European Electrical Installation Monitor Q4 2019 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18

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  • Theme: Online ordering and buying

    European Electrical Installation Monitor – Q4 2019

    March 2020

  • 2

    Table of contents

    1. Research background

    2. Country installation profile

    3. Turnover and order book

    4. Online ordering and buying

    5. Appendix

  • Research background

    3

    Insights into the economic developments among the installers.

    Monitoring developments of main trends on the installation market on a regular basis, in order to facilitate the strategic decision making in the company.

    The current theme is all about smart buildings and products.

    Research objective

    Planning & Process

    May 2019

    Report Q1

    August 2019

    Report Q2 December 2019

    Report Q3

    March 2020

    Report Q4

    Methodology

    Quantitative phone research

    (150 interviews in 5 countries, 100 in

    the Netherlands and Belgium)

    Target group

    Electrical installers

    Countries

    Research topics

    Thorough data analysis in SPSS

    Quarterly multi-client report

    Analysis, reporting & advice

    Fixed

    part:

    Economic developments of the installation

    companies in Europe: order book and turnover

    development

    Specific

    topic:

    Q1 2019 – Media orientation

    Q2 2019 – Labour shortage and its consequences

    Q3 2019 – Smart buildings/products

    Q4 2019 – Online ordering and buying

    Objectives and phases | Methodology and structure | Response | Background characteristics

  • 4

    Methodology Structure of the report

    First of all, in order to create better insights and

    readability, the most mentioned answer(s) or most

    important findings are marked.

    In chapter 2, insights will be given into the activities

    of the installation companies.

    Chapter 3 will focus on the turnover and order

    books of the companies.

    The theme of this quarter will be discussed in

    chapter 4.

    Finally, in the appendix, additional information

    about the survey and about USP Marketing

    Consultancy itself can be found.

    From the next chapter onwards, the given results

    for each country are weighted by company size.

    During the survey, companies of different sizes/

    FTE categories were interviewed in order to find

    out if there are interesting and remarkable

    differences between differently sized installation

    companies. Three company size categories are

    formed:

    • Small: 1-4 FTE (Full Time Employees)

    • Medium: 5-14 FTE

    • Large: 15 FTE and more

    Results

    The results in this report on a total scale per

    country are weighted so that all three FTE

    categories have an equal influence on the total

    country results. This is done because larger

    companies have a larger impact on the installation

    sector in a country, and we think it is important that

    big companies are also well represented so that the

    results are not heavily influenced by many smaller

    companies.

    Research background

    Objectives and phases | Methodology and structure | Response | Background characteristics

  • 5

    Table of contents

    3. Turnover and order book

    5. Appendix2. Country installation profile

    1. Research background

    4. Online ordering and buying

  • 6

    Core electrical activities

    Other installation activities

    Total

    Number of activities Total

    Country installation profile

    5-14 FTE 15 FTE

    AND MORE1-4 FTE

    Core electrical activities

    Residential

    Non-residential

    Industrial

    Infrastructural

    Total 5-14 FTE 15 FTE

    AND MORE1-4 FTE

    New build projects

    Renovation

    Maintenance, planned or not

    planned/ ad-hoc works

    Distribution turnover per project type

    Total 5-14 FTE 15 FTE

    AND MORE1-4 FTE

    Distribution per segment

    91%

    Lighting and luminaries

    Electrical enclosures/ switch boxes

    Home automation

    Battery storage

    Solar / PV-panels

    Charging stations for electrical vehicles

    Solar collectors

    Other activities

    Heating, ventilation, air conditioning (HVAC)

    Plumbing activities/ water systems installation

    Introduction and summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

  • 7

    Table of contents

    5. Appendix1. Research background

    2. Country installation profile

    3. Turnover and order book

    4. Online ordering and buying

  • Turnover and order book

    CONTENTS

    QUESTIONS REGARDING

    THE TURNOVER

    This chapter will show the summary of turnover and order book

    developments for all seven countries first. After that, the results

    concerning turnover and order book will be shown in more detail

    per country.

    ”If you compare your turnover of the fourth quarter of 2019 to

    the fourth quarter of 2018, how did your turnover develop?”

    “How big (in months) is your current order book portfolio? So for

    how many months will you be able to keep your current staff

    working?”

    “What are your expectations for the development of your

    turnover in the first quarter of 2020 in comparison to the

    turnover in the first quarter of 2019?

    QUESTION REGARDING

    THE ORDERBOOK

    8

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

  • 38%

    30%

    42% 42%

    12%

    26%

    37% 35%

    42% 36%

    56% 56%

    37%

    21%

    -70%

    -50%

    -30%

    -10%

    10%

    30%

    50%

    70%

    Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19 Q4-18 Q4-19

    TURNOVER BALANCE

    NEGATIVE BALANCE

    Turnover and order book

    (% INCREASE minus % DECREASE)

    POSITIVE BALANCE

    UK Germany France Poland Belgium The Netherlands Spain

    9

    If you compare your turnover of Q4-19 to the same quarter last year, how did your turnover develop?

    Turnover

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

  • Turnover outlook Order book portfolio How big is your current order book portfolio? If you compare your turnover of Q4-19 to Q4-18, how did your turnover develop?

    What are your expectations for the development in Q1-20?

    P O

    S IT

    IV E

    N

    E G

    A T

    IV E

    Turnover and order book

    TURNOVER BALANCE (% INCREASE minus % DECREASE)

    10

    COMPARISON SAME QUARTER LAST YEAR

    ORDER BOOK (MONTHS)

    EU | BELGIUM

    42% 30% 32%

    39% 36%

    29%

    -80%

    -40%

    0%

    40%

    80%

    Q4 Q1 Q2 Q3 Q4 Exp. Q1

    2018 2019 2020

    5,8

    6,0

    3

    4

    5

    6

    7

    Q4 Q1 Q2 Q3 Q4

    2018 2019

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

  • 11

    Table of contents

    5. Appendix1. Research background

    2. Country installation profile

    3. Turnover and order book

    4. Online ordering and buying

  • Online ordering and buying

    12

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

    Summary – countries overview

    • …

  • Online ordering and buying

    13

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

    Country summary – The United Kingdom

    • …

  • Buying at channel

    (in general) Do you buy installation products

    through the following channels?

    Buying ONLINE

    at channel For the following channels, do

    you (sometimes) order online?

    Share of money

    spend ONLINE Approximately what share of

    the money spend through that

    channel is ordered online?

    Share of orders

    done ONLINE Approximately what share of

    the number of orders placed is

    ordered online?

    Specialised installation wholesale ..% ..%

    Direct from the manufacturer ..% ..%

    DIY store ..% ..%

    Online ordering and buying

    14

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

    94%

    36%

    Where do installers buy (online)

    Sample size (N): 150

    If buying online

    ..% of the installers (also) buy at

    pure online shops

    Taking all 4 channels into account

    (wholesale, manufacturer, DIY &

    pure online), it appears that

    ..% buys online

  • Online ordering and buying

    15

    Introduction | Summary | The United Kingdom | Germany | France | Poland | Belgium | The Netherlands | Spain

    If ordering online → Products bought online

    Specialised installation wholesale (