EU-Ukraine Cooperation

Communicating your EU-funded project

Bianca Baumler

EU Delegation to Ukraine, Communications Manager

3 April, 2013

What? (Who? When? Why? How?)

•The Big Picture •Communication objectives, Slogan and Key

Messages •Project Communication responsibilities•More from the Communications Toolkit•How can the EU Delegation help?

The big picture

• Project as one of many Ukraine-EU projects

• (What else is the EU doing in Ukraine?)

• Project as part of larger picture of EU as Global Actor

• (What is the EU?)

European Neighbourhood Policy

“more (progress) for more (support)”

developed in 2004 to

1. facilitate closer political links and elements of economic integration and

2. promote good governance, economic and social development in EU neighbours

Eastern Partnership

•2009: differentiated approach with each partner (own way & speed)

• improved market access and promotion of free trade areas

• increased mobility between EU and Partners•support for economic and social

development

Cooperation Strategy 2011-13

Priority 1: Good Governance and the Rule of LawJustice, Freedom and SecurityIntegrated Border ManagementPublic Administration Reform and Public Financial ManagementDisarmament

Priority 2: EU-Ukraine Association Agreement Facilitation of the entry into force of the AAFacilitation of the establishment of a DCFTA

Priority 3: Sustainable DevelopmentEnergy, Environment and Climate Change, Transport Regional and Rural development

EU Del. Communications Goal #1:

1) 1) Create a more coherent and quality image and message of EU-Ukraine cooperation, by facilitating networking and best practice exchange and common events among EU-funded projects.

• Communications Toolkit • capacity4dev communications forum:

http://capacity4dev.ec.europa.eu/communicate_eu-ua_cooperation• Liaise with other EU-Ukraine Cooperation projects in your field and region.

http://eeas.europa.eu/delegations/ukraine/projects/overview/index_en.htm

Goal # 2: Context

Emphasize policy context of cooperation by pointing out Ukraine's legal and institutional changes or specific improvements supported by EU funding.

• What is the EU policy for your project's field of work? What are the EU best practices in the sector?

• How is your project helping Ukraine reform its legislation and/or institutions?

• How will the foreseen policy changes or reforms benefit Ukrainian citizens?

Goal # 3: Association Agreement

Mainstream communications on Association Agreement / Deep and Comprehensive Free Trade Area (DCFTA), and where relevant Budget Support, in all events and tools.

•How does your project help prepare Ukraine for the Association Agreement?

•How will this part of the Association Agreement benefit Ukrainian citizens?

•For all sectors that receive Budget Support, what are the key goals in the sector? How does this type of cooperation work? What are its key

EU Delegation Slogan

• EU-Ukraine: Democracy, Stability & Prosperity

(ЄС-Україна: За демократію, стабільність та процвітання)

EU-Ukraine Key Message

The EU supports Ukraine in its move towards a more democratic, stable & prosperous future.

EU-Ukraine Cooperation supports Ukraine's

democratic and economic reform and good governance.

• A legal obligation to publicise your achievements & developments

• Develop Communications Strategy & budget• Hire and/or designate Communications

officer/contact person• Apply Communications toolkit

Project Communication Responsibilities

Communications Toolkit

• Summary of EU Visibility Requirements

• EU Delegation Communication Strategy

• Project Communications Strategy: Target Audiences, Key Messages & Tools

• Working with the Media: Events, Press Releases and Media Networking

http://capacity4dev.ec.europa.eu/communicate_eu-ua_cooperation

•

the EU flag (Clear identity)

messages of support and solidarity, etc.

EU Identity

Brochures, Web pages and/or Reports:

• Disclaimer: “This publication has been produced with the assistance of the European Union. The contents of this publication is the sole responsibility of the (name of the author/contractor/implementing partner) and can in no way be taken to reflect the views of the European Union.”

• General Statement of the EU: “The European Union is made up of 27 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievement and its values with countries and peoples beyond its borders.”

Standard Statements

EU Templates

• Goal: to show Ukrainian citizens the concrete benefits of EU-Ukraine Cooperation

• Regular contact and support to media, including site visits to projects, e.g. with EU Ambassadors during Europe Days

• Communication Events, e.g. European Village during Euro2012

Contact information on projects: • http://eeas.europa.eu/delegations/

ukraine/projects/overview/

PARTICIPATION IN EU PROGRAMMES AND AGENCIES 12

Communication of our EU-Ukraine Cooperation

More Comm. Tools

1) First web-forum dedicated to EU-Ukraine Cooperation Communications. For advice and replies on how best to communicate your project results.

http://capacity4dev.ec.europa.eu/communicate_eu-ua_cooperation.

2) Monthly EU-Ukraine Cooperation News: http://euukrainecoop.com/.

3) Channel 5's weekly "Windows to Europe" TV programme: Sundays at 18:15

TIMING

• Good PLAN of actions

• Plan early & consult ALL concerned

• Good coordination with concerned partners (including with EU Delegation)

Top tips

• KISS – Keep It Sweet & Simple/Keep It Short & Simple

• Be creative & focus on the human factor

• Use eye-catching, story-telling graphics/photos

All the rest:• www.facebook.com/EUDelegationUkraine

• Delegation website: eeas.europa.eu/delegations/ukraine

• Newsletter: euukrainecoop.com

• News Source ENP-East: www.enpi-info.eu/eastportal

• Videos: vimeo.com/#/home/myvideos

• Communications Platform: capacity4dev.ec.europa.eu/communicate_eu-ua_cooperation/blogs

Thank you for your attention!

Bianca Baumler

EU Delegation to Ukraine

Communications Manager3 April 2013