eTourism Futures: Technology ... D - eTourism.pdf©Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service 1 Professor

© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service

1

Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab

www.buhalis.com Email: [email protected]

eTourism Futures:Technology enhanced tourism experiences through cocreation

www.bournemouth.ac.uk 1

Professor Dimitrios BuhalisBournemouth University

www.bournemouth.ac.uk/etourismlab www.buhalis.com

http://youtu.be/gcuFkiEORsE


THE FUTURE?2

© Professor Dimitrios Buhalis www.bournemouth.ac.uk 4

www.bournemouth.ac.uk 5 © Professor Dimitrios Buhalis


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© Professor Dimitrios Buhalis

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

http://www.youtube.com/watch?v=QUCfFcchw1w


© Professor Dimitrios Buhalis www.bournemouth.ac.uk 10

www.bournemouth.ac.uk 11 www.bournemouth.ac.uk 12


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THE WEB AT THE SPEED OF LIFE…

…74 MENTIONS IN FACEBOOK STATUS UPDATES EVERY SECOND

…3 MILLION TWEETS DURING THE 3 HOUR CEREMONY

… SPEED OF TWITTER CONVERSATIONS PEAKED AT 250 TWEETS /


TWEETS p/sec.

…SURPASSED THE WEBCHATTER AROUND EARTHQUAKE IN JAPAN OR EGYPTIAN REVOLUTION

SOCIAL MEDIA MOVES FROM CREATING CONTENT TOWARDS SHARING LIVE OPINIONS ABOUT REAL WORLD EVENTS AND CHALLENGING GOVERNMENTS…

TWITTER PART OF ALL GLOBAL DISCUSSIONS


Political implications


Political implications




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What are Tourist Experiences?

THINK:

How would you define a tourist experience?

Experience Co‐Creation

(Prahalad and Ramaswamy, 2004)

Key eTourism Trends

Consumer centricity/profile portabilityReal Time / Service of now

d b dReputation, social media, brand strategy SoCoMo MarketingAugmented Reality


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Consumer centricity

profile portability



http://www.youtube.com/watch?v=6Cf7IL_eZ38


Real Time

Service of now

The Service of NOW!



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http://www.youtube.com/watch?v=pqHWAE8GDEk


The Service of NOW!http://www.facebook.com/album.php?aid=249528&id=273795515772


Reputationsocial media

Brand strategy

TECHNOLOGY

14.04.2014 Barbara Neuhofer 2012 34

THE CONSUMER (E‐TOURIST) IS THECENTRAL ELEMENT OF THE EXPERIENCE TECHNOLOGY

ttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0



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TECHNOLOGYttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0


SoCoMo Marketing

[ Social, Context based (+Location),

Mobile ]

www.bournemouth.ac.uk

CONTEXT‐AWARE AR FOR TOURISM

http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY

http://www.youtube.com/watch?v sLOxUVvcjwE&list PLcghBmL0M2mGBOOvGO8V2FKYECEwYE5



http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY



Augmented Reality


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AUGMENTED REALITY FUTURE OF ETOURISM

THE FUTURE?

© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis


t

Topics for Koumelis

Sch

oo

l of M

an

ag

em

en

t


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http://www.youtube.com/watch?v=9c6W4CCU9M4http://www.youtube.com/watch?v=sTERI1s‐UyA


WHAT IS AUGMENTED REALITY?

OUTLOOKOUTLOOK

INVISIBLE TECHNOLOGYINVISIBLE

TECHNOLOGYINTELLIGENTAPPLICATIONSINTELLIGENTAPPLICATIONS

AUGMENTING ALL SENSES

AUGMENTING ALL SENSES

NATURALGESTURESNATURALGESTURES

St

Infor M

a

Huma

F

BUSINESS

Clusters

CONSUMER

Culture

eBusiness: Transformation of all business & eTourism:Tourism/Travel/Transport/Hospitality/Events/Culture/

Interface: Cross platform/mobile/wearable/interoperability/augmentation/ ambient/semantic web

Value cocreation B2C /B2B2C/C2C : experience/social media/ context/gamification/context

trategy

matIon

Systems

arketing

n

Resources

Finance

ClustersSMESInnovation IntegrationProfitabilityCompetitivenessReputation SmartnessAGILITY

CultureAge Lifestyle IndividualisationPersonalisationAbility/DisabilityEnablingSocial MediaVALUE



The survival of the fittestwww.bournemouth.ac.uk 54


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AT N


AT

U

N

O

Stay in touch with Dimitrios

Professor Buhalis Dimitrios WWW.BUHALIS.COM

Director, eTourism Lab International Centre for Tourism and Hospitality Research (ICTHR)School of Tourism, Bournemouth University, Poole,BH12 5BB, UK

Tel: +44 1202 961517Email: dbuhalis@bournemouth ac uk


Email: [email protected]

http://www.bournemouth.ac.uk/services-management/http://www.bournemouth.ac.uk/icthr/ and http://www.bournemouth.ac.uk/icthr/about_us.pdf

Dimitrios Blog: http://buhalis.blogspot.com/Live spaces: http://buhalid.spaces.live.com/Facebook: http://www.facebook.com/buhalis Twitter: http://twitter.com/buhalidYouTube: http://www.youtube.com/buhalidAcademia http://bournemouth.academia.edu/DimitriosBuhalis

Documents

eTourism Futures: Technology ... D - eTourism.pdf©Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service 1 Professor