EPC – EFFECTIVE PUBLIC COMMUNICATION

ORAL PRESENTATION

Analysis of Same Food Business in Similar Location

Klang Bak Kut Teh:

What is Bak Kut Teh?The name literally translates as "Meat Bone Tea", consist of pork with soy sauce, spices, and Chinese medicinal herbs. Some of the herbs that go into the dish are cinnamon, ginseng, star anise, goji berries, chinese foxglove and dried orange peel. Bak Kut Teh is usually eaten with rice.

THE TWO BUSINESSES

Began since 1979 under the Klang bridge which is exactly where it is right now.

It is all started with a family’s love to make “bak kut teh” to serve their family and friends. The owner’s great grandfather Mr Lee Man Teh begin the family business even from China. He claimed that Bak Kut Teh was once name as Bak Kut Soup and was change after the owner’s grandfather’s name which is now Bak Kut Teh.Restoran Seng Huat Bak Kut TehNo.9, Jalan Besar, 41000 KLANGSelangor Daru Ehsan, MalaysiaPhone: 012-309 8303 / 012-385 5154

Open daily from: 7.30am - 12.30pm, 5.30pm - 8.30pm

SENG HUAT BAK KUT TEH

If you look at the success of the founder of Malaysia's Pao Xiang Bak Kut Teh, you wouldn't believe that he was once selling chicken rice and nasi lemak at a food stall.

Mr Wu Qing Zong, popularly known as Ah Zong, switched from chopping boiled chickens to pigs when he was inspired to go into the Hokkien pork soup business in 2006 after an old man told him how much he missed the authentic flavour of 1950s Klang Bak Kut Teh. The man also gave him recipe tips for the dish, which began as a simple but fortifying meal for hardworking coolies who came from southern China to try out a living in Malaya.

Taman Berkeley:No. 51, Lebuh BangauTaman Bekerley, 41150 KlangTel: 03 - 3342.9869

Open daily from: 10.30am – 10.30pm

PAO XIANG BAK KUT TEH

COMPETITORS

Bak Kut Teh- The increasing number of “bak kut teh” restaurants around the area their

restaurant.- Other restaurants with different food.- More renown bak kut teh restaurants.

NATURE OF BUSINESS

Bak Kut Teh

- The nature of Business of both restaurants are Food Service.- In countries with four seasons like China, bak kut teh will usually be

consumed during winter because of its fat that will help to warm our body. But in a tropical countries like Malaysia, people eat bak kut teh despite the seasons.

OBSTACLES OR CHALLENGES SENG HUAT Bak Kut Teh• In this modern days, people who still have the desire for traditional food have

decreased.

• The numbers of Bak Kut Teh restaurant that have increased around the area in the past few years. ( Good location: approached to KTM Station)

• Due to the weather in Malaysia, people prefer having their meal in restaurant with air-conditional instead of restaurant without air-conditional.

• People are paying more attention towards their health nowadays, so Bah Kut Teh is too oily and unhealthy food for them. ( gain weight)

The restaurant is not having the air-conditional and the weather is very hot

OBSTACLES OR CHALLENGESPAO XIANG Bak Kut Teh For this 10 years, the customers that having Bak Kut Teh here are

mostly old customers and the teenagers become no interest for this traditional food.

The other Bak Kut Teh restaurants around the area served more cheaper due to the food materials and their restaurant condition. They used high quality of medicinal materials and pork in cooking their Bak Kut Teh.

Pork is not halal for those who are Muslim and it only can serves for Chinese and Indian that are not many as Muslim in Malaysia.

Use candle to keep the meal warm when served

The restaurant is nice and clean

STRATEGIES USED

Seng Huat bak kut teh- They have a very strategic location, their restaurant is located under the

Klang bridge. Their location which is near by the Klang KTM Station, helped them to gain more customers. People who just got off the KTM or those who wants to get on the KTM will notice their restaurant, and thus it will attract them to enter the restaurant.

STRATEGIES USED

- The number of customers they have will also attract people around the area and people who just got off or people who wants to get on the KTM.

- People who actually wants to get on the KTM but got attracted and stop there to taste their great bak kut teh, will help them to spread their name and their strategic location will also help them, it is easy to remember and if you are going to Klang by KTM you just need to get off the KTM and you will find the restaurant.

STRATEGIES USED

Pao Xiang bak kut teh- Pao Xiang bak kut teh uses a

unique way or serving their food, they uses string to reduce the fat of the meat which helped them to promote their food to those who do not like too much fat for their food, it also helped to make the meat more solid and locking more flavor to the strings’ cut and it will also help people to easily remember their food the uniqueness of using the string.

- They also have a few

outlets in other places, this will help them to keep their customers from visiting other restaurant and the more outlets they have the more renown their restaurant will be.

STRATEGIES USED

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Seng Huat Bak Kut Teh

- Expand their restaurant in terms of size. - Don’t move away. (having a very strategic place)- Open outlets in other places as well.- Keep the quality and traditional style of cooking , to keep their business well- Promote or advertise their restaurant

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Keep their originality and quality.

Pao Xiang Bak Kut Teh

- Keep the uniqueness of their way of reducing the fat and their way of serving the food

- Continue to expand to more places outside Malaysia

- Promoting their unique style of cooking “Bak Kut Teh”

- Decrease the price of the food

- Continue to explore new and creative ways of cooking Bak Kut Teh

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Comparison and Conclusion

Seng Huat Pao Xiang

Seng Huat focus on making quality food with traditional methods and reasonable price. The strategic location boost the popularity of the restaurant.

Pao Xiang makes quality food with his very own unique taste enhancing method. They wanted to capture the attention of the customer with their superior taste and creativity. The only downside of this shop is the pricing of the food.

In conclusion, we would highly recommend Pao Xiang Bah Kut Teh if you wouln’t mind paying extra dollar for the incredible taste. If you prefer the traditional and “not-so-expensive” Bah Kut Teh, Seng Huat Bah Kut The would be perfect for you.

REFERENCE LIST

- Seng Huat bak kut teh. (2010). Seng Huat bak kut teh – About Us 2010. Retrieved from http://www.senghuatbakkutteh.com/aboutus.html

- Go Makan. (2012). Pao Xiang bak kut teh @ One Utama | Go Makan 2012. Retrieved from http://gomakan.com/go/pao-xiang-bah-kut-teh-at-one-utama