ERA® GOLD STAR PROPERTY

Open More Doors.

Close More Deals.

• What You Will Learn:1. Program Overview

2. Market Advantage

3. What’s New

4. Marketing Collateral

5. Program Resources

6. Implementation and Training

ERA® GOLD STAR PROPERTY

Program Overview

Maximizes a property's sales appeal

Sets the stage for a higher selling price and a faster sale

Transforms properties into homes that buyers can see as their own

ERA® GOLD STAR PROPERTY

Market Advantage #1: Property is ready to Market

When the home is ready to sell: Properties show better Capture buyer attention Give buyers a clear vision of how the house can feel

when occupied Sells in a shorter period of time and for more money

ERA® GOLD STAR PROPERTY

Market Advantage #2:Stand-out from the Crowd

Spend less days of the market Creates a sense of urgency REALTORS® are more enthusiastic to show Sellers are more receptive to preparing the home for sale

ERA® GOLD STAR PROPERTY

Market Advantage #3:Buyers Want to See Them

Recognized as properties ready to sell Recognized by buyers as the best properties to see Free of minor repairs Offers peace of mind

ERA® GOLD STAR PROPERTY

Program Components

ERA Home Protection Plan®

Seller’s Disclosure Pre-listing Inspection* Home Staging*

*Highly recommended, but suggested as per your particular market and client.

ERA® GOLD STAR PROPERTY

Property Requirements

List price within 5% of broker CMA Listing period of at least 180 days Seller-approved Open Houses scheduled Yard signs, lock-box per community practices Minimum of six photos on ERA.com

ERA® GOLD STAR PROPERTY

Marketing Collateral:Buyer Flyer

ERA® GOLD STAR PROPERTY

Marketing Collateral:Seller Brochure

ERA® GOLD STAR PROPERTY

Marketing Collateral:Print-on-Demand

ERA® GOLD STAR PROPERTY

Marketing Collateral:Support Materials

ERA® GOLD STAR PROPERTY

Comprehensive guide Proven strategies and techniques Maximizing buyer appeal Seller buy-in Budgeting templates Charts – ROI

Marketing Collateral:Staging Guide

ERA® GOLD STAR PROPERTY

Newspaper Flyer Magazine Poster Billboard

*May be customizable for your listings!

ERA® GOLD STAR PROPERTY

Marketing Collateral:Advertising Templates

Forms

ERA® GOLD STAR PROPERTY

Resources

ERA® GOLD STAR PROPERTY

Animated Banner

ERA® GOLD STAR PROPERTY

Training

1. Free eCampus Training: “GSP, Maximizing the Salability of Your Listings”

Program overview Effective communication Market Strategies Staging Tips and Tactics

2. Accredited Staging Professional™ designation

Two-day course on staging tips and tactics Use of the ASP™ designation www.StagedHomes.com/ERA

ERA® GOLD STAR PROPERTY

Marketing Resource Center

Need Marketing Help? Find the tools here!TeamERA.com

ERA® GOLD STAR PROPERTY

Questions??

Gold.Star@ERA.com