ESM [Final]

For the Finalists of Lee Kuan Yew Global Business Plan Competition

Entrepreneurship Study MissionNamed after Singapore’s Minister Mentor, who

developed the defining business plan for the

country, the Lee Kuan Yew Global Business

Competition provides an opportunity for budding

entrepreneurs to test their business Ideas and pit

their business acumen against students from other

renowned international institutions. Organised by

the Institute of Innovation and Entrepreneurship at

the Singapore Management University, the biennial

Lee Kuan Yew Business Plan Competition

Carlton Hotel76 Bras Basah Road,

Singapore 189558

SMU AddressAdministration Building

81 Victoria Street Singapore 188065

competition is into its sixth run and is open to all undergraduates, college and

polytechnic students from around the world. The inaugural competition saw 203

business plans from 74 universities representing 30 countries. Students are

required to submit business plans for a start-up or early-stage venture and

compete for a total of US$60,000 worth of cash prizes. The winning team will

take home US$36,000, the first runner-up, US$12,000 and the third runner-up,

US$3,000. The other finalists will get US$500 per team. We have now reached

the final round of the competition where 6 finalists have been selected to

compete for the next winner of the competition.

The Ultimate Guide to the Entrepreneurship Study Mission

Contents

Designed & Prepared by:Kristabel QuekAmy Williams

© 2011

1. Your Student Guides

2. Staff & Stuffs from Institute of Innovation & Entrepreneurship

3. About ESM Day One

STARhome

FusionWorld

iExperience Centre

Sky Networking & Singapore Flyer

About the Mentors

MRT Travel Guide

Walking Back to Carlton Hotel

4. About ESM Day Two

About the Panel and Guests

5. About ESM Day Three

Lessons at NTC

6. Day of the Finals

7. What to Do in Singapore?

This Entrepreneurship Study Mission is sponsored to you by

SPRING Singaporeand

Action Community for Entrepreneurship

Kent Hoie Yin KuanAspiring Technopreneur

“Seize the Moment, Explore the Unknown”

Contact Number: (+65) 93631611Email: [email protected]

Timothy Ee Zhi LiPassionate Alumni

"Build The Future Through Dreams & Creativity"


Yvonne Lim Jia YenAspiring Entrepreneur

“Inspiration to Myself and the World”


Your Student Guides

Amy WilliamsSMU IIE Intern from UCL

“Dream as if you’ll live forever”


Benjamin Chua Ming RuiStudent Leader

“Never ever stop believing in yourself”


Kenneth Goh Chia WeiRespected Alumni

“Don't find Fault, Find a Remedy”


mailto:[email protected]












Staff & Stuffs from Institute of Innovation & Entrepreneurship

Kristabel Quek

Idea Generator

Contact Number: (+65) 81217186

Email: [email protected]

Flora Khoo

Incubation Manager

Contact Number: (+65) 93298898


Pokenhttp://www.poken.comPoken is a suite of products and software that enable you to collect and exchange

digital information in the real world with a simple touch. It's a new way to connect

with the people you meet.

When two Pokens touch, they glow. That means you've just exchanged your contact

details and social networking information with another person, sharing a rich snap

shop of who you are.

Poken all the people you like and later, all you need

to do is:

1. Connect your Poken to a USB port in your

computer.

2. Go to poken.com and quickly login or create an

account at the pokenHUB.

3. Sync your Poken and decide the information

you want to share. No drivers or softwares to

install.

Poken creates a common platform for managing and engaging with your contacts.

We will simply tie into all your social networking accounts and make it easier for you

to connect with new people, by letting you immediately exchange all the contact

details and social profiles you decide to share.

Poken was founded in December 2007 in Switzerland by Stephane Doutriaux. The

founder came up with the idea whilst doing his MBA.

EZ-link CardEZ-Link card is a Singapore prepaid card used as a convenient way to pay the fare for both bus and MRT (Mass Rapid Transit) in Singapore. You can top out your EZ link card at the general ticketing machine (GTM) at any MRT station or the Ticketing office. The minimum top up value is $10 or the maximum is $100 and you can either used cash or NET to top up your EZ link card.

