EPIC COMPETITIVE EVENTS UPDATES

2015-2016

Overview

• Event changes for 2015-2016• Restructuring Entrepreneurship Events• New events for 2016-2017• Industry certifications update• 2015-2016 Professional Selling and

Consulting Events topics• 2015-2016 Business Operations

Research topic

Executive Summary

Executive summary of 30-page report can be 1-3 pages – single or

double-spaced

Presentation Times

All prepared presentation times will be 15 minutes without

specifying specific time constraints on presentation vs.

Q&A.

Evaluation Criteria

On prepared events, evaluation forms will be based on

performance indicators rather than judge questions.

Restructured Entrepreneurship Events• Lean Start-up/Lean Model Canvas is

now a major trend for entrepreneurs• Most of DECA’s entrepreneurship events

will now use lean start-up terminology in the outlines– Exceptions:

• Franchising Event will use SBA terminology in the outline

• Business Growth Plan Event will use a customized outline focused on growing an existing business

New Event Titles and Outlines

Innovation Plan OutlineI. EXECUTIVE SUMMARYII. PROBLEMIII. CUSTOMER SEGMENTSIV. UNIQUE VALUE PROPOSITIONV. SOLUTIONVI.CONCLUSIONVII.BIBLIOGRAPHYVIII.APPENDIX

Start-up Business Plan OutlineI. EXECUTIVE SUMMARYII. PROBLEMIII. CUSTOMER SEGMENTSIV. UNIQUE VALUE PROPOSITIONV. SOLUTIONVI. CHANNELSVII. REVENUE STREAMSVIII. COST STRUCTUREIX. KEY METRICSX. COMPETITIVE ADVANTAGEXI. CONCLUSIONXII. BIBLIOGRAPHYXIII. APPENDIX

Independent Business Plan OutlineI. EXECUTIVE SUMMARYII. PROBLEMIII. CUSTOMER SEGMENTSIV. UNIQUE VALUE PROPOSITIONV. SOLUTIONVI. CHANNELSVII. REVENUE STREAMSVIII. COST STRUCTUREIX. DETAILED FINANCIALSX. KEY METRICSXI. COMPETITIVE ADVANTAGEXII. CONCLUSION XIII. BIBLIOGRAPHYXIV. APPENDIX

International Business Plan OutlineI. EXECUTIVE SUMMARYII. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATIONIII. PROBLEMIV. CUSTOMER SEGMENTSV. UNIQUE VALUE PROPOSITIONVI. SOLUTIONVII. CHANNELSVIII. REVENUE STREAMSIX. COST STRUCTUREX. DETAILED FINANCIALSXI. KEY METRICSXII. COMPETITIVE ADVANTAGEXIII. CONCLUSIONXIV. BIBLIOGRAPHYXV. APPENDIX

Business Growth Plan OutlineI. EXECUTIVE SUMMARYII. INTRODUCTIONIII. S.W.O.T. ANALYSISIV. FIVE YEAR PLAN TO GROW AND EXPAND

THE BUSINESSV. FINANCING PLANVI. CONCLUSIONVII. BIBLIOGRAPHYVIII. APPENDIXIX. PROOF OF OWNERSHIP APPENDIX

Franchise Business Plan OutlineI. EXECUTIVE SUMMARYII. BUSINESS HISTORY, BACKGROUND, AND OBJECTIVESIII. BUSINESS ENVIRONMENTIV. PRODUCTS AND/OR SERVICESV. PRESENT MARKETVI. COMPETITIONVII. MARKETING PLANVIII. MANAGEMENT AND ORGANIZATIONIX. BUSINESS RESOURCESX. FINANCIAL PLAN AND DATAXI. CONCLUSIONXII. BIBLIOGRAPHYXIII. APPENDIX

New Events for 2016-2017

1. Entrepreneurship Individual Series

2. Entrepreneurship Team Decision Making

*New performance indicators in development specifically about

entrepreneurship.

Industry Certifications Update

DECA Price: $20

Certified Guest Services Professional (CGSP)

Financial Literacy Certification

DECA Price: $7

Professional Selling Event

Customer – Small business owner with a desire to reach his/her customers

Student – Salesperson with a website development firm

Task – Sell website design services to the small business owner

Hospitality and Tourism Professional Selling EventCustomer – Group coordinator for conference with many millennial attendees

Student – Hotel Sales Manager

Task – Sell your property to the group coordinator. Prepare and present an all around package.

Financial Consulting Event

Customer – New parent

Student – Financial Consultant

Task – Present a plan to assist the new parent with college savings options

Business Operations Research Events TopicThe 2016 topic for each career category is the development or enhancement of an employee engagement strategy.Rationale: Gallup’s 2013 report on employee engagement implies that disengaged workers are holding back the overall economy. Gallup reports that seven out of 10 workers in are either actively disengaged or not engaged in their work.