an artwork which uses 100% recycle materials such as plastic forks, spoons, cups and others are transformed into a forest of flora and fauna. Bumi ku inspires viewers to reduce, reuse and recycle.

Page 19: EPC: Mural Art

BUMI KU

3D Installation artwork Implement the concept of

reuse, reduce and recycle materials.

Page 20: EPC: Mural Art

CONCEPTS

First Impression Non-verbal

Communication Perception Organizational

Communication

Page 21: EPC: Mural Art

Organizational Communication

This mural art is drawn by an organization and the message they want to pass to the people through this mural art is to encourage viewers to reduce, reuse and recycle.

Page 22: EPC: Mural Art

PERCEPTION From the artist’s perspective, this mural

represents the importance and potential of reducing, reusing and recycling used materials. The artist does this by the interesting use of recycled materials and incorporating a variety of colours, patterns and sizes.

From the perspective of the audience, the mural may be about reusing used materials instead of simply disposing of them.

In conclusion, perception between the artist and the viewer may vary.

Page 23: EPC: Mural Art

FIRST IMPRESSION

Variety of colors and sizes Interesting usage of materials Generally an attractive view, it

effectively catches the audience’s eye to relay the underlying message.

The underlying message being about inspiring the audience to reduce, reuse and recycle.

Page 24: EPC: Mural Art

NON-VERBAL COMMUNICATION

Mr. Zart ,the artist of this artwork is trying to remind us about the various uses of everyday materials and how we should find ways to reuse materials instead of throwing them away.

He does this by producing an artwork using creative techniques and an interesting use of materials and colors to attract the attention of the viewer.

Page 25: EPC: Mural Art

MALAYSIA’S PARADISE

Page 26: EPC: Mural Art

ARTIST : SINCERE MERCH

Established in 2010.

From Kota Kinabalu, Sabah

Instagram @officialsincere

Page 27: EPC: Mural Art
Page 28: EPC: Mural Art

MALAYSIA’S PARADISE

The artwork presents the relaxation and heaven fullness of islands and beaches around Malaysia. As a country surrounded by beach and coasts, it is a clear message given to the audience on how beautiful and gorgeous of nature here.

Page 29: EPC: Mural Art

MALAYSIA’S PARADISE

Painting on site Doors are presentable as

long chairs on beaches

Page 30: EPC: Mural Art

CONCEPTS

Dress code First impression Body movement Gesture and expression Proximity

Page 31: EPC: Mural Art

Physical Appearance

Theme of the mural art is tropical The lady is wearing a green floral dress

and holding a beach hat with a hibiscus flower on her hair

The hibiscus flower on her hair represent the national flower of Malaysia (Malaysia’s Paradise)

The attire that she is wearing matches the background and theme of the mural.

Page 32: EPC: Mural Art

FIRST IMPRESSION

The overall look of the mural has a relaxing feel to it and it gives one the sense of being in the beach

It is very interactive and inviting because there is another long chair for viewers to lean back against it

The lady on the long chair next door acts as a companion for the viewers to take picture with.

Page 33: EPC: Mural Art

BODY MOVEMENT

Lying on the beach’s long chair and enjoy the sun light.

Hand stroking her hair. Another hand is holding her hat One of her leg is bent in the

comfortable position to show that she is relaxing on the long chair.

Page 34: EPC: Mural Art

GESTURE AND EXPRESSION

The lady is smiling to the next long chair.

The lady look cheerful and friendly.

Page 35: EPC: Mural Art

PROXIMITY

Through this mural locals can receive a sense of proximity through their familiarity with the elements displayed in the mural.

Locals are able to relate with the feel of local beaches as the “Malaysian Paradise” magazine, shaved ice and a plate of Nasi Lemak is displayed on the table beside her.