Tap your ez-link card on the fare-gate card reader when you enter and exit the MRT platform gate to pay for your MRT fare. Or tap your ez-link card on the entry card reader upon boarding the public bus, and the exit card reader before alighting to pay for your bus fare.





http://www.poken.com

http://www.poken.com

Visit to STARhome & FusionWorld13:00 to 16:00

The innovation centre that showcase the innovations of A*STAR (Agency of Science Technology and Research) Singapore.

Visit to iExperience Centre16:30 to 17:30

A showcase of the vision IDA (Infocomm Development Authority of Singapore) have for the future of Singapore.

Sky Networking on Singapore Flyer18:00 to 20:00

A unique networking experience in the sky with six experienced mentors to answer every question that you have.

22 August 2011 MondayAbout ESM Day One

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Day Plan0800 - 0900 Breakfast

0900 - 1000 Briefing at SMU University Lounge1000 - 1130 Tour of SMU Business Innovations Generator1130 - 1230 Lunch

1230 - 1300 Travel to Fusionopolis

FusionWorld

Mission

To transform cutting-edge research into

innovative and integrated smart home

technologies that will help accelerate the

development of a smart home industry in

Singapore.

Vision

A model smart home showcase integrating innovative technologies

into the lifestyle of choice for every member of the family.

STARhome is an innovative programme initiated and funded by SERC

(Science & Engineering Research Council) with the aim of enhancing

urban living and meeting changing needs of future generations. It

results in a technology showcase and a realistic platform featuring

leading-edge technologies and sophisticated home concepts that

enhance everyday living with ease and convenience. STARhome

provides a technical test bed in a realistic environment for the smart

home technologies. It fosters the partnerships within A*STAR Research

Institutes and help encourage industry partnership to generate

interests and adoption of smart home technologies.

Fus ionWor ld i s a dynamic and interactive showcase of award-winning inventions and cutting-edge prototypes from the research teams of Singapore's Agency for Science, Technology and Research (A*STAR). Experience the fusion of science and engineering disciplines and let your imagination surge freely among innovations and state-of-the-art technologies in an advanced technology wonderland. The HOME zone may well present you with interesting ideas for your future residence. Take your time to uncover the technologies that are cleverly embedded into the elegant interiors of this apartment setup.

The ENTERPRISE zone unveils a range of technologies that facilitate collaboration and brainstorming across co-workers seamlessly.

The MEDICAL zone you will be presented with R&D results focused on the search for ways to treat some of the more common medical conditions of our time – anywhere, anytime.

The MOVE zone invites you to hop aboard a futuristic bike for a spectacular ride through a 3D world in which you will learn about an array of A*STAR transportation related technologies.

STARhome

The Infocomm Experience Centre (iExperience)

aims to bring about the possibilities and

benefits of Next Generation (Next Gen) services

and the Next Gen Nationwide Broadband

Network (Next Gen NBN) to the public and

businesses. The interactive and engaging

exhibits are designed to educate visitors via

hands-on experience with the possibilities

presented by Next Gen NBN, including possible

Next Gen services leveraging Next Gen

technologies that encompass our daily lives.

The centre presents a range of services and applications enabled through the

innovative use of infocomm for businesses, consumers, Government and

overseas visitors.

Through guided or self-discovery tours, iExperience will demonstrate the

possibilities of Next Gen NBN to enterprises for business adoption, and to

consumers for use in their daily lives. Depending on each visitor's interest

and background, the guided tour format provides visitors an in-depth

knowledge and experience of Next Gen services. The self discovery format

allows visitors to walk through the centre and try out the exhibits at their own

pace.

iExperience Centre

Standing at a stunning 165m, Singapore

Flyer is some 30 metres taller than the

famed London Eye. Taking a flight on this S

$240 million wheel is one-of-a-kind

experience you wouldn’t want to miss.

As the wheel turns, you’ll be treated to a

visual 360 degrees feast of the iconic,

historical landmarks and views from the Marina Bay to the Singapore River,

Raffles Place, Merlion Park, Empress Place and the Padang. There is no

other place in Singapore that offers these breathtaking, magnificent day and

glittering night views.

