-
8/3/2019 Event Sponsorship Presentation
1/11
-
8/3/2019 Event Sponsorship Presentation
2/11
Definition 1: A partnership between anorganization or event in
whichthe sponsor publicly endorses an activity andties its
reputation with
that of the organization or event beingsponsored.
Definition 2 : sponsorship is a business relationshipbetween a
provider of funds ,resources or services andan individual, event or
organization which offersin return some rights and association that
may be usedfor commercial advantage
-
8/3/2019 Event Sponsorship Presentation
3/11
individuals
private companygovernment agencies
industry associations
educational institutions.
-
8/3/2019 Event Sponsorship Presentation
4/11
naming rights for event venuesmedia coveragestaging or
performancestelecommunications expensesIT support
overall sponsorship of the eventphysicals itemsfood and
beverageentertainment
-
8/3/2019 Event Sponsorship Presentation
5/11
5 major categories :
i. broad corporate and social objectivesii. product/
brand-related objectivesiii. sales objectives
iv. media coveragev. corporate hospitality
-
8/3/2019 Event Sponsorship Presentation
6/11
Activities associated with sport and recreationattracted the
most business sponsorship comparedwith the other activities
surveyed, namely community
service and welfare health, education and training,environmental
activities, and arts and culture.
-
8/3/2019 Event Sponsorship Presentation
7/11
Sponsorship packagesValue in kind
Naming rights
-
8/3/2019 Event Sponsorship Presentation
8/11
Sponsorship negotiation and event planning must be
significant. Some major event like FIFA WORLD CUP need 4
to 5 years for confirmation of big sponsor.
WHY sponsorship need to be confirm ?To make sure all the major
sponsor name can be align , and avoid anyincompatibility
Brochures and poster Official website information Ticket
Merchandize Tee shirt Signage Catering and hospitality
-
8/3/2019 Event Sponsorship Presentation
9/11
Evaluation is an essential in sponsorship arrangement
Target potentialsponsor
Specific, measureable ,sponsorship objective.
Finalize sponsorshipplan
implementation
Evaluate success ofplan
Feedback to sponsor.
-
8/3/2019 Event Sponsorship Presentation
10/11
Big event like Rugby world cup, fifa world cup, ozzfest,
MTV world stage usually come with their ownmerchandise.
For example like free cd, caps, tee shirt and many more.
To create tangible reminder of their event experience
-
8/3/2019 Event Sponsorship Presentation
11/11
