Ethics in Business Communication (2)

8/4/2019 Ethics in Business Communication (2)

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GROUP 9GP Nithin

Joytirmoy Nandi

Shreya Deb

Srinivas

Venoth J.

Ethics in Business Communication


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INTRODUCTION

Communication is central to human experience

Visible and subtle issues related tocommunication are important

Ethics helps us communicate effectively


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ETHICAL COMMUNICATION

Be sensitive to your audience

Maintain and sustain relationships Do not deliberately withhold vital information

Ethics are related to values

Ensure information researched and accurate


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ETHICAL CODE

No defined code for ethical communication.

Corporate houses follow the following principlesfor communicating ethically: Truthfulness

Accuracy

Honesty

Reason


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CODES Understand and respect other communicators

before evaluating and responding to message.

Create climate of care, mutual understanding andrespect and serve the unique needs of individualcommunicators.

Do not resort to distortion, intolerance,intimidation, coercion, hatred and violence duringcommunication


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CODES conti Stick to personal convictions and be fair and just in all

dealings.

Provide opportunities to all to contribute.

Use resources and opportunities for harnessing the best ofhuman potential

Unethical communication threatens the quality of allcommunication and well being of individuals and the societyin which we live.


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ETHICAL COMMUNICATORS Descriptive rather than evaluative

Problem oriented

Spontaneous

Respectful Empathic

Provisional


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COMMON ETHICAL

PERSPECTIVE Religious

Economic

Legal

Utilitarian Universalistic

Humanistic

Dialogic

Situational


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ETHICAL ISSUES IN BUSINESSCOMMUNICATION

Honesty

Respect

Sensitivity to cultural differences

Complying with law


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PROFESSIONAL

COMMUNICATORS Practice honest, candid, timely communication

Correct erroneous information

Stick to cultural values & beliefs

Avoid unethical undertakings Protect confidential information

Dont guarantee result beyond their power to

deliver

Work honestly


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ETHICAL DILEMMAS FACED BYMANAGERS

Secrecy

Whistle blowing

Leaks

Rumors and Gossip Lying

Ambiguity


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STRATEGIC APPROACH TOCORPORATE ETHICS

Cultural

Policy Based

Personal


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INTERNET Communication is the most popular use of the

Internet.

Types of communication technologies used are:

I. Email discussion groups.

II. Usenet news.

III. Chat groups.

IV. Video and audio conferencing

V. Internet telephony.


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ETHICAL COMMUNICATION OVERINTERNET

Areas of concern: Digital Divide

Cultural Domination

Freedom of Expression

Internet Journalism Susceptible to monitoring

Abusive or offensive communication


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EMAIL ETHICS Respect confidentiality

Do not flame

Do not use anonymous re-mailers

Do not look at others messages Do not misinterpret or lie

Follow guidelines

Consider the presentation of a message

Application of computer ethics to problemidentified


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ADVERTISING

Advertising serves 2 basic purposes:

1) To inform

2) To persuade

KINDS OF ADVERTISING:

a) Commercial Advertising

b) Public service Advertising

c) Political Advertising


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BENEFITS OF ADVERTISING Economic benefits.

Cultural benefits.

Moral and Religious benefits.


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HARMS DONE BY

ADVERTISING Economic harms

Cultural harms

Moral and Religious harms


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SOCIAL RESPOSIBILTY Social responsibility is a long term commitment to

the betterment of society imbibed in the strategicgoals of an organization

Organizations have a more vital role to play in themodern context with growing linkages betweenwhat they do as business entities and whatsociety expects from them.


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Documents

Ethics in Business Communication (2)