Sky Networking is a unique networking experience in our very own exclusive

private capsule with six experienced mentors.

• Mr. Amit Anand of Jungle Ventures

• Mr. Andrew Shields of A2 Partners

• Mr. Anil Padhye, a global entrepreneur

• Mr. RJ Sridhar of Radical Shift

• Dr. Joao Santos Lucas of Lucas Consultants

• Dr. Charles Chow of East West Group

Note: Please use the toilet before boarding the capsule. The ride will last for

about an-hour. Dinner will be served after the ride at O’learys Bar & Grill.

Singapore Flyer & Sky Networking

Amit has over 13 years of active career in go-to-market strategies and corporate development for startups and corporations alike.

His corporate life gravitated around sales and management positions for public listed tech giants such as Progress Software Corp (NASDAQ:PRGS) and software product startups such as Fiorano Software Inc, mainly spearheading new business/product roll outs in Asian geographies.

Startup experience is dotted with founding new media startups such as ettaminA studios that secured awards and nominations (such as YCE by British Council of India and TATA NEN) and active consulting for others. Some of his recent engagements include ScreamPoint (US, India), TotalSportsAsia (KL, India), Panini Keypad/CleverTexting (India), Sungame (US, Philippines, NASDAQ: SGMZ)), HireLabs (US, Singapore, Pakistan), Mobstreet.in (India), DeepBlueWorlds (US) and VastPark (Australia)

Amit is Deputy Chairman for the Directors for Business Angels Network South East Asia (BANSEA) and is an invited mentor at Singapore Management University (SMU), Founders Institute Singapore, Singapore Mobile Alliance, Indian Institute of Management (IIM-C) and X-Media Labs.

He also writes at CNET Asia on Indiaʼs technology, mobile and internet landscape.

Amit Anand Jungle Ventures

Andrew defines success as being able to spend most of your time doing what you love with the people you care about and respect. He enjoys building businesses, motivating people, and brings an innovative approach to all of his ventures. Andrew has had a very broad business exposure and experience while developing a strong personal network across the globe. A2, which he co-founded, is the perfect vehicle that enables Andrew to fully utilize his talents while engaging in projects of personal interest.

Prior to founding A2 Andrew had 15 years with IBM, working across many regions and industries. He has held many executive positions culminating in his final role as Global VP for Business Development and Strategic Sales. His IBM experience gave him exposure to the best-of-breed in many disciplines of leadership, management, and industry practice. Andrew then created an investment company to invest in start-up to SME organizations. He provides mentoring and coaching to these companies and sits on the board of directors. He is the Chairman of Affinitiv Pte Ltd, (a telecommunications consultancy company based out of Dubai),

Co-chairman of Tysat (a systems management company based out of Sydney) and Director to two other global IT services companies. He assists other companies in developing the right go-to-market strategies, financing alternatives, and the creation of the desired organizational culture.

Amit Anand is the Founding and Managing

Partner of Jungle Venture. He focused on

helping Asian born entrepreneurs and brand

achieve global status.

Andrew Shields A2 Partners

Andrew Shields provide strategic advice, senior

executive talent and the ability to execute

projects for small to medium enterprises.

Anil is a Global entrepreneur-leader with over 30 years of experience and a track record of building and managing businesses in different countries.

Before moving to Singapore, Anil was the Managing Director, Europe for NeilMed Pharmaceuticals, which specializes in Medical devices and OTC Medicines. Based in London, he built and managed the entire European operations for the company. Anil’s MNC experience includes leadership roles at Roche Labs, the US division of the Swiss pharmaceutical giant Hoffmann-La Roche, and at IMS Health, the leading provider of information to the healthcare industry in 100+ countries As a Director in Business Analytics, Sales and Marketing at Roche Labs, he was part of the leadership team that successfully launched Tamiflu and Xenical in the USA. As a Consulting Director at IMS Health, Anil led a group that provided business solutions to Sales and Marketing problems at Pharmaceutical companies such as Abbott Labs, Bristol Myers and P&G Healthcare.

