EVENT

SOCIAL MEDIA

MARKETING

Karen Ellis Event Social Media Strategist

WHAT IS EVENT SOCIAL MEDIA?

  Get THE ULTIMATE EXPOSURE –   Social media is an amazingly powerful tool to

promote your events before, during and after.   Increase registration   Increase buzz   Reach a wide audience   Enables invitees to connect with each other   Adds to the fun, excitement, and

interactivity of attendees   Allows for even those invitees who cannot

attend to be part of the event by observing and interacting online   Retweets, Mentions and Bloggers outside of

your event extend the reach of your event exponentially.

  Ultimately increase attendance and profit, and decrease overall costs

UTILIZE EVENT SOCIAL MEDIA FOR ALL EVENTS

  REAL-WORLD EVENTS

  Trade-Shows

  Expos

  Fairs

 Conference

  Political Gathering

  Fundraisers   Sport Events

  Store Opening

  Restaurant / Bar

promotions

  Art Show

  Boat Show

 Weddings   Birthdays

  TweetUp

  VIRTUAL EVENTS

 Webinar

  Teleclass

  Auctions

WHY ADD SOCIAL MEDIA TO YOUR EVENT?

  Social media is a cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

  The most progressive / cutting edge offering for an event, rarely being offered and clients are exceptionally pleased with the promotional performance of event social media

  Using Social Media at events is one of the best ways to market your business and make it even bigger the next year.

  When done correctly, cross-promotion occurs for the event AND the venue

  Essential for maintaining brand awareness…a well-planned event can deliver amazing results.

  Cuts expenses in half and doubles outreach

EVENT SOCIAL MEDIA: THE BIG PICTURE

  Event Social Media, Is quickly becoming acknowledged   As the Most Valuable Use of Social Media,

particularly Twitter   As the Ultimate in Media Exposure, (use of

Event SM is like having a national TV crew at every event)

  Essential for any company serious about doing business online or any individual who seeks to carve out their own online persona

  In order to stand out at trade shows and major industry conferences brands and marketers must go to greater lengths to be in the SPOTLIGHT.

  ULTIMATE EXPOSURE WOULD INCLUDE USE OF SOCIAL MEDIA   PRE Event   DURING Event   POST Event

BEFORE THE EVENT

  SOCIAL MEDIA MARKETING STRATEGY

 Online event promotions, registrations and payments

  Announcements, promotions, contests, and resources

 OTHER SOCIAL MEDIA, BLOGS and WEBSITE announcements and promotions

  Blog promoters

  Niche PR and Marketing outlets

DURING THE EVENT

 CROSS-PLATFORM MARKETING

  LOCATION CHECK-INS with tabletop displays

  TWITTER JOCKEYS

  REAL-TIME VIDEO INTERVIEWS AND PHOTOS UPLOADS

  TWITTERWALLS

  SOCIAL MEDIA GAMES

  LIVE DRAWINGS

WHAT IS A TWITTERWALL

  The most successful social media campaigns merge what’s happening online with what’s happening offline.

  Twitterwalls or Tweetwalls are a public screen with all the latest posts at twitter concerning one special keyword or hashtag. They are a new way to let people show their feedback simultaneously to a stage presentation.

  Simply, a projection of live tweets during a conference or gathering.

  Setting up Twitterwalls throughout the event space is an effective way to entice attendees to get involved in the online discussions stemming from the event.

AFTER THE EVENT

  POST VIDEOS AND PHOTOS TO WEBSITES, AND SOCIAL MEDIA PLATFORMS and TAG to SPONSORS, CLIENTS, VIPS

 MICRO AND MACRO BLOGS

  Real-World announcements to real-world attendees and marketing / PR outlets

  ANALYTIC REPORTS

 CASE STUDY

WHAT DOES A TWITTER JOCKEY DO?

  Having a S3 Twitter Jockey is like having a NATIONAL TV CREW COVERING YOUR EVENT–

  The Social Sweet Spot TJ will put event in the SPOTLIGHT online

  Takes any event, small or large and exposes it to a WORLDWIDE AUDIENCE enhancing overall reputation and recognition and value

  S3 Event Twitter Jockeys deliver   social media event management   event interviews   real-time photo and video shoots   the right messages to your targeted consumer

base and beyond

  Packages are Social SPOTlight (L1), Social BRIGHTlight (L2), and the advanced level Social HOTlight (L3). 

WHAT IS INCLUDED IN TWITTER JOCKEY PACKAGES   * Twitterwall set up and coordination with your event

  * HashTag set up and promotion

  * Real-time activity and event posts to your Twitter account.

  * Real-time activity and event posts to your Facebook account.

  * Real-time posts to Social Sweet Spot accounts of over 5000 followers

  including 3 Twitter accounts, 2 Facebook accounts, LinkedIn and Foursquare * Guest interviews and comments tweeted out by TJ * 10 @Mentions of your choice * 15 Re-tweets

  * Real-time photos posted to Your Twitter and Facebook

  * Real-time photos posted to Social Sweet Spot Twitter and Facebook

  * Professionally edited videos to be lifted to your Facebook or YouTube account

  * Videos posted to Social Sweet Spot YouTube account

  * Video links posted to Your Facebook following day

  * Video links tweeted out within the following week

  * Analytic Twitter/Facebook/Google Report after evenT

  AND MORE

WHAT IS YOUR ROI?

  Increases traffic to websites and social media platforms and blogs (The most successful SM events generate thousands, if not hundreds of thousands of pieces of digital content)

  Increases perceived value which can increase price of admission because increases popularity (Dying event - SchmoozaPalooza attendance nearly quadrupled and revenue doubled)

  Builds credibility (Made OSRAM one of the most talked about exhibitors at the premier lighting industry trade event, the LightFair 2010 Show)

  Increases revenue and decreases traditional event costs (Cisco shaved $100,000+ off its launch expenses and set a new precedent for future product launches. One of top five launches in company history)

  Reaches a whole new audience (Social Media helped turn a strong bet –The Hunger Games- into a blockbuster--the film has earned more than $450+ million at the box office worldwide)

Contact SocialSweetSpot for Free Event Consultation