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Evaluation (A2)

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Analysis of DVD Covers

Adil AbbasAdvanced Portfolio Brief

- Magazine Advertisement (Music Video) - Album Digipak (Music Video)

Question 1In what ways does your media product use, develop or challenge forms and conventions of real media products?MY ALBUM COVER WAS INSPIRED BY COUNT BASIES ALBUM FRONT COVER , BUT I HAD TO KEEP THE CONCEPT OF MY MUSIC VIDEO IN MIND AS WELL. BECAUSE A CAR MOSTLY SYMBOLIZES ADVENTURE AND ESPECIALLY A CONVERTIBLE ONE, SO MY COVER HAD TO BE DIFFERENT AND HAD TO MATCH WITH MY PLOT AT THE SAME TIME.SO FOR THIS I TOOK THE SHOT OF THE TAILIGHT OF MY CAR,BUT IT WAS STILL VERY BRIGHT FOR THAT I CHANGED THE CONTRAST OF THE COVER I WANTED IT TO BE A VINTAGE AND DULL LOOK AS A SYMBOLISM OF SADNESS AND PAIN.

My video opens where a guy receives this text message where the girl he loves was suppose to meethim but breaks up with him instead, The codes and conventions I had to challenge here were to make actors reaction match with this scene, The Narration had to be perfectly timed with the scene, and editing played an important role here where a transition effect is added with picture into picture, Linking the Text message scene with the Guys Reaction.

The Actual plot takes place in this scene and this is where the viewers can actually gain understanding of what the song is actually about.The Opening titles are shown in this sequence

This was suppose to be a medium shot as the guy is walking away in depression and pain , I had to move the camera along with the movement of the character so as he walks away it becomes a wide shot

Next scene is a Medium Close Up Shot because it was important to show the facial expressions of the actor clearly, and his reactions was the main focus in this scene.

The camera moves away from the guy as the scenario was about to be changed, The guy stops the car and feels sadness as he cant stop thinking about the girl.

I used the same location as I did in the first scene of my video but wanted a different view this time because the emotions and reactions in this scene are different in order to shoot that I also wanted the location to be shown in the background.So a High angle shot was taken here.

The Editing had to be good in this scene because I wanted the viewers to feel that the guy is so much in depression that he feels like his world is twisting and turning, As you can see The constant change of colors in the background represent that.

My ending scene is inspired by Bruno mars song grenades ending scene, but the difference is the mode of transport in both the scenes I chose to put a car in my scene to make it look more simple.This scene totally adds up with the sad story and the name of the song what did I do wrong

it fits with the plot and to show the scene in lesser time I planned to take a long shot in this scene as you can see.

Bruno Mars Grenade What Did I Do Wrong- Adil Abbas

Question 2How effective is the combination of your main product and ancillarytasks?As you can see designing my magazine was a little difficult to document because I had to admire the fact that my video is sad and to present all of that in one single magazine ad would confuse the viewers instead.So what I thought proved to be best for my magazine ad is that I grabbed a scene from the video and blurred the backgrounds in a fast motion way creating a shadow of the artist as a sign of numbness and showing that the Actor is thinking whilst the time is passing but it has stopped for him and he is numb.

Question 3What have you learned from your audience feedback?

I used Social Networking Websites as it was ideal to get quick feedback from the Audience over there

Facebook is the amongst the number one websites and I could target large number of people on it so thats what I did.I uploaded my Final product(Music Video)And got the response which helped me know what my product is actually worth for.Question 4How did I use media technologies in the construction and research, planning and evaluation stages?PlanningI made a sketch about the concept of my video and tried a couple of new ideas but chose the best one at the endIt was easier for me to decide because I asked my actor to actually act the scene out in the same angle and same way then I made my storyboard and gave it a lot of thought on what my actor can do the best, the shot composition was not much of an issue because the locations I had in mind didnt give me much options

I made a few visits at this location and found the place interesting because there was plenty of space to walk and this location gives you a loneliness kind of look which matched with my videoThe ending sequence was the spine of the video according to me so I had to do it right and I was not sure of which shot composition to choose so I took a lot of different shots from different angles and at the end chose the final best one as you can see.

All of this was possible because of technology and the resources I had

The scenes that I was able to shot again and again the takes I shot were recorded by A Nikon D3200 DSLR

The Location Scouting took time and I just needed some basic pictures for the locations so I chose a basic camera of Samsung SII

Internet Also played a vital role in all of thisI used search engines to educate myself in video editing and improve my Research Process.

researchPhotoscape , Editing my Music Video Album Cover, I used it for Cropping And masking of the photo further edited it in Photoshopconstruction