Early in his career, Anil started, built and sold a high fashion accessories business in the US, that sold to luxury stores such as Nordstroms, Saks Fifth Avenue and Macy’s. Educationally, Anil has B.Tech degree from Indian Institute of Technology (IIT), as well as a M.S. in Engineering and a M.B.A from New York University (NYU)

Anil Padhye Global Entrepreneur

Anil Padhye has over 30 years of experience in

building and managing businesses in different

countries.

RJ has many years of business experience through investing, operational and senior management positions across Asia and North America. Prior to coaching, RJ was Head of South Asia investments for JAFCO Asia, a leading venture capital firm based in Singapore. As a venture capitalist, RJ invested in many early-stage and high-growth businesses across India and Singapore in several sectors including technology, telecom, internet, manufacturing, consumer services and education. As an active board member of his portfolio companies he advised entrepreneurs and management teams on strategic, financial and operational matters and helped many of his companies scale their operations and attain profitable exits.

RJ began his career in the late 90s in Silicon Valley with technology development and operational roles at industry-leading companies and start-ups where he built, led and managed large engineering teams developing next-generation communication products. RJ then moved to Wall Street where he covered the technology sector as an equity research analyst with Morgan Stanley in New York. He provided investment recommendations to institutional investors and helped take multiple venture-backed companies public on the NASDAQ and NYSE.

After discovering that his true passion lay in helping others become more effective and living life to their fullest, RJ left a very successful career to set up Radical Shift, his coaching practice. RJ brings to his practice a wealth of experience working with entrepreneurs, executives and SME owners, an ability to analyze complex business and personal situations, and a commitment to stretching himself and his clients to achieve success.

RJ Sridhar Radical Shift

Radical Shift is a business coaching practice

based in Singapore, and works wi th

entrepreneurs and small business owners

across S.E. Asia and India.

Joao Santos Lucas is CEO of Lucas Consultants (Singapore) and a Partner and Consultant at Lucas Communication Consultants, a company which has trained over 2000 people in Singapore in the last 2 years.

Joao Santos Lucas, is a sociologist, business strategist and mentor who has trained postgraduate students for more than thirty years, having trained here for local companies in the last three years.

One of his areas of expertise is organizational change and development. He was on the Board of Directors of six companies for 11 years. One of the companies for which he was an Executive Director for Human Resources had more than 2000 employees.

As an international health care expert for more than thirty years he has also worked for the WHO, EU and Council of Europe. He initiated the development of Retirement Communities in Portugal and he is having a similar role in Asia.

He has a book published by McGraw Hill on behavioral change. As a columnist with a major Economic Daily he writes about development, organizational change and management.

Educationally, Joao studied Sociology and Management at the University of Evora, gained a Postgraduate Diploma at the University of Minnesota on Leadership and development and conducted PostGrad Research at the University of Aberdeen on policy process.

Joao Santos Lucas Lucas Consultants

Joao Santos Lucas is CEO of Lucas

Consultants (Singapore) and a Partner and

Consu l tan t o f Lucas Communica t ion

Consultants.

Dr Charles Chow had recently receive the Public Service Medal (Pingkat Bakti Masyarakat) by the President of Singapore.

He was trained by the German Navy, commanded a Singapore Navy ship and helped start the Singapore Police Coast Guard, before doing international business as a bureaucrat of Singapore Trade Development Board (now known as International Enterprise Singapore).

Since 1996, Charles began as an entrepreneur in the East-West Group of companies, a boutique enterprise specializing in cross-cultural leadership development (India/Germany/Singapore) and strategic business investments.

Charles is an expert in management cybernetics - leadership and strategy. He studies the link of Sun Zi’s Art of War with The Bhagavad Gita and the application of military competitive intelligence techniques to business.

Since 2005, he is a lecturer for master-level module in Business Management at the German Institute of Science and Technology in Singapore.

Charles Chow East West Group

Charles Chow is a globally connected

entrepreneur who specializes in cross-cultural

leadership development.

Important information• SMU and Carlton is located above Bras Basah station (CC2)

• On 22nd August, we will take a train from iExperience Centre is located at Esplanade Station (CC3) to Promenade Station (CC4) which is 500m from the Singapore Flyer

• After the dinner, groups are free to explore the Singapore or return to hotel by MRT

MRT Travel Guide

Marina Bay SandsThe world’s most expensive standalone casino is also home to the world’s longest elevated swimming pool. Enjoy a glass of wine with the magnificent view of Singapore cityscape from the bars on SkyPark.

Esplanade - Theatres on the BayA waterside building known fondly by Singaporeans as “The Durian” is found alongside Marina Bay near the mouth of the Singapore River. It played host to a wealth of big name acts and performances.

Merlion ParkMerlion, the mascot of Singapore, is a mythical creature with the head of a lion and the body of a fish spotted by Prince Sang Nila Utama when he re-discovered Singapura (Lion City).

Walking Back to Carlton Hotel

SPRING Singapore 09:00 to 10:00

A sharing session on what SPRING Singapore does to help Startups and SMEs in Singapore.

Sharing Panel with Jay, Howard and Colin 10:00 to 11:30

A panel session where experts share their views about your work so far and advise you on ways to improve.

Plug & Play Tech Centre11:30 to 12:00

A sharing session on what Plug & Play Tech Centre does and what opportunities their incubated startups have.

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0900 - 1200 Networking & Interactive session at SMU University Lounge1200 - 1330 Lunch1330 - 1430 SMU School Tour

1430 - Late Free & Easy

Free & Easy

SMU Campus Tour by the SMU Ambassadorial Corp13:30 to 14:30

A campus tour to show you more of the Singapore Management University grounds that only the insiders know.

Mr Lin Zhi Xun is a Manager (New Business Support), at SPRING Singapore, the Agency responsible for helping Singapore enterprises grow. His department works with various partners to seed and nurture innovative start-ups and to build a pro-enterprise environment. This includes the administration of YES !Start-ups; YES! Schools; and the Incubator Development Programme (IDP).

Prior to joining New Business Support, Mr Lin was a Manager in the Financing and Incentives Management Division of SPRING Singapore, administering Financing and Capability Development Programmes for SMEs.

SPRING Singapore is the enterprise development agency responsible for helping Singapore enterprises grow. We work with partners to help enterprises in financing, capability and management development, technology and innovation, and accessing new markets. As the national standards and accreditation body, SPRING develops and promotes an internationally recognised standards and quality assurance infrastructure that builds trust in Singapore enterprises, products and services, thereby enabling their global competitiveness and facilitating global trade.

Lin Zhi Xun Spring Singapore

Jayesh is one of the Founders of Sony Entertainment Television, a major television network launched in 1995 in collaboration with Sony Pictures Entertainment, a division of Sony Japan. He is a board member of Asvathaa (gaming & animation), Game Ventures (online gaming) and eBus (TV commercial digital distribution).

Jayesh is on the Board of SONG, a fund owned by Soros, Omidyar and Google, which invests in SMEs in India that meet social objectives. Jayesh served on the Board of United Way International for 6 years. He is also the founder of ProPoor, a non-profit portal for NGOs (Non Governmental Organizations) in South Asia, and now a service of CharityFocus.

Jayesh is an active angel investor, with investments in various Venture Capital Funds in Silicon Valley and start-up enterprises across the broad technology and media space. In his earlier corporate years, he spent 13 years at IBM in various positions based out of Houston (USA) and Singapore, where he was involved in technical, sales and marketing roles.

He delivers in-company presentations and often enters in to deep discussions with teams from sales & marketing or business development team who are striving to embrace corporate entrepreneurship as a way to identify new business opportunities.

Jayesh is an Investor-in-Residence at SMU, a TiE Charter Member, an Entrepreneur-in-Residence at INSEAD, and a member of ‘Indian Angel Network’.

Mr Lin is the manager in new business support

at Spring Singapore. He helps innovative

startups and also help build a pro-enterprise

environment.

Jayesh Parekh Investor-In-Residence, SMU IIE

Jayesh Parekh is a ‘serial entrepreneur’ and

angel investor who provides insights on how to

apply a more entrepreneurial mindset and

approach to their existing businesses.

Howard Califano Director, SMART Innovation Centre

Previously, Colin worked as an Advisor with SQL View, a software product company with solutions in the Total Records and Facilities Management.

He has more than 25 years in the IT industry having worked with IBM and Hewlett-Packard. Colin also advises Vision Zenith, an investment holding company focusing on high tech consulting projects. He was also the Executive Director with Singapore infoComm Technology Federation as well as Director of Investments with Merrill Lynch.

His volunteerism includes Board Member with Methodist Co-Operative Society Ltd (www.methodistcoop.org.sg ), National University of Singapore Business School Alumni Association (www.nusbsa.org ), Steering Committee with StartUp@Singapore 2010, an initiative hosted by NUS Entrepreneurship Centre / NUS Business School and Society of HP Alumni (www.shpa.org.sg ). He has also participated in the NUS-YMCA Voluntary Service Management Program/VSMP as a facilitator. Colin is an Alumnus of NUS Business School. Colin was based in China from 1989 to 1992 when China was opening up to the world for global trade and manufacturing.

He has travelled extensively in Asia when he was the General Manager for HP responsible to grow the emerging countries, e.g. Vietnam, Philippines, Pakistan, Sri Lanka, Bangladesh, Cambodia etc.

Colin Chow Mercatus - Capital

Howard has founded, held executive management positions, acted as Member of the Board of Directors and CEO of multiple companies in the United States and Asia.

He was Consulting Director of Bio*One Capital Pte Ltd and acted as the interim CEO of several of their portfolio companies. Howard was the CEO of Johns Hopkins Singapore and The Johns Hopkins-NUH International Medical Centre where he led and managed a team of 80 researchers, physicians, administrators and staff, to establish a Center of Excellence in research, education and patient care. From 1995 to 1999, Howard was Assistant Dean of The Johns Hopkins University, School of Medicine, where he was responsible for its business development activities, including the Office of Technology Licensing which is tasked to commercialise all medical discoveries originating at Hopkins.

He holds a Bachelor of Science in Electrical Engineering from Cornell University and a Juris Doctorate from University of Maryland.

Colin Chow has over 25 years experience in

the IT industry to help turn ideas into

successful ventures.

Howard leads and manages the overall

operation of the SIngapore-MIT Alliance

Research & Technology innovation centre.

http://www.methodistcoop.org.sg

http://www.methodistcoop.org.sg

http://www.nusbsa.org

http://www.nusbsa.org

http://www.shpa.org.sg

http://www.shpa.org.sg

Wayne is the person in charge of operations on the ground at Plug and Play

Singapore. He has been tasked with building and managing relationships

with corporate and community partners, universities and most importantly,

high tech startups in Singapore to provide them with access to a wide range

of resources and accelerate their growth to success.

Wayne has been active in the local technology and startup ecosystem in

Singapore as one of the leading members of The Digital Movement. He has

led and managed teams to run events like Nexus 2007, iX Conference and

Global Speednetwork between Silicon Valley and Singapore. Most recently,

he conceived and led the organization of the Tertiary Tech Conference for

local universities in Singapore.

Wayne recently graduated from the National University of Singapore with a

Bachelor in Computing, having a major in Computer Science and a minor in

Technopreneurship. He was on the NUS Overseas College Silicon Valley

program from Jul 2008 to Jul 2009 and was interning full-time in a mobile

startup Qik while also taking courses from Stanford University.

Wayne Soh Plug & Play Tech Centre

Plug and Play Tech Center is a thriving Silicon Valley community of over 300

startups from all over the world. Their mission is to help startups grow. They

accomplish that mission through a number of strategic partnerships,

including 170 investors who participate in regular screening sessions

exclusive to Plug and Play members. They also have active International,

University, and Corporate divisions to create an ecosystem of innovation that

goes beyond just startups. In addition to offering a professional working

environment that is as flexible as Silicon Valley itself, they host a number of

networking events, offer various educational programs and seminars and

offer a number of services from banking and accounting to funding and M&A

support.

Wayne is tasked with building and managing

relationships with corporate and community

partners, universities and most importantly,

high tech startups in Singapore.

Plug & Play Tech Centre

Nanyang Technopreneurship Centre9:30 to 15:00

Lessons on “Understanding Company Compliance” and “Marketing and Branding for Startups” co-organized by Nanyang Technopreneurship Centre.

Interview for the Best Entrepreneur15:30 - 17:30

Selected finalists will be interviewed by our panel of judges and only one will emerge as the Best Entrepreneur of the year.

Night before the Showdown18:30 to 20:30

This is a networking opportunity for finalists to rub shoulders with over a hundred investors, industry partners and business mentors to gain early feedback on business ideas.

24 August 2011 WednesdayAbout ESM Day Three

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Interview for Best Entrepreneur

“Night before the Showdown” is a event where each finalist are given

3-minute to pitch to a room of angel investors.


0830 - 0930 Travel to Nanyang Technological University (NTU)0930 - 1530 Lesson at Nanyang Technopreneurship Centre (NTC))1500 - 1530 Travel back to Singapore Management University (SMU)

1530 - 1700 Interview for Best Entrepreneur1830 - 2030 Night before the Showdown event

Understanding Company Compliance

Often after the incorporation of the startup, founding members would, with good reasons, occupy themselves with the product and business development area of their business up to a point, for those who eventually attract investment interest, finding themselves in a situation of the need to straighten out their internal governance elements. Usually this is an outcome of requirements set out by an interested investor who needs, as part of the risk reduction measure, to see fluidity of board and management structural processes. Besides the above, the workshop will also cover other areas with regards to compliance issues in Singapore during this early stage of the business plan as well as anticipating certain aspect of business filing and other admin factors that will come their way.

Key Highlights:

- Director's obligation to ACRA- Compliance requirements - statutory registers, minute book, resolution of directors & shareholders, AGM- Raising funds from share-holders as capital or loans- Roles of company secretary in assisting directors to fulfill obligations- Question & Answer

Lessons at NTC

Ms Ng Peck Hoon is the Assistant Bureau Manager of DP Bureau. She assists in the smooth running of the Bureau. Her primary role include overseeing the government services functions at DP Bureau, mentoring & supervising staff to be competent in handling the applications for a wide-spectrum of government services (eg. Licenses, trademarks, GST application, etc), and educating the walk-in business public on business related government policies and compliance regulations.

DP Bureau is a one-stop business advisory centre for entrepreneurs and business owners. We are a business intermediary that introduces you to the best partners & practices for skill, financial and management development.

We believe in a public-private-partnership that brings value to Singapore's entrepreneurs and SMEs, keeping you informed of the latest corporate and business news and policies through working closely with government agencies such as ACRA, SPRING Singapore, IE Singapore, iDA and other professional bodies.

DP Bureau is also a Best Outsourcing Partner of the Ministry of Finance's EPPU (Expenditure & Procurement Policies Unit), assisting Singapore companies and the government in the registration and processing of vendors.

Ng Peck Hoon

Assistant Manager of DP Bureau

Lessons at NTC

Marketing & Branding for Startups

Differentiation is key for any startup in an ever expanding, globalized and

growing market space. Having a great product may make marketing easier, but is it sufficient? With limited financial resources, a common problem for

most startups, how does one best optimize existing and low-hanging resources for effective marketing and branding? Being young in the

competitive industry, and usually unable to control market environment or sentiment, how does a startup create an impactful branding strategy (to

internal and external stakeholders) that eventually lead to brand equity, and customer acquisition? The above and more are some of the issues that will be

addressed during the workshop for young startups to take their business to a higher level of growth.

# # # Co-organized by:

Hooi Den Huan is an Associate Professor Marketing and International Business Division, Nanyang Business School, NTU, Singapore. He co-authored the bestselling book, “Rethinking Marketing” together with Philip Kotler, Hermawan Kartajaya and Sandra Liu and the bestselling “Think ASEAN!” book with Philip Kotler and Hermawan Kartajaya. Together with Philip Kotler and Hermawan Kartajaya, they established the Philip Kotler Center for ASEAN Marketing (www.philipkotlercenter.com).

Apart from being an Advisory Board Member for Marketing Management and IS, Cornell University-Nanyang Institute of Hospitality Management, Den is also the Secretary-General of the Asia Marketing Federation Foundation. In addition, he is an International Advisory Board member for the School of Business Management, Bandung Institute of Technology (ITB).

Den completed the Participant Centred Learning Programme at Harvard Business School and was a Visiting Scholar at the Sloan School of Management, MIT. He sits on the International Editorial Boards of the Journal of Creativity and Innovation Management (UK); Journal of Leadership and Organisation Studies (US); Journal of Sports Marketing and Sponsorship (UK); Journal of Chinese Enterprise (China) and the International Retail and Marketing Review (South Africa). He has conducted Executive programmes/talks for more than 50 organisations in Singapore and overseas.

Assoc Prof Hooi Den Huan

Director of Nanyang Technopreneurship Centre


http://www.philipkotlercenter.com

http://www.philipkotlercenter.com

Finals’ Presentation (Day)

0730 - 0900 Breakfast0900 - 1030 Preparation for Finalists’ Showcase & Exhibition

Mochtar Riady Auditorium

SMU Administration Building, Level 510:30 - 12:00 Judges walkthrough at Finalists’ Showcase & Exhibition12:00 - 13:30 *Lunch at Function Room 6.1 (Level 6)13:30 - 18:00 Finalist Presentation in Mochtar Riady Auditorium (15-minute presentation and 10-minute Q&A) Team 1 Standby at 13:45 Presentation from 14:00 to 14:25

Team 2 Standby at 14:20 Presentation from 14:30 to 14:55 Team 3 Standby at 14:50 Presentation from 15:00 to 15:2515:30 - 15:50 Tea Break Team 4 Standby at 15:50 Presentation from 16:10 to 16:35

Team 5 Standby at 16:30 Presentation from 16:40 to 17:05 Team 6 Standby at 17:00 Presentation from 17:10 to 17:3517:50 - 18:00 Proceed to Carlton Hotel

*At least one team member have to be attending the exhibition booth at all times.

25 August 2011 ThursdayDay of the Finals

Awards Ceremony (Evening)

18:00 - 18:30 Assemble for briefing with Stephanie (PICO)

in front of Empress Ballroom 4 & 5 (Level 2)

18:30 - 19:00 Networking with Mr. Teo Ser Luck

Minister-of-State, Ministry of Trade & Industry

at Istana Holding Room (Level 2)

19:00 - 21:30 Award Ceremony and Dinner

at the Empress Ballroom 4 & 5 (Level 2)

19:30 Arrival of Guest of Honor & Finalists

19:40 Welcome Address by Prof Arnoud de Meyer

President, Singapore Management University

19:50 Opening Remark by Guest of Honor

20:00 Commencement of dinner

20:40 Remarks by Chief Judge & video presentation

20:50 Announcement of Results & Award Ceremony

21:00 Taking of group photos

21:30 End of event

Serving Sizes

Long Bar @ Raffles Hotel SingaporeHome of the Singapore Sling, the earthy decor of this two-storey bar was inspired by the Malayan plantations of the 1920s. In the evening, a band performs a selection of contemporary and popular hits.

Shopping @ Orchard RoadSpanning almost 2.2km, Orchard Road is a one-way street flanked by distinctive shopping malls on both sides of the road. The Orchard Road experience is a lifestyle experience.

What to do in Singapore?

Clarke QuayToday, Clarke Quay is a delightful mix of modern and traditional. A reminder of its rich heritage is reflected in the vibrantly orchestrated concept. Their vision - an innovative approach which boldly reflects the heritage and charm of Clarke Quay.

SIngapore National MuseumWith a rich history dating back to its inception in 1887, the National Museum of Singapore is Singapore's oldest museum with a progressive mind.

Singapore Art MuseumOpened in January 1996, the mission of the Singapore Art Museum (SAM) is to preserve and present the art histories and contemporary art practices of Singapore and the Southeast Asian region.

Bugis VillageLocated in the proximity of Carlton Hotel is the shopping district for Singapore’s youth with a budget. Catch a movie at Illuma, or enjoy a delicious dinner at Bugis Junction.

Your reflection of the journey... Your Notes





Documents

ESM [Final]